What RED Studio does

RED Studio is an integrated studio-cum-gallery space located in Vadodara, Gujarat, India, founded by Prof. Percy Adil Pithawala. The studio is focused on education and research in Architecture, Art, and Design, and operates a community-led model that engages design students, emerging professionals, and collaborators through structured academic programs, workshops, exhibitions, residencies, presentations, and design competitions. Its pedagogical approach emphasizes blurring the boundaries between art, architecture, and design, and its studio space is conceived as an assemblage of artworks, objects, and furniture pieces that doubles as a gallery and learning environment.

The studio's offerings span three interconnected tracks. Academics include Foundation/L2 Studios, L3 Studios, Preparatory Exercises, Thesis/DRP programs, Histories/Theories courses, and Interior Design Studios. Outreach comprises lectures, exhibitions (such as Constructions 2020 at CEPT University), workshops on Deconstruction, Postmodernism, ARTitecture, and Abstraction, publications of proceedings, and ongoing research. Initiatives extend the platform digitally through Drawing Futures, the AVANT-GUARD Archives online archive, design competitions, an Undergraduate Architecture Thesis Award, and collaborative residencies. The studio also maintains an active art practice (installations and paintings) and a small portfolio of built architectural and interior design projects, including CII Headquarters Bangalore, Digital Equipment Headquarters Bangalore, Corporate Offices in Baroda and New Delhi, and a residential penthouse in Pune, often delivered in association with KGA Associates.

RED Studio is a privately held, founder-owned entity with no disclosed external funding, 13 employees, and operations concentrated in India. Its revenue derives primarily from academic program fees and episodic professional design services. Geographic reach is currently anchored to Gujarat with select projects in other Indian metros, and recent moves into online discourses and digital archives indicate early-stage extension of its educational reach beyond the physical studio.

Name

RED Studio

Legal name

RED Studio

Website

https://redstudio.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RED Studio is a Vadodara-based architecture, art, and design education studio founded by Prof. Percy Adil Pithawala, serving design students and professionals through academic programs, workshops, exhibitions, and residencies, while also delivering select architectural and interior design projects in India.

Ownership category

akta.pro rank

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Academic Education Services: RED Studio generates revenue through providing academic education in architecture, art and design. The studio offers structured modules of lectures, presentations, workshops, and thesis/DRP programs for design students.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RED Studio is an integrated studio-cum-gallery space in Vadodara, Gujarat, India that delivers design education programs (Foundation/L2 Studios, L3 Studios, Thesis/DRP, Histories/Theories, Interior Design Studios) along with architecture and interior design services for corporate and residential clients. It also conducts workshops, exhibitions, presentations, publications, design competitions, residencies, and an art practice of installations and paintings.

Product overview

RED Studio is an integrated studio cum gallery space focused on education and research in Architecture, Art & Design. The offering consists of multiple interconnected educational programs and services: Academics (Foundation/L2 Studios, L3 Studios, Thesis/DRP, Histories/Theories, Interior Design Studios), Outreach programs (Presentations/Lectures, Exhibitions, Workshops, Publications, Research), and Initiatives (Online Discourses, AVANT-GUARD Archives, Design Competitions, Thesis Awards, Residencies). The studio also undertakes Built Works (architectural projects) and Unbuilt Explorations, while maintaining an active Art practice with installations and paintings. All these components work together to enable students and professionals to explore the blurring of boundaries between Art, Architecture, and Design through discussions, workshops, time-problems, residencies, presentations and multiple other formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs (Foundation/L2 Studios, L3 Studios, Thesis/DRP, Histories/Theories, Interior Design Studios) Structured academic education programs for design students covering foundation-level design, advanced studios, undergraduate and masters-level thesis/DRP, art history and theory courses, and interior design studios. Designed for students of design seeking to grasp visual culture and develop independent design ideas.
• Workshops Educational workshops including Apied (constructivist-inspired), Abstraction, ARTitecture, Introduction to Deconstruction, and Theories of Deconstruction and Post Modernism. Aimed at design students and professionals seeking cross-disciplinary exposure.
• Presentations / Lectures Structured modules of lectures and presentations on Art Appreciation and Criticism, Histories/Theories (Constructivism, Deconstruction, Modernism, Post Modernism), Urban Design, and Design Futures, including presentations on artists and architects such as Zaha Hadid. Targeted at design students and professionals.
• Built Works (Architecture & Interior Design)
• Residencies
• Research
• Publications
• Art / Installations and Paintings
• Exhibitions

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KGA AssociatescoreStrategic or Co-development PartnerRED Studio, through Prof. Percy Adil Pithawala, worked as an associate architect with KGA Associates on significant projects including CII Headquarters Bangalore and Digital Equipment Headquarters Bangalore. In these projects, Prof. Pithawala was in charge of design and execution for the campus master planning projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CEPT University: Premier Indian university focused on architecture, planning, and design education based in Ahmedabad. Compares directly to RED Studio's architecture and design pedagogy mandate, and even hosted one of RED Studio's exhibitions (Constructions 2020 at CEPT University).
• Rachana Sansad Academy of Architecture: Mumbai-based architectural college focused on studio-based learning, design competitions, and thesis development. Comparable in scale, structure, and pedagogical philosophy to RED Studio's academic programs.
• Srishti Institute of Art, Design and Technology: Bangalore-based art and design school offering multi-disciplinary studio-based learning. Closely comparable to RED Studio's Foundation/L2-L3 Studios and Thesis/DRP structure with cross-disciplinary Art-Architecture-Design emphasis.
• Design Factory India: India-based experiential design and education initiative focused on cross-disciplinary design learning and residencies. Highly comparable to RED Studio's workshops, competitions, and online discourses.
• KGA Associates: Indian architecture firm with which RED Studio's founder Prof. Pithawala has delivered CII Headquarters Bangalore and Digital Equipment Headquarters Bangalore as associate architect. A directly comparable practice and existing commercial partner.

Emerging players

• Studio Mumbai (Bijoy Jain): Mumbai-based architecture and design studio renowned for craft-led practice and apprenticeship-style learning. Compares to RED Studio's integration of built works with hand-on pedagogy and residencies.
• SJK Architects: Mumbai-based architecture and interior design practice with significant built-works portfolio comparable to RED Studio's corporate interior commissions (Baroda, New Delhi, Pune Penthouse).

Broad incumbents

• School of Planning and Architecture (SPA Delhi): National-level government institution for architecture and planning education with multiple campuses across India. Represents a much larger, established competitor for the same design-student cohort RED Studio targets.
• National Institute of Design (NID): India's premier autonomous design institution offering multi-disciplinary education across art, design, and architecture. Comparable in mission and pedagogy with far broader scale and recognition.
• Jindal School of Art and Architecture: O.P. Jindal Global University school offering undergraduate and postgraduate programs in architecture and design. Comparable architecture pedagogy in an Indian university setting with broader resources and faculty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Studio