Go Assist
Go Assist is a UK nationwide home repair services platform offering appliance, boiler, plumbing, electrical, pest control, and locksmith services to homeowners and landlords via a network of vetted, directly employed engineers, operating under FCA-regulated BIG Warranties Limited.
- Company typePrivate
- Founded-
- HeadquartersBournemouth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Go Assist does
Go Assist is a UK nationwide home repair services platform operating as a trading name of BIG Warranties Limited, an FCA-authorised insurer (FRN No. 798998) headquartered in Poole, Bournemouth. The company delivers appliance repairs (washing machines, dishwashers, ovens, fridge freezers, cookers, hobs, microwaves, extractor fans, tumble dryers), boiler repairs, servicing and installations, plumbing (repairs, installations, emergency plumbing, drain unblocking), electrical services (repairs, fault finding, emergency callouts, EICR certificates), pest control, and locksmith services to UK homeowners and landlords. Services are fulfilled through a nationwide network of vetted, directly employed engineers — including Gas Safe registered engineers for gas work — and authorised repair-partner relationships with major OEMs (Whirlpool, Miele, Hotpoint, Maytag, Indesit, Worcester Bosch, Vaillant, Glow-worm, Baxi) provide access to genuine spare parts at trade prices.
The underlying technology is a centralised service-dispatch and booking platform accessed via go-assist.co.uk and dedicated phone lines per service category, with a "Track My Repair" feature for online booking and status tracking. Marketing relies on the website, SEO, educational blog content, and Trustpilot reviews; no app, API, SDK, or disclosed AI/ML capability exists in the source material.
The business model is direct-to-consumer and primarily transaction-fee based, with unit pricing anchored at £99 for appliance and boiler repairs and £79 for EICR certificates, fixed-price quotes with no hidden call-out or labour fees, a no-fix-no-fee guarantee, and up to 12-month repair guarantees. A smaller recurring slice comes from annual boiler servicing and from cross-sold home-repair insurance policies offered through the BIG Warranties parent entity. Distribution is fully self-serve / inside-sales via web and phone, with no third-party resellers.
Go Assist firmographics
Firmographics- Name
- Go Assist
- Legal name
- BIG Warranties Limited
- Website
- https://go-assist.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Go Assist is a UK nationwide home repair services platform offering appliance, boiler, plumbing, electrical, pest control, and locksmith services to homeowners and landlords via a network of vetted, directly employed engineers, operating under FCA-regulated BIG Warranties Limited.
- Ownership category
- akta.pro rank
Go Assist industry classification
Industry- Product category
- Home Repair Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)
- akta.pro primary industry
- Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD)
Keywords
Where Go Assist is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Go Assist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Repair Services: One-time transaction fees for repair services including appliances, boilers, plumbing, electrical, pest control, and locksmith services. Fixed low pricing with no-fix-no-fee guarantee. Includes call-out, diagnostics, and unlimited labour in the quoted price.
- Installation Services: Fees for installation of boilers, appliances, plumbing fixtures (toilets, taps, showers, radiators, baths), and electrical fittings.
- EICR Certificates: Electrical Installation Condition Reports for landlords and homeowners, starting from £79 for compliance and safety certification.
- Boiler Servicing: Annual boiler maintenance and servicing contracts delivered by Gas Safe registered engineers.
- Insurance Products: BIG Warranties Limited, the parent company, offers insurance policies to cover future home repair issues. Customers can purchase coverage or opt for pay-per-repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appliance Repairs - Starting from £99 |
| Unit Pricing | Pay-as-you-go | Boiler Repairs - Starting from £99 |
| Unit Pricing | Pay-as-you-go | EICR Certificates - Starting from £79 |
| Other | Pay-as-you-go | Boiler Servicing - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Go Assist product offering
Product offeringCore offering
Go Assist is a UK direct-to-consumer home repair services company providing appliance repairs, boiler repairs/servicing/installations, plumbing, electrical, pest control, and locksmith services to homeowners and landlords. Services are delivered through a nationwide network of vetted, qualified engineers (including Gas Safe registered engineers) booked online or by phone, with same-day or next-day appointments, fixed low pricing, and a no-fix-no-fee guarantee.
