REELFLY FISHING ADVENTURES LLC

What REELFLY FISHING ADVENTURES LLC does

ReelFly Fishing Adventures LLC operates a fly fishing guide service and retail fly shop in Canyon Lake, Texas, founded in 2013 in Sattler, TX and relocated to its current Canyon Lake location in January 2022. The business serves individual anglers, families, and beginners with guided trips across four Texas Hill Country rivers — the Guadalupe, San Marcos, Devils, and Colorado — at price points ranging from $375 for half-day guiding to multi-day Devils expeditions priced at $600 per day plus gratuity. The retail operation includes a physical storefront, an e-commerce website, and phone-order sales, stocking rods, reels, apparel, accessories, and custom-tied flies with brand-specific SKUs from ORVIS, Taylor Fly Fishing, Temple Fork, Redington, Ross, Sage, and others.

The revenue model is direct-to-consumer across three planes: per-trip guide fees, retail markups on equipment and apparel, and event-based pricing for fly tying nights, casting clinics, and the Winter Trout Clinic. Ancillary products include gift cards and educational services. Distribution is omnichannel via the physical shop, the company website, The Guide Network booking platform, and phone reservations. The customer base is fragmented across trout anglers, warm-water/bass anglers, families, and beginners, with no disclosed enterprise or recurring B2B contracts; the implied revenue mix is weighted to guided trips and retail equipment.

The operating footprint is small — five employees in a single retail location plus a mobile guide service — and the business depends on conservation partnerships with Guadalupe River Trout Unlimited and Texas Parks and Wildlife Department for trout stocking, fishing reports, and community events. Strategy centers on multi-river diversification, education-driven off-season demand, and outdoor brand partnerships rather than technology differentiation.

Name

REELFLY FISHING ADVENTURES LLC

Legal name

ReelFly Fishing Adventures LLC

Website

https://reelfly.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ReelFly Fishing Adventures LLC is a Canyon Lake, Texas fly shop and guide service offering guided trips on the Guadalupe, San Marcos, Devils, and Colorado Rivers, retail equipment, and fly fishing education for individual anglers, families, and beginners.

Ownership category

akta.pro rank

Product category

Fishing Guide Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Fishing, Hunting and Trapping (114)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industries

Fly Fishing Specialty Retail (CRAMALAD), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Fly fishing guides
• Guided fishing trips
• Fly fishing equipment
• Outdoor recreation services
• Fly fishing education

Headquarters

HQ city

Canyon Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Fishing Trips: Primary revenue stream from guided fly fishing float trips on multiple rivers including Guadalupe River, San Marcos River, Devils River, Colorado River, and Canyon Lake. Prices range from $375-$600 per boat depending on duration and river. Trips include equipment, flies, beverages, and lunch for full-day trips.
2. Retail Product Sales: E-commerce and in-store sales of fly fishing equipment including flies, fly rods, fly reels, fly lines, leaders, tippet, wading gear, packs, vests, and outdoor apparel from brands like Orvis, Temple Fork Outfitters, Redington, Sage, and Taylor Fly Fishing.
3. Education and Clinics: Revenue from fly fishing instruction including private lessons ($75-$150/hour depending on group size), hosted fly fishing clinics ($300-$550 per person), and fly tying nights ($10-$15 per person). Clinics include equipment packages with rod/reel combos.
4. Gift Cards: Gift cards available in denominations from $25 to $550, valid for online/in-store purchases and guided trip bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ReelFly Fishing Adventures LLC is a locally owned fly shop and guide service based in Canyon Lake, Texas that provides guided fly fishing float trips on the Guadalupe, San Marcos, Devils, and Colorado Rivers, plus Canyon Lake. The company operates a retail fly shop selling flies, rods, reels, wading gear, and outdoor apparel, and offers private lessons and seasonal clinics for fly fishing instruction.

Product overview

ReelFly Fishing Adventures LLC operates as a fly shop and guide service based in Canyon Lake, Texas. The company offers a comprehensive portfolio comprising guided fly fishing trips on multiple rivers (Guadalupe River, San Marcos River, Devils River), a retail fly shop with equipment and apparel, fly fishing education through private lessons and seasonal clinics, and informational fishing reports. The core offering consists of guided float trips with equipment provided, supplemented by retail sales of flies, rods, reels, wading gear, and apparel. Education services include private instruction and hosted clinics at various skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Guadalupe River Fly Fishing Trips Guided float trips on the Guadalupe River featuring rainbow and brown trout fishing; rated among the top 100 trout streams in the United States and the southernmost trout fishery in the country, with season running October through May.
• San Marcos River Fly Fishing Trips Guided fly fishing trips on the San Marcos River, one of the most biologically diverse aquatic ecosystems in the Southwestern United States. Targets Guadalupe Bass, Smallmouth Bass, Largemouth Bass, Rio Grande Cichlids, Sunfish, Carp, Gar, and Catfish.
• Devils River Fly Fishing Trips Multi-day guided expeditions on the Devils River, one of the most pristine waterways in Texas. Features Smallmouth Bass, Largemouth Bass, Carp, Catfish, and Panfish. Trips conducted via 13-foot whitewater rafts with camping components.
• Fly Fishing Education and Lessons Private fly fishing lessons and group clinics covering casting instruction, knot tying, fly selection, and on-water techniques. Private lessons priced at $75/hour for 1 student, $125 for 2 students, $150 for 3 students.
• Winter Trout Fly Fishing Clinic Seasonal clinic focused on trout fly fishing techniques held at Guadalupe River-front property. Includes equipment combo and instruction, with optional guided raft trip add-on at $425-$550 per person.
• Summer Bass Fly Fishing Clinic Introduction to warm water fly fishing held on the San Marcos River covering basics, fly selection, knot tying, and casting.
• Fly Fishing Retail Shop Retail fly shop selling flies, fly rods, fly reels, rod and reel outfits, wading gear, apparel, accessories, and line/leader/tippet from brands including Orvis, Temple Fork Outfitters, Redington, Sage, Taylor Fly Fishing, Echo, Lamson, and Smith Optics.
• Gift Cards ReelFly gift cards available in denominations from $25 to $550 for use on in-store and online purchases as well as guided trip gifts.
• Fishing Reports Regularly updated fishing reports providing current water conditions, flow rates, recommended fly patterns, and fishing tips for Guadalupe River, San Marcos River, and Canyon Lake.

