RED DE SERVICIOS DE NORTE DE SANTANDER S A
RED DE SERVICIOS DE NORTE DE SANTANDER S.A., operating as SuperGIROS, is a Colombian transactional services company providing chance/lottery betting and money transfers (giros) through an extensive physical and digital service network to consumers and SMBs across the Norte de Santander department.
- Company typePrivate
- Founded1975
- HeadquartersCúcuta, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RED DE SERVICIOS DE NORTE DE SANTANDER S A does
RED DE SERVICIOS DE NORTE DE SANTANDER S.A., commercially operating as SuperGIROS and historically as APUESTAS CUCUTA 75, is a Colombian transactional services company headquartered in Cúcuta, Norte de Santander. Founded in 1975 by Juan José Pita Martínez and Samuel Sánchez Toro, the company originated as a chance/lottery operator (JJ PITA Y CIA LTDA) and in 1982 obtained the first license in Colombia for permanent betting operations under Law 1, later regulated by Law 643 of 2001. Over the subsequent decades it evolved into a broader transactional services provider offering money transfers (giros), chance/lottery products, and related financial transaction services to the general public and SMBs across the Norte de Santander department.
The company's revenue model is based on transaction fees generated through an extensive physical service point network complemented by digital channels, including two official websites, a multi-channel social media presence (Facebook, Instagram, TikTok), and an extended-hours call center (6:00 AM to 9:45 PM). Customers are served in person at service points, via phone, or online, with PQRSF (complaints and claims) processes available across channels. The company is recognized as one of the largest private sector enterprises in Norte de Santander, the primary generator of direct and indirect employment in the department, and a pioneer in Corporate Social Responsibility at the national level.
The legal entity has undergone several structural transformations: founding as JJ PITA Y CIA LTDA in 1975, conversion to J.J. PITA & CIA S.A. with the trade name APUESTAS CUCUTA 75 in 1998, and rebrand to RED DE SERVICIOS DE NORTE DE SANTANDER S.A. on 2022-02-14, reflecting the broadening of its service portfolio. The company operates as a privately held Colombian corporation, publishes audited annual financial statements from 2022 through 2025, and maintains no disclosed subsidiaries, external investors, or public listing. Geographic operations are explicitly limited to the Norte de Santander department of Colombia.
RED DE SERVICIOS DE NORTE DE SANTANDER S A firmographics
Firmographics- Name
- RED DE SERVICIOS DE NORTE DE SANTANDER S A
- Legal name
- RED DE SERVICIOS DE NORTE DE SANTANDER S.A
- Website
- https://redserviciosnortesantander.co
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RED DE SERVICIOS DE NORTE DE SANTANDER S.A., operating as SuperGIROS, is a Colombian transactional services company providing chance/lottery betting and money transfers (giros) through an extensive physical and digital service network to consumers and SMBs across the Norte de Santander department.
- Ownership category
- akta.pro rank
Where RED DE SERVICIOS DE NORTE DE SANTANDER S A is headquartered
LocationHeadquarters
- HQ city
- Cúcuta
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
RED DE SERVICIOS DE NORTE DE SANTANDER S A business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Transactional Services Commercialization: The company commercializes transactional services with an extensive portfolio of products and services. Based on company history, the business originated in the chance/lottery sector and has expanded to provide diverse service offerings to the community of Norte de Santander, Colombia.
Distribution channels1 record
Marketing channels4 records
RED DE SERVICIOS DE NORTE DE SANTANDER S A product offering
Product offeringCore offering
RED DE SERVICIOS DE NORTE DE SANTANDER S.A. operates a transactional services platform under the SuperGIROS brand, providing money transfer (giros), chance/lottery betting, and related financial transactions to consumers in the Norte de Santander department of Colombia. The company leverages an extensive physical service point network complemented by call center and digital channels to deliver its services.
