The Redfern Gallery
The Redfern Gallery is a 100-year-old privately held London art gallery (founded 1923) selling modern and contemporary British art, representing 100+ artists and serving private collectors, museums, and corporate buyers from its Pall Mall location.
- Company typePrivate
- Founded1923
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Redfern Gallery does
The Redfern Gallery is a privately held, traditional art gallery founded in 1923 and registered as Redfern Gallery Limited in England. It operates from a single physical gallery at 11-12 Pall Mall, London (with a registered office at 20 Cork Street), and is focused exclusively on modern and contemporary British art. The company represents over 100 artists and estates, including Paul Emsley, Norman Dilworth, Ffiona Lewis, the Margaret Mellis estate, Mary Fedden, Peter Sedgley, and Eileen Agar, providing artist representation and estate management alongside its commercial sales function.
The gallery's revenue model is anchored on one-time sales of original artworks (paintings, sculptures, and works on paper), with prices ranging from approximately £700 for small works on paper or board to £17,500 for large diptych paintings, supplemented by lower-margin publications and exhibition catalogues priced £5-£50. Distribution is conducted through the physical gallery (open Monday-Friday 11:00-17:30 and Saturday 12:00-15:00), an enquiry-based online shop powered by Artlogic, and participation in art fairs. The gallery serves three primary customer segments: private art collectors (horizontal segment, primary), museums and public institutions including the Tate, National Portrait Gallery, Arts Council Collection, and Government Art Collection (vertical segment, primary), and corporate collectors (secondary).
The gallery differentiates through brand longevity (100-year heritage, celebrated centenary in 2023), exclusive artist representation, a deep archive of exhibition catalogues, and SLAD (Society of London Art Dealers) membership. Curated programming — solo shows, retrospectives, and group exhibitions — is the principal marketing vehicle, supported by a website, social media, email newsletter, and traditional press. The business carries no proprietary technology, no funding rounds, no subsidiaries, and no acquisitions; its competitive position rests entirely on reputation, artist relationships, and central London location rather than scale or technology.
The Redfern Gallery firmographics
Firmographics- Name
- The Redfern Gallery
- Legal name
- Redfern Gallery Limited
- Website
- https://redfern-gallery.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Redfern Gallery is a 100-year-old privately held London art gallery (founded 1923) selling modern and contemporary British art, representing 100+ artists and serving private collectors, museums, and corporate buyers from its Pall Mall location.
- Ownership category
- akta.pro rank
The Redfern Gallery industry classification
Industry- Product category
- Art Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Redfern Gallery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Redfern Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Art Sales: Primary revenue from selling original artworks, paintings, sculptures, and works on paper represented by the gallery. Sales conducted through physical gallery space and online shop.
- Publications: Sale of gallery publications, exhibition catalogues, and monographs on represented artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Small works on board/paper |
| Unit Pricing | One time/ perpetual license | Medium works on canvas/board |
| Unit Pricing | One time/ perpetual license | Large diptych paintings |
| Unit Pricing | One time/ perpetual license | Gallery publications |
Distribution channels3 records
Marketing channels6 records
The Redfern Gallery product offering
Product offeringCore offering
The Redfern Gallery is a London-based art gallery that represents over 100 modern and contemporary British artists, selling original paintings, sculptures, and works on paper through its Pall Mall gallery and online shop. It curates solo and group exhibitions at its physical space and publishes illustrated exhibition catalogues and monographs available for purchase.
Product overview
The Redfern Gallery is an established London art gallery offering a portfolio of products centered on the sale and exhibition of modern and contemporary British art. The core offering comprises original artworks (paintings, sculptures, works on paper) available through the online store, curated exhibitions displayed at their Pall Mall location, and published exhibition catalogues and monographs available for purchase. The gallery represents a roster of artists and provides enquiry and wishlist services to facilitate art acquisition.
