Red River Farmers Coop

What Red River Farmers Coop does

Red River Farmer's Cooperative is a member-owned agricultural retail cooperative founded in March 1978 in Hugo, Oklahoma, serving local farmers and ranchers across South Central Oklahoma and the surrounding region. The cooperative operates a single physical retail storefront at 2344 Old Hwy 70 (also accessible via GPS at 101 South Yerby) and offers a broad catalog of farm and ranch supplies including bulk and bagged feed, fertilizer, animal health products, fencing materials, tack and equestrian supplies, show animal supplies, agricultural chemicals, and pasture/lawn/garden seed.

The co-op supplements product sales with services such as custom livestock feed blending, custom fertilizer blending, bulk feed delivery, on-farm fertilizer application (for properties of 40+ acres), and equipment rentals including a 300-gallon heavy-built sprayer ($90/day plus $100 deposit) and a gopher plow. Operations are conducted with 7 employees and minimal digital infrastructure (a basic website and a Facebook page); most ordering, particularly for custom blends, is handled by phone.

The business model is a transaction-fee retail structure in which both member-owners and non-members purchase agricultural inputs at the storefront. Membership represents ownership, and profits generated from member purchases are distributed back to members based on their patronage (use of the co-op). The cooperative is governed by a seven-person board of directors (President Beckie Morris, Vice President Keith Edge, Secretary Kyle White, and members Jack Hicks, Randy Clifton, Emmlie Bragg, and Johnny Corgill), all of whom have served since the founding. The co-op has maintained continuous operations for over 46 years and reports no parent company, subsidiaries, acquisitions, funding rounds, or external investors.

Name

Red River Farmers Coop

Legal name

Red River Farmer's Cooperative

Website

https://redriverfarmerscoop.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Member-owned agricultural cooperative in Hugo, Oklahoma, founded in 1978, selling farm and ranch supplies (feed, fertilizer, fencing, chemicals, seed) and related services to local farmers and ranchers through a single retail storefront.

Ownership category

akta.pro rank

Product category

Agricultural Supply Retail

NAICS

Agriculture, Forestry, Fishing and Hunting (11)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

Keywords

• Agricultural supply retail
• Livestock feed sales
• Fertilizer products
• Fencing materials
• Farm equipment rental

Headquarters

HQ city

Hugo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Product Sales: Revenue generated from the sale of agricultural supplies including feed, fertilizer, chemicals, fencing, tack, and related products. Both one-time purchases and repeat customer transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Red River Farmers Coop is an agricultural supply cooperative that sells a comprehensive range of farm and ranch products—including bulk and bagged feed, fertilizer, animal health supplies, fencing, tack, show supplies, agricultural chemicals, and seed—through a single physical retail storefront in Hugo, Oklahoma. It also delivers complementary services such as custom feed and fertilizer blending, bulk delivery, on-farm fertilizer application, and equipment rentals (gopher plow and sprayer), serving both member-owners and non-member local farmers and ranchers.

