Refan

What Refan does

Refan is the exclusive Cyprus representative of the Refan natural cosmetics and perfumes brand, operated locally by Napech 5 Ltd, a privately held Cypriot company registered in Nicosia (company number HE323725). The company sells perfumes, skincare, body care, hair care, soaps, and home fragrances to individual consumers through four physical retail stores in Cyprus (Nicosia, Larnaca, Limassol, and Paphos) and a direct-to-consumer e-commerce website at refancyprus.com. Its product catalog centers on 158 perfumes inspired by designer fragrances (Tom Ford, Chanel, Dior, Armani, Gucci, Burberry), positioned around natural ingredients, dermatologically tested formulations, and "everlasting perfume" claims, with gender-segmented lines (82 female, 59 male, 36 unisex) and an alcohol-free perfume oil range.

The business operates a unit-pricing retail model with perfumes priced €12-27 depending on bottle size (30ml, 50ml, 100ml) and alcohol-free oils at €4 for 10ml; free home delivery is offered for orders over €50. Products are categorized into thematic sub-brands including Snail Perfection (anti-aging), Rose Touch, Olive, Vitamin C, and Yogurt & Elderberry. Distribution is purely domestic Cyprus with no international expansion indicated, supported by an Instagram presence, email/newsletter marketing, promotional codes, and the myRefan Reward loyalty program. Technology stack is minimal: a standard e-commerce storefront with payment integrations via SIX Payment Services, PayPal, Visa, and Mastercard; no proprietary technology, AI/ML capabilities, or APIs are disclosed. No external funding, M&A activity, or institutional investment is indicated in the available source materials.

Name

Refan

Legal name

Napech 5 Ltd

Website

https://refancyprus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Refan is the exclusive Cyprus distributor of the Refan natural-cosmetics brand, selling 158 perfumes and skincare products to individual consumers through four retail stores (Nicosia, Larnaca, Limassol, Paphos) and an e-commerce website, operated by Napech 5 Ltd.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Natural perfumes retail
• Cosmetics and skincare
• Fragrance retail stores
• Body and hair care
• Beauty and personal care

Headquarters

HQ city

NICOSIA, Lefkosia (Λευκωσία)

HQ country

Cyprus

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Perfumes and Cosmetics: Direct retail sales of perfumes and cosmetic products through physical stores and e-commerce website. Products include fragrances (inspired by luxury brands), skincare, body care, hair care, soaps, and home perfumes. Revenue generated from one-time product transactions with no subscription component.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Refan sells natural-ingredient perfumes and cosmetics through four physical retail stores in Cyprus (Nicosia, Larnaca, Limassol, Paphos) and an e-commerce website. The catalogue includes 158 fragrances (women's, men's, unisex, limited blend, and alcohol-free perfume oils) inspired by designer houses such as Tom Ford, Chanel, Dior, Armani, Gucci, and Burberry, plus face, body, hair, hand care, soaps, and home fragrance products organized around natural ingredient themes (snail extract, olive, yogurt-elderberry, rose).

