redBus Latam

What redBus Latam does

redBus Latam operates an online bus ticket marketplace serving Peru and Colombia under the parent IBIBO Group (Malaysia), with operational headquarters in Lima, Peru (Empresa Digital Peruana S.A.C., Av. Juan de Aliaga 360 Piso 9, Magdalena). The platform aggregates inventory from 150+ bus operators across 900+ routes in Peru and 60+ operators across 6,000+ routes in Colombia, providing real-time seat availability, scheduling, comparison, and electronic ticketing via web and mobile app (50M+ cumulative downloads globally, 4.5/4.6 store rating). Distribution channels include the core consumer marketplace, redBus Corporativo (B2B offering covering 250 companies, 700+ corporate routes, and 130 corporate clients), redBus Universitarios (student segment), and a referral/affiliate program, with ancillary services such as travel insurance distribution through Pacífico Seguros and integrated wallet/checkout partnerships with BCP, BBVA, and Davivienda.

The underlying technology is a multi-channel booking platform spanning web and mobile, integrated with banking and insurance partners for payments and travel protection; no AI/ML features are publicly disclosed. The marketplace has facilitated 220M+ ticket sales globally since 2006 and serves 36M+ (also reported as 56M+) customers across the parent group's geographies (India, Malaysia, Singapore, Indonesia, Cambodia, Vietnam, Peru, Colombia). The Latam entity entered Peru via the 2015 acquisition of Busportal.pe and expanded into Colombia in 2016, consolidating supply depth in fragmented interprovincial bus markets.

Revenue mechanics are built on three pillars: (i) per-transaction booking fees charged to bus operators on consumer ticket sales, (ii) corporate subscription and management fees through redBus Corporativo, and (iii) distribution and referral fees from ancillary partners including banks and insurance providers. The Latam business is operated by a lean team of 14 employees, relying on parent-group technology infrastructure rather than building a large local engineering organization.

Name

redBus Latam

Legal name

Empresa Digital Peruana S.A.C.

Website

https://redbus.pe

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

redBus Latam is an online bus ticket marketplace serving Peru and Colombia under parent IBIBO Group, aggregating 150+ Peruvian and 60+ Colombian bus operators across 9,000+ combined routes for consumers, corporate clients, and students, monetizing via transaction fees, corporate subscriptions, and partner distribution.

Ownership category

akta.pro rank

Product category

Online Bus Ticket Marketplace

NAICS

Interurban and Rural Bus Transportation (4852), Travel Agencies (56151)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)

akta.pro secondary industries

Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online bus ticketing
• Bus ticket marketplace
• Interprovincial bus booking
• Corporate travel booking
• Mobile travel platform

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction/Booking Fees: redBus charges a service fee for processing ticket purchases through its platform. The platform fee is disclosed during booking as a service charge for platform maintenance and transaction processing.
2. Bus Company Partnerships and Promotions: redBus partners with bus operators to list inventory on the platform and participates in joint promotional campaigns with banking partners (BCP, BBVA, Diners Club) and corporate allies (Cabify, Davivienda, Claro Club) to drive ticket sales.
3. redBus Corporativo (B2B): Corporate accounts with monthly invoicing for business travel management, offering centralized purchasing, expense reporting, and corporate credit lines to business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

redBus Latam operates an online bus ticket marketplace that aggregates interprovincial bus operators in Peru (150+ companies, 900+ routes) and Colombia (60+ companies, 6,000+ routes), allowing travelers to search, compare, and purchase bus tickets via website and mobile apps. Beyond consumer ticket sales, it offers a corporate account platform (redBus Corporativo) for business travel management with monthly invoicing, a student discount program (redBus Universitaria), a digital wallet (Monedero) for loyalty points, and additional services including travel insurance and referrals. The platform processed 220M+ tickets globally since 2006 and has 50M+ app downloads.

Product overview

redBus is an online bus ticket marketplace operating across Peru and Colombia, offering a web platform and iOS/Android mobile apps. The core product enables users to search, compare, and purchase bus tickets from aggregated carriers (150+ companies in Peru, 60+ in Colombia). The product portfolio includes redBus Corporativo for business travel management, redBus Universitarios for student discounts, and the redBus Monedero digital wallet. Additional offerings include redDeals promotional pricing, travel insurance through Pacifico Seguros, the Invita y Gana referral program, and an agent partnership program. The platform processes payments via credit/debit cards, PagoEfectivo, and Yape QR, with SSL-encrypted transactions certified by Verisign.

Differentiator

Problem solved

Functional benefit

Brands

• redBus Corporativo: Corporate booking platform that allows companies to manage and control employee bus travel purchases, featuring expense reporting, permanent support, and monthly invoicing.
• redDeals
• redBus Universitarios
• redCare

