GLDN

Name

GLDN

Website

https://gldn.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Personalized Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

akta.pro secondary industries

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Engraving & Personalization Services (CRAKALAG)

Keywords

• Personalized jewelry
• Handmade fine jewelry
• Birthstone necklaces
• Custom gold jewelry
• Bridal jewelry

Headquarters

HQ city

La Conner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Product Sales: Direct sale of personalized and non-personalized jewelry including necklaces, rings, bracelets, earrings, charms, and anklets. Products available in multiple price tiers (Vermeil, Sterling Silver, 14k Gold Fill, 10k Solid Gold, 14k Solid Gold). Revenue generated from one-time product purchases with optional customization.
2. Custom Jewelry Orders: Made-to-order personalized pieces with hand-stamped customization (names, initials, dates, coordinates, symbols). Production time varies by customization level (4-7 business days). Higher perceived value through personalization.
3. Gift Cards: Digital gift cards available for purchase, enabling gifting occasions and driving future revenue
4. Accessories and Merchandise: Sale of jewelry accessories including Signature Jewelry Case ($78), Sidekick Jewelry Case ($48), ring sizers, necklace/bracelet extenders, and branded merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GLDN designs, handcrafts, and sells personalized fine jewelry (necklaces, rings, earrings, bracelets, charms, pendants) directly to consumers through its own e-commerce site. Each piece can be customized in-house via hand-stamping with initials, names, dates, coordinates, or symbols, and is offered across material tiers from Vermeil and Sterling Silver up to 10k and 14k Solid Gold. The company also offers curated themed collections (Aura Birthstones, Flora, Celestial, Mementos by Aly & AJ), accessories, and gift cards.

Product overview

GLDN is a direct-to-consumer jewelry brand specializing in customizable, handmade jewelry products. The company offers a unified portfolio of personalized and ready-to-ship jewelry across multiple categories including necklaces, rings, earrings, bracelets, charms, and anklets. Their core differentiators include hand-personalization using traditional metal punching techniques and the ability to customize pieces with initials, names, dates, coordinates, or symbols. The product lineup includes branded collections (Aura Birthstones, Flora, Celestial/Zodiac, Nightfall, Stargazer, Enneagram, Gothic Romance, Enamel) and collaborations (Mementos by Aly & AJ), complemented by accessories (jewelry cases, extenders, ring sizers). Materials range from vermeil and gold fill to solid 10k and 14k gold, with all pieces either handmade in their Washington state studio or made to order. The company emphasizes circular design with recycled metals and fair sourcing through Responsible Jewellery Council certified suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Necklaces Handmade and personalized necklaces including charm necklaces, pendant necklaces, personalized necklaces, lockets, bar necklaces, gemstone necklaces, pearl necklaces, birthstone necklaces, diamond necklaces, and chains for individual consumers seeking personalized jewelry.
• Rings Stacking rings, personalized rings, band rings, signet rings, shape rings, gemstone rings, pearl rings, and solid gold rings available in 10k and 14k gold for individual consumers and bridal customers.
• Earrings Hoop earrings, huggie hoops, stud earrings, gemstone earrings, pearl earrings, diamond earrings, statement earrings, birthstone earrings, and solid gold earrings for individual consumers.
• Bracelets Personalized bracelets, bar bracelets, chain bracelets, cuff bracelets, gemstone bracelets, pearl bracelets, and charm bracelets crafted in 14k gold and sterling silver for individual consumers.
• Charms & Pendants Collectable charms including birthstone charms, initial charms, symbolic charms, animal charms, food charms, and charm holders designed to be mixed, matched, and layered over time for individual consumers.
• Aura Birthstones Collection Modern birthstone collection featuring a refined range of subtle, jewel-toned gemstones available in 12 different colors representing each birth month, with optional personalization for individual consumers.
• Flora Collection Floral-inspired jewelry collection featuring birth flower designs including necklaces, rings, bracelets, and earrings with nature-inspired elements for individual consumers.
• Celestial Collection Celestial-themed jewelry including moon, star, sun, and zodiac-inspired pieces such as the Polaris White Sapphire Necklace and Starfall White Sapphire Earrings for individual consumers.
• Bridal & Wedding Jewelry Modern wedding jewelry including pieces for the bride, bridesmaid gifts, wedding bands, personalized keepsakes, and something blue items designed for both wedding day and everyday wear for brides and wedding party members.
• Solid Gold Jewelry Heirloom-quality solid gold jewelry in 10k and 14k gold, designed for everyday wear with a free three-year repair warranty included for individual consumers.
• Mementos by Aly & AJ Collection Keepsake jewelry collaboration with singer sisters Aly & AJ, featuring genuine gemstones inspired by the California coast, including necklaces, charms, earrings, rings, and bracelets for individual consumers.
• Enamel Collection Hand-painted enamel jewelry in subtle everyday hues, featuring genuine enamel rather than plastic, including necklaces, bracelets, and charms for individual consumers.
• Signature Jewelry Case Premium jewelry storage case with removable inserts, anti-tarnish suedette lining, built-in mirror, and vegan plant-based leather, designed to store multiple pieces for home or travel for individual consumers.
• Sidekick Jewelry Case Compact travel jewelry case designed for portability with space for over a dozen pieces of jewelry, featuring anti-tarnish lining and included polishing cloth for individual consumers.
• Gift Cards Digital gift cards available for purchase on gldn.com, enabling gifting occasions and driving future product revenue for individual consumers.

