RedBook New Zealand

What RedBook New Zealand does

RedBook New Zealand is a vehicle identification and pricing data provider operating as the New Zealand arm of the carsales.com Limited network, with a stated 70+ year history of motor market research. Its core offering is a proprietary database of vehicle identification, specifications, options, RRP data, used and future values, and depreciation curves for the New Zealand market, delivered through five vertical product lines (Finance, Insurance, Fleet, Dealer, Public) plus API-based services (Vehicle Reports API, Plate to RedBook matching) and add-on modules (Public Valuation Certificates, Custom Reporting and Data Sets).

The company serves B2B customers across four primary verticals — insurance, finance, dealership, and fleet — with the insurance segment appearing most strategically important based on recent award activity. Services are delivered via direct enterprise sales, API integration into customer underwriting, claims, lending, and dealer management systems, and a self-serve public valuation portal. Revenue is generated predominantly through subscription and recurring data licensing contracts, with one-time fees for public valuation certificates and bespoke reporting.

RedBook NZ is a small operating entity (6 listed employees) operating from Takapuna, Auckland, and is legally organized as Auto Information Limited, a subsidiary of the ASX-listed carsales.com Limited. Its international footprint across 8 countries (NZ, Australia, Thailand, China, Hong Kong, Malaysia, Singapore, UAE) is delivered primarily through the parent network rather than NZ-based headcount. The company has no disclosed funding rounds, M&A activity, named enterprise customer logos, or revenue figures, and shows no evidence of AI/ML capability in its current product set.

Name

RedBook New Zealand

Legal name

Auto Information Limited

Website

https://redbook.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Data Services

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Automated Underwriting Systems (AUS) & Decisioning Engines (FSALALAB)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Vehicle data services
• Automotive pricing data
• Vehicle identification database
• Used car valuations
• Fleet valuation data

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Licensing to Insurance Industry: RedBook provides vehicle identification, classification, valuation, and rating data to insurance companies for policy underwriting and claims processing
2. Data Licensing to Finance Industry: Vehicle identification and pricing data underpins sound valuations, risk analysis and asset management for financial institutions
3. Data Licensing to Fleet Industry: Vehicle data for acquisition, fleet valuations, future values and total cost of ownership analysis
4. Data Licensing to Dealership Industry: Tools to price, appraise, source and list stock for faster and more profitable dealer sales
5. Public Valuation Certificates: RedBook provides public valuation certificates for individual vehicle owners
6. Custom Reporting and Data Sets: Build custom reporting and data sets for specific business needs

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

RedBook New Zealand provides vehicle identification, specifications, pricing, and valuation data to automotive industry customers. Its offerings span five vertical product lines — Finance, Insurance, Fleet, Dealer and Public — backed by API-based vehicle reports, plate-to-VIN matching services, custom data sets, and public valuation certificates. The proprietary data assets power underwriting, lending, fleet management, dealership pricing and consumer vehicle valuations.

Product overview

RedBook New Zealand is a vehicle identification and pricing data provider operating across New Zealand, Australia, Thailand, China, Hong Kong, Malaysia, Singapore, and the United Arab Emirates, with over 70 years of automotive market research experience. The company's product portfolio consists of five core vertical solutions—Finance, Insurance, Fleet, Dealer, and Public—supplemented by API-based services (Vehicle Reports API, Plate to RedBook Matching Service) and add-on offerings (Public Valuation Certificates, Custom Reporting and Data Sets). All products are powered by RedBook's proprietary vehicle identification and pricing database.

Differentiator

Problem solved

Functional benefit

Products and services

• RedBook Finance Vehicle identification and pricing data services for valuations, risk analysis, and asset management in the finance sector.
• RedBook Insurance Vehicle identification, classification, valuation, and rating services for the insurance industry, used for policy underwriting and claims processing.
• RedBook Fleet Vehicle identification and pricing data for acquisition, fleet valuations, future values, and total cost of ownership analysis for fleet operators.
• RedBook Dealer Tools to price, appraise, source, and list vehicle stock for faster and more profitable dealer sales.
• RedBook Public Public valuation reports for cars and motorcycles, providing vehicle identification, specifications, options, and RRP information for individual consumers.
• Vehicle Reports API API service providing vehicle reports including pricing, EV research data, and vehicle specifications.
• Plate to RedBook Matching Service API service for matching vehicle registration plates to RedBook vehicle identification data.
• Custom Reporting and Data Sets Bespoke reporting solutions and custom data sets built to client specifications for specific business needs.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• carsales.com LimitedcoreTechnology or IntegrationRedBook is part of the carsales.com Limited network of websites and related services. The carsales Network provides the underlying platform infrastructure for RedBook's website and data services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carfax: Carfax provides vehicle history and valuation data feeds to dealers, insurers, lenders, and consumers across multiple markets, with a vehicle identification and pricing product model very similar to RedBook's data licensing business.
• Edmunds: Edmunds is a US automotive data and pricing platform serving consumers, dealers, and financial institutions with vehicle specifications, pricing, and appraisal data, comparable to RedBook's dealer and consumer-facing products.
• Kelley Blue Book: Kelley Blue Book (owned by Cox Automotive) is the US benchmark vehicle valuation and pricing data provider, serving insurance, finance, dealer, and consumer segments with a product model closely analogous to RedBook's data licensing and consumer valuation tools.
• NADA Guides: NADA Guides provides vehicle valuation data and analytics to dealers, lenders, insurers, and consumers in North America. It is the most direct functional peer to RedBook in terms of using valuation data to underwrite, lend against, and price vehicles.

Emerging players

• VinAudit: VinAudit delivers vehicle history and market value data through APIs for dealer, lender, and consumer use cases, representing an emerging API-first competitor in the vehicle data and pricing segment that RedBook also serves.

Broad incumbents

• J.D. Power: J.D. Power is a broader automotive analytics and data incumbent that includes vehicle valuation (via Glass's Guide) alongside market research, forecasting, and customer experience analytics, overlapping with RedBook's dealer and insurance use cases.
• Drive.com.au (Carsales Network): Drive.com.au is the editorial automotive platform within the carsales.com Network that publishes pricing, reviews, and market insights for the Australian market — directly comparable to RedBook NZ's content and market-update activities.
• carsales.com Limited: carsales.com Limited is the ASX-listed parent of RedBook NZ and operates major automotive marketplaces and data assets in Australia. It provides the platform infrastructure and parent-level analytics comparable to RedBook's own data products.
• AutoTrader (Trader Corporation / Cox Automotive): AutoTrader in Canada (Cox Automotive) is an automotive marketplace and data platform serving dealers and consumers with pricing, listing, and valuation tools comparable to RedBook's dealer product suite.

Regional players

• Glass's Guide: Glass's Guide is a UK-focused vehicle valuation and specifications guide, now part of J.D. Power. It is the closest UK/European analog to RedBook's market position as a long-running independent vehicle pricing authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/redbooknz
• YouTubeyoutube.com/user/RedBookNZ
• Facebookfacebook.com/RedBookNewZealand
• LinkedInlinkedin.com/company/red-book-new-zealand
• Instagraminstagram.com/redbooknz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedBook New Zealand