Products and services

• redBus Latin America Marketplace Platform Online bus ticket marketplace in Peru (redbus.pe) and Colombia (redbus.co) that aggregates 150+ interprovincial bus companies in Peru (900+ routes) and 60+ in Colombia (6,000+ routes), allowing users to search, compare prices, schedules and operators, then book and pay for tickets via website or mobile app. Serves individual travelers across Peru and Colombia.
• redBus Corporativo Corporate travel management solution for businesses requiring centralized bus ticket purchasing for employees, with expense reporting, monthly invoicing, corporate credit lines, and dedicated support. Provides access to 250 bus companies and 700+ routes; 130+ companies are already managed through this platform.
• redBus Universitarios University student discount program offering 25% discount (up to S/10) plus 30% cashback (up to S/10) on bus tickets for students with valid university email domains (e.g., .edu.pe), accessed via a dedicated registration portal.
• redBus Monedero (Digital Wallet) Digital wallet where users accumulate points through referrals (Invita y Gana) and cashback, redeemable for partial payment of up to 10% of ticket value per bus ticket purchase. Points expire after 3 months.
• redDeals Promotional Offers Exclusive promotional deals and discount codes on bus tickets from multiple bus companies, including codes like PALAFERIA (10% + 10% cashback), PRIMERVIAJE (10% + 40% cashback), and app-exclusive TUBUS (up to 50% savings).
• redBus Online Cancellation Service Online ticket cancellation functionality allowing users to cancel bus tickets per individual carrier policies, with refunds processed through the original payment method.
• Seguro de Viaje (Travel Insurance) Travel insurance add-on offered through insurance partner Pacífico Seguros, purchasable during ticket booking to cover trip interruptions, with policy cancellation handled through Pacífico Seguros' contact center.
• Invita y Gana (Referral Program) Customer referral program awarding wallet points (S/10 per referral) to both existing users and new users they refer, provided the referee completes a first trip on the platform.
• Agente redBus (Agent Partner Program) Partner program allowing third-party agents to register, sell redBus tickets, and earn commissions through the partner portal at partner.redbus.pe, extending distribution beyond direct digital channels.

Quantifiable outcome

• 50M+ mobile app downloads
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BCP (Banco de Crédito del Perú)coreGTM or Marketing PartnerBanking partner enabling payment processing for redBus transactions. Joint promotional campaigns offering discounts and benefits to BCP cardholders purchasing bus tickets through the redBus platform.
• BBVAcoreGTM or Marketing PartnerBanking partner for payment processing. BBVA cardholders access exclusive promotions and discounts when purchasing bus tickets on redBus.
• Diners ClubcoreGTM or Marketing PartnerCredit card partner enabling payment processing for redBus transactions. Cardholders benefit from promotional offers when purchasing bus tickets.
• CabifyminorGTM or Marketing PartnerColombia-based mobility partner for joint promotional campaigns offering combined transportation benefits to customers of both platforms.
• DaviviendacoreGTM or Marketing PartnerColombian banking partner enabling payment processing and promotional offers for redBus Colombia users who pay with Davivienda cards.
• Claro ClubminorGTM or Marketing PartnerTelecommunications loyalty program partner in Colombia offering promotional bundles and rewards for Claro Club members purchasing redBus tickets.
• Pacífico SeguroscoreTechnology or IntegrationInsurance partner providing optional travel insurance (Seguro de Viaje) for purchase during ticket booking. Policy cancellation handled through Pacífico Seguros contact center. redBus acts as distribution channel for Pacífico travel insurance products.
• VerisigncoreTechnology or IntegrationSecurity certification provider ensuring SSL encryption and secure transaction processing on the redBus platform, protecting customer payment data during transmission.
• GoibibominorGTM or Marketing PartnerIndian travel aggregator partner within the IBIBO Group ecosystem, cross-listing bus inventory to drive international customer acquisition.
• MakeMyTripminorGTM or Marketing PartnerIndian online travel company within IBIBO Group network, enabling bus ticket inventory distribution through a broader travel booking platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Recorrido: Chile-based online intercity bus ticketing platform. Directly comparable product model, but operates primarily in Chile rather than Peru/Colombia where redBus Latam is concentrated.

Direct peers

• Busbud: Intercity bus and train ticketing marketplace operating across the Americas, Canada, and Europe. Closest like-for-like competitor to redBus Latam in product, two-sided model, and target traveler.
• ClickBus: Brazil's leading online intercity bus ticketing platform aggregating 160+ operators across 4,000+ routes. Operates the same two-sided marketplace model as redBus Latam in the largest Latam intercity bus market.
• Wanderu: North American ground travel aggregator for intercity bus and train tickets. Highly comparable aggregator/marketplace model targeting similar traveler use cases across multiple carriers.

Emerging players

• Viajala: Latam multi-modal travel search engine covering bus, air, and ground. Overlaps with redBus in bus aggregation across multiple Latam countries; partial overlap on product and audience.
• Pinbus: Mexican online intercity bus ticketing marketplace. Similar two-sided model focused on a single Latam country; adjacent emerging player to redBus Latam's geographic footprint.

Others

• Plataforma 10: Latin American intercity bus operator consortium selling tickets via its own branded booking platform. Comparable supply-side relationships with carriers, but operates as an operator alliance rather than an open marketplace.

Broad incumbents

• Omio: Multi-modal European travel aggregator (formerly GoEuro) covering bus, rail, and air. Comparable digital booking platform with broader modal scope than redBus Latam.
• FlixBus (FlixMobility): Europe's largest intercity bus operator with a leading digital platform. Overlaps with redBus in intercity bus technology and traveler experience, but operates its own fleet rather than purely aggregating third-party operators.
• Despegar: Latam's largest online travel agency with broad air, hotel, and ground offerings. Competes for the same Latam traveler wallet but with a much wider portfolio; a key adjacent incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redBus_pe
• Facebookfacebook.com/redbus.pe
• Instagraminstagram.com/redbus_pe
• TikToktiktok.com/@redbus_pe
• LinkedInlinkedin.com/company/redbus-latam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about redBus Latam