Rede Amazônica

What Rede Amazônica does

Rede Amazônica is a regional television network and digital platform headquartered in Manaus, Brazil, operating as a local affiliate of Rede Globo within the Grupo Globo media group. Founded in 2000 and owned by Globo Comunicação e Participações S.A., the network serves the Norte (North) region of Brazil, covering Amazonas, Rondônia, Acre, Roraima, and parts of Pará. Its core offering is over-the-air broadcast television combined with on-demand distribution through the Globoplay streaming platform, delivering regional news, entertainment, and culturally specific programming to a geography that national broadcasters do not fully serve.

The company's content slate centers on locally produced programs — Fala Macuxi (indigenous-focused), Paneiro (regional Amazon culture), Partiu Amazônia (travel and tourism), and Zappeando (variety and lifestyle) — supplemented by Rede Globo's national content feeds and regional news coverage of Amazon-basin events such as the Festival de Parintins and regional football (Nacional FC). Distribution combines legacy broadcast transmission with Globoplay digital streaming, allowing the network to extend reach and time-shift viewing without operating an independent streaming stack.

Rede Amazônica's revenue model is advertising-led, with two documented streams: traditional television advertising sold against regional programming, and sponsorship/brand partnerships (e.g., Ypê's Festival de Parintins sponsorship with branded segments on Zappeando). Pricing is quote-based and not publicly disclosed. The customer base is dual-sided: a B2C viewer audience in Northern Brazil, and B2B advertisers (regional and national brands) buying reach into that audience via Globo's broader commercial infrastructure (Globoads).

Name

Rede Amazônica

Legal name

Globo Comunicação e Participações S.A.

Website

https://redeamazonica.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rede Amazônica is a Rede Globo-affiliated regional television network headquartered in Manaus, Brazil, broadcasting local news, cultural, and entertainment programming across the Norte (North) region via over-the-air TV and the Globoplay streaming platform.

Ownership category

akta.pro rank

Product category

Regional Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAEAJ

International TV Broadcasters (Free-to-Air/Satellite/Cable)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYMPABAEAD

International News & Current Affairs Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYMPABAEAL

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Regional television broadcasting
• Local broadcast network
• Television advertising sales
• Regional news programming
• Cultural event coverage

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Television advertising revenue generated from broadcasting content to viewers in the Northern Brazil region. The network features sponsored content and branded programming including special advertising segments.
2. Sponsorships and Brand Partnerships: Branded content and sponsorship deals with advertisers, including special marketing campaigns such as Ypê's Festival de Parintins sponsorship and other local/regional brand partnerships.

Distribution channels2 records

Marketing channels3 records

Core offering

Rede Amazônica operates a regional broadcast television network affiliated with Rede Globo, delivering local news, cultural programming, entertainment shows, sports coverage, and regional festival/event content to viewers in Northern Brazil. Programming is also distributed on-demand through the Globoplay streaming platform and supported by television advertising and brand sponsorships.

Product overview

Rede Amazônica is a regional television network and digital platform that operates as part of the Grupo Globo network in Brazil's Amazon region. The offering consists of a broadcast television network combined with local digital programming, featuring regional shows such as Fala Macuxi, Paneiro, Partiu Amazônia, and Zappeando. The platform provides local news, cultural programming, entertainment content, and community-focused segments tailored to the Amazon region audience.

Differentiator

Problem solved

Functional benefit

Brands

• Zappeando: Entertainment and lifestyle program featuring local content, events, and cultural coverage from the Amazon region
• Fala Macuxi
• Paneiro
• Partiu Amazônia
• Rondoniar

Products and services

• Fala Macuxi Local program on Rede Amazônica focusing on indigenous communities and cultures in the Amazon region. Targeted at Northern Brazilian viewers interested in indigenous-focused content and community stories.
• Paneiro
• Partiu Amazônia
• Zappeando
• Rondoniar

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• YpêminorGTM or Marketing Partner · 1 January 2026Ypê, a cleaning brand, partnered with Rede Amazônica for coverage of the Festival de Parintins 2026. As the official cleaning brand of the festival, Ypê launched commemorative packaging for its Sabão em Barra product honoring the Caprichoso and Garantido bulls. The partnership included special segments on the Zappeando program.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• TV Anhanguera: Rede Globo affiliate serving Goiás, with local programming such as No Balaio. Direct peer operating the identical Globo regional-affiliate broadcast model in the Centro-Oeste region.
• Rede Bahia: Rede Globo affiliate serving Bahia, with regional programs (Conversa Preta, Conexão Bahia, Mosaico Baiano). Sister regional Globo affiliate with similar broadcast-and-streaming distribution and local-content strategy.
• TV Centro América: Rede Globo affiliate serving Mato Grosso (Centro-Oeste region). Operates the same Globo local-affiliate broadcast-plus-Globoplay model with regional programming like É Bem MT, making it the closest structural peer to Rede Amazônica.
• TV Verdes Mares: Rede Globo affiliate in Ceará with local programs like Partiu. Comparable regional Globo affiliate operating across broadcast, Globoplay, and local cultural-event coverage.
• TV Morena: Rede Globo affiliate serving Mato Grosso do Sul, distributing Globo national content and local programs (e.g., Meu MS). Comparable regional broadcaster under the same Globo affiliate structure serving a different Brazilian state.
• TV Gazeta (Alagoas): Rede Globo affiliate in Alagoas with programs like Lar dos Sonhos, Carnaval de Alagoas, and São João de Alagoas. Direct structural peer using the same Globo regional-affiliate model to cover a Brazilian state.

Broad incumbents

• TV Cultura: Brazilian public-broadcast television network based in São Paulo. Adjacent incumbent providing cultural and educational content over the air, partially overlapping Rede Amazônica's regional-cultural programming remit.
• Record TV: Major Brazilian free-to-air broadcaster owned by Grupo Record, distributing national content through affiliated regional stations. Competes with Rede Amazônica for the same Northern Brazil advertising pool with similar broadcast economics.
• SBT (Sistema Brasileiro de Televisão): One of Brazil's largest free-to-air broadcast networks, competing for national and regional advertising budgets. A broad incumbent that overlaps Rede Amazônica in broadcast TV advertising demand even though it does not specialize in Northern regional content.
• Band (Grupo Bandeirantes): Brazilian free-to-air broadcast network with affiliated regional stations. Competes with Rede Globo affiliates including Rede Amazônica for national and regional ad inventory across Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/redeglobo
• LinkedInlinkedin.com/company/redeamazonica
• Xx.com/redeglobo
• Facebookfacebook.com/redeglobo
• Instagraminstagram.com/redeglobo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Amazônica