REEFER SERVICE INC
Reefer Service Inc. is a family-owned Michigan transport refrigeration service company founded in 1982, providing sales, installation, maintenance, and repair of truck, trailer, and container refrigeration equipment as an authorized Carrier Transicold dealer serving regional fleet customers.
- Company typePrivate
- Founded1982
- HeadquartersHudsonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What REEFER SERVICE INC does
Reefer Service, Inc. is a privately held, family-owned transport refrigeration service company founded in 1982 by John VanderWal in Hudsonville, Michigan, with Jan VanderWal as co-owner. The company repairs, maintains, and installs refrigeration equipment for trucks, trailers, containers, and buses, and offers cab air-conditioning and anti-idling solutions. Service delivery combines a 27,000 sq. ft. in-shop facility (acquired in 2002) with four mobile service trucks operating 24/7 across Michigan, executing the founding slogan 'We come to where you are!'
The company's commercial core is its role as an authorized dealer of Carrier Transicold equipment (since 1991), supplemented by authorized partnerships with Webasto, Kysor Parts (Bergstrom), and Espar Parts for transport refrigeration and heating products. Its technical bench comprises 12 credentialed technicians—6 Master Technicians and 6 Top Gun Technicians—with 155+ years of combined experience. Reefer Service has earned Carrier Transicold's Dealer of the Year award.
Revenue is generated through three streams: professional service and repair labor, equipment and parts sales as an authorized dealer, and recurring pre-season/annual inspections. Customers are regional Michigan fleet operators, trucking and logistics companies, and commercial vehicle operators requiring reliable temperature control for perishable goods transport. Pricing is quote-based; revenue is not publicly disclosed, and the company remains family-owned with no external funding, acquisitions, or parent company.
REEFER SERVICE INC firmographics
Firmographics- Name
- REEFER SERVICE INC
- Legal name
- Reefer Service, Inc.
- Website
- https://reeferservicemi.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reefer Service Inc. is a family-owned Michigan transport refrigeration service company founded in 1982, providing sales, installation, maintenance, and repair of truck, trailer, and container refrigeration equipment as an authorized Carrier Transicold dealer serving regional fleet customers.
- Ownership category
- akta.pro rank
REEFER SERVICE INC industry classification
Industry- Product category
- Transport Refrigeration Services
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Refrigeration & Service Industry Machinery (3580), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Trailer Refrigeration Unit (Reefer) Installation, Service & Repair (TLAKACAE)
Keywords
Where REEFER SERVICE INC is headquartered
LocationHeadquarters
- HQ city
- Hudsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REEFER SERVICE INC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Service and Repair: Full-service refrigeration equipment repair and maintenance including routine maintenance, emergency repairs, and complete overhauls for truck, trailer, container, and bus refrigeration equipment. Revenue is generated through service labor, parts, and equipment sales as an authorized dealer.
- Equipment Sales: Sales of Carrier Transicold refrigeration equipment as an authorized dealer, including new unit installation and system upgrades
- Inspections: Pre-season and annual refrigeration inspections to ensure equipment reliability and prevent unexpected breakdowns
Distribution channels3 records
Marketing channels2 records
REEFER SERVICE INC product offering
Product offeringCore offering
REEFER SERVICE INC sells, installs, maintains, repairs, and overhauls transport refrigeration (reefer) equipment for commercial trucks and trailers. As an authorized Carrier Transicold dealer, it also distributes and services Webasto, Kysor Parts, and Espar Parts products. Service is delivered through a 27,000 sq ft service facility in Hudsonville, Michigan and a fleet of 4 mobile service trucks supported by 12 certified technicians.
Product overview
Reefer Service, Inc. is a transport refrigeration service company offering equipment, parts, and comprehensive maintenance/repair services. The company operates as a dealer for Carrier Transicold, Webasto, and Kysor Parts equipment. Core offerings include full-service refrigeration equipment with installation, maintenance, repairs, and system upgrades; transport refrigeration equipment services covering routine maintenance, emergency repairs, and complete overhauls for trucks, trailers, and containers; pre-season and annual refrigeration inspections; and anti-idling solutions. The company serves as both a product dealer and a service provider for the transport refrigeration industry, with a focus on Carrier Transicold equipment backed by factory-trained technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Reefer Equipment Installation Installation of transport refrigeration (reefer) units on commercial trucks and trailers for fleet operators and owner-operators in Michigan.
- Reefer Equipment Maintenance Scheduled and preventive maintenance of reefer units to keep refrigerated trailers operating reliably and in compliance.
- Reefer Equipment Repair Diagnostic and repair service for reefer units performed by certified Master and Top Gun technicians at the Hudsonville facility or via mobile service trucks.
- Reefer Equipment Overhauls Comprehensive rebuild and overhaul of transport refrigeration units to extend equipment life and restore performance.
- Carrier Transicold Equipment and Parts Sale of Carrier Transicold transport refrigeration equipment and replacement parts to commercial fleet customers under authorized-dealer status.
- Webasto Equipment and Parts
Companies that use REEFER SERVICE INC
Customer profileSegments3 records
Ideal customer profiles1 record
REEFER SERVICE INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REEFER SERVICE INC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Carrier TransicoldflagshipBecame an authorized Carrier Transicold dealer in 1991, representing the world's largest provider of heating, air conditioning and refrigeration solutions. This partnership allows the company to offer top-quality products backed by the expertise of their factory-trained technicians. The relationship has been pivotal in the company's growth trajectory.
