Sun World
Sun World International, LLC is a global fruit variety development and licensing company founded in 1976 that licenses proprietary table grape, stone fruit, mango, and citrus genetics to over 2,700 commercial growers across 17 countries. The company holds 450+ plant patents and operates one of the world's largest table grape breeding programs.
- Company typePrivate
- Founded1976
- HeadquartersPalm Desert, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sun World does
Sun World International, LLC is a global fruit variety development and licensing company founded in 1976 and headquartered in Bakersfield, California. The company operates one of the largest and longest-running table grape breeding programs in the world, holding more than 450 plant patents with proprietary varieties planted across 70,000+ acres in 17 countries. Sun World's portfolio spans four primary crop categories: table grapes (flagship brands include AUTUMNCRISP, RUBY RUSH, MIDNIGHT BEAUTY, APPLAUSE, EPIC CRISP, SABLE SEEDLESS, SCARLOTTA SEEDLESS, SONERA SEEDLESS, ADORA SEEDLESS, RED SUPERIOR SEEDLESS, FLAVORCRUSH), stone fruit (BLACK DIAMOND and RED DIAMOND plums, AMBER CREST peaches, SUPER STAR nectarines), mangoes (Kankun variety and the Biogold collection), and citrus (mandarins, clementines, navels, Valencias, lemons, grapefruit). The company has active development programs in cherry and avocado genetics. Core breeding operations are anchored at the Center for Innovation research facility in Wasco, California, supported by AI-assisted breeding and data-driven selection.
Sun World's business model is B2B licensing of proprietary fruit genetics to a global network of over 2,700 commercial growers across 17 countries on six continents. Revenue is generated primarily through royalties on commercial production of Sun World-developed cultivars, with license terms negotiated individually and contracted on multi-year cycles. Following the 2024 acquisition of South Africa-based Biogold, Sun World added a third-party Plant Breeders Rights management services business covering citrus, subtropical, and niche fruit products. The company is privately held with no disclosed parent, led by President & CEO Bernardo Calvo and Executive Chair David Marguleas, and has raised growth capital from Vision Ridge Capital Partners.
Go-to-market operates exclusively through the licensee network, with no direct-to-consumer sales; licensees handle growing, packing, and retail distribution. Sun World has increasingly invested in consumer-facing brand-building, launching its first global consumer marketing campaign for AUTUMNCRISP grapes in 2023, supported by brand websites, social media (@AUTUMNCRISPgrapes), sustainability reporting, and industry trade recognition. Customer segments include commercial fruit growers (primary), plant breeders and research institutions (for rights management), and retail partners (for branded fruit distribution). Office locations span the United States, Australia, Brazil, Chile, Italy, Israel, Peru, South Africa, and Spain.
Sun World firmographics
Firmographics- Name
- Sun World
- Legal name
- Sun World International, LLC
- Website
- http://sun-world.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sun World International, LLC is a global fruit variety development and licensing company founded in 1976 that licenses proprietary table grape, stone fruit, mango, and citrus genetics to over 2,700 commercial growers across 17 countries. The company holds 450+ plant patents and operates one of the world's largest table grape breeding programs.
- Ownership category
- akta.pro rank
Sun World industry classification
Industry- Product category
- Fruit Variety Development & Licensing
- NAICS
- Fruit and Tree Nut Farming (1113)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where Sun World is headquartered
LocationHeadquarters
- HQ city
- Palm Desert
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Sun World business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Fruit Variety Licensing: Sun World licenses proprietary fruit varieties (table grapes, citrus, mangoes, stone fruit) to commercial growers worldwide. Licensees pay for access to patented genetics and proprietary varieties, with royalties generated from commercial production using Sun World-developed cultivars.
