What Arora Shoe does

Reebok is a global athletic footwear, apparel, and accessories brand founded in 1895 as J.W. Foster and Sons in Bolton, England, and renamed Reebok in 1958. Since 2021 the brand has been owned by Authentic Brands Group (ABG), which acquired it from Adidas for approximately $2.5 billion; the trademark is held by Reebok International Limited (UK). The operating model is overwhelmingly direct-to-consumer: owned e-commerce at reebok.com, native iOS and Android apps (Reebok Shopping App, Reebok Fitness App), and the Authentic membership program (freemium tier plus a $5/month subscription offering 10% discount and free shipping across 20+ brands in the ABG portfolio). Footwear spans performance franchises (Nano/Nano Gym 2.0 training, FloatZig running, Engine A/Engine A 26 basketball, Phase EVO tennis, Sidewinder 26 soccer cleats, Nano Golf) and lifestyle/heritage ranges (Club C, Classic Leather, Freestyle, Workout Plus, Pump, Shaqnosis), with apparel, accessories, and connected wearables (smart ring, smartwatches, smart sunglasses) rounding out the catalog. Pro athletes across soccer (Dusan Vlahovic, Trevoh Chalobah, Iker Casillas), basketball (Angel Reese), F1 (Pierre Gasly), tennis (Magdalena Fręch), and ultra-running (Lydia Oldham) anchor category-specific product stories.

Underlying product technology centers on proprietary cushioning and traction systems: FLOATRIDE EVA, SuperFloat, high-rebound foam midsoles, the ERS (Energy Return System) used in Engine A 26, GRIPTONITE rubber outsoles for court traction, the TOETECTION abrasion-defense cage in tennis, and TPU shanks for stabilization. Pricing spans $24.99–$230 across entry-level and premium tiers (running $110–$160, training $79.99–$160, basketball $120–$130, soccer cleats tiered at $90/$140/$230). The brand is sold globally in the US, UK, Germany, and France, with collaboration and limited-edition drops plus a clearance channel (Summer Steals and Last Chance Styles up to 60% off) driving engagement. The Authentic/F45 Training partnership extends into co-branded training products. Note: the firmographic record provided under "Arora Shoe" lists 7 employees in New Delhi, India, which is inconsistent with a global brand of this scale and likely reflects a local distributor/retailer entity rather than the consolidated Reebok enterprise analyzed here.

Customer segmentation covers fitness enthusiasts and athletes, runners and walkers, basketball players, soccer players and fans, tennis players, lifestyle/heritage consumers, and kids/families, addressed via a hybrid segmentation approach. Distribution is anchored on DTC (reebok.com, mobile apps), with affiliate and app-store channels feeding traffic; marketing blends organic social, email/newsletter, app installs (15% first-purchase incentive), athlete sponsorships, content marketing, and paid digital. Recognitions include the Men's Journal Fitness Awards 2026, with multiple Reebok products (Nano X5 Edge variants) awarded.

Name

Arora Shoe

Legal name

Reebok International Limited

Website

https://reebok.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Reebok is a global athletic footwear, apparel, and connected-wearables brand owned by Authentic Brands Group, selling via DTC e-commerce and mobile apps to fitness enthusiasts, runners, basketball and soccer players, lifestyle consumers, and kids across North America and Europe.

Ownership category

akta.pro rank

Product category

Athletic Footwear Retail

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (42434)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Performance Footwear (Running, Training, Court) (CRAAAEAI), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Athletic footwear retail
• Sports apparel
• Training shoes
• Running shoes
• Reebok distributor

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Primary revenue stream from selling athletic footwear, apparel, and accessories directly to consumers through owned e-commerce channels and physical retail locations. Products range from performance training shoes to classic lifestyle sneakers with price points spanning entry-level to premium tiers.
2. Authentic Membership Program: Subscription-based membership program offering 10% discount and free shipping benefits. First month free trial followed by $5/month subscription. Renews automatically and provides ongoing customer retention and recurring revenue.
3. Sale and Clearance: Clearance and seasonal sale channel offering discounted products up to 60% off, including Summer Steals Event and Last Chance Styles. Helps move inventory while maintaining customer engagement.
4. Affiliated Partner Network: Affiliate partner program generating referral revenue through partner websites and platforms driving traffic to Reebok products

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Arora Shoe is a small New Delhi-based retailer that sells Reebok-branded athletic footwear and apparel to individual consumers. Its assortment spans men's training, running, basketball, trail running, soccer, tennis, golf, and classic lifestyle categories, featuring performance lines such as the Nano Gym 2.0, Phase EVO, Engine A 26 (built on Floatride Energy Foam), and Sidewinder 26. The store offers regular pricing as well as promotional pricing (e.g., 40% off select men's shoes) through its physical outlet and the Reebok online channel.

