What Red Square does

Медиагруппа «Красный квадрат» (Red Square) is a Russian privately-held media production conglomerate founded in 2007 and headquartered in Moscow. It operates as a full-cycle television production company whose core business is producing popular entertainment programs for Channel One (Perviy Kanal) and other Russian federal broadcasters, including flagship franchises such as «Голос» (The Voice), «Кто хочет стать миллионером?» (Who Wants to Be a Millionaire?), «Давай поженимся!» (Let's Get Married!), «Модный приговор» (Fashion Sentence), «Лучше всех!» (Better Than Everyone!), and «Русский ниндзя» (Russian Ninja). The company claims 500 employees, 500+ TV projects produced, 1,000+ total projects completed, 1 million+ hours of video content, and 60+ TEFI awards across its operating history.

The company operates at the intersection of three production disciplines: traditional television, multimedia/immersive content, and live events. Its technology stack includes 360-degree video production (a Russian first in sports broadcasting), HbbTV hybrid broadcast-broadband television (used for interactive 'Who Wants to Be a Millionaire?' and 'Let's Get Married!'), 5D cinema content creation (the «Space Odyssey» attraction), and VR/AR immersive experiences. Behind the production layer sits a 13-entity subsidiary ecosystem covering format licensing (ИЗЮМ), sponsor integration (Мандарин), music production (Real Records, Пять звёзд), online television (Molodejj.tv), education (Zvorykin School, Утренняя звезда vocal academy), and a charitable foundation (Герои экрана).

The revenue model is diversified across professional services and quasi-licensing streams: TV production contracts with broadcasters, sponsor integration and advertising for 500+ brands (including VTB Bank, Russian Railways, Aeroflot, TransMashHolding, Microsoft, PwC), event organization for government and corporate clients, international format licensing (e.g., to Kazakhstan's KTK), and post-production/OB van services. The company serves three primary customer segments — television broadcasters (concentrated around Channel One), corporate brands requiring marketing communications, and sports federations/government bodies — plus a secondary education and youth-talent segment. There is no disclosed pricing model; services are B2B quote-based.

Name

Red Square

Legal name

ООО «КРАСНЫЙ КВАДРАТ»

Website

https://red-red.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Медиагруппа «Красный квадрат» (Red Square) is a Russian full-cycle television production conglomerate and primary content supplier for Channel One, producing flagship shows like «Голос» and «Кто хочет стать миллионером?», alongside multimedia attractions, events, sports marketing, and education services for corporate and government clients.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

akta.pro secondary industry

International TV Program Distribution (Sales/Output Deals) (MPABAMAD)

Keywords

• Full-cycle television production
• Media content production
• Multimedia attractions
• TV format licensing
• Event organization

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Production: Full-cycle television production for major Russian broadcasters. Produces shows like 'Voice', 'Who Wants to Be a Millionaire?', 'Let's Get Married!', 'Russian Ninja', and others for Channel One and other networks.
2. Content Licensing and Format Sales: Licenses TV formats internationally. Example: 'Давай поженимся!' format sold to Kazakhstan's KTK channel.
3. Event Organization: Organizes congress-exhibition events, festivals, sports competitions, ceremonies, and multimedia shows for corporate and government clients.
4. Broadcasting and Distribution Services: Provides technical support, mobile TV production units (PTP/Mini-PTP), post-production, video library, and distribution services.
5. Marketing Communications: Brand positioning, marketing strategies, video production for corporate clients, sponsorship integration for 500+ brands. Clients include VTB Bank, Russian Railways, Aeroflot.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Red Square is a Russian full-cycle television production and multimedia content company that creates, produces, and distributes popular television programs for major Russian broadcasters (primarily Channel One) including 'Голос', 'Кто хочет стать миллионером?', 'Давай поженимся!', 'Модный приговор', 'Лучше всех!', and 'Русский ниндзя'. Beyond television, it operates parallel divisions producing multimedia attractions, live shows, music content, sports events, congress-exhibition events, marketing communications, and educational programs, and licenses its proprietary formats internationally.

Product overview

Медиагруппа 'Красный квадрат' (Red Square) is a Russian creative and technology media group operating as a diversified content production conglomerate with multiple interlocking divisions. The core product is full-cycle television production — the company creates, produces, and distributes Russia's most-watched TV programs including 'Голос', 'Кто хочет стать миллионером?', 'Давай поженимся!', 'Модный приговор', 'Лучше всех!', and 'Русский ниндзя'. This TV production division interlocks with parallel sub-brands: the multimedia attractions unit produces Russia's first 5D attraction content and immersive experiences (e.g., 'Космическая одиссея', 'Полет над Москвой'); the multimedia shows division creates ice, circus, and musical performances for venues including Moskvariume; the congress and exhibition unit organizes federal government events; the music production center (with 'Тон-ателье №3', 'Red Square Band', 'ПЯТЬ ЗВЕЗД') handles concert and artist development; the sports marketing division produces competitions from obstacle courses (Arena Geroev) to dance sport and sambo leagues; the additional education division runs youth creative workshops, the Зворыкин media school, and professional development courses; the urban environment division builds themed parks and interactive museums; the digital content division produces 360-degree video, VR/AR content, HbbTV interactive TV, websites, and mobile apps; and the marketing communications division delivers brand campaigns for major Russian corporations. A connected ecosystem is further formed by subsidiary brands including the Molodejj.tv online television partner platform, the Screen Heroes charity foundation, and the vshkole.ru social network. The company also provides broadcast graphics, OB van/transmission services, and post-production through its TV services division. With over 500 employees, more than 60 TEFI awards, 500+ television projects, and 1,000+ total projects, it is a primary content supplier for Russia's Perviy Kanal (Channel One).