- Variety Rights Management Services: Following 2024 acquisition of Biogold, Sun World manages Plant Breeders Rights for other breeders and variety owners, providing development and commercialization platform for third-party plant varieties. This generates administrative and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B licensing agreements with commercial growers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Sun World product offering
Product offeringCore offering
Sun World is a global fruit variety development and licensing company that develops proprietary fruit genetics for table grapes, citrus, mangoes, and stone fruit, then licenses these varieties to a worldwide network of over 2,700 commercial growers in 17 countries. Revenue is generated primarily through B2B licensing royalties on patented varieties such as AUTUMNCRISP, RUBY RUSH, MIDNIGHT BEAUTY, SABLE SEEDLESS, and the Kankun mango, supplemented by variety rights management services for third-party breeders following the 2024 Biogold acquisition.
Product overview
Sun World is a global fruit variety development and licensing company offering proprietary branded fruits across four main product categories: table grapes (with brands including AUTUMNCRISP®, RUBY RUSH®, MIDNIGHT BEAUTY®, APPLAUSE®, EPIC CRISP®, SABLE SEEDLESS®, SCARLOTTA SEEDLESS®, FLAVORCRUSH™, RED SUPERIOR SEEDLESS®, SONERA SEEDLESS®, ADORA SEEDLESS®), stone fruit (BLACK DIAMOND® and RED DIAMOND® plums, AMBER CREST™ peaches, SUPER STAR™ nectarines), citrus (mandarins, clementines, navel and Valencia oranges, lemons, grapefruit), and mangoes (Kankun variety and Biogold collection). The company operates a core table grape breeding program with 70,000+ acres planted in 17 countries and 450+ plant patents, supported by AI-enhanced breeding technology. Services include variety rights management, global licensing to over 2,700 licensees, and consumer marketing support including the first-ever global branded grape campaign.
Differentiator
Problem solved
Functional benefit
Brands
- AUTUMNCRISP: Large cluster seedless green grapes with firm, crisp, giant green berries bursting with sweet flavor and subtle hints of Muscat.
- RUBY RUSH
- MIDNIGHT BEAUTY
- APPLAUSE
- EPIC CRISP
- SABLE SEEDLESS
- SCARLOTTA SEEDLESS
- FLAVORCRUSH
- Black Diamond
- Red Diamond
- Amber Crest
- Super Star
- Kankun
- Citrus Collection
Products and services
- AUTUMNCRISP® Table Grapes Premium green seedless table grape variety (cv. Sugrathirtyfive) with large, firm, crisp berries offering sweet flavor with subtle muscat undertones. Licensed to commercial growers worldwide and protected by U.S. Plant Patent PP20491.
- RUBY RUSH® Table Grapes Early-season red seedless grape variety (cv. Sugrafiftythree) with radiant color, crisp texture, and sweet neutral flavor. Protected by U.S. Plant Patent PP29768.
- MIDNIGHT BEAUTY® Table Grapes Deep black seedless grape variety packed with sweet flavor, antioxidants, and Vitamin C, featuring large and refreshingly crisp berries. Protected by U.S. Plant Patents PP27791 and PP29274.
- APPLAUSE® Table Grapes High-flavor green seedless grape brand featuring unique, unexpected eating experience.
- EPIC CRISP® Table Grapes Large seedless green grape variety (cv. Sugrafiftysix) with legendary crisp texture and sweet, juicy flavor. Protected by U.S. Plant Patent PP31011.
- SABLE SEEDLESS® Table Grapes Specialty black seedless grape variety (cv. Sugrasixteen) with crisp, sweet tropical flavor and complex fruit notes. Plant patent/variety rights granted or pending in various countries.
- SCARLOTTA SEEDLESS® Table Grapes Late-season red seedless grape variety (cv. Sugranineteen) with subtle sweetness, low acidity, and sweeter larger berries from extended ripening.
- FLAVORCRUSH™ Table Grapes Red grape brand delivering intense burst of exotic tropical flavor with vibrant-to-deep-red color and uniquely fruity profile.
- SONERA SEEDLESS® Table Grapes Seedless grape variety (cv. Sugrathirtyeight) protected by U.S. Plant Patent PP22431, property of Sun World International, LLC.