Product overview

Refan is a natural cosmetics and perfumes brand operating in Cyprus as the exclusive representative of Refan, operated by Napech 5 Group. The company offers a diverse portfolio of products centered around perfumes and skincare. The core offering includes women's, men's, unisex, limited blend, and alcohol-free perfumes inspired by designer fragrances from brands like Tom Ford, Chanel, Dior, Gucci, and more. The skincare range spans face care (cleansers, serums, face creams, eye creams), body care (creams, oils, shower gels, deodorants), hair care, hand care, and soaps including natural glycerine formulations. Thematic product lines incorporate natural ingredients like snail extract (Snail Perfection), yogurt and elderberry, olive, and rose. The company operates physical retail stores across Cyprus (Nicosia, Larnaca, Limassol, Paphos) and maintains a loyalty program (myRefan Reward Program) for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Perfumes Fragrance collection designed for women featuring floral, fruity, and various scent profiles inspired by designer fragrances; sold in 30 ml, 50 ml, and 100 ml bottle sizes to individual consumers in Cyprus.
• Men's Perfumes Fragrance collection designed for men featuring woody, spicy, and fresh scent profiles inspired by designer fragrances; sold in 30 ml, 50 ml, and 100 ml bottle sizes to individual consumers in Cyprus.
• Unisex Perfumes Gender-neutral fragrance collection suitable for all wearers, featuring diverse scent profiles; sold in multiple bottle sizes to individual consumers in Cyprus.
• Limited Blend Perfumes Exclusive, limited edition fragrance collection featuring rare and premium scent compositions available to individual consumers in Cyprus.
• Alcohol-Free Perfumes 100% natural perfume oil formulations that are alcohol-free and paraben-free, ideal for sensitive skin; sold to individual consumers in Cyprus.
• Maison Refan Signature Perfumes House brand's signature perfume line featuring exclusive formulations such as Eau de Parfum Intense Fleur Hypnotique, sold to individual consumers in Cyprus.
• Face Care Products Comprehensive facial skincare range including cleansers, serums, day and night face creams, day-and-night face creams, eye creams, face mists, lip balms, and aftershaves, sold to individual consumers in Cyprus.
• Body Care Products Body skincare range including body creams, foot creams, massage oils, body mists, exfoliators, scrubs, shower gels, and deodorants, sold to individual consumers in Cyprus.
• Hair Care Products Hair care collection including shampoos, shampoo-and-shower-gel combinations, and hair oils, sold to individual consumers in Cyprus.
• Hand Care Products Hand care range including hand cleansers, hand creams, and hand wash products, sold to individual consumers in Cyprus.
• Soaps All-natural glycerine soap bars including standard cleansers, glycerin soaps in 1 kg and piece sizes, and peeling soap sponges, sold to individual consumers in Cyprus.
• Home Perfumes Home fragrance collection including perfume-scented and nature-scented home perfumes for ambient scenting, sold to individual consumers in Cyprus.
• Snail Perfection Product Line Anti-aging skincare line featuring snail extract for skin regeneration and anti-aging benefits, sold to individual consumers in Cyprus.
• Yogurt & Elderberry Product Line Natural skincare line featuring yogurt and elderberry extracts for moisturizing and nourishing properties, sold to individual consumers in Cyprus.
• Olive Product Line Natural skincare line featuring olive extracts known for antioxidant and moisturizing properties, sold to individual consumers in Cyprus.
• Rose Touch Product Line Luxury skincare line featuring rose extracts for elegant, moisturizing care with timeless classic formulations, sold to individual consumers in Cyprus.
• myRefan Reward Program Loyalty program that awards points for purchases and provides exclusive member benefits to registered Refan Cyprus customers.
• Refan Stores Physical Locations Physical retail store locations across Cyprus (Nicosia, Larnaca, Limassol, Paphos) offering the full Refan product range with in-store shopping for individual consumers.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Napech 5 GroupcoreChannel Partner/ Reseller/ DistributorNapech 5 Group is the operating company and exclusive representative of Refan in Cyprus. The group operates physical retail stores and the e-commerce platform under the Refan brand. Company registration number: HE323725, VAT: CY10323725H.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Marionnaud: European perfumery chain with a physical-store-driven model across continental Europe. Comparable in multi-store specialty perfumery retail and broad fragrance portfolio, though operating in different geographies than Refan Cyprus.

Direct peers

• Dossier: Direct-to-consumer fragrance brand selling luxury-inspired perfumes at accessible price points ($29-$69). Closely matches Refan's dupe-inspired model and price-point positioning, but operates as a digitally native brand.
• KIKO Milano: Affordable European cosmetics retailer with broad beauty assortment including fragrances, body care, and makeup. Comparable in accessible-price positioning, multi-country physical store footprint, and combined cosmetics-plus-fragrance model.
• ALT Fragrances: Affordable luxury fragrance brand explicitly inspired by designer perfumes at accessible price points. Closely aligned with Refan's dupe/fragrance-inspired model, but digitally native with U.S. focus.
• Refan (Bulgaria / brand owner): Refan's parent brand operator headquartered in Bulgaria, running the same natural cosmetics/perfume retail concept across multiple countries. The Cyprus operation is essentially a direct sister licensee of the same brand.

Broad incumbents

• The Body Shop: Global retailer of natural-ingredient cosmetics, body care, and fragrance with multi-channel retail. Closely aligned with Refan's natural cosmetics philosophy, accessible price points, and skincare-plus-perfume portfolio.
• Yves Rocher: Global natural-ingredient beauty retailer combining physical stores with botanical-based perfumery and skincare. Comparable in its natural positioning and broad product portfolio spanning fragrance, body care, and skincare.
• Douglas: Europe's largest perfumery chain with thousands of stores across multiple countries. Comparable in physical-store-led perfumery retail and broad multi-brand fragrance assortment.
• Bath & Body Works: Specialty retailer of fragrance, body care, home fragrance, and soaps. Directly comparable in product category mix (perfume oils, soaps, home scents, body mists) and gift-oriented positioning.
• Lush: Natural-ingredient cosmetics retailer with strong emphasis on hand-made soaps, body care, and natural fragrance. Comparable on natural/clean philosophy and bar soap + body care portfolio overlap.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/refancyprus
• LinkedInlinkedin.com/company/refan-cyprus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refan