Differentiator

Problem solved

Functional benefit

Brands

• Герои экрана: Благотворительный фонд поддержки деятелей телевидения имени Влада Листьева, помогающий ветеранам телевидения и развивающий образовательные инициативы для создателей контента.
• Школа-студия телевидения и интернета им. В.К. Зворыкина (ШТИЗ)
• Вокально-музыкальная академия «Утренняя звезда»
• Пять звёзд
• Телесувенир
• Творческая мастерская Юрия Николаева

Products and services

• Full-cycle television production (Телевизионное производство) End-to-end production of television programs across genres including reality, game shows, talent competitions, talk shows, documentaries, and series for major Russian broadcasters, primarily Channel One.
• Multimedia attractions (Мультимедиа аттракционы) Immersive multimedia attractions including 5D cinema content, interactive museum installations, and Russia's first attraction content for venues such as Zaryadye Park and the Cosmonautics and Aviation Center.
• Multimedia shows (Мультимедиа шоу) Large-scale live multimedia performances including ice shows, circus water shows, musicals, historical shows, and marine mammal performances adapted for specific venues.
• Congress and exhibition events (Конгрессно-выставочные мероприятия) Organization of federal-level congresses, forums, exhibitions, festivals, and diplomatic events with multimedia elements for government and corporate clients.
• Music production center (Музыкальный продюсерский центр) Full-cycle music production including concert organization, artist promotion, youth talent development, music video production, and the Koktebel Jazz Party international festival.
• Sports marketing (Спортивный маркетинг) Sports event production and marketing covering both professional competitions and amateur events, including obstacle course leagues, dance sport championships, and content production for sports clubs.
• Additional education (Дополнительное образование) Multi-level educational programs spanning youth creative workshops, the Zvorykin media school, a joint program with Lomonosov Moscow State University Higher Television School, and professional development courses for working media specialists.
• Urban environment development (Благоустройство и развитие городской среды) Urban infrastructure development including design of thematic entertainment parks, interactive museums, multimedia installations, and high-technology attraction park creation.
• Digital content (Цифровой контент) Digital content production and distribution including internet-exclusive shows, 360-degree video, VR/AR immersive experiences, HbbTV hybrid television format, official websites, mobile applications, gaming platforms, and social media management.
• Marketing communications (Коммуникации и маркетинг) Comprehensive marketing services including video production, brand identity and branding, rights management, broadcast graphics, sponsor integration, and large-scale event coverage for corporate and government clients.
• Screen Heroes Charity Foundation (Благотворительный фонд «Герои экрана») Charity foundation established in 2018 to support television industry veterans and develop educational initiatives for content creators, named after Vladislav Listiev.
• Online television partner program (Molodejj.tv) Online television partner program enabling partner websites to distribute licensed video content and earn advertising revenue, operating as part of the Red Square digital ecosystem.
• Broadcast graphics (Бродкаст-графика) Complete broadcast graphics packages for television programs including on-screen graphics, animated backgrounds, titles, opening credits, transitions, and interactive question systems.
• OB Vans and post-production (ПТС / Мини-ПТС, трансляции, постпродакшн) Mobile television production units (OB vans), live broadcasting services, and full post-production capabilities including video fund management and content distribution.
• International TV format licensing International licensing of proprietary TV formats to foreign broadcasters, with documented sale of 'Давай поженимся!' to Kazakhstan's KTK channel.
• Mobile quiz application 'Знание — сила' Intellectual quiz game mobile app for iOS and Android developed for Channel Russia 1, allowing users to earn points in trivia competitions and climb leaderboards.
• Mobile application 'Scena.tv' Mobile companion app for the 'Главная сцена' (Main Stage) TV talent show, providing latest news, backstage content, exclusive interviews with judges and mentors, and live voting capabilities.

