Reets Drying Academy
Reets Drying Academy is a privately held, IICRC-approved vocational training company founded in 2005 in Sharpsburg, Georgia that delivers water, fire, mold, and trauma restoration certification courses to restoration professionals through in-person, livestream, and on-demand channels under the ReetsTV platform.
- Company typePrivate
- Founded2005
- HeadquartersSharpsburg, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Reets Drying Academy does
Reets Drying Academy is a privately held vocational training company that delivers IICRC-approved certification courses and proprietary drying-science curriculum to water, fire, mold, and trauma damage restoration professionals. Founded in 2005 by Jeremy Reets in Sharpsburg, Georgia, the company operates under the legal entity Reets Drying Systems, LLC and runs a three-channel delivery model: in-person classroom training at a dedicated flood-house facility, livestream virtual classes, and the ReetsTV on-demand streaming subscription platform. Curriculum spans WRT, ASD, FSRT, AMRT, HST, TCST, and CDS certifications, plus estimating/negotiation and crawl space encapsulation courses, and is taught by instructors including founder Jeremy Reets (developer of TES/ETES Drying Systems and Directed Heat Drying™), David Hodge (former IICRC Board Director), and Nick Sharp (Xactware Certified Trainer).
The company's underlying technology combines a physical training facility (a flood house with multiple flooring substrates) with a content delivery platform (ReetsTV Streaming for individuals and ReetsTV Enterprise for organizational buyers) and proprietary drying methodologies that form the core IP of the curriculum. Revenue is generated through a mix of one-time in-person course and bundle purchases (WRT/ASD combos priced in the multi-thousand-dollar range) and recurring annual ReetsTV Streaming subscriptions (e.g., a comprehensive bundle at $2,995/year with 5 devices per login). Distribution is both self-serve (online enrollment, livestream, on-demand) and sales-led (call-center booking at 770-712-7293, enterprise bundle sales), with the company serving a global base of students from the U.S., Canada, U.K., and Australia.
Reets Drying Academy firmographics
Firmographics- Name
- Reets Drying Academy
- Legal name
- Reets Drying Systems, LLC
- Website
- https://reetsdryingacademy.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reets Drying Academy is a privately held, IICRC-approved vocational training company founded in 2005 in Sharpsburg, Georgia that delivers water, fire, mold, and trauma restoration certification courses to restoration professionals through in-person, livestream, and on-demand channels under the ReetsTV platform.
- Ownership category
- akta.pro rank
Reets Drying Academy industry classification
Industry- Product category
- Professional Restoration Training
- NAICS
- All Other Schools and Instruction (61169), Educational Services (611), Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)
- akta.pro primary industry
- Backflow Prevention & Cross-Connection Control (EDAOACAI)
- akta.pro secondary industry
- Structural Drying, Dehumidification & Moisture Control (HSAPAOAB)
Keywords
Where Reets Drying Academy is headquartered
LocationHeadquarters
- HQ city
- Sharpsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reets Drying Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Person Classroom Training: Hands-on training courses conducted at the Sharpsburg, GA facility. Courses include WRT/ASD Combo, Fire (FSRT/OCT), Mold (AMRT), Health & Safety (HST), Trauma Clean-up (TCST), and Crawl Space Encapsulation.
- Livestream Virtual Training: Live virtual classroom courses for water restoration, fire restoration, trauma cleanup, health & safety, commercial drying specialist, scoping & documentation, and estimating. Accessible from home or office.
- ReetsTV On-Demand Subscription: Annual subscription-based online training platform with 5 devices per 1 login. Includes Water Restoration Pro, Estimating Pro, Mold Remediation Pro, Safety & Health, and ReetsTV Español modules.
- Training Bundle Packages: Bundled course packages offering savings over individual purchases. Includes WRT/ASD Combo bundles, Business Startup Bundle, and IICRC 6 Certification Bundle.
- IICRC CE Credits: Continuing education credits for IICRC certification maintenance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ReetsTV On-Demand Bundle - Water Restoration Pro + Estimating Pro + Mold Remediation Pro + Safety & Health + RTV Español |
| Subscription | Annual | ReetsTV Streaming Individual Membership |
| One time/ perpetual license | Multi-year contract | 5 IICRC WRT/ASD Combo In-Person Seats |
| One time/ perpetual license | Multi-year contract | Business Startup Bundle |
| One time/ perpetual license | Multi-year contract | IICRC 6 Certification Bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Reets Drying Academy product offering
Product offeringCore offering
Reets Drying Academy provides IICRC-approved certification training and continuing education for water damage, fire, mold, trauma, and commercial restoration professionals. Courses are delivered via in-person classroom instruction at a dedicated flood house facility in Sharpsburg, Georgia, live virtual livestream sessions, and an on-demand ReetsTV streaming subscription platform, with proprietary drying methodologies (TES/ETES systems, Directed Heat Drying, Evaporation Potential Formula) developed by founder Jeremy Reets.
