Redbridge Assist
Redbridge Assist, founded 2009 as a division of Redbridge, is a direct-to-consumer travel-assistance provider selling Single-Trip and Unlimited (30/60-day) plans globally, serving individual, family, student, business, and senior travelers with medical, dental, legal, and evacuation coverage leveraging the Aetna provider network.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Redbridge Assist does
Redbridge Assist is the direct-to-consumer travel-assistance brand of Redbridge, an international insurance and service-management group. Founded in 2009 and legally domiciled in Barbados with operating presence in Miami and San José, Costa Rica, the company sells Single-Trip and Unlimited (30/60-day) travel-assistance plans to individual travelers, families, frequent flyers, students, business travelers, and seniors, with coverage limits ranging from US$10,000 to US$1,000,000 per trip. Plans bundle medical and dental emergency coverage, legal assistance, evacuation and repatriation, travel disruption support (lost luggage, passport loss, flight delays, cancellations), and a catalog of optional add-ons including pre-existing condition coverage, future-mom coverage, pet assistance, dangerous-sports coverage, and VIP legal services; a domestic Costa Rica preventive-care product (AMA / Acceso Médico Ampliado) extends the offering beyond travel. A core strategic asset is the Aetna network partnership, which enables direct payments to medical providers and cashless treatment worldwide.
The company's technology backbone is a cloud-based IT platform running on Oracle databases with Cisco IP telephony and a HIPAA-compliant proprietary portal called ROS (Redbridge Operations System) that provides real-time case management, claims, claim payments, and customer service interactions across a worldwide network of thin clients. Service delivery is supported by 24/7 multilingual call centers serving the US, Canada, and international travelers.
Redbridge Assist generates revenue primarily through subscription/recurring premiums on travel-assistance plans (single-trip and annual multi-trip) plus optional add-on benefits, sold direct-to-consumer via an online quote-and-enrollment website and inside-sales phone channels. Pricing is quote-based and not publicly disclosed, with a stated 72-hour cancellation window and per-trip cancellation fee. Marketing is conducted through a multilingual blog, organic social (Instagram, Facebook, LinkedIn), WhatsApp, and event-driven campaigns (e.g., FIFA World Cup host-country coverage). The company positions itself as a value-priced alternative to traditional travel insurance, emphasizing Aetna-network direct payments, global medical access, and multilingual support.
Redbridge Assist firmographics
Firmographics- Name
- Redbridge Assist
- Legal name
- Redbridge Assist
- Website
- https://redbridgeassist.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Redbridge Assist, founded 2009 as a division of Redbridge, is a direct-to-consumer travel-assistance provider selling Single-Trip and Unlimited (30/60-day) plans globally, serving individual, family, student, business, and senior travelers with medical, dental, legal, and evacuation coverage leveraging the Aetna provider network.
- Ownership category
- akta.pro rank
Redbridge Assist industry classification
Industry- Product category
- Travel Assistance Services
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Special Needs Transportation (485991)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Transportation Services (4700)
- akta.pro primary industry
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)
- akta.pro secondary industries
- Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB), Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA), Travel Medical Insurance (Individual) (FSAIAEAI), 24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL), Emergency Response, Assistance & Medical Evacuation Services (THACAEAC), Travel Insurance & Assistance (Corporate) (THACANAH)
Keywords
Where Redbridge Assist is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redbridge Assist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Travel Assistance Plans: Sale of travel assistance plans providing coverage for medical emergencies, dental emergencies, legal assistance, travel disruptions, evacuation services, and other travel-related assistance during trips. Plans are offered as single-trip or unlimited trip options with varying coverage limits from US$10,000 to US$1,000,000.
- Optional Add-on Benefits: Additional revenue from optional benefits including trip cancellation/interruption, dangerous sports coverage, pre-existing medical conditions, future mom coverage, pet assistance, and VIP legal assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single-Trip Plans - Coverage for individual trips |
| Subscription | Annual | Unlimited 30/60-Day Plans - Multi-trip annual coverage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Redbridge Assist product offering
Product offeringCore offering
Redbridge Assist sells travel assistance plans to individual travelers, providing coverage for medical emergencies, dental emergencies, legal assistance, evacuation/repatriation, and travel disruptions (lost luggage, flight cancellations, lost passports). Plans are offered as Single-Trip or Unlimited (30/60-day) options with coverage limits ranging from US$10,000 to US$1,000,000, supplemented by optional add-on benefits such as pre-existing condition coverage, adventure sports coverage, and trip cancellation.