Differentiator
Problem solved
Functional benefit
Companies that use The Redfern Gallery
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Redfern Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Redfern Gallery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ArtlogiccoreArtlogic provides the gallery's website and e-commerce platform, including artwork management, online shop, and exhibition scheduling functionality.
- Society of London Art Dealers (SLAD)coreMember of the Society of London Art Dealers, the professional body representing London's leading art dealers.
- National Portrait GallerycoreCollaborated on Paul Emsley portrait commission of Catherine, Duchess of Cambridge (2013). Gallery artist secured major institutional commission.
- Arts Council CollectionminorArts Council Collection has acquired works from Redfern exhibitions. Touring exhibitions feature gallery artists.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Redfern Gallery competitors and assessment
Company assessmentDirect peers
- Crane Kalman Gallery: London gallery focused on modern British and European art. Comparable in size, central London location, and reliance on physical exhibitions for collector engagement.
- Beaux Arts London: London gallery dealing in modern British art with a similar focus on twentieth-century British painting and sculpture. Comparable in scale, target collector base, and exhibition-led sales model.
- Osborne Samuel Gallery: London gallery specialising in modern British art, including works by the Bloomsbury Group and post-war British artists. Comparable in target market, exhibition programming, and central London physical gallery model.
- Browse & Darby: Long-established Cork Street gallery dealing in modern British art, including works by Eric Ravilious and Edward Bawden. Comparable to Redfern in geographic location, customer segments, and curated exhibitions of twentieth-century British art.
- Marlborough Gallery: Long-established London and international gallery representing modern and contemporary artists, with a comparable model of artist representation, physical gallery sales, and publication programmes. Directly comparable in scale and target market.
- Annely Juda Fine Art: London gallery specialising in modern and contemporary art with a similar focus on twentieth-century European and British abstraction and constructivism. Comparable as a long-running central London gallery with curated exhibitions and scholarly catalogues.
- Vigo Gallery: London gallery representing contemporary and modern artists across painting and sculpture. Comparable in artist representation model, exhibition programming, and collector base, with some overlap in modern British art programming.
- Offer Waterman Fine Art: London dealer specialising in modern British art, including St Ives school and post-war abstraction. Closely comparable to Redfern's modern British art focus and similar institutional client base.
Broad incumbents
- White Cube: One of the largest contemporary art galleries globally with a flagship London presence. Comparable as a London gallery selling high-end modern and contemporary art to institutional and private collectors, though significantly larger and more international in scope.
- Hauser & Wirth: Global gallery group with a major London presence representing modern and contemporary artists. Comparable as a London-headquartered gallery selling to institutional and private collectors, though far larger and more diversified across geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Redfern Gallery social profiles
Digital presenceThe Redfern Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Redfern Gallery leadership team
Management profileNumber of profiles
Profiles1 record
The Redfern Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Redfern Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Redfern Gallery
What does The Redfern Gallery do?
The Redfern Gallery is a London-based art gallery that represents over 100 modern and contemporary British artists, selling original paintings, sculptures, and works on paper through its Pall Mall gallery and online shop. It curates solo and group exhibitions at its physical space and publishes illustrated exhibition catalogues and monographs available for purchase.
Is The Redfern Gallery a public or private company?
The Redfern Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Redfern Gallery founded?
The Redfern Gallery was founded in 1923. It employs 1 to 10 people.
Where is The Redfern Gallery based?
The Redfern Gallery is headquartered in London, United Kingdom, in the Europe region.
How does The Redfern Gallery make money?
Two revenue lines are on record. Art Sales are the primary driver. The others are publications.
Who are The Redfern Gallery's main competitors?
Direct peers on record are Crane Kalman Gallery, Beaux Arts London, Osborne Samuel Gallery, Browse & Darby, Marlborough Gallery, Annely Juda Fine Art, Vigo Gallery and Offer Waterman Fine Art. Broad incumbents are White Cube and Hauser & Wirth.
Does The Redfern Gallery have an API?
No public API is recorded for The Redfern Gallery.
What industry is The Redfern Gallery in?
The Redfern Gallery's product category is Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.