Product overview

Reebok is an athletic footwear and apparel brand offering a diverse portfolio spanning basketball, training, running, soccer, tennis, golf, and classic lifestyle sneakers. The product lineup includes performance-driven lines like the Engine A and Engine A 26 basketball series, Nano training shoes (including Nano Gym 2.0, Nano X5 Edge), Sidewinder 26 soccer cleats, FloatZig running shoes, and Phase EVO tennis shoes. Heritage classics include Club C, Classic Leather, Freestyle, Workout Plus, and Pump. Signature collaborations feature the Angel Reese 1 (AR1) basketball shoe and Shaqnosis. Wearables include smart rings and smartwatches. The brand serves men, women, and kids across performance and sportstyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• Reebok LTD: Limited edition collection featuring premium, innovative designs
• Reebok Work Shoes
• Reebok Fitness App

Products and services

• Nano Gym 2.0

Quantifiable outcome

• Nano Gym 2.0 described as 'one gym shoe, every workout' indicating versatility across training modalities
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• F45 TrainingcoreGTM or Marketing PartnerStrategic partnership featuring F45 Training branded products and co-branded collections. Reebok is the official training partner for F45, creating exclusive product lines and marketing collaborations targeting fitness enthusiasts and gym-goers.
• American Heart AssociationminorStrategic or Co-development PartnerReebok partners with the American Heart Association for health and wellness initiatives, including the 'Taking Heartfelt Steps' blog content and broader heart health awareness campaigns.
• Angel ReesecoreGTM or Marketing PartnerWNBA star Angel Reese collaboration featuring exclusive AR1 basketball shoe line and apparel collection. Partnership includes signature 'Poison Angel' branding and limited-edition releases driving significant brand visibility among basketball fans and fashion-conscious consumers.
• GLDN PNTminorGTM or Marketing PartnerReebok x GLDN PNT collaboration featuring exclusive footwear and apparel drops targeting fashion-forward consumers and streetwear enthusiasts.
• Karol GminorGTM or Marketing PartnerArtist collaboration featuring Karol G in Classics campaign, bringing music and fashion culture to Reebok's heritage footwear lines and expanding brand reach to Latin music fans.
• Belmont CameliminorGTM or Marketing PartnerInfluencer/creative featured wearing Reebok Classics in 'Born Classic' campaign, promoting Freestyle and classic footwear lines through lifestyle content.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASICS: Performance athletic footwear brand with particular strength in running and tennis — directly overlapping with Reebok's FloatZig running line and Phase EVO tennis line — and a comparable technology-led positioning.
• New Balance: Privately held athletic footwear brand competing with Reebok in running, training, and lifestyle; uses a comparable mix of performance technology, athlete endorsements, and growing lifestyle/lifestyle-retro franchises.
• Puma: Major athletic footwear and apparel brand with overlapping product lines in running, training, soccer, basketball, and lifestyle, plus a similar athlete-driven GTM and global D2C/wholesale mix.
• Under Armour: Performance athletic footwear and apparel brand competing with Reebok in training, running, and basketball, with overlapping D2C e-commerce, athlete endorsements, and technology-led cushioning systems.
• Adidas: Global athletic footwear and apparel leader and Reebok's former parent until the 2021 sale to ABG. Competes head-to-head with Reebok in training, running, soccer, and lifestyle categories across the same global retail footprint.
• Nike: World's largest athletic footwear and apparel brand, directly competing with Reebok across running, training, basketball, soccer, and lifestyle. Both brands sell through global D2C e-commerce and wholesale, and compete for the same athlete endorsement and consumer mindshare.

Broad incumbents

• Converse: Iconic casual footwear brand (Nike-owned) competing with Reebok's Classics line (Club C, Classic Leather, Freestyle) in the lifestyle sneaker category with a comparable heritage-brand play.
• Lululemon: Premium athleisure apparel and footwear brand competing with Reebok in lifestyle, training, and women's segments. Brings a direct-to-consumer, community-driven model and premium pricing that pressures Reebok's lifestyle positioning.

Emerging players

• On: Fast-growing premium performance running and lifestyle brand intersecting Reebok's FloatZig and lifestyle categories. Represents the newer-wave premium athletic entrant that has set the bar for technical branding and pricing in running.
• Hoka (Deckers Brands): Premium performance running brand under Deckers, directly competing with Reebok's running line with a strong cushioning-led value proposition and rapid share gains in performance running and lifestyle crossovers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Reebok
• YouTubeyoutube.com/reebok
• Facebookfacebook.com/Reebok
• Instagraminstagram.com/reebok
• TikToktiktok.com/@reebok
• LinkedInlinkedin.com/company/arora-shoe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arora Shoe