Redland.Au
Redland Premium Fruit Pty Ltd is a 100% Australian-owned, vertically integrated grower and packer of premium apples, citrus, table grapes, and kiwifruit, operating across 2,922 hectares of orchards and supplying Australian retailers and 28+ export markets globally.
- Company typePrivate
- Founded-
- HeadquartersAlbion (Brisbane), Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Redland.Au does
Redland Premium Fruit Pty Ltd, operating as Redland.Au (Redland Fruit), is a 100% Australian-owned, vertically integrated fresh produce company headquartered in Albion (Brisbane), Queensland, operating as trustee for the RPF Trust. The company grows, packs, and distributes premium fruit across four core categories: apples (Pink Lady, Dazzle, Sassy, Granny Smith, Royal Gala), citrus (Navel Oranges including Cara Cara, Kirkwood, and Villa cultivars, Mandarins, Eureka Seedless Lemons, Arnold Blood Oranges), table grapes (ten branded seedless varieties), and Dori Gold kiwifruit. Production spans Queensland, Victoria, and Western Australia across 2,922 hectares of plantings, planned to expand to 3,333 hectares by 2030. Redland is the largest producer of Pink Lady apples in Australia. Operational infrastructure includes a state-of-the-art 950,000-annual-bin Shepparton packing facility equipped with MAF Roda automation, 130,000 bins of cold storage, a 13,849 sqm Emerald pack-shed with 16 cold rooms, and a 256-bed worker accommodation facility. The business holds GLOBALG.A.P., HARPS, SEDEX, and Freshcare certifications.
Redland runs an enterprise field-sales go-to-market, supplying Australian supermarket chains and wholesale produce markets directly via a centralized 1800 REDLAND sales line and a dedicated Victorian sales office in Epping. Internationally, the company exports to 28+ countries across Asia-Pacific, the Middle East, and North America through established distribution partnerships, with export and domestic fruit sales run as transaction-based revenue streams. Seasonal labor is sourced through the Pacific Australia Labour Mobility (PALM) scheme — 130 workers from Vanuatu were deployed across the 2024/2025 season — supplementing a 75-person permanent headcount. The marketing function is light: a corporate website, email newsletter, and LinkedIn presence serve brand and recruitment purposes, while commercial activity runs through direct B2B sales negotiation rather than digital channels.
The technology stack is anchored in advanced horticulture and agtech rather than consumer-facing software: more than 1,700 hectares of horticultural netting for crop protection, AI-powered remote crop monitoring tied to automated irrigation and soil management, drone aerial scanning fused with GPS and moisture-sensor data for agronomist analysis, retractable rain cover systems for table grape vines, and MAF Roda automated packing. Netting is reported to prevent up to 30% of crop water evaporation. The branded portfolio comprises 14+ registered trademarks across apple, grape, and kiwifruit varieties, anchored by the 'R' monogram quality seal. The company is privately held with no disclosed parent, private equity, or venture capital backing.
Redland.Au firmographics
Firmographics- Name
- Redland.Au
- Legal name
- Redland Premium Fruit Pty Ltd
- Website
- https://redlandfruit.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redland Premium Fruit Pty Ltd is a 100% Australian-owned, vertically integrated grower and packer of premium apples, citrus, table grapes, and kiwifruit, operating across 2,922 hectares of orchards and supplying Australian retailers and 28+ export markets globally.
- Ownership category
- akta.pro rank
Redland.Au industry classification
Industry- Product category
- Fresh Fruit Production and Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Citrus (except Orange) Groves (111320), Orange Groves (111310)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)
Keywords
Where Redland.Au is headquartered
LocationHeadquarters
- HQ city
- Albion (Brisbane)
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Redland.Au business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fruit Production and Sales: Redland generates revenue through growing, packing, and selling premium Australian fruit directly to retailers, wholesale markets, and export customers. The company owns farms and pack-houses, maintaining full control over the supply chain from farm to market.