Product overview

Red River Farmers Coop is an agricultural cooperative that operates as a single-brand retail operation offering a comprehensive portfolio of farm and ranch supplies. The product offering encompasses two main categories: physical products and services. Physical products include Bulk Feed (custom mixes and commodities), Bagged Feed (packaged feeds for cattle, horses, pets, and poultry), Fertilizer (bulk and bagged formulations), Animal Health supplies (vaccines, wormers, fly control), Fencing materials (posts, wire, panels, troughs, gates), Tack (equestrian equipment and horseshoes), Show Supplies (show animal feeds and grooming products), Chemicals (herbicides, pesticides, pest control), and Seed (pasture, lawn, and garden varieties). Services include custom feed and fertilizer blending, bulk delivery, fertilizer application, and equipment rentals (gopher plow, sprayer). All offerings are coordinated through the co-op's single location in Hugo, Oklahoma, serving both member and non-member customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Feed Bulk livestock feed including custom mix formulations and bulk commodities such as salt, cottonseed meal, corn gluten pellet, alfalfa pellet, soyhull pellet, and dried distillers grain (DDG), sold to local farmers and ranchers.
• Bagged Feed Packaged feed products for cattle, horses, pets, poultry, and swine including various ration formulations, supplements, minerals, tubs, and blocks, sold to local farmers, ranchers, and animal owners.
• Fertilizer Bulk and bagged fertilizers including DAP, Potash, Urea, and specialty blends, sold to local farmers and ranchers for crop and pasture application.
• Animal Health Animal health products including vaccines, wormers, fly control, and flea/tick treatments for cattle, horses, dogs, cats, and chickens/rabbits/swine, sold to local farmers, ranchers, and animal owners.
• Fencing Fencing materials including T-post, barbwire, panels, feed troughs, water troughs, hay feeders, gates, and Gallagher electric fence products, plus gopher bait and miscellaneous fencing tools, sold to local farmers and ranchers.
• Tack Equestrian tack including ropes, head stalls, halters, breast collars, bits, saddle pads, reins, horse blankets, hoof picks, brushes, and horseshoe supplies including St. Croix horseshoes and farrier tools, sold to local horse owners and ranchers.
• Show Supplies Show animal feed and supplies for cattle, goats, and lambs including Purina and Show-Rite products, supplements, show equipment, grooming supplies, and mane/tail care products, sold to livestock exhibitors.
• Chemicals Agricultural chemicals including herbicides (2-4-D, Remedy, Grazeon Next HL, Glyphosate), pesticides, fly/wasp control products, rat/mouse traps, bed bug/roach treatments, and ant/fire ant solutions, sold to local farmers, ranchers, and property owners.
• Seed Pasture, lawn, and garden seeds including annual ryegrass, bahia grass, bermuda grass, clover varieties, fescue, wheat, turnips, peas, corn varieties, melons, peppers, squash, and radishes, sold to local farmers, ranchers, and gardeners.
• Custom Livestock Feed Blending Custom blend formulations for livestock feed to meet specific nutritional requirements, offered to local farmers and ranchers.
• Custom Fertilizer Blending Custom fertilizer blend formulations tailored to soil and crop needs, offered to local farmers and ranchers.
• Bulk Feed Delivery Delivery service for bulk feed orders to customer farm and ranch locations.
• Fertilizer Application Professional fertilizer application service for properties with a minimum of 40 acres, offered to local farmers and ranchers.
• Gopher Plow Rental Rental equipment for gopher control and property/land management, offered to local farmers and ranchers.
• Sprayer Rental 300-gallon heavy built liquid sprayer rental at $90.00 per day plus a $100.00 deposit, offered to local farmers and ranchers for agricultural spraying.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• CHS Inc. CHS Inc. is the largest U.S. agricultural cooperative, with energy, agronomy, grain, and retail farm supply operations. It competes with Red River indirectly through its retail farm supply footprint and member-owned structure, but operates at vastly broader scale.
• Wilbur-Ellis: Wilbur-Ellis is a multi-generation agricultural inputs distributor and retailer offering fertilizer, crop protection, seed, and specialty products across the U.S. Comparable in crop input categories to Red River, but at significantly larger distribution scale.
• Tractor Supply Company: Tractor Supply is a national retail chain selling farm and ranch supplies, livestock feed, fencing, tools, animal health, and apparel. It overlaps with Red River across nearly every product category but competes as a mass-market retailer rather than a member cooperative.
• Nutrien Ag Solutions: Nutrien Ag Solutions is a major U.S. agricultural retailer offering crop nutrients, crop protection, seed, and agronomy services. Comparable to Red River in fertilizer, chemical, and seed product lines, but operating as a large national retail network rather than a small local cooperative.

Regional players

• Runnings: Runnings is a regional farm, ranch, and home supply retailer operating across the Upper Midwest and Great Plains with a similar product mix to Red River (feed, fertilizer, fencing, animal health). Closely comparable in store-based retail model, though primarily serving northern geographies rather than Oklahoma.
• Atwoods Ranch & Home: Atwoods Ranch & Home is a regional farm, ranch, and home retailer with stores across Oklahoma, Texas, and surrounding states. Highly comparable in geography and product mix (feed, fencing, tack, animal health, hardware) but operates as a private retail chain rather than a member cooperative.
• Fleet Farm: Fleet Farm is a Midwest-based retail chain selling farm supplies, automotive, hardware, and outdoor products with a product mix that intersects Red River's feed, fencing, seed, and animal health categories. Different regional footprint but highly comparable small-town farm retail format.

Direct peers

• MFA Incorporated: MFA Incorporated is a regional farmer-owned cooperative serving the Midwest and surrounding states with farm supplies, feed, fertilizer, animal health, and grain services. It is the closest analog to Red River's cooperative retail supply model, but at materially larger regional scale.
• Growmark: Growmark is a large regional agricultural cooperative supplying crop inputs, livestock feed, energy products, and grain marketing across the Midwest and Mid-South. Comparable to Red River in cooperative model, feed and fertilizer portfolio, and member-ownership structure.
• Southern States Cooperative: Southern States Cooperative is a farmer-owned agricultural cooperative selling feed, seed, fertilizer, farm supplies, and providing agronomy services across the Southeastern U.S. Highly comparable to Red River in cooperative structure, product mix, and member-focused operating model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Red-River-Farmers-Cooperative
• LinkedInlinkedin.com/company/red-river-farmers-coop

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red River Farmers Coop