REDWING ELECTRIC INC

Name

REDWING ELECTRIC INC

Website

https://redwingelectriconline.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Lead Generation Services for Home Electrical Repair

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Panel Upgrades & Service Changes (HSAOADAB)

akta.pro secondary industry

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

Keywords

• Pay-per-call lead generation
• Residential electrical services
• Homeowner referral services
• Electrician lead generation
• Electrical repair referral

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Pay-Per-Call Lead Generation: The website operates as a pay-per-call lead generation service. When customers call the displayed phone number, they are connected to independent third-party electrical service providers. Revenue is generated on a per-call basis, with the platform earning by referring qualified leads to contractors in their network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

REDWING ELECTRIC INC operates a pay-per-call lead generation website that connects residential homeowners with a network of independent, third-party local electricians for residential electrical repair services. The platform does not itself perform electrical work; instead it routes inbound calls to contractors who diagnose and repair issues such as outlets, switches, lighting, circuit breakers, wiring, panel upgrades, and ceiling fan installations.

Product overview

REDWING ELECTRIC INC operates as a pay-per-call lead generation platform that connects homeowners with independent local electricians. The core offering is electrical repair services, with no unified software product or platform-modules architecture. Services are delivered through a simple phone-based intake process that matches customers with technicians for same-day or next-day service visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Repair Services A pay-per-call lead generation service that connects residential homeowners with independent local electricians for a range of home electrical repair services, including outlet and switch repair, lighting problems, circuit breaker trips, wiring repairs, panel upgrades, and ceiling fan installation. Customers call (833) 763-0280 and are routed to a local technician for diagnosis, upfront quote, and on-site repair.

Quantifiable outcome

• Same-day or next-day service in most cases
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Yelp: Yelp Request-a-Quote surfaces electricians and other home-service pros to homeowners in their area, monetised via pay-per-lead. It serves a much broader set of categories but is functionally a lead-gen competitor for residential electrical.
• Google Local Services Ads: Google's own pay-per-lead ad unit for licensed local service pros (electricians, plumbers, HVAC) is the dominant incumbent in this category. It is both a competitor and a channel risk: changes to its placement directly affect SEO-driven lead-gen operators like REDWING.

Direct peers

• Networx: Networx is a pay-per-lead network that connects homeowners with local contractors across trades, including electrical. It is a direct functional peer to the pay-per-call model REDWING uses, just structured as web-form leads rather than phone calls.
• Modernize: Modernize runs vertical-specific pay-per-lead funnels for home improvement categories including electrical, HVAC, roofing, and solar. It competes head-on with REDWING in generating qualified homeowner leads for residential electricians.
• Thumbtack: Thumbtack operates a marketplace where homeowners submit project requests and local pros (including electricians) pay to quote. It targets the same residential customer base for the same service categories, including electrical repair and installation.
• ServiceMagic: ServiceMagic (now operating under the Angi brand) historically matched homeowner service requests with local electricians and other contractors on a lead-fee basis. It is one of the original templates for the pay-per-lead model REDWING's affiliate-referral flow follows.
• Craft Jack: Craft Jack is a lead-generation company specializing in connecting homeowners with home-service contractors, with strong presence in the electrical and remodeling verticals. Same pay-per-lead business model, same SMB contractor buyer.
• Porch: Porch helps homeowners find and book home-service professionals, including electricians, via a project-based lead marketplace. It overlaps directly with REDWING on customer acquisition for residential electrical work.
• Angi Leads (formerly HomeAdvisor): Angi Leads is the largest pay-per-lead home services marketplace in the U.S., connecting homeowners with pre-screened electricians, plumbers, HVAC techs, and other pros. It is the most direct comparable: same customer (homeowner), same category (electrical), same monetisation model (lead sold to contractor).

Others

• LocalHero: LocalHero is the resource-hub brand referenced on REDWING's own site ('Recommended by LocalHero' badge, with a backlink to localhero.com/tag/electrical/). It is an ecosystem participant — a content and lead-routing platform adjacent to the same residential electrical vertical.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/redwing-electric-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDWING ELECTRIC INC