Reflex Services

What Reflex Services does

Reflex Services is a privately held, micro-scale domestic appliance repair and maintenance company headquartered in Maidenhead, Berkshire, United Kingdom. The company dispatches field engineers to customer premises to diagnose and repair faults in washing machines, tumble dryers, dishwashers, ovens, and cookers, and also offers preventive maintenance servicing and emergency call-out response. Service delivery is on-site across a defined catchment covering Maidenhead, Slough, Windsor, Bracknell, Marlow, Ascot, and the wider Berkshire area.

The company's offering comprises seven service lines: washing machine repairs, tumble dryer repairs, dishwasher repairs, oven and cooker repairs, fault diagnostics, maintenance and servicing, and emergency call-outs. There is no proprietary technology platform disclosed; operations rely on direct phone contact (01628 771617), a standard WordPress-based marketing website, and physical engineer dispatch. The website contains substantial template and placeholder content rather than substantive company materials, suggesting minimal investment in digital infrastructure.

Reflex Services generates revenue through per-job professional service fees for on-site repair and maintenance work, targeting three customer segments: homeowners (primary), landlords and property managers, and businesses. Pricing is not publicly disclosed; quotes are issued on direct contact. The firm operates with 1-10 employees, has no institutional investors, no parent company, no disclosed funding rounds, no partnerships, and no certifications or awards on record.

Name

Reflex Services

Legal name

Reflex Services

Website

https://reflexservices.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reflex Services is a privately held, micro-scale UK field service company based in Maidenhead that dispatches engineers for domestic appliance repairs (washing machines, dryers, dishwashers, ovens) and maintenance to homeowners, landlords, and businesses across Berkshire.

Ownership category

akta.pro rank

Product category

Domestic Appliance Repair Services

NAICS

Appliance Repair and Maintenance (811412), Home and Garden Equipment Repair and Maintenance (811411), Home and Garden Equipment and Appliance Repair and Maintenance (81141), Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Washer & Dryer Installation & Minor Repair (HSAGANAH)

akta.pro secondary industries

Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL), Minor Appliance Repair (Non-Refrigerant, Non-Gas) (HSAGANAB)

Keywords

• Domestic appliance repair
• Field service engineering
• Washing machine repairs
• Emergency appliance call-out
• Appliance maintenance servicing

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. On-site Appliance Repair Services: The company generates revenue through on-site domestic appliance repair services, dispatching engineers to customer locations to diagnose and fix faults in washing machines, tumble dryers, dishwashers, ovens, and cookers. Revenue is earned on a per-job basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Reflex Services dispatches experienced engineers to customer locations to diagnose, repair, and maintain domestic household appliances including washing machines, tumble dryers, dishwashers, ovens, and cookers. The company serves homeowners, landlords, property managers, and commercial premises across Berkshire and nearby towns such as Maidenhead, Slough, Windsor, Bracknell, Marlow, and Ascot, with both scheduled and emergency call-out options.

Product overview

Reflex Services is a domestic appliance repair and maintenance service provider offering a unified suite of repair services for household appliances. The company provides washing machine repairs, tumble dryer repairs, dishwasher repairs, oven and cooker repairs, fault diagnostics, preventive maintenance and servicing, and emergency call-out services. These services are delivered by experienced engineers to homeowners, landlords, property managers, and businesses across Berkshire and surrounding areas including Maidenhead, Slough, Windsor, Bracknell, Marlow, and Ascot.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Go Assist: UK-based domestic appliance repair service providing on-site engineer call-outs for washing machines, dishwashers, ovens, and similar household appliances. Closely comparable business model, service mix, and direct-to-consumer GTM to Reflex Services.
• RepairCare: UK domestic appliance repair network dispatching engineers for washing machines, dishwashers, cookers, and other household appliances. Comparable in service scope, customer type, and per-job revenue model.
• Mr. Appliance UK: Franchise-based domestic appliance repair operation covering the UK. Comparable because it provides on-site fault diagnosis, repair, and maintenance for the same major household appliances and targets the same homeowner and small-business customers.

Regional players

• Rainbow Domestic Appliance Repairs: Independently-operated UK domestic appliance repair service. Comparable business model (engineer dispatch, per-job pricing, white goods focus), though typically serving different geographic pockets; useful as a benchmark for an independent local operator's economics.

Broad incumbents

• Local Heroes (by British Gas / Centrica): British Gas-backed platform that dispatches engineers for domestic appliance repairs and installations across the UK. Comparable because it sells the same on-site repair jobs (washing machines, dishwashers, ovens) to the same homeowner and landlord segments, but operates nationally with far greater scale, branding, and digital booking infrastructure.
• Domestic & General: UK specialist in appliance protection plans and repair services, dispatching engineers under warranty and subscription contracts. Comparable because it ultimately delivers the same on-site appliance repair jobs to UK homeowners, but monetises through cover plans rather than cash-on-call-out.
• British Gas HomeCare: British Gas's subscription home-cover product providing engineer call-outs for boilers and, in some plans, domestic appliances. Comparable in the appliance repair delivery layer, though dominated by boiler/HVAC services rather than white goods.
• HomeServe UK: Large UK home services and emergency-repair provider offering membership-based cover for boilers, plumbing, electrical, and domestic appliances. Overlaps with Reflex on appliance repair jobs but addresses them through subscription contracts rather than per-job dispatch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reflex-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflex Services