Quantifiable outcome

• Free shipping threshold of $150
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Aly & AJcoreGTM or Marketing PartnerCollaborative collection 'Mementos by Aly & AJ' featuring 18 jewelry pieces inspired by the musical duo's California roots and 20-year music career. Set with genuine gemstones, the collection celebrates places, bonds, and the artists' sisterhood. GLDN promotes this as a limited-edition co-branded line with dedicated collection page and marketing.
• Responsible Jewellery CouncilcoreStrategic or Co-development PartnerNon-profit sustainability auditor that upholds human rights, labor standards, and environmental protection throughout the jewelry supply chain. GLDN only works with suppliers certified by the RJC, representing their commitment to ethical sourcing as a core brand value.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: Direct-to-consumer fine jewelry brand offering personalized and everyday pieces across gold and silver tiers with a strong sustainability narrative. Closely comparable to GLDN on channel, target customer, price ladder, and ethical-sourcing positioning.
• Catbird: Brooklyn-based DTC jewelry brand specializing in dainty, personalizable fine jewelry including birthstones, charms, and stacking rings. Directly comparable on product mix, handmade aesthetic, and gifting occasion focus.
• Aurate: Direct-to-consumer fine jewelry brand with a focus on sustainable gold and personalization (initial necklaces, birthstones, charms). Highly comparable on DTC model, gold fill / solid gold pricing tiers, and women's everyday jewelry positioning.
• Gorjana: California-based DTC jewelry brand offering layerable necklaces, bracelets, and personalized pieces at accessible price points. Comparable on DTC gifting focus, charm and layering model, and accessible gold-fill / gold-vermel pricing ladder.
• Ana Luisa: Direct-to-consumer fine jewelry brand selling everyday gold pieces with recycled materials and personalization options. Comparable on sustainability claims, recycled metals, and personalized DTC model.

Emerging players

• Atolea: DTC jewelry brand with a focus on personalized, dainty pieces for everyday wear and gifting. Comparable on personalized jewelry positioning and direct-to-consumer distribution, though smaller scale and narrower collection breadth than GLDN.
• Maison Miru: Newer DTC jewelry brand offering stacking-friendly, personalizable fine jewelry with an emphasis on everyday wear. Comparable on stacking rings, charm-style personalization, and millennial/Gen Z target customer.
• Hey Harper: DTC fine jewelry brand offering personalized pieces with permanent jewelry and engraving services. Comparable on personalized DTC model, gold material tiers, and gifting occasion focus, though newer and smaller in scale.

Broad incumbents

• Pandora: Global jewelry incumbent built on a charms and personalization platform with extensive physical retail. Comparable on the charm-collectible model and birthstone / symbolic jewelry, but at vastly larger scale and through wholesale rather than pure DTC.

Others

• Etsy (personalized jewelry sellers): Online marketplace aggregating handmade and personalized jewelry sellers, including many small studios competing directly with GLDN's hand-stamped personalization. Comparable on the personalized jewelry offering, though Etsy is a channel/marketplace rather than a single-brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/itsgldn
• LinkedInlinkedin.com/company/gldn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLDN