Red Rock Saloon
Red Rock Saloon is a privately held, locally owned BBQ restaurant and live entertainment venue in downtown Madison, Wisconsin, serving walk-in diners, private event guests, and catering customers with American BBQ, a full bar featuring the largest Jack Daniel's collection in Wisconsin, live music, and a mechanical bull.
- Company typePrivate
- Founded-
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red Rock Saloon does
Red Rock Saloon is a privately held, locally owned restaurant and entertainment venue operating at a single location in downtown Madison, Wisconsin (222 W Gorham St). The business combines a full-service American BBQ and bar offering with live music entertainment and a mechanical bull, functioning as a rock and country fusion venue. Its core products include a food menu (BBQ platters, burgers, wings, sandwiches, appetizers), a full bar featuring the largest Jack Daniel's collection in Wisconsin, live music events on the "Red Rock'n Stage," private event hosting for up to 100 guests on a second-floor venue, and off-premise catering services.
The venue operates Tuesday through Saturday from 4pm, with extended hours for special events. It monetizes through a mix of one-time transactions (food, beverage, catering, event room rental) and a $175/year recurring Single Barrel Club membership that provides exclusive whiskey, merchandise, food discounts, and event access. Customer segments include general public diners, private event hosts (birthdays, corporate functions), and catering customers. The business uses Toasttab for party and catering bookings and SpotHopper for its website and digital marketing. The venue has earned brand recognition through its feature on Travel Channel's "Man Vs. Food Nation" with Adam Richman and holds an exclusive barrel-selection partnership with Jack Daniel's, making it the only Jack Daniel's Single Barrel Club in Wisconsin. With 27 employees, the operation is small-scale, single-location, and without disclosed external funding or institutional ownership.
Red Rock Saloon firmographics
Firmographics- Name
- Red Rock Saloon
- Legal name
- Red Rock Saloon
- Website
- https://redrockmadison.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Rock Saloon is a privately held, locally owned BBQ restaurant and live entertainment venue in downtown Madison, Wisconsin, serving walk-in diners, private event guests, and catering customers with American BBQ, a full bar featuring the largest Jack Daniel's collection in Wisconsin, live music, and a mechanical bull.
- Ownership category
- akta.pro rank
Red Rock Saloon industry classification
Industry- Product category
- Restaurant and Bar Entertainment
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Red Rock Saloon is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rock Saloon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Food and Beverage Sales: Primary revenue from food menu items including BBQ platters, burgers, wings, sandwiches, appetizers, and full bar with cocktails, beer, wine, and whiskey. Menu features items priced from $4-$24 for dine-in service.
- Catering Services: Off-premise catering for events including full and half pans of smoked meats, sides, and appetizers. Full pan feeds 30-40 guests, half pan feeds 15-20 guests.
- Private Event Hosting: Second floor venue rental for parties up to 100 guests with private bar, restrooms, TVs, and sound system. Booked through Toasttab platform.
- Single Barrel Club Membership: Annual membership program offering a bottle of limited edition Jack Daniel's Single Barrel Whiskey, custom plaque, polo shirt, 20% off food, free live music admission, and discounts on future bottle purchases. Membership priced at $175.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Happy Hour Specials |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | BBQ Platters |
| Unit Pricing | Pay-as-you-go | Burgers and Sandwiches |
| Unit Pricing | Pay-as-you-go | The Unforgiven Challenge |
| Subscription | Annual | Single Barrel Club Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Red Rock Saloon product offering
Product offeringCore offering
Red Rock Saloon is a downtown Madison restaurant and entertainment venue that serves American BBQ and bar food, a full bar featuring the largest Jack Daniel's collection in Wisconsin, live country and rock music weekly, and a mechanical bull ride. The venue also hosts private events for up to 100 guests on its second floor, provides off-premise BBQ catering, and runs the state's only Jack Daniel's Single Barrel Club annual membership program.
Product overview
Red Rock Saloon is a locally owned restaurant and entertainment venue in downtown Madison, Wisconsin, operating as a rock and country fusion bar. The company offers a unified hospitality experience combining a food and drink menu (core product), private event hosting with a 100-guest second floor venue, catering services for off-site events, a Jack Daniel's Single Barrel Club membership program, and live music entertainment featuring local and national acts. Featured on The Travel Channel's 'Man Vs. Food Nation' with Adam Richman, the establishment is known for Award-Winning BBQ, monster burgers, smoked wings, and the largest Jack Daniel's collection in Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu American BBQ and bar food menu featuring appetizers, salads, hometown favorites (burgers and sandwiches), BBQ platters (1 Meat $12, 2 Meat $15, 3 Meat $19, Big BBQ Platter $24), smoked meats, signature wings, and a $30 Unforgiven Challenge. Items are priced from $4 to $30 for dine-in service.
- Drink Menu Full bar service featuring cocktails ($8-$10, including a $9 Flower Sour with Jack Daniel's Single Barrel), tap beers, bottled beer, cider, seltzer, and signature drinks. The bar features the largest collection of Jack Daniel's in Wisconsin.
