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RED MESA MERCADO, LLC

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Namestring
RED MESA MERCADO, LLC
Legal namestring
RED MESA MERCADO, LLC
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Red Mesa Mercado, LLC operates a dual-location casual dining restaurant business under the DBA "Mercado St. Pete" (also branded as "Mercado"), founded in 2013 and based in Saint Petersburg, Florida. The company operates two physical locations — Mercado Edge District at 1100 1st Ave. N. and Mercado West at 6001 Central Ave. — serving Cali-Mex and old-world Mexican street food including quesadillas, burritos, and street tacos, alongside full liquor bars offering daily drink specials.

The business runs a direct-to-consumer model with revenue generated across dine-in service, takeout (via Toast Tab online ordering at both locations and a dedicated order-to-go subdomain), full bar alcohol sales, catering packages (Familia Packs for pickup and Taco Party for pickup/delivery), and gift card sales through the company website. The Mercado West location additionally offers reservation and waitlist management through Toast Tab. The technology footprint is limited to commodity SaaS — Toast Tab for ordering, reservations, and waitlist, and WordPress for the company website — with no proprietary technology, integrations of note beyond analytics, or app presence.

Red Mesa Mercado is structured as a Florida LLC, privately held, and described as a locally owned and operated small business with no disclosed external investors, parent company, or institutional ownership. The stated employee count is 5, which likely captures only corporate or management staff given the operation of two full-service restaurants. Marketing is conducted through the company website, email ([email protected], [email protected]), and organic social channels, with messaging emphasizing fresh ingredients, family recipes, and community roots rather than technology differentiation.

Short descriptiontext

Red Mesa Mercado, LLC operates two casual Mexican restaurants (Mercado Edge District and Mercado West) in St. Petersburg, Florida, serving Cali-Mex street food, full-bar drinks, catering, and gift cards to local consumers and visitors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSt. Petersburg, United States
HQ citystring
St. Petersburg
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Mexican street food, casual dining restaurants, full bar service, restaurant catering, quick service Mexican
Industry2 codes
1Mexican & Tex-Mex Fast Casual
CodeTHAFABACPrimaryYes
2Mexican/Latin QSR (Tacos, Burritos, Bowls)
CodeTHAFAAAEPrimaryNo
NAICS code2 codes
  • Full-Service Restaurants722511
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Casual Mexican Restaurants
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Dine-in and Takeout Food Sales
TypeOne Time License
Description

Core revenue from food sales at two restaurant locations, offering Cali-Mex and old-world Mexican cuisine including quesadillas, burritos, and street tacos. Online ordering available via Toast Tab platform.

redmesamercado.com
2Alcohol Sales
TypeOne Time License
Description

Full liquor bar at both locations generating beverage revenue. Daily drink specials including margarita pitchers, flavored margaritas, sangria, Bloody Marys, and mimosas.

redmesamercado.com
3Catering Services
TypeOne Time License
Description

Catering offerings including Familia Packs (pickup), Taco Party (pickup and delivery) options for events and groups.

redmesamercado.com
4Gift Card Sales
TypeOne Time License
Description

Gift card sales through website with balance checking capability.

redmesamercado.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Red Mesa Mercado operates two dine-in and takeout restaurant locations in St. Petersburg, Florida, serving Cali-Mex and old-world Mexican street food (quesadillas, burritos, street tacos) alongside a full liquor bar. The business supplements dine-in service with online ordering via Toast Tab, catering packages (Familia Packs and Taco Party), gift card sales, and event inquiries at the Mercado West location.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Red Mesa Mercado operates as a dual-location restaurant business offering Cali-Mex and old-world Mexican street food cuisine in St. Petersburg, FL. The core offerings consist of two physical restaurant locations (Mercado Edge District and Mercado West) serving quesadillas, burritos, and street tacos with full liquor bars. The business also provides complementary services including catering packages (Familia Packs and Taco Party for pickup and delivery), gift cards, and online ordering capabilities. The two locations have differentiated operating hours and the West location additionally offers reservation and waitlist management.

Product and service1 record
1Mercado Edge District
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers7 records
TypeDirect peer
Description

Upscale fast-casual Mexican concept focused on street-food-inspired tacos and tequila-driven bar programs. Closely mirrors Mercado's blend of street tacos, full bar, and vibrant atmosphere.

TypeDirect peer
TypeBroad incumbent
Description

Largest U.S. Mexican QSR chain; competes at the lower price/lower service end for the taco and burrito occasions that Mercado also targets, particularly for off-premise consumption.