Product overview
Go Assist is a UK-based home repair services platform offering a one-stop solution for homeowners and landlords. The core offering consists of appliance repairs (washing machines, dishwashers, ovens, fridge freezers, tumble dryers, cookers, hobs, microwaves), boiler services (repairs, servicing, installations), plumbing services (repairs, installations, emergency plumbing, drain unblocking), electrical services (repairs, fault finding, EICR certificates, emergency electricians), pest control, and locksmith services. The platform operates through a nationwide network of vetted, qualified engineers (including Gas Safe registered engineers) and allows customers to book repairs online or by phone. Key features include same-day or next-day service, fixed low pricing, a no-fix no-fee initiative, and a Track My Repair online tracking system. Landlord Services round out the offering with regulatory compliance services including boiler servicing, EPCs, and EICRs.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliance Repairs Comprehensive repair service for household appliances including washing machines, dishwashers, ovens, fridge freezers, tumble dryers, cookers, hobs, microwaves, and extractor fans. Offers same-day or next-day repairs starting from £99 with a nationwide network of vetted engineers, a 12-month guarantee, and trade-price parts sourced through manufacturer partnerships.
- Boiler Repairs Gas Safe engineer repair service for gas boilers, combi boilers, and electric boilers from brands including Worcester, Vaillant, Glow-worm, and Baxi. Features same-day and next-day service, pricing starting from £99, and a no-fix, no-fee initiative.
- Boiler Servicing Annual boiler maintenance service performed by Gas Safe registered engineers. Includes inspection of boiler controls, visual checks for corrosion and leaks, flue gas analysis, cleaning, and gas pressure checks. Pricing is quote-based with no hidden call-out or labour fees.
- Boiler Installations Installation services for gas and electric boilers carried out by manufacturer-approved Gas Safe registered engineers. Includes gas boiler installations and electric boiler installations with a full workman guarantee.
- Plumbing Services Full range of plumbing services including shower repairs, tap repairs, toilet repairs, leaking pipe repairs, radiator repairs, emergency plumbing, drain unblocking, and hot water repairs. Available 24/7 with same-day service.
- Plumbing Installations Installation and replacement services for plumbing fixtures including toilets, taps, showers, radiators, and baths, delivered by a nationwide network of vetted and qualified plumbers.
- Electrical Repairs Comprehensive electrical repair services including fault finding, lighting repairs, plug socket repairs, fuse box repairs, and smoke detector repairs. Same-day and next-day service delivered by qualified electricians.
- Emergency Electrical Repairs 24/7 emergency electrical repair service with engineers dispatched within 30 minutes. Handles electrical fires, power outages, circuit breaker failures, burnt outlets, and exposed wires.
- EICR Certificates Electrical Installation Condition Reports (EICR) and electrical safety checks for landlords and homeowners starting from £79. Ensures compliance with IET wiring regulations; landlords required every 5 years, homeowners advised every 10 years. Same day or next day services available.
- Pest Control Services Professional pest removal and control services including mice removal, rat removal, wasp nest removal, flea removal, bird control, bee control, bed bug removal, and ant control.
- Locksmith Services Locksmith services for homeowners and landlords, including lock repairs, lock replacements, and emergency lockout assistance.
- Landlord Services Comprehensive services to help landlords comply with UK rental regulations, including boiler services, EPCs (Energy Performance Certificates), and EICRs (Electrical Installation Condition Reports) for rental properties, plus general home repair services.
Quantifiable outcome
- Same-day or next-day repair appointments
- +3 more outcomes
Companies that use Go Assist
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Go Assist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Assist partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- WhirlpoolcoreGo Assist is an approved repair specialist for Whirlpool appliances. The partnership enables access to genuine Whirlpool spare parts at competitive trade prices, ensuring quality repairs for Whirlpool washing machines, dishwashers, ovens, and other appliances.
- MielecoreApproved repair specialist for Miele appliances with access to Miele spare parts and technical support.
- HotpointcoreAuthorised repair partner for Hotpoint appliances, providing guaranteed genuine parts and manufacturer-approved repairs.
- MaytagcoreApproved service provider for Maytag appliances with access to OEM parts.
- IndesitcoreAuthorised repair specialist for Indesit appliances.
- PadlycoreTrusted boiler installation partner for boiler replacements. In the event Go Assist cannot repair a boiler, customers are referred to Padly for new boiler installations, with the full repair price credited towards installation.
- BIG Warranties LimitedcoreGo Assist is a trading name of BIG Warranties Limited, which is authorised and regulated by the Financial Conduct Authority (FRN No. 798998). BIG Warranties is an insurance provider offering policies to cover future home repair issues.
- Worcester BoschcoreApproved repair specialist for Worcester Bosch boilers with access to manufacturer parts and technical support.