- WebastocoreAuthorized dealer of Webasto products, a leading provider of cooling and transport refrigeration solutions. Webasto products are featured on the company's website alongside Carrier Transicold offerings.
- Kysor PartscoreAuthorized distributor of Kysor Parts, now part of Bergstrom Inc. The company offers a complete line of Kysor Parts through their service and parts operations.
- Espar PartsminorAuthorized dealer of Espar Parts, a manufacturer of heating and cooling solutions for the transport industry. Espar products are listed on the company's partner page.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
REEFER SERVICE INC competitors and assessment
Company assessmentDirect peers
- Thermo King: Thermo King (a Trane Technologies brand) is the principal competing OEM of transport refrigeration units for trucks, trailers, and containers. Thermo King competes head-to-head with Carrier Transicold for dealer representation and end-customer fleet business, making it the closest comparable brand to the equipment Reefer Service Inc. installs and services.
- Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck dealership network with full-service commercial vehicle maintenance capabilities, including transport refrigeration. Comparable as a multi-location dealer providing overlapping reefer/auxiliary HVAC service to fleet customers.
- Premier Truck Group: Premier Truck Group is a multi-brand commercial truck dealership network with locations across the U.S. that includes transport-refrigeration service capabilities. Comparable as a larger-scale dealer/service operation targeting fleet customers with overlapping HVAC/reefer service offerings.
- Eberspächer (Espar): Espar (now part of Eberspächer) is an authorized brand carried by Reefer Service Inc. and a competing manufacturer of heating, cooling, and idle-reduction solutions for commercial vehicles. Comparable due to overlapping product categories and dealer-channel dynamics in the North American transport HVAC market.
- Bergstrom Inc. (Kysor): Bergstrom Inc. is the parent of Kysor Parts, the transport-refrigeration parts line distributed by Reefer Service Inc. Comparable as a competing parts and idle-reduction solutions provider serving the same aftermarket reefer service channel and customer base.
- Webasto: Webasto is both a partner (Reefer Service Inc. is an authorized Webasto dealer) and a competing brand in transport refrigeration and auxiliary HVAC. Comparable because Webasto serves the same truck/trailer/container aftermarket with overlapping product lines and dealer-network economics.
Broad incumbents
- Trane Technologies: Trane Technologies is the parent company of Thermo King, the principal competing OEM against Carrier Transicold in transport refrigeration. Comparable as the broader incumbent controlling the largest rival product line that competes for the same dealer representation and end-customer relationships.
- Carrier Transicold: Carrier Transicold is the OEM that Reefer Service Inc. is an authorized dealer for and the world's largest transport-refrigeration equipment provider. As the parent brand supplying the product line, it sets dealer terms, training standards, and service protocols that govern much of Reefer Service Inc.'s operations.
- Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer network in North America, operating a national footprint of full-service commercial truck dealerships that include reefer and auxiliary HVAC service. Comparable as a broader incumbent offering reefer service as part of a wider commercial-truck service portfolio.
Regional players
- Service First Truck & Trailer Services: Service First is a regional commercial truck and trailer service network offering multi-brand repair and maintenance including refrigeration capabilities across the central U.S. Comparable as a regionally clustered competitor offering reefer service alongside broader commercial-vehicle MRO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
REEFER SERVICE INC social profiles
Digital presenceREEFER SERVICE INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
REEFER SERVICE INC leadership team
Management profileNumber of profiles
Profiles2 records
REEFER SERVICE INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REEFER SERVICE INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REEFER SERVICE INC
What does REEFER SERVICE INC do?
REEFER SERVICE INC sells, installs, maintains, repairs, and overhauls transport refrigeration (reefer) equipment for commercial trucks and trailers. As an authorized Carrier Transicold dealer, it also distributes and services Webasto, Kysor Parts, and Espar Parts products. Service is delivered through a 27,000 sq ft service facility in Hudsonville, Michigan and a fleet of 4 mobile service trucks supported by 12 certified technicians.
Is REEFER SERVICE INC a public or private company?
REEFER SERVICE INC is a private company. It is classified as family owned and is currently operating.
When was REEFER SERVICE INC founded?
REEFER SERVICE INC was founded in 1982. It employs 11 to 50 people.
Where is REEFER SERVICE INC based?
REEFER SERVICE INC is headquartered in Hudsonville, United States, in the North America region.
How does REEFER SERVICE INC make money?
Three revenue lines are on record. Service and Repair is the primary driver. The others are equipment Sales and inspections.
Who are REEFER SERVICE INC's main competitors?
Direct peers on record are Thermo King, Velocity Vehicle Group, Premier Truck Group, Eberspächer (Espar), Bergstrom Inc. (Kysor) and Webasto. Broad incumbents are Trane Technologies, Carrier Transicold and Rush Enterprises. Service First Truck & Trailer Services is listed as a regional player.
Does REEFER SERVICE INC have an API?
No public API is recorded for REEFER SERVICE INC.
What industry is REEFER SERVICE INC in?
REEFER SERVICE INC's product category is Transport Refrigeration Services. Its primary akta.pro industry code is TLAKACAE, Trailer Refrigeration Unit (Reefer) Installation, Service & Repair. Its NAICS code is 423740 and its SIC code is 3580.