- Export Sales: Revenue generated from exporting fruit to 28+ international markets including Asia-Pacific, Middle East, and North America through established distribution partnerships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Redland.Au product offering
Product offeringCore offering
Redland Premium Fruit is a 100% Australian-owned vertically integrated producer that grows, packs, and distributes premium fresh fruit including apples, citrus, table grapes, and kiwifruit from its own orchards and pack-houses. The company sells directly to major supermarket chains, wholesale markets, and export customers across 28+ countries under branded varieties such as Pink Lady, Dazzle, Sassy, Autumn Crisp, Midnight Beauty, Ruby Rush, and Dori Gold Kiwifruit. It operates 2,922 hectares of orchards with advanced agtech practices including AI crop monitoring, automated irrigation, horticultural netting, and MAF Roda packing equipment.
Product overview
Redland.Au is a 100% Australian-owned vertically integrated fresh produce company operating across the entire fruit supply chain from farm to retail. The portfolio consists of four core product categories: Redland Apples (Pink Lady, Dazzle, Sassy, Granny Smith, Royal Gala), Redland Citrus (Navel Oranges, Mandarins, Eureka Seedless Lemons, Arnold Blood Oranges), Redland Table Grapes (Autumn Crisp, Midnight Beauty, Ruby Rush, Adora Seedless, Ivory Seedless, Sweet Globe, Allison, Timpson, Honey Pop, Fire Crunch), and Dori Gold Kiwifruit. The company also grows stone fruit and pears. Each category features branded premium varieties with proprietary names, supported by advanced agtech practices including AI-powered crop monitoring, automated irrigation, and horticultural netting across more than 1,700 hectares of orchards.
Differentiator
Problem solved
Functional benefit
Brands
- Pink Lady™: Pink blush and tangy-sweet flavour apple variety
- Dazzle™
- Sassy™
- Dori™Gold
- Autumn Crisp™
- Midnight Beauty™
- Ruby Rush™
- Adora Seedless™
- Navel Oranges
- Mandarins
- Eureka Seedless Lemons
Products and services
- Redland Apples Premium Australian-grown apples including Pink Lady, Dazzle, Sassy, Granny Smith, and Royal Gala varieties, sold to retail and wholesale buyers for consumer fresh produce sale.
- Redland Citrus Citrus varieties including Navel Oranges (Cara Cara, Kirkwood, Villa cultivars), Mandarins, Eureka Seedless Lemons, and Arnold Blood Oranges, supplied to retail and wholesale customers.
- Redland Table Grapes Premium seedless table grapes including Autumn Crisp, Midnight Beauty, Ruby Rush, Adora Seedless, Ivory Seedless, Sweet Globe, Allison, Timpson, Honey Pop, and Fire Crunch varieties, supplied under retractable rain cover systems for flexible harvest timing.
- Dori Gold Kiwifruit Dori Gold Kiwifruit with vibrant golden flesh, smoother skin and sweet tropical taste, grown in Manjimup, Western Australia (93 ha current plantings, expanding to 152 ha by 2026).
Quantifiable outcome
- Horticultural netting prevents up to 30% of water evaporation from crops
- +3 more outcomes
Companies that use Redland.Au
Customer profileSegments4 records
Ideal customer profiles3 records
Redland.Au technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Redland.Au partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pacific Australia Labour Mobility (PALM) SchemecoreRedland participates in the PALM scheme, employing workers from Pacific Island nations. In the 2024/2025 season, they employed 130 team leaders, supervisors, drivers and pickers from Vanuatu. These workers contribute to Australian communities and the growth of Redland through their skills and culture.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Redland.Au competitors and assessment
Company assessmentDirect peers
- Montague: Montague is an Australian family-owned fresh-produce grower and packer spanning apples, stone fruit, and other categories. It directly overlaps with Redland on premium apples and operates a similar vertically integrated farm-to-retail model domestically.
- Darling Group: Darling Group is an Australian-owned integrated citrus grower/packer/marketer focused on Sunraysia citrus, with comparable domestic retail and export channels. Directly overlaps with Redland's citrus category in Australia.