- VaillantcoreAuthorised service provider for Vaillant boilers.
- Glow-wormcoreApproved repair specialist for Glow-worm boilers.
- BaxicoreAuthorised repair partner for Baxi boilers with access to genuine spare parts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Go Assist competitors and assessment
Company assessmentBroad incumbents
- British Gas Home Services: Largest UK home services incumbent covering boiler servicing, appliance repair, plumbing and electrical under Centrica. Overlaps directly with Go Assist's trade categories but with much greater scale, brand recognition, and an existing installed base of boiler cover contracts.
- Rated People: UK trades marketplace connecting homeowners with vetted tradespeople for repairs and installations. Closely comparable to Go Assist in target market (UK homeowners needing trades) and core service categories, though monetises via lead generation rather than direct employment of engineers.
- Checkatrade: UK's leading directory and marketplace for vetted tradespeople across plumbing, electrical, appliance repair, and more. Competes with Go Assist for the same homeowner demand by aggregating independent tradespeople, with overlapping marketing channels (reviews, SEO) and similar trust/verification positioning.
- Dyno-Rod: National drainage and plumbing brand (owned by British Gas/Centrica) operating across the UK. Comparable in directly-employed engineer model, emergency plumbing positioning, and national coverage, though more specialised in drainage than Go Assist's broader trade mix.
Direct peers
- Aspect.co.uk: UK property maintenance and compliance provider serving homeowners, landlords and businesses with plumbing, electrical, appliance repair and compliance services. Direct peer in landlord compliance (EICR), multi-trade offering, and national engineer network.
- Local Heroes (by British Gas): British Gas-owned marketplace and trade services platform offering plumbing, electrical, appliance repair and boiler services from vetted engineers. Directly comparable in target customer (UK homeowners), service mix, fixed-pricing model, and online booking flow.
- HomeServe: UK-listed home emergency and repair services provider offering boiler, plumbing, electrical and appliance cover with a national engineer network. Directly comparable to Go Assist across core trade categories, recurring warranty/insurance model, and FCA-regulated parent structure.
- Fantastic Services: UK platform offering home maintenance, appliance repair, plumbing, electrical, pest control and cleaning services via a vetted professional network. Directly comparable in multi-trade horizontal offering, online booking, fixed pricing, and homeowner target segment.
Regional players
- Pimlico Plumbers: London-focused direct-employment plumbing and heating firm with national reach for boiler and emergency plumbing work. Comparable in the directly-employed engineer model, premium positioning, and boiler/plumbing services, though geographically concentrated in London.
Emerging players
- Boiler Plan: UK boiler servicing and repair provider offering subscription-style boiler cover and pay-as-you-go repair options. Comparable in the boiler-specific service line, fixed-price structure, and emphasis on recurring service contracts, though narrower in trade scope than Go Assist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Assist social profiles
Digital presenceGo Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Assist leadership team
Management profileNumber of profiles
Go Assist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Assist
What does Go Assist do?
Go Assist is a UK direct-to-consumer home repair services company providing appliance repairs, boiler repairs/servicing/installations, plumbing, electrical, pest control, and locksmith services to homeowners and landlords. Services are delivered through a nationwide network of vetted, qualified engineers (including Gas Safe registered engineers) booked online or by phone, with same-day or next-day appointments, fixed low pricing, and a no-fix-no-fee guarantee.
Is Go Assist a public or private company?
Go Assist is a private company. It is classified as corporate owned and is currently operating.
When was Go Assist founded?
Go Assist was founded in -1. It employs 51 to 100 people.
Where is Go Assist based?
Go Assist is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Go Assist make money?
Five revenue lines are on record. Home Repair Services are the primary driver. The others are installation Services, EICR Certificates, boiler Servicing and insurance Products.
Who are Go Assist's main competitors?
Broad incumbents on record are British Gas Home Services, Rated People, Checkatrade and Dyno-Rod. Direct peers are Aspect.co.uk, Local Heroes (by British Gas), HomeServe and Fantastic Services. Pimlico Plumbers is listed as a regional player. Boiler Plan is listed as an emerging player.
Does Go Assist have an API?
No public API is recorded for Go Assist.
What industry is Go Assist in?
Go Assist's product category is Home Repair Services. Its primary akta.pro industry code is HSAGANAD, Appliance Hookup & Utility Connection (Water/Gas/Electric). Its NAICS code is 811412 and its SIC code is 7340.