Product overview
RED DE SERVICIOS DE NORTE DE SANTANDER S A operates as a transactional services company offering a portfolio of products and services centered around the SuperGIROS brand. Originally established as a lottery/chance betting operator (J.J. PITA & CIA S.A.) in 1975, the company evolved to provide broader financial transaction services including money transfers (giros) and chance betting. The company serves customers in Norte de Santander, Colombia, through physical service points and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperGIROS
Companies that use RED DE SERVICIOS DE NORTE DE SANTANDER S A
Customer profileSegments1 record
Ideal customer profiles1 record
RED DE SERVICIOS DE NORTE DE SANTANDER S A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RED DE SERVICIOS DE NORTE DE SANTANDER S A partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
RED DE SERVICIOS DE NORTE DE SANTANDER S A competitors and assessment
Company assessmentDirect peers
- Efecty: Colombia's largest corresponsal/payment-services network offering giros, bill payments, and recharges through physical service points; the most direct functional peer to SuperGIROS' giros and transactional offering in the same market.
- PuntoRed: Colombian payment-network operator connecting service points to billers and banks; comparable transactional-services/corresponsal model to SuperGIROS' retail network.
- SuRed: Colombian network of transactional service points for payments and giros; directly comparable correspondent/branch-based financial services model to SuperGIROS.
- Giros y Finanzas (GyF): Colombian giros and chance/lottery operator running a regional service-point network; nearly identical operating model to SuperGIROS (giros + chance betting through physical branches).
- Baloto: Operates the Baloto lottery brand and a transactional services network in Colombia; overlaps with SuperGIROS in chance/lottery distribution and retail financial transactions.
Emerging players
- Nequi: Bancolombia-backed digital wallet offering P2P transfers, payments, and recharges in Colombia; emerging substitute for in-person giros that competes for SuperGIROS' transactional volume.
Broad incumbents
- DaviPlata: Davivienda's digital wallet with broad transactional functionality across Colombia; a broader incumbent offering comparable giros/payments services that compete at retail customer level.
Regional players
- Apuestas Unidas (other regional Colombian lottery operators): Regional Colombian chance/betting operators licensed under Law 643 of 2001; comparable regulatory footprint and product mix to SuperGIROS' chance operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
RED DE SERVICIOS DE NORTE DE SANTANDER S A social profiles
Digital presenceRED DE SERVICIOS DE NORTE DE SANTANDER S A financial estimates
Financial estimateRevenue estimate
Valuation estimate
RED DE SERVICIOS DE NORTE DE SANTANDER S A leadership team
Management profileNumber of profiles
RED DE SERVICIOS DE NORTE DE SANTANDER S A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RED DE SERVICIOS DE NORTE DE SANTANDER S A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RED DE SERVICIOS DE NORTE DE SANTANDER S A
What does RED DE SERVICIOS DE NORTE DE SANTANDER S A do?
RED DE SERVICIOS DE NORTE DE SANTANDER S.A. operates a transactional services platform under the SuperGIROS brand, providing money transfer (giros), chance/lottery betting, and related financial transactions to consumers in the Norte de Santander department of Colombia. The company leverages an extensive physical service point network complemented by call center and digital channels to deliver its services.
Is RED DE SERVICIOS DE NORTE DE SANTANDER S A a public or private company?
RED DE SERVICIOS DE NORTE DE SANTANDER S A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RED DE SERVICIOS DE NORTE DE SANTANDER S A founded?
RED DE SERVICIOS DE NORTE DE SANTANDER S A was founded in 1975. It employs 11 to 50 people.
Where is RED DE SERVICIOS DE NORTE DE SANTANDER S A based?
RED DE SERVICIOS DE NORTE DE SANTANDER S A is headquartered in Cúcuta, Colombia, in the Latin America region.
How does RED DE SERVICIOS DE NORTE DE SANTANDER S A make money?
One revenue line is on record: transactional Services Commercialization.
Who are RED DE SERVICIOS DE NORTE DE SANTANDER S A's main competitors?
Direct peers on record are Efecty, PuntoRed, SuRed, Giros y Finanzas (GyF) and Baloto. Nequi is listed as an emerging player. DaviPlata is listed as a broad incumbent. Apuestas Unidas (other regional Colombian lottery operators) is listed as a regional player.
Does RED DE SERVICIOS DE NORTE DE SANTANDER S A have an API?
No public API is recorded for RED DE SERVICIOS DE NORTE DE SANTANDER S A.