Red House International School

What Red House International School does

Red House International School (legal name: RED HOUSE International School) is a private Brazilian bilingual international K-12 institution headquartered in São Paulo, operating 20+ physical campuses across 9 Brazilian states: São Paulo (capital, greater region, and interior — Jundiaí, Santos, Sorocaba/Votorantim, Indaiatuba, Santo André), Paraná (two Curitiba campuses), Pernambuco (Recife Graças and Recife Torre), Piauí (Teresina), Mato Grosso (Cuiabá), Mato Grosso do Sul (Campo Grande), Goiás (Goiânia), and Minas Gerais (Belo Horizonte). It was founded by Raquel Lam, who continues to serve as Fundadora e Principal (Founder and Principal), and the organization is founder-owned with no disclosed external investors or parent company.

The school delivers a full four-cycle curriculum — Educação Infantil (Early Childhood), Ensino Fundamental I and II (Elementary), and Ensino Médio (High School) — using a proprietary bilingual methodology that has been developed over approximately 50 years. Content is built in-house by RED Lab (Laboratório de Design Educacional), the school's educational design laboratory, and is anchored in a "Six Pedagogical Pillars" framework (Learner Profile, Agency and Action, Modular Curriculum, Continuous Assessment, Authentic Learning, and Integrated Pedagogy). Red House is an authorized International Baccalaureate (IB) World School, enabling Ensino Médio students to earn both the Brazilian diploma and the IB diploma. Auxiliary products include an Extended School Program, Extracurricular Activities, and "Beyond the Classroom" On-Campus and Off-Campus Journeys. The Instituto LAM scholarship program provides subsidized access to the system.

Revenue is generated through recurring monthly tuition fees paid by enrolled families, with admissions conducted through a four-step process (meeting, online registration, family interview, enrollment). Pricing is not publicly disclosed and requires direct admissions contact. The school operates as a direct-to-consumer institution, supplemented by an AI-powered chat assistant on its website and an omnichannel social presence (Instagram, Facebook, YouTube, LinkedIn) for top-of-funnel family acquisition. Headcount is reported at 708 employees.

Name

Red House International School

Legal name

RED HOUSE International School

Website

https://redhouseschool.com.br

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Red House International School is a founder-owned Brazilian bilingual K-12 institution operating 20+ campuses across 9 states, serving families with a proprietary 50-year language-acquisition methodology and dual Brazilian/International Baccalaureate diploma pathways from Early Childhood through High School.

Ownership category

akta.pro rank

Product category

Private Bilingual K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Bilingual international education
• K-12 schooling services
• International Baccalaureate programs
• Language acquisition methodology
• Private school education

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees: Private bilingual international school operating on a tuition-based revenue model. Families pay for educational services across four curricular cycles (Educação Infantil through Ensino Médio). The school also offers Extended School Program and extracurricular activities as additional paid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Red House International School is a private bilingual international school in Brazil that delivers full K-12 education across four curricular cycles (Educação Infantil through Ensino Médio) at 20+ campuses in 9 Brazilian states. The school teaches English through content-based instruction under a proprietary 50-year language acquisition methodology and offers a dual diploma pathway combining the Brazilian Ensino Médio diploma with the International Baccalaureate (IB) certification. Supplementary paid services include an Extended School Program, Extracurricular Activities, and Beyond the Classroom experiential journeys.

Product overview

Red House International School is a bilingual international school in Brazil offering a comprehensive educational system through four core curricular cycles: Educação Infantil (Early Childhood), Ensino Fundamental I (Elementary I), Ensino Fundamental II (Elementary II), and Ensino Médio (High School). The school provides an integrated portfolio including the Extended School Program for after-school activities, Extracurricular Activities, and Beyond the Classroom journeys for experiential learning beyond the classroom. The school operates its own RED Lab (Educational Design Laboratory) for curriculum development and supports access through the Instituto LAM scholarship program. The school is authorized to offer the International Baccalaureate (IB) certification alongside the Brazilian diploma.

Differentiator

Problem solved

Functional benefit

Brands

• RED Lab: Laboratório de Design Educacional - The school's own educational design laboratory that developed their international curriculum.
• Instituto LAM

Products and services

• Educação Infantil (Early Childhood Education)

Quantifiable outcome

• Dual diploma pathway enabling both Brazilian Ensino Médio and International Baccalaureate certification
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International Baccalaureate (IB)coreStrategic or Co-development PartnerRed House International School is an authorized IB World School offering International Baccalaureate programs. The IB certification provides students with internationally recognized credentials alongside their Brazilian diploma, enabling access to universities worldwide. The school integrates IB methodologies into its pedagogical framework.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colégio Bandeirantes: Premium São Paulo private K-12 school competing for the same high-income Brazilian families seeking rigorous education. Comparable in target customer (aspirational São Paulo families) and premium positioning, though without Red House's bilingual international curriculum emphasis.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with strong reputation and international curriculum elements. Competes for the same affluent São Paulo families seeking rigorous, internationally oriented education.
• Colégio Positivo: One of the largest K-12 private school chains in Brazil with national presence and listed parent company (Positivo Tecnologia). Comparable in multi-state Brazilian K-12 footprint and curriculum breadth, with institutional backing that allows for faster scaling.
• British School of São Paulo: International school in São Paulo offering British curriculum with English instruction. Comparable as a São Paulo-based international school serving Brazilian and expat families seeking English-medium education.
• St. Paul's School (São Paulo): Elite São Paulo private school with international curriculum and bilingual tracks, competing for the same high-income families in São Paulo. Comparable in grade range, premium positioning, and use of international curricula including IB-aligned programs.
• Maple Bear Canadian School: Brazil's largest bilingual K-12 school chain, offering English-Portuguese immersion through a Canadian curriculum across hundreds of campuses. Directly comparable to Red House in target market (Brazilian families), business model (tuition-based private schooling), and bilingual international positioning.
• Colégio Porto Seguro: Premium São Paulo private K-12 school offering international curriculum tracks. Competes directly with Red House for São Paulo families seeking international education pathways and university preparation.

Regional players

• Cultura Inglesa: One of Brazil's most established English-language teaching brands, with physical branches across multiple Brazilian states. Comparable as a long-standing Brazilian education brand targeting English acquisition, though it focuses on language instruction rather than full K-12 delivery.

Emerging players

• Escola Pillar Bilingual School: Brazilian bilingual K-12 school competing in the same niche as Red House with a focus on English-Portuguese dual-language education. Comparable in target market and bilingual methodology, though smaller in scale.
• Wise Up: Brazilian English-language school chain with widespread physical presence. Shares the bilingual/English-acquisition target market with Red House, though it focuses on language instruction rather than full K-12 schooling.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RedHouseInternationalSchool
• Facebookfacebook.com/redhouseinternationalschool
• LinkedInlinkedin.com/company/redhouseinternationalschool
• Instagraminstagram.com/redhouseinternationalschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red House International School