Rede de Ensino

Name

Rede de Ensino

Legal name

Rede de Ensino Gênesis

Website

https://rededeensinogenesis.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (611630), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Private K-12 education
• Early childhood education
• Bilingual education
• Emotional intelligence curriculum
• Distance learning

Headquarters

HQ city

Ribeirão das Neves

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees (Educação Básica): Monthly tuition payments from students enrolled in Educação Infantil (Maternal), Ensino Fundamental, and Ensino Médio programs. Tuition varies by education level (segment).
2. Higher Education Distance Learning (Unopar): Partnership with Unopar for distance learning programs including graduation, technology, and postgraduate courses. The school operates as a learning pole with 1480 students in Ribeirão das Neves and 520 in Vespasiano.
3. Scholarship Programs: Concurso de Bolsas (Scholarship Competition) offering merit-based tuition assistance to attract students from public schools, with openings from 6º Ano Fundamental to 3ª Série Ensino Médio.
4. Referral Incentives: Amigo Indica (Friend Referral) campaign where current students refer friends, providing mutual discounts on tuition for both referrer and referred student.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rede de Ensino Gênesis operates a multi-campus private K-12 education network offering Educação Infantil (maternal through 2nd period), Ensino Fundamental, and Ensino Médio programs, supplemented by a bilingual project (Projeto Bilíngue), an emotional-intelligence curriculum (Escola da Inteligência / LIV), a full-time (ensino integral) track, a scholarship competition (Concurso de Bolsas), and distance-learning higher-education courses via a Unopar partnership. The network serves families in Ribeirão das Neves and the surrounding Vespasiano region of Minas Gerais, Brazil.

Product overview

Rede de Ensino Gênesis is a private education network in Ribeirão das Neves, MG, offering a comprehensive educational ecosystem from Maternal (early childhood) through Ensino Médio (high school). The core offering comprises traditional basic education with three main segments: Educação Infantil (Maternal to 2º Período), Ensino Fundamental (1º to 9º Ano), and Ensino Médio (1ª to 3ª Série). This is supplemented by several integrated programs: Sistema de Ensino Bernoulli (comprehensive educational materials with digital platform), Escola da Inteligência (emotional intelligence curriculum by Dr. Augusto Cury), Projeto Bilíngue (English language education via Edusim), and Ensino Integral (full-time program). The institution also partners with Unopar for distance learning (undergraduate/postgraduate degrees) and operates a mobile app for parent communication. Additional services include scholarship competitions, cultural activities (ACC), and entrepreneurship fairs.

Differentiator

Problem solved

Functional benefit

Brands

• Escola da Inteligência: Socio-emotional education program developed by Dr. Augusto Cury, implemented across all school levels from Maternal to Ensino Médio.
• Projeto Bilíngue
• LIV – Laboratório Inteligência de Vida

Products and services

• Educação Infantil (Maternal ao 2º Período)

Quantifiable outcome

• Best ENEM scores in Ribeirão das Neves municipality, matching top schools in Belo Horizonte capital
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sistema de Ensino BernoullicoreStrategic or Co-development Partner · 1 January 2020Partnership starting 2020 providing complete educational material system from Maternal to Ensino Médio. Bernoulli is a leading Brazilian education system founded in 2000, ranking among top 10 education institutions in the country for 13 consecutive years and ranked 1st in ENEM results. System includes digital platforms (Meu Bernoulli, Bernoulli Play), educational games, quizzes, video content, and pedagogical support through seminars and training.
• SINDASP-MG (Sindicato dos Agentes Penitenciários de Minas Gerais)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Discount partnership agreement offering 10% tuition discount for Maternal and Ensino Fundamental levels and 20% discount for Ensino Médio to union members and their dependents. The partnership acknowledges Rede de Ensino Gênesis as the largest private education network in the municipality.
• Escola da Inteligência (School of Intelligence)coreStrategic or Co-development Partner · 1 January 2017Emotional intelligence education program developed by Dr. Augusto Cury, implemented school-wide from Maternal to 3rd year Ensino Médio. Weekly classes teach students to understand and manage emotions through creative and reflective activities. Program includes parent engagement through regular family meetings. First implemented in 2017, with growing positive results in student behavior and family relationships.
• Unopar (Universidade Norte do Paraná)coreStrategic or Co-development Partner · 1 January 2003Partnership established in 2003 to provide distance learning higher education in Ribeirão das Neves. School serves as Unopar learning pole with satellite-based course transmission to 450+ poles nationwide. Offers graduation (licensure and bachelor's), technology degrees, and postgraduate programs across diverse fields including administration, engineering, health sciences, and education. Currently enrolls 1480 students in Ribeirão das Neves and 520 in Vespasiano location.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CNA Idiomas: One of the largest English-language school franchises in Brazil, with a network across all regions. Directly comparable to Rede de Ensino Gênesis's English/bilingual offering (Projeto Bilíngue) in target customer and recurring tuition model.
• Wizard by Pearson: Major Brazilian English-language school chain with hundreds of franchised units nationwide. Comparable for its franchise-style English instruction model serving families seeking bilingual education for children and teens.
• Colégio Pitágoras: Brazilian K-12 chain with multiple units and its own content system. Directly comparable as a multi-unit private basic-education network with academic-focused positioning and recurring tuition revenue.
• Cultura Inglesa: One of Brazil's largest English-language school chains with physical units across major cities. Comparable as a Brazilian English/bilingual education provider with recurring tuition model and similar target segment (students and families seeking English instruction).
• Maple Bear Canadian School: Brazilian franchise of Canadian-model bilingual K-12 schools offering English-immersion education across multiple cities. Closest comparable to Rede de Ensino Gênesis on the bilingual K-12 thesis, with materially larger national footprint.

Broad incumbents

• Eleva Educação: National K-12 chain operating multiple private school brands across Brazil. Comparable as a scaled private K-12 network with recurring tuition model; represents the type of competitor that could eventually enter Rede de Ensino Gênesis's catchment.
• Cognita Schools (Brazil): International operator of premium K-12 schools in Brazil. Comparable on premium private K-12 positioning and bilingual curriculum, though serving a different (higher-income) catchment and concentrated in São Paulo.
• Colégio Bandeirantes: Premium São Paulo-based K-12 private school consistently ranked among Brazil's best on ENEM. Comparable for the ENEM-prep and academic-excellence positioning Rede de Ensino Gênesis uses in its home municipality.
• Colégio Positivo: Large Brazilian K-12 chain operating dozens of schools plus a national educational content system. Comparable as a multi-unit private K-12 network with its own content platform, though materially larger and headquartered in the South of Brazil.

Regional players

• International School of Belo Horizonte: Bilingual/international K-12 school operating in Belo Horizonte, the same metropolitan region as Rede de Ensino Gênesis. Comparable on bilingual curriculum and ENEM/pre-university prep within overlapping geography; serves as the regional premium benchmark the school would need to displace to expand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTwwBsUwUYj6b0uGG3I2tnQ
• LinkedInlinkedin.com/company/rede-de-ensino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede de Ensino