Reesor's Market & Bakery

What Reesor's Market & Bakery does

Reesor's Market & Bakery is a privately held, family-owned Ontario food retail business founded in 1985 as Reesor's Farm Market in Markham, beginning with sweet corn sold from a farm wagon at the roadside. Over more than 35 years it has grown into a vertically integrated farm-to-retail operation comprising three wholly owned units: Reesor's Farm Market (seasonal, Markham, June-October), Reesor's Market & Bakery Town Market (year-round, Stouffville), and Reesor's Production Kitchen (Stouffville commercial kitchen and bakery producing breads, muffins, pies, cookies, cakes, soups, salads, prepared entrees, and gluten-free items from scratch daily). The company grows its own strawberries, sweet corn, and pumpkins, and operates seasonal pick-your-own experiences for strawberries (mid-June to early July) and pumpkins with a seven-acre corn maze (mid-September through early November), with online prepaid reservations processed via FareHarbor.

The core technology is a physical commercial kitchen and bakery plus owned farmland; there is no proprietary software, API, or AI/ML capability, with the digital footprint limited to a Squarespace website, a WordPress blog, a Mailchimp newsletter under the "Reesor's Local Goodness" brand, and FareHarbor reservation tooling. The business sells primarily to local GTA consumers and families seeking fresh, locally-sourced food and seasonal farm experiences, with a dedicated gluten-free assortment (in market since 2004) addressing wheat, rye, oat, and barley avoidance. Revenue is generated through one-time retail transactions at both storefronts, transaction-fee prepaid PYO admissions (with tiered unit pricing such as $16 adult strawberry admission and $7-$10 pumpkin admission), and supplementary prepared-foods sales.

Pricing is unit-based and pay-as-you-go across all revenue streams; the company discloses no wholesale, subscription, or licensing model. The go-to-market motion is direct-to-consumer at two physical retail locations supplemented by seasonal agritourism, and the customer base is dispersed across consumer segments rather than concentrated in enterprise accounts. Supplier partnerships are local and narrow in scope (Velvet Sunrise for private-label coffee, Jennifer's Original Gluten Free Multigrain Bread, and Northern Bakehouse for gluten-free assortment depth), reinforcing rather than replacing in-house production.

Name

Reesor's Market & Bakery

Legal name

Reesor's Market & Bakery

Website

https://reesors.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Reesor's Market & Bakery is a privately held Ontario family farm-to-retail business operating a year-round Stouffville bakery/market, a seasonal Markham farm market, and pick-your-own strawberries and pumpkins, serving GTA consumers with from-scratch baked goods, prepared meals, and seasonal produce.

Ownership category

akta.pro rank

Product category

Farm-to-Table Food Retail

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Farm market retail
• Artisanal bakery products
• Pick-your-own produce
• Prepared meals
• Gluten-free foods

Headquarters

HQ city

Stouffville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales - Town Market & Bakery: Year-round retail sales of freshly made baked goods, prepared meals, deli items, produce, and specialty foods at the Stouffville location. Products include breads, muffins, pies, cookies, cakes, soups, salads, entrees, and gluten-free options.
2. Farm Market Retail Sales: Seasonal (June-October) retail sales of farm produce including strawberries, sweet corn, pumpkins, baked goods, preserves, frozen prepared foods, and Ontario-grown products at the Markham farm location.
3. Pick-Your-Own Strawberry Operations: Pre-paid online reservations for strawberry picking (mid-June to early July). Admission includes field access, basket, and berries picked. Additional baskets available for purchase.
4. Pick-Your-Own Pumpkin & Corn Maze: Fall seasonal attraction with pre-paid reservations for Saturdays. Wheelbarrow fills and individually weighed pumpkins. Corn maze access included with admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Reesor's Market & Bakery operates two Ontario retail locations selling made-from-scratch baked goods, prepared meals, soups, salads, and farm-fresh produce. The year-round Town Market & Bakery in Stouffville features an in-house commercial kitchen producing bakery and deli items, while the seasonal Farm Market in Markham offers farm produce including strawberries, sweet corn, and pumpkins, complemented by pick-your-own strawberry and pumpkin experiences.