Quantifiable outcome

• Guadalupe River recognized as one of top 100 trout streams in the United States
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Guadalupe River Trout Unlimited (GRTU)coreStrategic or Co-development PartnerCollaborative partnership with Guadalupe River Trout Unlimited for trout stocking programs. GRTU conducts regular trout stockings on the Guadalupe River, which is central to ReelFly's guiding business. Multiple stockings conducted each season from November through March.
• Texas Parks and Wildlife Department (TPWD)coreStrategic or Co-development PartnerPartnership for trout stocking programs. TPWD stocks Rainbow and Brown Trout on the Guadalupe River on scheduled dates throughout trout season (November-March).
• OrvismajorChannel Partner/ Reseller/ DistributorOrvis products featured in shop including rods, reels, and fly lines. Partnership includes Orvis Encounter combos for sale and clinic programs. Orvis endorsed guide service.
• Taylor Fly FishingminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Taylor Fly Fishing products including Phenom MII ($360) and Dynamix ($199) rods. New brand addition to shop offering excellent price point to quality ratio.
• Smith Optics and Suncloud OpticsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Smith and Suncloud polarized sunglasses. Large selection of polarized Suncloud sunglasses stocked in shop.
• Temple Fork OutfittersmajorChannel Partner/ Reseller/ DistributorPartnership for Temple Fork Outfitters products including Pro III rods and NTR/NXT reels used in clinics and sold in shop.
• RedingtonmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Redington products including Path rods and Zero reels featured in fly fishing clinics.
• SageminorChannel Partner/ Reseller/ DistributorPartnership for Sage products including Spectrum C reels featured in instructional programs.
• Real Ale Brewing CompanyminorGTM or Marketing PartnerCo-host of Bass N' Brew fly fishing clinics held at Real Ale Brewery in Blanco, TX. Partnership combines fly fishing education with craft brewery experience.
• Pig Farm InkminorGTM or Marketing PartnerCollaborative community events including IronFly fly tying competitions and Get Trashed river cleanup events. Partnership promotes fly fishing community engagement.
• Honey Hole Angling PodcastminorGTM or Marketing PartnerGuest appearance by podcast host Landon Rowlett for fly tying night instruction at the shop.
• All Hands CocktailsminorGTM or Marketing PartnerBeverage partner for fly tying night events and community gatherings.
• CCA Texas (Coastal Conservation Association)minorGTM or Marketing PartnerGuest speaker presentations at CCA Hays County Chapter Anglers' Night Out events, spreading fly fishing knowledge to conservation community.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Redington: Fly fishing equipment manufacturer whose rods and reels are stocked in ReelFly's shop and clinics. Comparable fly fishing brand operating upstream as a manufacturer with direct-to-consumer and dealer channels.
• Temple Fork Outfitters: Fly rod and reel manufacturer (TFO) sold through ReelFly as a dealer. Comparable fly fishing brand/business but operating upstream as a manufacturer/wholesaler with its own direct-to-consumer channel.

Broad incumbents

• Cabela's: National outdoor and fishing retailer (now under Bass Pro). Sells overlapping fly fishing gear, apparel, and accessories online and through superstores, pressuring specialty shop traffic and margins.
• Orvis: National fly fishing retailer, manufacturer, and endorsed-guide network operator. ReelFly is itself an Orvis-endorsed guide and authorized Orvis dealer, making Orvis both a partner and the dominant omni-channel incumbent whose retail footprint and brand overshadow ReelFly's specialty shop.
• The Fly Shop: Long-established California-based fly fishing retailer and outfitter (retail + international angling travel). Comparable combination of brick-and-mortar fly shop, e-commerce, and destination trip offerings.
• Patagonia: Outdoor apparel and fly fishing gear brand with strong direct-to-consumer and wholesale presence. Competes for apparel/wading gear dollars ReelFly earns in its shop and clinics.
• Bass Pro Shops: Largest U.S. outdoor and fishing retailer carrying many of the same brands ReelFly resells (Orvis, Sage, TFO, Redington). Competes for retail share and angler mindshare across fly fishing, conventional tackle, boats, and apparel.

Emerging players

• AvidMax: Online fly fishing retailer carrying many of ReelFly's stocked brands. Competes on price, selection, and convenience for online shoppers who might otherwise buy from ReelFly's e-commerce store.
• Trident Fly Fishing: Online-first fly fishing retailer with broad gear assortment and content. Direct e-commerce competitor for the same fly/rod/reel brands ReelFly stocks, especially for non-local Texas shoppers.

Direct peers

• Guadalupe River Outfitters: Competing fly fishing guide service operating on the same Guadalupe River. Explicitly referenced on ReelFly's Instagram as a peer outfitter also running Guadalupe trips with shared guide network capacity — directly comparable offering, geography, and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reelflyTX
• LinkedInlinkedin.com/company/reelfly-fishing-adventures-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REELFLY FISHING ADVENTURES LLC