- Single Barrel Club Membership Jack Daniel's Single Barrel Club annual membership priced at $175, offering members one bottle of limited edition Single Barrel Whiskey, a custom name plaque, a Red Rock Saloon Single Barrel Club polo shirt, 20% off food purchases, free admission for live music events, discounts on future Single Barrel bottle purchases, and exclusive invitations to private events and tastings.
- Private Event Hosting Second floor private event venue rental accommodating up to 100 guests, featuring a private bar, restrooms, TVs, and sound system. Booked through Toasttab for birthday parties, office functions, corporate events, and other special occasions.
- Catering Services Off-premise catering service offering customizable menus of full and half pans of smoked meats, sides, and appetizers. Full pans feed 30-40 guests and half pans feed 15-20 guests. Booked through Toasttab and tailored to each client's tastes and event needs.
- Live Music Events Weekly live music featuring local and national acts on the Red Rock'n Stage every Friday night, with rock and country fusion performances. Also includes occasional special events with extended hours.
Companies that use Red Rock Saloon
Customer profileSegments3 records
Ideal customer profiles4 records
Red Rock Saloon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Red Rock Saloon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jack Daniel'scoreExclusive partnership where Red Rock Saloon owners hand-select barrels at the Jack Daniel's Distillery in Lynchburg, TN. Home to the largest collection of Jack Daniel's in Wisconsin and the only Jack Daniel's Single Barrel Club in the state. Barrels are displayed with custom plaques and available to club members.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Red Rock Saloon competitors and assessment
Company assessmentBroad incumbents
- Texas Roadhouse: Large casual-dining steakhouse chain with full bar and group/private event capabilities. Comparable in offering a high-volume food and bar experience with event hosting, though Red Rock layers on live music and a mechanical bull.
- Smokey Bones: Casual BBQ and sports bar chain with full bar and event-friendly dining rooms. Comparable core menu and bar-driven model, though Red Rock's Madison identity and entertainment proposition are more localized.
- Quaker Steak & Lube: Casual wing-and-sports bar chain with motorsports-themed entertainment. Comparable food (wings/burgers) plus entertainment-led bar positioning with private event capability.
- Old Chicago Pizza + Taproom: Multi-unit pizza and craft beer sports bar with events and large-party accommodations. Comparable high-volume bar venue with private event space, though positioned around pizza/beer rather than BBQ/whiskey.
- Famous Dave's: National BBQ chain with dine-in, catering, and event offerings. Most directly comparable to Red Rock's BBQ/bar/event format, though at significantly larger scale and broader geographic footprint.
Regional players
- The Del-Bar: Wisconsin supper club with classic American fare, full bar, and cocktail-driven identity. Comparable Wisconsin-centric bar/restaurant with strong beverage program and event potential.
- Dotty Dumpling's Dowry: Madison burger-and-bar concept with craft beer and casual nightlife positioning. Comparable downtown Madison casual-dining bar with a similar target demographic.
- The Great Dane Pub & Brewing Co. Madison-based brewpub with full bar, food menu, and event hosting. Closest same-market competitor for Red Rock's downtown Madison food/bar/private event positioning.
- Nitty Gritty Madison: Long-standing Madison restaurant and bar with burgers, live music, and event space. Comparable Madison nightlife identity combining food, drinks, and live entertainment.
Emerging players
- Pappy's Smokehouse: Independent award-winning BBQ smokehouse with catering and event offerings. Comparable BBQ-focused independent with strong brand identity and off-premise catering business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Rock Saloon social profiles
Digital presenceRed Rock Saloon compliance and trust
Trust signalCompliance1 record
Red Rock Saloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rock Saloon leadership team
Management profileNumber of profiles
Red Rock Saloon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rock Saloon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rock Saloon
What does Red Rock Saloon do?
Red Rock Saloon is a downtown Madison restaurant and entertainment venue that serves American BBQ and bar food, a full bar featuring the largest Jack Daniel's collection in Wisconsin, live country and rock music weekly, and a mechanical bull ride. The venue also hosts private events for up to 100 guests on its second floor, provides off-premise BBQ catering, and runs the state's only Jack Daniel's Single Barrel Club annual membership program.
Is Red Rock Saloon a public or private company?
Red Rock Saloon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Rock Saloon founded?
Red Rock Saloon was founded in -1. It employs 11 to 50 people.
Where is Red Rock Saloon based?
Red Rock Saloon is headquartered in Madison, United States, in the North America region.
How does Red Rock Saloon make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services, private Event Hosting and single Barrel Club Membership.
Who are Red Rock Saloon's main competitors?
Broad incumbents on record are Texas Roadhouse, Smokey Bones, Quaker Steak & Lube, Old Chicago Pizza + Taproom and Famous Dave's. Regional players are The Del-Bar, Dotty Dumpling's Dowry, The Great Dane Pub & Brewing Co. and Nitty Gritty Madison. Pappy's Smokehouse is listed as an emerging player.
Does Red Rock Saloon have an API?
No public API is recorded for Red Rock Saloon.
What industry is Red Rock Saloon in?
Red Rock Saloon's product category is Restaurant and Bar Entertainment. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 722410 and its SIC code is 5810.