Red Rum
RedRum is a privately-held flavored rum brand based in Ontario, California, producing a three-SKU portfolio distilled from Virgin Island sugar cane and wholesale-distributed through licensed liquor distributors across 13 U.S. states to adult beverage consumers.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red Rum does
RedRum is a privately-held flavored rum brand headquartered in Ontario, California, established in 2017. The company produces a three-SKU portfolio — flagship RedRum (distilled from Virgin Island sugar cane and infused with natural mango, pineapple, coconut, and berry flavors), Voodoo Spiced Rum, and Jolly Roger — and sells exclusively through licensed wholesale liquor distributors and retail outlets. There is no technology platform underlying the product; the offering is a physical consumer good, and the company's only digital assets are a marketing website and a Twitter account (@RedRum3D).
The business reaches consumers in 13 U.S. states (Arizona, California, Idaho, Illinois, Kansas, Massachusetts, Montana, Nevada, New York, Oklahoma, Oregon, Tennessee, Texas, and Wyoming) via a network of 13+ licensed distributors, with Southern Wine & Spirits serving as the primary national partner in Arizona, California, and Nevada and regional or state-controlled distributors handling the balance. Revenue is generated through one-time product sales to distributors and retailers; pricing is not publicly disclosed and varies by state regulation. End customers are adult beverage consumers seeking tropical, mixable rums for social occasions, and the company drives pull-through demand through a content library of 43 branded cocktail recipes on its website.
The company operates with a small team of 9 employees, has no disclosed funding rounds, no parent company, no public listing, and no ownership or management-team information in the source data. Marketing is limited to organic social and recipe content; there is no paid acquisition, no e-commerce, and no on-premise channel evidence. Operationally, the business is a sub-scale, distribution-dependent craft spirits brand whose growth is constrained by state-by-state distributor onboarding rather than by technology or product IP.
Red Rum firmographics
Firmographics- Name
- Red Rum
- Website
- https://redrum.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedRum is a privately-held flavored rum brand based in Ontario, California, producing a three-SKU portfolio distilled from Virgin Island sugar cane and wholesale-distributed through licensed liquor distributors across 13 U.S. states to adult beverage consumers.
- Ownership category
- akta.pro rank
Red Rum industry classification
Industry- Product category
- Flavored Rum Spirits
- NAICS
- Distilleries (312140), Distilleries (31214)
- SIC
- Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Red Rum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Spirits Product Sales: RedRum generates revenue through the sale of alcoholic beverage products (rum) to consumers via wholesale distribution channels. The products are sold through licensed liquor distributors and retail stores across 13 U.S. states.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Red Rum product offering
Product offeringCore offering
RedRum is a distilled rum brand producing Caribbean-inspired rum from Virgin Island sugar cane, infused with natural flavors of mango, pineapple, coconut, and berries. The company offers a portfolio of rum products — the flagship RedRum, Voodoo Spiced Rum, and Jolly Roger — sold through wholesale liquor distributors and retailers across 13 U.S. states for cocktail mixing and casual enjoyment.
Product overview
Red Rum is a distilled spirits company offering a portfolio of rum products. The core offerings include RedRum (the flagship rum distilled from Virgin Island sugar cane with mango, pineapple, coconut, and berry flavors), Voodoo Spiced Rum, and Jolly Roger. The products are positioned as mixers for cocktails and can be enjoyed with fruit juices, sodas, or straight over ice. The company distributes across multiple U.S. states through various wholesale distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Voodoo Rum: Spiced rum featured in various cocktail recipes.
- Jolly Roger
Products and services
- RedRum Flagship rum distilled from Virgin Island sugar cane and infused with natural flavors of mango, pineapple, coconut, and berries. Intended for adult consumers to mix with fruit juices and sodas or to enjoy straight over ice.
- Voodoo Spiced Rum Spiced rum variant from the RedRum brand portfolio, featured in multiple cocktail recipes including VooDoo Cola, VooDoo Mojito, Island VooDoo, and Bahama Mama.
- Jolly Roger Rum brand listed alongside RedRum and Voodoo Spiced Rum in the company's product portfolio, with a separate website (jollyrogerrum.com) suggesting an affiliated brand relationship.
Companies that use Red Rum
Customer profileSegments1 record
Ideal customer profiles1 record
Red Rum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Rum partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Southern Wine & SpiritscoreSouthern Wine & Spirits is a major national wholesale liquor distributor that handles RedRum distribution in Arizona and California markets.
- Sonny's LiquorminorRegional liquor distributor serving California.
- Crest Balboa LiquorminorRegional liquor distributor serving California.
- Idaho Liquor Dist.minorState-specific liquor distributor for Idaho.