Quantifiable outcome

• More than 60 TEFI awards - the most prestigious Russian television award
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Mail.ru GroupcoreStrategic or Co-development Partner · 1 January 2020Joint online project 'Come Tomorrow' (Приходите завтра) - an online platform helping candidates pass creative competitions for admission to GITIS acting department.
• All-Russian Sambo Federation (Всероссийская федерация самбо)coreStrategic or Co-development Partner · 1 January 2020Combat Sambo League organized with support of Red Square. First championship held in Sochi with international forum. Online video series on history of sambo developed.
• Moscow Committee for TourismcoreStrategic or Co-development Partner · 1 January 2020Joint project '#MoscowWithYou' with 12 original programs on various topics from art to cooking. Audio series 'Starry Walks' with 30 famous artists and celebrities.
• Evgenia MedvedevaminorStrategic or Co-development Partner · 1 January 2019Collaboration with figure skating champion for content production. Goal is popularization of figure skating and increasing audience for competitions.
• Lomonosov Moscow State University (МГУ)coreStrategic or Co-development Partner · 1 January 2018Joint additional education program with Faculty of Television. 'Future Media' internship program for students. 'Charge with Olympic Champions' project for physical education.
• Screen Heroes Foundation (Герои экрана)coreOthers · 1 January 2018Charitable foundation established by Red Square to support television industry veterans. Named after Vlad Listiev. Focus on retraining and employment assistance for former TV professionals.
• Heroes League (Лига героев)coreStrategic or Co-development Partner · 1 January 2018Joint creation of 'Arena of Heroes' - 160-meter obstacle course in Moscow's Gorky Park. First Ninja OCR World Championship organized together. Sports entertainment events combining OCR with media production.
• FC Lokomotiv MoscowminorStrategic or Co-development Partner · 1 January 2018Sports entertainment content partnership. Created 130+ videos including match promos, player training content, and promotional materials for stadium activities.
• Russian Railways (РЖД)coreStrategic or Co-development Partner · 1 January 2018Multiple collaborations including content for Sapsan trains, promotional campaigns for World Cup 2018, New Year videos, and documentary for 'Toward New Life' project.
• VTB BankminorStrategic or Co-development Partner · 1 January 2018New Year video campaigns and advertising content for 'Everything Will Be Fine!' (Все получится!) marketing campaign.
• Yandex (Яндекс)coreTechnology or Integration · 1 January 2017Partnership for digital content distribution. Projects include 'Moscow with You #TV' platform with 12 programs, New Year shows, and music streaming integration. Yandex.Diskoteka and Yandex.Music collaborations for original content.
• Russian DanceSport Federation (Всероссийская федерация танцевального спорта)coreStrategic or Co-development Partner · 1 January 2017Technical organization and show programs for Russian Open Dancesport Championships, European Championships, and World Championships. Over 4000 dancers from 40+ countries participate in annual events.
• Russian Acrobatic Rock-n-Roll Federation (ФТСАРР)coreStrategic or Co-development Partner · 1 January 2017Full event organization including technical support, show programs, and competition management for acrobatic rock-n-roll championships including European Championships and World Cup events.
• Charitable Funds (Я есть!, Белая роза, Обнаженные сердца, Вера, Подари жизнь)minorOthers · 1 January 2017Long-term collaboration with charitable foundations for donation campaigns, charity events, and social projects. 'Voice' charity shows directing viewer voting funds to these foundations.
• AeroflotminorStrategic or Co-development Partner · 1 January 2016Documentary film production for 95th anniversary celebration held at the Kremlin Palace.
• Russian Ministry of CulturecoreStrategic or Co-development Partner · 1 January 2015Organizer of international jazz festival Koktebel Jazz Party. Support for cultural projects including FeelfRussia festival promoting Russian culture internationally.
• KTK KazakhstanminorChannel Partner/ Reseller/ Distributor · 1 January 2009International format licensing - 'Давай поженимся!' (Let's Get Married!) format sold to Kazakh commercial television channel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Главкино (Glavkino): Russian film and television production complex in Moscow providing studio rental, production services, and content production. Comparable Russian production infrastructure competitor.

Broad incumbents

• Fremantle: International TV production and distribution arm of RTL Group; produces entertainment formats, drama, and factual content. Comparable in producing global hit formats and licensing them across broadcasters.
• Endemol Shine Group (Banijay): Global leader in TV format production and distribution; produces 'The Voice' franchise which Red Square produces locally in Russia. Direct comparable on format IP creation and international licensing model.
• ITV Studios: UK-based international television production and distribution company producing entertainment, drama, and formats globally. Comparable global format production and distribution model.
• Газпром-Медиа Холдинг (Gazprom-Media Holding): Russian media conglomerate operating NTV, TNT, and other entertainment channels plus production facilities. Largest diversified Russian media competitor with integrated broadcaster-producer model.
• ВГТРК (VGTRK): Russia's state-owned broadcasting holding operating Russia-1, Russia-2, Russia-K and other channels. Comparable state-affiliated media group with significant in-house and commissioned production.
• All3Media: Independent global television production group producing drama, entertainment, and factual content across multiple international broadcasters. Comparable diversified production-portfolio model.

Direct peers

• СТС Медиа (CTC Media): Major Russian broadcaster and content producer operating СТС, Домашний, Че, and CTC Love channels. Closest direct Russian peer combining broadcasting and in-house production capabilities.
• Yellow, Black and White: Russian production company producing entertainment formats for federal channels including TNT and STS; comparable direct competitor in producing prime-time entertainment for Russian broadcasters.

Others

• Warner Bros. Television Studios:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Customer concentration

• LinkedInlinkedin.com/company/red-red-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Square