TypeBroad incumbent
Description

Largest U.S. fast-casual Mexican chain with national footprint. Competes for the same burrito/bowl/taco customer segment but operates at scale with standardized menu and superior supply chain leverage.

TypeBroad incumbent
Description

National fast-casual Mexican franchise serving burritos, tacos, quesadillas, and nachos. Closely aligned service model and menu mix to Mercado's Cali-Mex street-food positioning.

TypeBroad incumbent
Description

National fast-casual Mexican chain serving burritos, tacos, quesadillas, and bowls. Direct product overlap with Mercado's menu at counter-service format with a broader geographic footprint.

7Red Mesa Cantina
TypeDirect peer
Description

Sister/affiliated brand operating in the same St. Petersburg area serving Mexican cuisine. Shares branding references, family recipes, and likely back-of-house operations; offers a comparable fast-casual Mexican experience with a different concept identity.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RED MESA MERCADO, LLC

Casual Mexican Restaurantsredmesamercado.com

Red Mesa Mercado, LLC operates two casual Mexican restaurants (Mercado Edge District and Mercado West) in St. Petersburg, Florida, serving Cali-Mex street food, full-bar drinks, catering, and gift cards to local consumers and visitors.

What RED MESA MERCADO, LLC does

Red Mesa Mercado, LLC operates a dual-location casual dining restaurant business under the DBA "Mercado St. Pete" (also branded as "Mercado"), founded in 2013 and based in Saint Petersburg, Florida. The company operates two physical locations — Mercado Edge District at 1100 1st Ave. N. and Mercado West at 6001 Central Ave. — serving Cali-Mex and old-world Mexican street food including quesadillas, burritos, and street tacos, alongside full liquor bars offering daily drink specials.

The business runs a direct-to-consumer model with revenue generated across dine-in service, takeout (via Toast Tab online ordering at both locations and a dedicated order-to-go subdomain), full bar alcohol sales, catering packages (Familia Packs for pickup and Taco Party for pickup/delivery), and gift card sales through the company website. The Mercado West location additionally offers reservation and waitlist management through Toast Tab. The technology footprint is limited to commodity SaaS — Toast Tab for ordering, reservations, and waitlist, and WordPress for the company website — with no proprietary technology, integrations of note beyond analytics, or app presence.

Red Mesa Mercado is structured as a Florida LLC, privately held, and described as a locally owned and operated small business with no disclosed external investors, parent company, or institutional ownership. The stated employee count is 5, which likely captures only corporate or management staff given the operation of two full-service restaurants. Marketing is conducted through the company website, email ([email protected], [email protected]), and organic social channels, with messaging emphasizing fresh ingredients, family recipes, and community roots rather than technology differentiation.

RED MESA MERCADO, LLC firmographics

Firmographics
Name
RED MESA MERCADO, LLC
Legal name
RED MESA MERCADO, LLC
Website
https://redmesamercado.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Red Mesa Mercado, LLC operates two casual Mexican restaurants (Mercado Edge District and Mercado West) in St. Petersburg, Florida, serving Cali-Mex street food, full-bar drinks, catering, and gift cards to local consumers and visitors.
Ownership category
akta.pro rank

RED MESA MERCADO, LLC industry classification

Industry
Product category
Casual Mexican Restaurants
NAICS
Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Mexican & Tex-Mex Fast Casual (THAFABAC)
akta.pro secondary industry
Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

  • Mexican street food
  • Casual dining restaurants
  • Full bar service
  • Restaurant catering
  • Quick service Mexican

Where RED MESA MERCADO, LLC is headquartered

Location

Headquarters

HQ city
St. Petersburg
HQ country
United States
HQ region
North America

Offices2 records

Markets served

RED MESA MERCADO, LLC business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Dine-in and Takeout Food Sales: Core revenue from food sales at two restaurant locations, offering Cali-Mex and old-world Mexican cuisine including quesadillas, burritos, and street tacos. Online ordering available via Toast Tab platform.
  2. Alcohol Sales: Full liquor bar at both locations generating beverage revenue. Daily drink specials including margarita pitchers, flavored margaritas, sangria, Bloody Marys, and mimosas.
  3. Catering Services: Catering offerings including Familia Packs (pickup), Taco Party (pickup and delivery) options for events and groups.
  4. Gift Card Sales: Gift card sales through website with balance checking capability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

RED MESA MERCADO, LLC product offering

Product offering

Core offering

Red Mesa Mercado operates two dine-in and takeout restaurant locations in St. Petersburg, Florida, serving Cali-Mex and old-world Mexican street food (quesadillas, burritos, street tacos) alongside a full liquor bar. The business supplements dine-in service with online ordering via Toast Tab, catering packages (Familia Packs and Taco Party), gift card sales, and event inquiries at the Mercado West location.

