RE:DESIGNED

What RE:DESIGNED does

RE:DESIGNED is a privately held Danish leather goods company founded in 2003 and headquartered in Horsens, Denmark, operating with a 14-person team. The company designs, produces, and sells handcrafted leather bags, accessories, and a complementary leather care product, with every bag described as meticulously handmade from carefully selected soft, durable leather materials intended for lifetime use. Its product catalog spans roughly 150+ bag variants across categories including crossovers, shoulder bags, clutches, work bags, bumbags, shoppers, toiletry bags, wallets, weekend bags, and mobile bags, plus accessories such as belts, wool gloves, and mittens, and a Danish-made Leather Care - Nature formulation built on Vaseline, nourishing oils, genuine Danish beeswax, and plant extract.

The company generates revenue through a direct-to-consumer e-commerce model via its owned webshop at redesigned.dk, with all pricing fixed in Danish Krone (DKK). Bags range from approximately 200 DKK for wallets to 1,800 DKK for work bags and shoppers, with no subscription or recurring billing component. Marketing is executed through owned Facebook and Instagram channels plus email newsletter, and checkout is supported by an unusually broad payment stack spanning Klarna, MobilePay, Visa, Mastercard, Amex, Apple Pay, Google Pay, Shop Pay, iDEAL, Bancontact, Maestro, and UnionPay. A separate B2B portal exists at dixie.spysystem.dk for wholesale or corporate buyers, and sustainability positioning is anchored by FSC-certified hangtags and 100% climate-neutral packaging sourced from Scandinavian forests and offset via a Gold Standard project. Geographic reach is described as Denmark-dominant, with no disclosed retail, wholesale, or international distribution partnerships.

Name

RE:DESIGNED

Legal name

RE:DESIGNED

Website

https://redesigned.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RE:DESIGNED is a Danish leather goods company founded in 2003 that designs and sells handcrafted leather bags, accessories, and leather care products direct-to-consumers via its own e-commerce webshop, targeting fashion-conscious buyers seeking durable, timeless alternatives to mass-produced fashion.

Ownership category

akta.pro rank

Product category

Premium Leather Bags & Accessories

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (3169)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Business & Work Bags Manufacturing (Briefcases/Laptop Bags/Tool Bags) (IMAOAHAD), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Handcrafted leather bags
• Leather accessories
• Leather care products
• Premium leather goods
• DTC fashion e-commerce

Headquarters

HQ city

Denmark

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Leather Bag Sales: Direct e-commerce sales of handcrafted leather bags and accessories through their owned webshop. Products sold at fixed retail prices in Danish Krone (DKK). One-time purchase model with no subscription component.
2. Leather Care Products: Sale of leather care products including their Nature leather care (100 DKK) and potentially other leather care accessories. Complementary product line to main bag offerings.
3. Accessories: Sales of leather accessories including belts, gloves, mittens, keyhangers, and other small leather goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RE:DESIGNED designs, handcrafts, and sells leather bags, small leather goods (wallets, keyhangers), and complementary accessories (belts, wool gloves, mittens) directly to consumers through its own Danish webshop. The company also produces a natural leather care product (Leather Care - Nature) formulated with vaseline, oils, Danish beeswax, and plant extract, manufactured in Denmark.

Product overview

RE:DESIGNED is a Danish leather goods company established in 2003, offering handcrafted leather bags and accessories through their e-commerce platform. The product portfolio centers on a comprehensive Bags Collection encompassing multiple categories: Crossovers (crossbody bags, 42 styles), Shoulder Bags (34 styles), Clutches (13 styles), Work Bags (5 styles), Bumbags (17 styles), Toiletry Bags (10 styles), Shoppers (18 styles), Wallets (9 styles), Weekend Bags (5 styles), and Mobile Bags (3 styles). The Accessories line includes Belts (41 styles), Gloves (6 styles), and Mittens (4 styles). All products feature soft, durable leather with timeless silhouettes and are handmade. The company also offers a Leather Care product line for maintaining leather goods. RE:DESIGNED emphasizes sustainability through FSC-certified hangtags and climate-neutral packaging made from Scandinavian trees.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags Collection

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• FSC (Forest Stewardship Council)minorOthersFSC certification for hangtags, ensuring they are made from wood or forest-based products from sustainable forests and responsible sources. The FSC certificate indicates the company's commitment to sustainable forestry practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Il Bisonte: Italian heritage leather goods maison producing handcrafted leather bags, wallets and small accessories globally. Broader incumbent with wider assortment, deeper leather-making heritage and international retail footprint than RE:DESIGNED.
• Ganni: Established Danish contemporary fashion house offering bags, accessories and apparel with broader assortment and global wholesale + DTC reach. Broader incumbent in the same Danish fashion-accessory category, but not a pure leather goods specialist.

Direct peers

• Mismo: Danish heritage handcrafted leather bag and accessories brand selling premium bags, wallets and small leather goods through its own DTC channels. Closest direct peer in category, materials (soft durable leather), craftsmanship narrative and Danish origin.
• Cuyana: US-based DTC premium leather goods brand marketing timeless, "fewer better things" handbags, wallets and travel accessories. Closest international analog to RE:DESIGNED's DTC, handcrafted-leather, sustainability positioning.
• Portland Leather Goods: US-based DTC handcrafted leather bag and wallet maker with broad assortment of totes, crossbodies and wallets sold direct online. Comparable DTC-first handcrafted leather bag business model and price band.
• Saddleback Leather: US DTC leather goods brand selling rugged leather bags, briefcases and small leather goods marketed on durability and lifetime-use promises. Comparable DTC handcrafted-leather, lifetime-quality narrative, though with a more masculine aesthetic.
• Adax: Norwegian/Danish handbag and accessories label producing leather and textile bags for women. Direct peer with overlapping bag categories, soft-leather materials and Scandinavian DTC distribution.
• ATP Atelier: Swedish leather footwear and handbag maker producing handcrafted leather bags and accessories with a Scandinavian minimalist aesthetic. Direct peer in handcrafted leather bags with shared DTC-led model and sustainability messaging.
• House of Dagmar: Swedish heritage leather bag and accessories brand with timeless designs and DTC distribution. Direct peer in Scandinavian handcrafted leather positioning and target customer profile.
• Markberg: Danish leather goods brand offering handcrafted bags, wallets, belts and accessories with a similar timeless-design ethos and DTC focus. Direct peer across overlapping categories and price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redesignedest2003
• Instagraminstagram.com/redesigned_official
• LinkedInlinkedin.com/company/re-designed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:DESIGNED