Product overview

Reesor's Market & Bakery is a traditional food retail business operating two physical locations in Ontario, Canada: a year-round Town Market & Bakery in Stouffville and a seasonal Farm Market in Markham open June through October. The company operates an in-house commercial kitchen and bakery producing fresh foods including signature fruit pies, cookies, breads, muffins, cakes, soups, salads, and prepared frozen entrees. They grow their own produce including strawberries, sweet corn, and pumpkins, offering pick-your-own experiences for strawberries (mid-June to early July) and pumpkins with corn maze (September through November). Specialty offerings include gluten-free foods made since 2004. The business does not offer any digital products, API services, or technology integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Reesor's Local Goodness: Newsletter brand for farm news, recipes, and insider specials.

Products and services

• Town Market & Bakery

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Velvet SunriseminorOthersLocal Stouffville coffee roaster that provides Reesor's Blend beans for freshly ground coffee sold at the markets. Coffee is ground fresh for take-out customers enjoying muffins and baked goods.
• Jennifer's Original Gluten Free Multigrain Bread (Jennifer)minorOthersLocal baker who produces Jennifer's Original Gluten Free Multigrain Bread, delivered freshly baked, pre-sliced and packaged to Reesor's Town Market. Bread is light and tasty using brown rice flour, tapioca flour, flax and millet without corn, corn starch or potato starch.
• Northern BakehouseminorOthersGluten-free food producer whose products including bread are available in Reesor's GF freezer section alongside Glutino products and other gluten-free foods.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Farm Boy: Ontario specialty grocery chain offering fresh prepared foods, bakery items, and local Ontario produce across multiple locations; broader incumbent competing for the same GTA 'fresh, local' customer wallet share as Reesor's Town Market.
• Bread & Butter Bistro / Cobs Bread Canada: Canadian bakery-café franchise chain producing artisan breads, pastries, and sandwiches across multiple storefronts; broader incumbent in the retail bakery category overlapping with Reesor's Town Market & Bakery offering.

Direct peers

• Downey's Farm Market: Ontario farm market in Caledon offering pick-your-own strawberries, pumpkins, and a farm-market retail store; comparable to Reesor's as a GTA-region family-owned agritourism and farm-gate retail operation.
• Springridge Farm: Ontario farm in Milton featuring pick-your-own strawberries and pumpkins, a farm market, bakery goods, and gift shop; closely mirrors Reesor's retail-plus-agritourism model.
• Pingle's Farm Market: Ontario farm market near Toronto with pick-your-own strawberries, pumpkins, corn maze, and a bakery/café on site; closely comparable to Reesor's retail bakery plus farm experience mix.
• Brooks Farms: Ontario family farm in Aliston offering pick-your-own strawberries, apples, pumpkins, a farm market, and seasonal events; directly comparable as a multi-season agritourism and on-farm retail competitor.
• Forsythe Family Farms: Ontario farm in Greenbank offering pick-your-own produce, a farm store with baked goods, prepared foods, and seasonal activities; comparable as a family-operated farm store with made-from-scratch offerings.
• Stonehaven Farm Market: Ontario family farm near Barrie offering a farm market, bakery, pick-your-own produce, and seasonal events; comparable to Reesor's combined store, bakery, and PYO experience format.
• Whittamore's Farm Market: Ontario farm market in Whitby with pick-your-own strawberries, raspberries, pumpkins, and a farm store featuring baked goods and prepared foods; directly comparable to Reesor's farm-retail-plus-bakery mix in the GTA-adjacent market.

Regional players

• Willowtree Farm Market: Ontario farm market in Port Perry producing its own beef, produce, baked goods, and prepared foods on-site; comparable model but serving different geography east of the GTA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reesor's-market-&-bakery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reesor's Market & Bakery