Product overview

Red Mesa Mercado operates as a dual-location restaurant business offering Cali-Mex and old-world Mexican street food cuisine in St. Petersburg, FL. The core offerings consist of two physical restaurant locations (Mercado Edge District and Mercado West) serving quesadillas, burritos, and street tacos with full liquor bars. The business also provides complementary services including catering packages (Familia Packs and Taco Party for pickup and delivery), gift cards, and online ordering capabilities. The two locations have differentiated operating hours and the West location additionally offers reservation and waitlist management.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mercado Edge District

Companies that use RED MESA MERCADO, LLC

Customer profile

Segments1 record

Ideal customer profiles2 records

RED MESA MERCADO, LLC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

RED MESA MERCADO, LLC partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

RED MESA MERCADO, LLC competitors and assessment

Company assessment

Direct peers

  • Bartaco: Upscale fast-casual Mexican concept focused on street-food-inspired tacos and tequila-driven bar programs. Closely mirrors Mercado's blend of street tacos, full bar, and vibrant atmosphere.
  • Lime Fresh Mexican Grill:
  • Red Mesa Cantina: Sister/affiliated brand operating in the same St. Petersburg area serving Mexican cuisine. Shares branding references, family recipes, and likely back-of-house operations; offers a comparable fast-casual Mexican experience with a different concept identity.

Broad incumbents

  • Taco Bell: Largest U.S. Mexican QSR chain; competes at the lower price/lower service end for the taco and burrito occasions that Mercado also targets, particularly for off-premise consumption.
  • Chipotle Mexican Grill: Largest U.S. fast-casual Mexican chain with national footprint. Competes for the same burrito/bowl/taco customer segment but operates at scale with standardized menu and superior supply chain leverage.
  • Moe's Southwest Grill: National fast-casual Mexican franchise serving burritos, tacos, quesadillas, and nachos. Closely aligned service model and menu mix to Mercado's Cali-Mex street-food positioning.
  • Qdoba Mexican Eats: National fast-casual Mexican chain serving burritos, tacos, quesadillas, and bowls. Direct product overlap with Mercado's menu at counter-service format with a broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

RED MESA MERCADO, LLC social profiles

Digital presence

RED MESA MERCADO, LLC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RED MESA MERCADO, LLC leadership team

Management profile

Number of profiles

RED MESA MERCADO, LLC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RED MESA MERCADO, LLC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED MESA MERCADO, LLC

What does RED MESA MERCADO, LLC do?

Red Mesa Mercado operates two dine-in and takeout restaurant locations in St. Petersburg, Florida, serving Cali-Mex and old-world Mexican street food (quesadillas, burritos, street tacos) alongside a full liquor bar. The business supplements dine-in service with online ordering via Toast Tab, catering packages (Familia Packs and Taco Party), gift card sales, and event inquiries at the Mercado West location.

Is RED MESA MERCADO, LLC a public or private company?

RED MESA MERCADO, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RED MESA MERCADO, LLC founded?

RED MESA MERCADO, LLC was founded in -1. It employs 1 to 10 people.

Where is RED MESA MERCADO, LLC based?

RED MESA MERCADO, LLC is headquartered in St. Petersburg, United States, in the North America region.

How does RED MESA MERCADO, LLC make money?

Four revenue lines are on record. Dine-in and Takeout Food Sales are the primary driver. The others are alcohol Sales, catering Services and gift Card Sales.

Who are RED MESA MERCADO, LLC's main competitors?

Direct peers on record are Bartaco, Lime Fresh Mexican Grill and Red Mesa Cantina. Broad incumbents are Taco Bell, Chipotle Mexican Grill, Moe's Southwest Grill and Qdoba Mexican Eats.

Does RED MESA MERCADO, LLC have an API?

No public API is recorded for RED MESA MERCADO, LLC.

What industry is RED MESA MERCADO, LLC in?

RED MESA MERCADO, LLC's product category is Casual Mexican Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722511 and its SIC code is 5810.