Product overview
Reets Drying Academy is a training education company offering restoration industry certification courses. The company operates a platform-plus-delivery-methods model with three primary training formats: In-Person Classroom Training at their Sharpsburg, GA facility featuring hands-on flood house training; Livestream Courses providing real-time online instruction; and ReetsTV On-Demand for self-paced video subscriptions. The core course offerings include IICRC certification programs for Water Damage Restoration (WRT), Applied Structural Drying (ASD), Fire & Smoke Restoration (FSRT), Applied Microbial Remediation (AMRT), Health & Safety (HST), Trauma & Crime Scene (TCST), and Commercial Drying Specialist (CDS), plus specialized courses in Estimating & Negotiating using Xactimate software and Crawl Space Encapsulation. ReetsTV Enterprise provides organizational access while individual subscriptions use ReetsTV Streaming. Bundle packages offer discounted combinations of multiple course categories.
Differentiator
Problem solved
Functional benefit
Brands
- ReetsTV: Online on-demand training platform offering water restoration, mold remediation, and estimating courses.
- ReetsTV Enterprise
Products and services
- In-Person Classroom Training Hands-on training courses conducted at Reets Drying Academy's flood house facility in Sharpsburg, GA, featuring practical drying exercises across multiple flooring materials. Courses include WRT/ASD Combo, ASD Only, FSRT/OCT, AMRT, HST, TCST, and Crawl Space Encapsulation. Designed for restoration technicians seeking IICRC certification.
- Livestream Courses Real-time online training delivered by instructors covering Water (WRT), Fire (FSRT/OCT), Trauma (TCST), Health & Safety (HST), Commercial Drying Specialist (CDS), Scoping & Documentation, Estimating & Negotiating, and Owners & Upper Management courses. Accessible from home or office.
- ReetsTV On-Demand Streaming Self-paced online video training subscription with categories including Water Restoration Pro, Estimating Pro, Mold Remediation Pro, Safety & Health, and ReetsTV Español. Includes 5 devices per 1 login with automatic recurring annual membership.
- ReetsTV Enterprise Enterprise version of the on-demand training platform for organizations with multiple users, providing access to all ReetsTV training content including Safety Management System and Continuing Education for teams.
- IICRC CE Credits Continuing education credits for IICRC certification maintenance, available through the ReetsTV Enterprise platform for restoration professionals and their teams.
- Water Restoration Technician (WRT) Course IICRC certification course covering fundamentals of water damage restoration including water extraction, drying structures, and mold prevention. Available in-person and via livestream for restoration technicians.
- Applied Structural Drying (ASD) Course IICRC certification course with hands-on training in the flood house, teaching advanced drying equipment use and techniques for restoring water-damaged properties. IICRC-approved only for in-person delivery.
- Fire & Smoke Restoration Technician (FSRT) Course IICRC certification covering fire and smoke restoration including soot removal, odor control, and structural cleaning for residential and commercial projects based on ANSI/IICRC S700 standards.
- Applied Microbial Remediation Technician (AMRT) Course IICRC certification focusing on mold and sewage remediation, teaching containment, removal, and prevention of microbial growth following ANSI/IICRC S520 industry safety guidelines.
- Health & Safety Technician (HST) Course IICRC certification covering occupational health and safety protocols for restoration technicians, including OSHA compliance and hazard awareness.
- Trauma & Crime Scene Technician (TCST) Course IICRC certification covering biohazards, crime scene decontamination, and hoarding situations with skills for safely cleaning trauma-affected environments.
- Commercial Drying Specialist (CDS) Course Livestream course focused on commercial-scale water damage restoration drying techniques and equipment deployment for large commercial projects.
- Estimating & Negotiating Training Training course teaching restoration professionals how to create profitable estimates using Xactimate software and negotiate effectively with insurance adjusters. Led by Xactware Certified Trainer Nick Sharp.