- ADORA SEEDLESS® Table Grapes Seedless grape variety (cv. Sugrathirtyfour) protected by U.S. Plant Patent PP19750, property of Sun World International, LLC.
- RED SUPERIOR SEEDLESS® Table Grapes Red seedless grape variety (cv. Sugrafourteen), property of Sun World International, LLC, with plant patent/variety rights in various countries.
- Kankun Mango Variety Premium mango variety with sweet tropical flavor, distinctive red blush, and early-ripening harvest advantage (10-15 days earlier than Tommy Atkins), with 25% more flesh and golden orange colored flesh.
- Biogold Mango Collection World's largest collection of mango genetics acquired through the 2024 Biogold acquisition, offering customers diverse mango variety options including third-party-developed cultivars.
- Black Diamond® Plum Premium plum variety from Sun World's stone fruit portfolio known for superior quality and consistent in-field success.
- Red Diamond® Plum Premium plum variety from Sun World's stone fruit portfolio offering desirable quality and eating experience.
- Amber Crest™ Peach Peach variety from Sun World's stone fruit genetics program developed to meet consumer demand for flavorful stone fruit.
- Super Star™ Nectarine Nectarine variety from Sun World's stone fruit portfolio, part of the company's decade-long investment in stone fruit genetics.
- Sun World Citrus Collection High quality, field-tested citrus collection including mandarins, clementines, navel and Valencia oranges, lemons, and grapefruit, acquired through the 2024 Biogold acquisition.
- Variety Rights Management Services Worldwide Plant Breeders Rights management service with focus on citrus, subtropical and selected niche fruit products, providing a development and commercialization platform for new plant varieties owned by third-party breeders. Generates administrative and management fees.
- Global Fruit Variety Licensing Program B2B licensing program granting commercial growers rights to cultivate Sun World's proprietary fruit varieties across North America, South America, Europe, Africa, Asia, and Oceania. Generates royalty revenue from commercial production.
- Sun World Branding Services Consumer marketing and branding support for licensees and retail partners, including marketing assets, category insights, and global branded campaigns such as the AUTUMNCRISP campaign supporting retail differentiation.
Quantifiable outcome
- First billion-dollar grape milestone in produce industry - achieved by AUTUMNCRISP brand
- +2 more outcomes
Companies that use Sun World
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sun World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Sun World partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Five New Marketing Partners (Egypt, Chile, Italy)coreSun World expanded its global marketer network by adding five new partners in Egypt, Chile, and Italy. These partners (farms and exporters) will now market Sun World's branded grapes such as Autumncrisp and Ruby Rush across their regions, strengthening supply chain and market reach for premium grapes.
- BiogoldcoreIn 2024, Sun World acquired South Africa-based Biogold, a leading variety rights management company. This acquisition made Sun World the global leader in Plant Breeders Rights management with focus on citrus, subtropical and selected niche fruit products. Biogold managed rights to mango varieties developed by third-party breeders, allowing Sun World to offer the world's largest collection of mango genetics.
- JD KirstencoreManaging Director and Sustainability and Compliance Manager Niël and Lara Kirsten stated: 'Sun World has a very reputable, reliable brand. As a grower, it gives you confidence planting Sun World varieties because you know that they've gone through a lot of testing and development work to get to that point. It takes a lot of the guesswork and risk out for us.'
- El CiruelocoreDirector of Quality and Sustainability Marisa Ruiz stated: 'When we collaborate with high-quality breeders like Sun World, we have very accurate projections for yield, which goes a long ways towards reducing our food waste. It allows us to become a more sustainable business.'
- Campbell, Costa in AustraliacoreLong-standing relationship with Sun World spanning many years. Partner statement: 'We've had a long-standing relationship over many years with Sun World. What I like the most is their help in bringing great new grapes to consumers all over the world.'