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Live signals
PatchDowntown St. Pete Red Mesa Cantina Building Bought By Atlanta Taco ChainRreal Tacos has acquired the historic building at 128 3rd Street South in downtown St. Petersburg, formerly occupied by Red Mesa Cantina, as part of its expansion into the Tampa Bay area. The Atlanta-based company plans a combined eight-figure investment to transform the 16,000-square-foot property into a multi-concept dining destination expected to employ over 250 workers. The ground floor is scheduled to open in early 2027, with the entire project preserving the landmark structure rather than demolishing it.IlovetheburgAtlanta-based Rreal Tacos is taking over the Red Mesa Cantina space in Downtown St. PeteAtlanta-based Rreal Tacos has announced it will take over the former Red Mesa Cantina location in Downtown St. Petersburg to open a new three-concept venue by early 2027. The site will feature a primary street tacos restaurant, a rooftop bar, and an undisclosed second-floor concept within the historic building.American City Business JournalsRreal Tacos acquires Red Mesa Cantina building in St. PeteRreal Tacos has acquired the building formerly occupied by Red Mesa Cantina in St. Petersburg. The new owner plans to transform the property into a dining destination featuring a restaurant, a second full-service concept, and a rooftop bar.St Pete RisingRreal Tacos acquires former Red Mesa Cantina building in downtown St. PeteAtlanta-based Rreal Tacos has acquired the former Red Mesa Cantina building in downtown St. Petersburg, Florida, with plans to open three restaurant and bar concepts on the site. The ground-floor establishment is scheduled to open in early 2027, creating a venue that will employ over 250 people and accommodate nearly 800 guests upon full completion. This acquisition marks the company's largest investment to date and its second location in Florida, following an upcoming Tampa opening.PatchThe Chattaway, Good Intentions, Red Mesa Cantina, Harold Seltzer’s: Restaurant Openings, ClosingsSeveral dining establishments in St. Petersburg, Florida, are undergoing significant changes, including the permanent closure of Red Mesa Cantina and Good Intentions due to economic pressures and business transitions. Meanwhile, the former Harold Seltzer's location has reopened as Traditions on Tyrone under Dignity Memorial, and two local restaurants, Elliott Aster and In Between Days, received Michelin Guide recommendations.WatermarkoutnewsSt. Petersburg staple Red Mesa Cantina announces immediate closureRed Mesa Cantina has announced its immediate closure in St. Petersburg, effective June 2, following the filing of Chapter 11 bankruptcy by its owner, Veytia Ventures, LLC. The establishment, which had operated since 1995, was a significant community hub for LGBTQ+ events and gatherings in downtown St. Petersburg.StpetecatalystRed Mesa files for bankruptcy, closes downtown locationVeytia Ventures LLC filed for Chapter 11 bankruptcy protection and permanently closed its Red Mesa Cantina location in St. Petersburg after 16 years of operation. The filing lists assets between $100,001 and $500,000 with liabilities ranging from $1 million to $10 million, affecting multiple brands including Red Mesa Mercado and Quatro Food Truck. This closure follows a 2023 regulatory penalty where the company was ordered to pay $190,000 for wage violations.American City Business JournalsRed Mesa Cantina files for bankruptcy; St. Pete restaurant closesRed Mesa Cantina filed for bankruptcy on Monday, leading to the immediate closure of its downtown location. The restaurant group plans to shut down two additional locations as part of this restructuring process.FOX 13 Tampa BayRed Mesa Cantina closes permanently after 16 Years in downtown St. PeteRed Mesa Cantina has permanently closed its downtown St. Petersburg location after 16 years, with parent company Veytia Ventures LLC filing for bankruptcy. The shutdown was attributed to economic pressures, hurricane impacts, and the closure of Tropicana Field, while also bringing renewed attention to a past wage theft investigation. Other entities under the Veytia Ventures umbrella, such as Red Mesa Restaurant and Red Mesa Mercado, remain operational.IlovetheburgRed Mesa Cantina’s new build-your-own margs and Cali-Mex street food menu is a must-tryRed Mesa Cantina has introduced a new 'Mercado’s Most Wanted' menu featuring Cali-Mex street food items such as Puffy Tacos and the Cali Burrito, alongside a build-your-own margarita program. The restaurant is rolling out these additions throughout the spring, with further unveilings planned for April and May. This update aims to capitalize on seasonal demand by offering customizable drinks and popular dishes from its sister concept, Red Mesa Mercado.