Product overview
Redbridge Assist is a division of Redbridge that provides travel assistance products worldwide. The core offering consists of Single-Trip and Unlimited (30/60 day) travel assistance plans with coverage limits ranging from $10,000 to $1,000,000. These plans are modular, with base coverage including medical emergencies, dental care, legal assistance, evacuation, repatriation, and travel disruption services. Optional add-on modules include Pre-Existing Medical Conditions coverage, Future Mom coverage, Pet Assistance, Dangerous Sports coverage, Trip Cancellation/Interruption benefits, and VIP Legal Assistance. The company also offers specialized assistance services including road, home, funeral, and medical assistance, as well as AMA (Acceso Médico Ampliado) custom medical plans for Costa Rica residents providing preventive medical access through a provider network. Plans can be customized with various optional benefits to suit individual traveler needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Trip Plan
- Unlimited 30 Plan
- Unlimited 60 Plan
- Medical and Dental Services Coverage
- Legal Assistance Services
- Travel Assistance Services
- AMA (Acceso Médico Ampliado) for Costa Rica Residents
Companies that use Redbridge Assist
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Redbridge Assist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redbridge Assist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AetnacoreAetna network partnership enabling direct payments to medical providers. Redbridge Assist leverages the Aetna provider network to facilitate cashless medical treatment for travelers at participating healthcare facilities worldwide.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Redbridge Assist competitors and assessment
Company assessmentEmerging players
- SafetyWing: SafetyWing is an emerging digital-first travel medical insurance brand targeting digital nomads and remote workers with transparent online pricing — a fast-growing competitor that pressures Redbridge Assist's quote-based direct-to-consumer model.
Direct peers
- GeoBlue: GeoBlue specializes in international travel medical insurance and emergency assistance for individuals and groups, overlapping directly with Redbridge Assist's medical emergency and evacuation core offering.
- Berkshire Hathaway Travel Protection: Berkshire Hathaway Travel Protection provides direct-to-consumer travel insurance with a strong brand and multi-tier plan structure, competing head-to-head for the same consumer travel insurance buyer as Redbridge Assist.
- World Nomads: World Nomads is a direct-to-consumer travel insurance provider focused on independent, adventure, and long-term travelers, mirroring Redbridge Assist's individual-traveler focus and adventure-sports coverage angle.
- Seven Corners: Seven Corners provides travel medical insurance and assistance plans for international travelers, with comparable single-trip and multi-trip plan structures and direct overlap with Redbridge Assist's product portfolio.
- IMG Global (International Medical Group): IMG offers international travel medical insurance and assistance products serving individuals, students, and seniors — directly comparable to Redbridge Assist's traveler personas and coverage architecture.
Broad incumbents
- International SOS: International SOS is a global leader in medical and travel security assistance services with worldwide provider networks — a broad incumbent that competes with Redbridge Assist's assistance platform, particularly for corporate and premium individual segments.
- AXA Assistance: AXA Assistance is a global travel and automotive assistance provider with extensive provider networks and corporate partnerships, overlapping materially with Redbridge Assist's assistance and evacuation service lines.
- AIG Travel: AIG Travel offers travel insurance and assistance products globally through embedded distribution channels, representing a broad incumbent competitive threat across all of Redbridge Assist's primary segments.
- Allianz Travel: Allianz Travel is one of the largest global travel insurance brands offering trip cancellation, medical, and assistance products — a broad incumbent competitor with embedded airline and OTA distribution that Redbridge Assist competes against for consumer attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Redbridge Assist social profiles
Digital presenceRedbridge Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbridge Assist leadership team
Management profileNumber of profiles
Profiles1 record
Redbridge Assist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbridge Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbridge Assist
What does Redbridge Assist do?
Redbridge Assist sells travel assistance plans to individual travelers, providing coverage for medical emergencies, dental emergencies, legal assistance, evacuation/repatriation, and travel disruptions (lost luggage, flight cancellations, lost passports). Plans are offered as Single-Trip or Unlimited (30/60-day) options with coverage limits ranging from US$10,000 to US$1,000,000, supplemented by optional add-on benefits such as pre-existing condition coverage, adventure sports coverage, and trip cancellation.
Is Redbridge Assist a public or private company?
Redbridge Assist is a private company. It is classified as corporate owned and is currently operating.
When was Redbridge Assist founded?
Redbridge Assist was founded in 2009. It employs 1 to 10 people.
Where is Redbridge Assist based?
Redbridge Assist is headquartered in Miami, United States, in the North America region.
How does Redbridge Assist make money?
Two revenue lines are on record. Travel Assistance Plans are the primary driver. The others are optional Add-on Benefits.
Who are Redbridge Assist's main competitors?
SafetyWing is listed as an emerging player. Direct peers are GeoBlue, Berkshire Hathaway Travel Protection, World Nomads, Seven Corners and IMG Global (International Medical Group). Broad incumbents are International SOS, AXA Assistance, AIG Travel and Allianz Travel.
Does Redbridge Assist have an API?
No public API is recorded for Redbridge Assist.
What industry is Redbridge Assist in?
Redbridge Assist's product category is Travel Assistance Services. Its primary akta.pro industry code is FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance), with a secondary code of FSAJAJAB, Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation). Its NAICS code is 561599 and its SIC code is 8090.