Red 11

What Red 11 does

Red 11 Model Management (operating under the consumer-facing brand Red 11) is a New Zealand-based modeling agency with a headcount of approximately 15 employees. The company operates the website redeleven.net.nz, whose URL parameters (modelid, kidage, sexid, catid) suggest a categorised talent roster filtered by age and gender, with the empty "kidage" parameter indicating that children's modeling is part of the agency's offering. The site presents a single primary offering — talent representation — with no distinct products, sub-brands, or modules identified in the available source data.

The company's technology surface is minimal: a marketing/booking website built on the Mainboard platform (an industry-standard model management tool), with no proprietary systems, patents, certifications, API, SDK, integrations, or AI/ML components disclosed. The source data records no awards, recognitions, or partnerships beyond the platform dependency on Mainboard.

From a business-model standpoint, the company is a private operating entity domiciled in New Zealand, with no disclosed funding rounds, parent company, subsidiaries, or investors. Revenue mechanics, pricing, customer segments, distribution channels, and go-to-market specifics are not described in the available source material. Operating geographies beyond New Zealand and ownership/management-team identities are also unreported, making this a sub-scale private agency with a New Zealand-only, single-vertical operating posture.

Name

Red 11

Legal name

Red 11 Model Management

Website

https://redeleven.net.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red 11 Model Management is a New Zealand-based modeling agency with approximately 15 employees. Its website parameters indicate a focus on categorised talent representation (including children), with operations supported by the Mainboard platform.

Ownership category

akta.pro rank

Product category

Modeling and Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Model management
• Talent agency
• Model representation
• Model booking
• Fashion talent

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Red 11 Model Management operates as a modeling and talent representation agency based in New Zealand. It maintains an online roster of models accessible via parameterized profile pages on its website, representing talent to clients seeking models for fashion, advertising, and related bookings. The agency is a small, locally focused boutique operation with approximately 15 employees.

Product overview

Red 11 Model Management is a single offering by the company. No distinct products, modules, or sub-brands were identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Red 11 Model Management Talent representation and model booking service for clients seeking professional models in New Zealand; the agency maintains an online roster of models accessible via its website.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• 62 Models & Talent: 62 Models & Talent is a New Zealand-based agency representing models, actors, and presenters; directly comparable to Red 11 in scope, geography, and target clients.
• Chic Management: Chic Management is one of New Zealand's most established model agencies, directly competing with Red 11 for local talent representation, fashion show bookings, and commercial placements across the NZ market.

Regional players

• Models 1: Models 1 is a UK-based model management firm, comparable to Red 11 in core talent representation services but operating primarily in the British and European markets rather than Oceania.
• Vivien's Model Management: Vivien's is an Australia- and New Zealand-focused model management agency, directly comparable to Red 11 in geographic focus and offering but with deeper ties into the Australian fashion market.
• UNO Management: UNO Management is an Australian model agency with regional Oceania focus, comparable to Red 11 in offering and roughly similar market scope, though primarily serving the Australian side of the trans-Tasman market.

Broad incumbents

• IMG Models: IMG Models is one of the largest global model management firms, part of the broader IMG/WME portfolio, and represents the kind of international incumbent that competes with regional agencies like Red 11 for premium talent and global campaigns.
• Next Management: Next Management is a global model agency with a roster spanning fashion, commercial, and fitness talent; comparable in core model management services to Red 11 but at much larger international scale.
• Wilhelmina Models: Wilhelmina Models is a publicly listed international model and talent management firm, comparable in offering to Red 11 but with a significantly broader roster, geographic footprint, and digital/brand-ambassador capabilities.
• Ford Models: Ford Models is a long-established international model management firm, comparable to Red 11 in business model (representing models for bookings) but operating across major global fashion markets.
• Elite Model Management: Elite Model Management is a globally established model agency with offices across fashion capitals, comparable to Red 11 in core offering (talent representation) but operating at significantly larger scale.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/red-11

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red 11