Puntored
Puntored is a Colombian fintech (Conexred S.A.S.) that provides payments, credits, remittances and prepaid financial services to underbanked populations in Colombia and Latin America through a Super API platform and a network of 75,000+ banking correspondents serving 18M+ users.
- Company typePrivate
- Founded2005
- HeadquartersBogotá, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Puntored does
Puntored (legal entity Conexred S.A.S.) is a Colombian fintech founded in 2005 and headquartered in Bogotá that provides payments, credits, remittances and prepaid financial services to underbanked and unbanked populations in Colombia and Latin America. The company operates a hybrid distribution model combining an enterprise B2B API platform with a physical correspondent banking network. Its Super API concentrates more than 1,000 financial products and services into a single integration point and powers embedded finance experiences for banks, fintechs, retailers, telecoms and government entities, while the Corresponsalía Bancaria network of 75,000+ shopkeepers provides cash-in/cash-out, bill payment and recharge services in rural and peri-urban areas where traditional bank branches are absent.
The core product portfolio comprises Experiencias Embebidas (embedded finance API integration), Pagos Masivos (bulk disbursements), Data Services (financial intelligence derived from transactional behavior of 18M+ active users) and the Super API itself, complemented by DSB security software. The platform processes 215M+ transactions annually for 18M+ users, serves 9M+ underbanked individuals, and is ISO/IEC 27001:2022 certified. Named enterprise customers include Bancolombia, Lulo Bank, DaviBank, Daviplata, Nequi, Banco de Occidente, Banco Falabella, OXXO, Éxito, Farmatodo, Claro, Tigo, Movistar, ETB and Virgin Mobile. Recent strategic moves include a 2023 acquisition of GestoPago, a $2 million investment from the Stellar Development Foundation in 2024 to enable cross-border transactions on the Stellar blockchain, and a 2026 partnership with Moonflow to expand AI-powered collections into Mexico.
Puntored generates revenue through three documented streams: transaction processing fees on deposits, withdrawals, bill payments, recharges and digital payments routed through the correspondent network and digital channels; subscription/recurring fees from enterprise clients integrating the Super API and embedded finance solutions; and data monetization from financial-behavior intelligence derived from its 18M+ user base. The company is privately held and venture-backed, with disclosed funding from a 2012 round, SEAF (with USAID and DFC backing) in 2022, and the Stellar Development Foundation in 2024; ownership and revenue figures are not publicly disclosed.
Puntored firmographics
Firmographics- Name
- Puntored
- Legal name
- Conexred S.A.S
- Website
- https://puntored.co
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Puntored is a Colombian fintech (Conexred S.A.S.) that provides payments, credits, remittances and prepaid financial services to underbanked populations in Colombia and Latin America through a Super API platform and a network of 75,000+ banking correspondents serving 18M+ users.
- Ownership category
- akta.pro rank
Puntored industry classification
Industry- Product category
- Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Other Activities Related to Credit Intermediation (522390)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)
Keywords
Where Puntored is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Puntored business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Processing Fees: Puntored earns fees for processing financial transactions including deposits, withdrawals, bill payments, recharges, and digital payments through its correspondent network and digital channels.
- API/Integration Services: Revenue from enterprise clients integrating Puntored's Super API and Embedded Finance solutions into their platforms, including setup and ongoing usage fees.
- Data Services: Monetization of financial behavior intelligence derived from transactional data of 18+ million users for commercial and risk decision-making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise API Solutions - Custom pricing based on integration scope and transaction volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Puntored product offering
Product offeringCore offering
Puntored operates a payment platform that combines a Super API integrating over 1,000 financial products and services with a physical correspondent banking network of 75,000+ shopkeepers. The platform enables financial institutions, fintechs, retailers, and government entities to access embedded finance, bulk disbursements, and financial behavior data through a single API integration.
Product overview
Puntored is a payment platform providing physical and digital financial services for financial inclusion across Latin America. The company operates a platform-plus-modules architecture centered on its SUPER API platform, which unifies over 1,000 financial products and services through a single integration point. The core product portfolio consists of Experiencias Embebidas (embedded finance API integration), Pagos Masivos (bulk disbursement services), and Data Services (financial intelligence from transactional data). Additionally, the Corresponsalía Bancaria network enables underserved populations to access financial services through a physical retail partner network. The company processes over 215 million transactions annually, operates 24/7, and connects more than 18 million users across Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Puntored: The primary commercial brand and platform name under which Conexred S.A.S offers its payment and financial inclusion services.
Products and services
- SUPER API Unified API platform that integrates over 1,000 financial products and services into a single integration point, combining physical and digital channels for financial inclusion. Enables enterprise clients to integrate financial services via a single API.
- Experiencias Embebidas (Embedded Finance) Integration of financial services directly into clients' digital platforms via API, offering full customization and enterprise scalability for businesses embedding financial services into their offerings.
- Pagos Masivos (Bulk Disbursement) Bulk payment service enabling simultaneous money transfers to employees, suppliers, partners, and beneficiaries from a single platform with speed, security, and traceability.