- T&G Global: T&G Global (formerly Turners & Growers) is a New Zealand-headquartered fresh produce grower and marketer with overlapping categories including apples (Envy, Jazz), table grapes, and citrus, and a similar export-led go-to-market model across Asia-Pacific.
- Perfection Fresh: Perfection Fresh is a privately held Australian fresh-produce company growing and packing premium branded fruit and vegetables (including grapes, tomatoes, and berries). It competes directly with Redland for retailer shelf space and grower-acquisition opportunities in Australia.
- Stemilt Growers: Stemilt Growers is a US family-owned grower and packer of apples, cherries, pears, and stone fruit. It is comparable to Redland in vertical integration, branded premium varieties (e.g., Piñata, SweeTango), and direct-to-retailer distribution.
- Fresh Produce Group: Fresh Produce Group is an Australian privately-held grower-marketer of premium table grapes, citrus, and stone fruit with strong domestic retailer relationships and export channels to Asia. It is a direct peer for Redland's table grape and citrus categories in the Australian market.
- Zespri International: Zespri is the world's largest kiwifruit marketer and a direct peer for Redland's Dori Gold kiwifruit line, with a global branded kiwifruit export model anchored in New Zealand but reaching overlapping retail customers in Asia, Europe and North America.
- Costa Group: Costa Group is Australia's largest vertically integrated horticulture company, producing citrus, berries, avocados, tomatoes, and mushrooms domestically and globally. It is the closest Australian analogue to Redland's vertically integrated, multi-category premium-fresh-produce model.
Emerging players
- Sun World International: Sun World is a US-based fruit variety breeder and licensor that develops and licenses proprietary table grape and stone fruit varieties (e.g., Midnight Beauty, Autumn Crisp, Ruby Rush, Adora Seedless, Ivory Seedless — many of which Redland also produces). Comparable as the upstream IP/licensing counterpart to Redland's branded-produce strategy.
Broad incumbents
- Driscoll's: Driscoll's is the global category leader in branded berries and the benchmark for branded premium fresh produce, with a similar emphasis on proprietary varieties, retailer-exclusive supply, and certification-driven market access. Comparable as a strategic model even where the crop overlap is partial.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redland.Au social profiles
Digital presenceRedland.Au compliance and trust
Trust signalCompliance4 records
Redland.Au financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redland.Au leadership team
Management profileNumber of profiles
Profiles1 record
Redland.Au funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redland.Au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redland.Au
What does Redland.Au do?
Redland Premium Fruit is a 100% Australian-owned vertically integrated producer that grows, packs, and distributes premium fresh fruit including apples, citrus, table grapes, and kiwifruit from its own orchards and pack-houses. The company sells directly to major supermarket chains, wholesale markets, and export customers across 28+ countries under branded varieties such as Pink Lady, Dazzle, Sassy, Autumn Crisp, Midnight Beauty, Ruby Rush, and Dori Gold Kiwifruit. It operates 2,922 hectares of orchards with advanced agtech practices including AI crop monitoring, automated irrigation, horticultural netting, and MAF Roda packing equipment.
Is Redland.Au a public or private company?
Redland.Au is a private company. It is classified as family owned and is currently operating.
When was Redland.Au founded?
Redland.Au was founded in -1. It employs 51 to 100 people.
Where is Redland.Au based?
Redland.Au is headquartered in Albion (Brisbane), Australia, in the Oceania region.
How does Redland.Au make money?
Two revenue lines are on record. Fruit Production and Sales are the primary driver. The others are export Sales.
Who are Redland.Au's main competitors?
Direct peers on record are Montague, Darling Group, T&G Global, Perfection Fresh, Stemilt Growers, Fresh Produce Group, Zespri International and Costa Group. Sun World International is listed as an emerging player. Driscoll's is listed as a broad incumbent.
Does Redland.Au have an API?
No public API is recorded for Redland.Au.
What industry is Redland.Au in?
Redland.Au's product category is Fresh Fruit Production and Distribution. Its primary akta.pro industry code is AFAGACAF, Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 424480 and its SIC code is 100.