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Sun World competitors and assessment
Company assessmentRegional players
- Sun Pacific: California-based grower-marketer with proprietary citrus, grape, and stone fruit varieties marketed through licensees. Comparable in combining proprietary varieties with branded marketing in adjacent fruit categories.
- Giumarra Companies: US-based produce grower, marketer, and licensor with proprietary table grape and other fruit varieties. Comparable to Sun World in that it develops proprietary genetics and licenses to growers, though with a more North-America-centric footprint.
Direct peers
- Eurosemillas: Spanish seed and plant variety rights management company with global reach across citrus, stone fruit, and other crops. Directly comparable to Sun World's variety rights management and international licensing platform, particularly post-Biogold.
- International Fruit Genetics (IFG): Now part of Bloom Fresh, IFG was historically one of the largest table grape and cherry variety breeding/licensing companies in the world. Directly comparable to Sun World in varietal IP model, royalty revenue, and global licensee footprint.
- Bloom Fresh International: Formed via the 2024 merger of SNFL Group and International Fruit Genetics (IFG), Bloom Fresh is the closest direct competitor to Sun World in proprietary table grape breeding and global licensing. Operates a similar varietal IP + licensee business model targeting the same commercial growers and retailers worldwide.
- Driscoll's: Global market leader in berry genetics, licensing, and branded marketing (strawberries, blueberries, raspberries, blackberries). Highly comparable to Sun World's IP-driven breeding + licensee model, applied to the berry category.
- SNFL Group (Special New Fruit Licensing): Australian-headquartered table grape and cherry breeder that merged with IFG to form Bloom Fresh in 2024. Competed head-to-head with Sun World in proprietary grape genetics, licensing, and global marketer relationships.
Broad incumbents
- Wonderful Nurseries (Wonderful Orchards): Vertically integrated tree crop grower with proprietary citrus, pomegranate, and pistachio genetics developed internally. Comparable to Sun World in proprietary plant breeding and licensing economics, though primarily focused on its own production.
Emerging players
- Family Tree Farms: California-based stone fruit breeder and marketer with proprietary plum, peach, and nectarine varieties licensed to growers. Overlaps with Sun World in stone fruit breeding and licensing, though smaller in scale.
- Plant Sciences Inc. US-based berry genetics and licensing company specializing in proprietary strawberry and raspberry varieties for global growers. Comparable to Sun World in breeding/licensing model though focused specifically on the berry category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun World social profiles
Digital presenceSun World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun World leadership team
Management profileNumber of profiles
Profiles18 records
Sun World subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sun World funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun World M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun World
What does Sun World do?
Sun World is a global fruit variety development and licensing company that develops proprietary fruit genetics for table grapes, citrus, mangoes, and stone fruit, then licenses these varieties to a worldwide network of over 2,700 commercial growers in 17 countries. Revenue is generated primarily through B2B licensing royalties on patented varieties such as AUTUMNCRISP, RUBY RUSH, MIDNIGHT BEAUTY, SABLE SEEDLESS, and the Kankun mango, supplemented by variety rights management services for third-party breeders following the 2024 Biogold acquisition.
Is Sun World a public or private company?
Sun World is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sun World founded?
Sun World was founded in 1976. It employs 51 to 100 people.
Where is Sun World based?
Sun World is headquartered in Palm Desert, United States, in the North America region.
How does Sun World make money?
Two revenue lines are on record. Fruit Variety Licensing is the primary driver. The others are variety Rights Management Services.
Who are Sun World's main competitors?
Regional players on record are Sun Pacific and Giumarra Companies. Direct peers are Eurosemillas, International Fruit Genetics (IFG), Bloom Fresh International, Driscoll's and SNFL Group (Special New Fruit Licensing). Wonderful Nurseries (Wonderful Orchards) is listed as a broad incumbent. Emerging players are Family Tree Farms and Plant Sciences Inc..
Does Sun World have an API?
No public API is recorded for Sun World.
What industry is Sun World in?
Sun World's product category is Fruit Variety Development & Licensing. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 1113.