- Data Services Financial intelligence service based on transactional behavior data from over 18 million active users, supporting commercial and risk decision-making for businesses.
- Corresponsalía Bancaria (Banking Correspondent Network) Banking correspondent network enabling financial services such as deposits, withdrawals, bill payments, and recharges in rural and underserved areas through partner retail locations.
Quantifiable outcome
- 18M+ users connected to financial services through the platform
- +4 more outcomes
Companies that use Puntored
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Puntored technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Puntored partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MoonflowcoreMoonflow partnered with Puntored to expand AI-powered collections services in Mexico, integrating its AI-based collections platform with Puntored's nationwide payment network. The partnership enables financial institutions, schools, and service providers to manage collections while offering customers multiple payment options, with payments reconciling in real time within Moonflow's system.
- BancolombiacoreStrategic alliance with Colombia's largest bank for payment network integration and financial services.
- Lulo BankcorePartnership with neo-bank Lulo Bank to facilitate financial services access for millions of users through open finance ecosystem.
- OXXOcoreOXXO convenience stores serve as banking correspondents and payment acceptance points for Puntored's financial services network.
- FarmatodocorePharmacy chain serving as correspondent banking and payment services location.
- ÉxitocoreMajor retail chain providing correspondent banking services and payment processing through Puntored network.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Puntored competitors and assessment
Company assessmentDirect peers
- dLocal: Uruguay-headquartered payments infrastructure platform serving emerging markets including Colombia. Comparable to Puntored as a payment processing and cross-border enablement layer for merchants, fintechs, and platforms across LATAM.
- Kushki: Ecuador-founded LATAM payment infrastructure company offering unified APIs for online payments, disbursements, and embedded finance. Closely comparable to Puntored's Super API model and LATAM geographic focus.
- Conekta: Mexico-based online payment processor and API infrastructure provider serving merchants and platforms. Comparable payment orchestration, disbursement, and API-first B2B model targeting financial inclusion in Mexico — directly relevant to Puntored's Mexico expansion.
- Movii: Colombian digital wallet and payments app focused on financial inclusion for unbanked and underbanked users. Comparable end-customer (rural/peri-urban Colombian) and product overlap (deposits, withdrawals, bill payments, recharges).
- Nequi: Bancolombia-owned digital wallet with millions of Colombian users. Comparable digital payment and financial inclusion mission; also a customer/integration partner of Puntored, illustrating both partnership and competitive overlap.
- Daviplata: Banco de Occidente's digital wallet platform serving Colombian unbanked users. Directly comparable deposit, withdrawal, and bill payment product set; also a Puntored integration partner reflecting competitive adjacency.
Regional players
- Clip: Mexico-focused payments and merchant services platform. Comparable in targeting underbanked SMBs with payment acceptance and disbursement solutions, though primarily Mexico rather than Colombia.
- Ualá: Argentina-founded LATAM fintech offering digital wallets, payments, and credit to underbanked populations. Comparable financial inclusion mission and prepaid/wallet offering across multiple LATAM countries.
- STP (Sistema de Transferencias y Pagos): Mexico's real-time payment processing infrastructure operator. Comparable low-value/high-volume payments and clearinghouse function; relevant analog for Puntored's payment processing infrastructure role.
Broad incumbents
- Mercado Pago: LATAM fintech incumbent and payments arm of Mercado Libre. Operates broadly across payment acceptance, digital wallets, disbursements, and credit across the region — overlapping with Puntored's payments, credits, and remittances lines at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Puntored social profiles
Digital presencePuntored compliance and trust
Trust signalCompliance1 record
Puntored financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puntored leadership team
Management profileNumber of profiles
Profiles2 records
Puntored funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puntored M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puntored
What does Puntored do?
Puntored operates a payment platform that combines a Super API integrating over 1,000 financial products and services with a physical correspondent banking network of 75,000+ shopkeepers. The platform enables financial institutions, fintechs, retailers, and government entities to access embedded finance, bulk disbursements, and financial behavior data through a single API integration.
Is Puntored a public or private company?
Puntored is a private company. It is classified as venture growth investor backed and is currently operating.
When was Puntored founded?
Puntored was founded in 2005. It employs 251 to 500 people.
Where is Puntored based?
Puntored is headquartered in Bogotá, Colombia, in the Latin America region.
How does Puntored make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are API/Integration Services and data Services.
Who are Puntored's main competitors?
Direct peers on record are dLocal, Kushki, Conekta, Movii, Nequi and Daviplata. Regional players are Clip, Ualá and STP (Sistema de Transferencias y Pagos). Mercado Pago is listed as a broad incumbent.
Does Puntored have an API?
Yes. Puntored offers a Super API platform that provides a single integration point for over 1,000 financial products and services. The API enables businesses to integrate financial services directly into their digital platforms, including embedded finance experiences, bulk payments (dispersión), and access to financial intelligence data. The Developer Center provides technical documentation for API integration. Developer documentation is at developers.puntored.co/means-integration/apis?country=COL.
What industry is Puntored in?
Puntored's product category is Payment Infrastructure. Its primary akta.pro industry code is FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure, with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 52232 and its SIC code is 6199.