- BC MerchantsminorRegional wholesale distributor for Illinois.
- Glazer's Wholesale Dist.minorWholesale liquor distributor for Kansas market.
- Abacus DistributingminorRegional distributor for Massachusetts.
- Montana Liquor DivisionminorState government liquor distribution division for Montana.
- Elmira Distributing CompanyminorRegional distributor for New York state.
- Jarboe SalesminorRegional distributor for Oklahoma.
- Oregon Liquor Control Comm.minorState-controlled liquor distribution commission for Oregon.
- Athens Dist. Co of MemphisminorRegional distributor for Memphis, Tennessee.
- Athens Distributing RITSminorRegional distributor for Tennessee.
- D & V Distributing Co.minorRegional distributor for Tennessee.
- Wyoming Liquor CommissionminorState government liquor commission for Wyoming.
- Jolly Roger RumminorLinked brand on RedRum website (jollyrogerrum.com), suggesting related or affiliated rum brand within the portfolio.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Red Rum competitors and assessment
Company assessmentDirect peers
- Captain Morgan: Captain Morgan, owned by Diageo, is the leading spiced rum in the U.S. and a direct competitor to RedRum's Voodoo Spiced Rum line. Both target flavored-rum and spiced-rum occasions with similar at-home and on-premise consumption patterns.
- Parrot Bay (Captain Morgan): Parrot Bay is Captain Morgan's flavored-rum line (coconut, pineapple, mango) sold under the Diageo umbrella. It is one of the closest direct competitors to RedRum on flavored fruit-forward variants.
- Bacardi: Bacardi is the world's largest rum brand, owned by Bacardi Limited, with flavored extensions (Bacardi Lime, Pineapple, Coconut) that compete head-to-head with RedRum in the flavored white rum and tropical cocktail segment.
- Malibu Rum: Malibu is the category-defining coconut-flavored rum owned by Pernod Ricard. It is the most direct competitor to RedRum in the tropical, easy-mix flavored-rum positioning, targeting the same casual cocktail occasions with similar fruit-forward flavor profiles.
- Sailor Jerry: Sailor Jerry Spiced Rum is a flavored spiced rum that competes directly with RedRum's Voodoo Spiced Rum in the casual, tattoo/counterculture-coded end of the spiced-rum category.
- Blue Chair Bay Rum: Blue Chair Bay is a Kenny Chesney-endorsed flavored-rum portfolio with multiple fruit and coconut variants. It is one of the closest small-to-mid-sized craft flavored rum brands to RedRum in positioning and target occasion.
- Havana Club: Havana Club is a globally distributed Cuban-style rum brand owned by Pernod Ricard. It competes with RedRum in the cocktail-mixable rum segment, especially in tropical and Daiquiri-style serves.
- The Kraken Rum: The Kraken Black Spiced Rum is a strongly branded craft-style spiced rum that competes with both RedRum's flavored and Voodoo Spiced offerings, particularly on shelf differentiation and dark-themed brand storytelling.
Broad incumbents
- Pernod Ricard: Pernod Ricard owns Malibu and Havana Club, the two flavored-rum and Cuban-rum brands most adjacent to RedRum's positioning. It is a broad incumbent whose portfolio decisions directly shape competitive dynamics for RedRum.
- Diageo plc: Diageo is the world's largest spirits company and owns Captain Morgan and other rum brands. As a broad incumbent, it dictates category pricing, trade terms, and shelf allocations against which small craft rum brands like RedRum must compete.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Rum social profiles
Digital presenceRed Rum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rum leadership team
Management profileNumber of profiles
Profiles1 record
Red Rum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rum
What does Red Rum do?
RedRum is a distilled rum brand producing Caribbean-inspired rum from Virgin Island sugar cane, infused with natural flavors of mango, pineapple, coconut, and berries. The company offers a portfolio of rum products — the flagship RedRum, Voodoo Spiced Rum, and Jolly Roger — sold through wholesale liquor distributors and retailers across 13 U.S. states for cocktail mixing and casual enjoyment.
Is Red Rum a public or private company?
Red Rum is a private company. It is classified as unknown and is currently operating.
When was Red Rum founded?
Red Rum was founded in 2017. It employs 1 to 10 people.
How does Red Rum make money?
One revenue line is on record: spirits Product Sales.
Who are Red Rum's main competitors?
Direct peers on record are Captain Morgan, Parrot Bay (Captain Morgan), Bacardi, Malibu Rum, Sailor Jerry, Blue Chair Bay Rum, Havana Club and The Kraken Rum. Broad incumbents are Pernod Ricard and Diageo plc.
Does Red Rum have an API?
No public API is recorded for Red Rum.
What industry is Red Rum in?
Red Rum's product category is Flavored Rum Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2000.