- Crawl Space Encapsulation Training In-person training course covering techniques and best practices for encapsulating crawl spaces in water-damaged properties.
Quantifiable outcome
- Become more profitable in as little as 3 days
- +2 more outcomes
Companies that use Reets Drying Academy
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Reets Drying Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reets Drying Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Violand Management AssociatescoreBusiness consulting firm providing management consulting and training support to Bravo Restoration. Consultants Bill Prosch & Tim Hull helped Nicole Humber transform her struggling restoration company through business process development and mentorship. Violand Management Associates works with restoration companies industry-wide.
- The Lime FoundationminorNon-profit organization working with students to harness skills in music, arts, tech, health and trades like construction and drying. Nicole Humber partners with Letitia Hanke to train high school students about restoration services and provide employment opportunities.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Reets Drying Academy competitors and assessment
Company assessmentEmerging players
- Xactware: Xactware produces the Xactimate estimating software used throughout the restoration industry and runs its own Xactware Certified Trainer program (in which Reets' instructor Nick Sharp holds Levels 1-3). It overlaps on estimating/negotiation training, an area where Reets is positioning curriculum as a differentiator.
Broad incumbents
- PuroClean: PuroClean is a national restoration franchise that operates its own training programs for franchise owners and technicians. It targets the same restoration professional audience and competes for both customers and brand mindshare, but its training is internally focused rather than sold as a standalone curriculum.
- ServiceMaster Restore: ServiceMaster Restore is one of the largest national restoration brands and runs extensive internal training programs covering water, fire, and mold restoration. It overlaps with Reets on subject matter and customer audience, though its training is delivered primarily to its own franchise network.
- Restoration Industry Association (RIA): RIA is the leading trade association for the restoration industry and provides education, certifications, and continuing education to restoration professionals. It competes for training share at the industry-credential level and is a complementary channel through which restoration firms choose curriculum providers.
- Institute of Inspection Cleaning and Restoration Certification (IICRC): IICRC is the certification body that approves Reets' training programs and sets the S500/S520/S700 standards Reets teaches. It is not a direct competitor in course delivery, but it is the central authority in the ecosystem and influences which training providers and curricula the industry accepts.
Direct peers
- Jon-Don: Jon-Don is a major distributor of restoration and cleaning supplies that also operates a training division serving the same restoration professional customer base as Reets. Both monetize training for restoration technicians, and Jon-Don competes directly for training share among water, fire, and mold remediation firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reets Drying Academy social profiles
Digital presenceReets Drying Academy compliance and trust
Trust signalCompliance4 records
Reets Drying Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reets Drying Academy leadership team
Management profileNumber of profiles
Profiles5 records
Reets Drying Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reets Drying Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reets Drying Academy
What does Reets Drying Academy do?
Reets Drying Academy provides IICRC-approved certification training and continuing education for water damage, fire, mold, trauma, and commercial restoration professionals. Courses are delivered via in-person classroom instruction at a dedicated flood house facility in Sharpsburg, Georgia, live virtual livestream sessions, and an on-demand ReetsTV streaming subscription platform, with proprietary drying methodologies (TES/ETES systems, Directed Heat Drying, Evaporation Potential Formula) developed by founder Jeremy Reets.
Is Reets Drying Academy a public or private company?
Reets Drying Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reets Drying Academy founded?
Reets Drying Academy was founded in 2005. It employs 11 to 50 people.
Where is Reets Drying Academy based?
Reets Drying Academy is headquartered in Sharpsburg, United States, in the North America region.
How does Reets Drying Academy make money?
Five revenue lines are on record. In-Person Classroom Training is the primary driver. The others are livestream Virtual Training, reetsTV On-Demand Subscription, training Bundle Packages and IICRC CE Credits.
Who are Reets Drying Academy's main competitors?
Xactware is listed as an emerging player. Broad incumbents are PuroClean, ServiceMaster Restore, Restoration Industry Association (RIA) and Institute of Inspection Cleaning and Restoration Certification (IICRC). Jon-Don is listed as a direct peer.
Does Reets Drying Academy have an API?
No public API is recorded for Reets Drying Academy.
What industry is Reets Drying Academy in?
Reets Drying Academy's product category is Professional Restoration Training. Its primary akta.pro industry code is EDAOACAI, Backflow Prevention & Cross-Connection Control, with a secondary code of HSAPAOAB, Structural Drying, Dehumidification & Moisture Control. Its NAICS code is 61169.