Martin Reformstark
- Company typePrivate
- Founded-
- HeadquartersPasching (Linz), Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
Martin Reformstark firmographics
Firmographics- Name
- Martin Reformstark
- Legal name
- Reform Martin GmbH
- Website
- https://reformstark.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Martin Reformstark industry classification
Industry- Product category
- Natural Health & Wellness Retail
- NAICS
- Food and Beverage Retailers (445), Specialty Food Retailers (4452), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Natural/Organic Supermarkets & Chains (CRAHAEAA)
- akta.pro secondary industry
- Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Martin Reformstark is headquartered
LocationHeadquarters
- HQ city
- Pasching (Linz)
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Martin Reformstark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Retail product sales: The company generates revenue through the sale of reformhaus (health food store) products including natural foods, dietary supplements, natural cosmetics, and wellness items across its physical retail locations in Austria.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Martin Reformstark product offering
Product offeringCore offering
Martin Reformstark operates a multi-location Austrian Reformhaus (health food store) retail chain selling natural foods, dietary supplements, and certified natural cosmetics directly to consumers through brick-and-mortar stores. The core offering combines product retail with in-store expert advisory services for health-conscious customers and individuals with allergies, diabetes, or celiac disease. Revenue is generated primarily through one-time point-of-sale product transactions across physical locations, augmented by a customer loyalty club, a health-and-beauty sub-brand (my drogery Martin), and a wholefood bistro in Innsbruck.
Product overview
Reformstark Martin operates as a network of Reformhaus (health food stores) across Austria, offering natural foods, dietary supplements, and certified natural cosmetics. The core offering is the traditional Reformhaus retail store, supplemented by the 'My Drogery' beauty concept at select locations. The company publishes the 'wert.voll Magazin' magazine and operates a customer loyalty club. Product offerings include neuform-certified natural cosmetics (with brands like ARYA LAYA, Alsiroyal, and hautengel) as well as NATRUE and COSMOS certified products. In 2026, the PlusCity Pasching location received the 'Reformhaus des Jahres' award.
Differentiator
Problem solved
Functional benefit
Brands
- my drogery Martin: An innovative retail concept combining health and beauty products, available at selected locations including Q19 Wien.
- wert.voll Magazin
Products and services
- Reformhaus (Health Food Store)
- my drogery Martin
- Vollwert Bistro Innsbruck
- Kunden Club (Customer Club)
- neuform Certified Natural Cosmetics
- NATRUE Certified Cosmetics Range
- COSMOS Certified Cosmetics Range
Companies that use Martin Reformstark
Customer profileSegments2 records
Ideal customer profiles2 records
Martin Reformstark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Martin Reformstark partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Martin Reformstark competitors and assessment
Company assessmentBroad incumbents
- The Body Shop: International natural-ingredient-focused beauty retailer with Austrian presence. Comparable on the natural/ethical cosmetics retail overlap and the my drogery Martin concept adjacency, though operating as a broader specialty-beauty incumbent.
- Bipa: Austrian drugstore chain with deep natural and organic cosmetics assortment (e.g., partnerships with NATRUE-certified brands). Comparable as a competing channel for health-and-beauty-conscious Austrian consumers, though it competes primarily on convenience and price rather than specialist advisory.
- Holland & Barrett: International health-food and supplements retailer now operating in Austria. Comparable on the supplements, vitamins, and natural health product overlap, though Holland & Barrett competes as a large-format chain with standardized assortments rather than locally curated Reformhaus offerings.
- dm drogerie markt Austria: Austria's leading drugstore chain, offering a broad assortment of natural cosmetics, organic foods, and dietary supplements alongside general drugstore merchandise. Directly comparable to Martin Reformstark on the health/beauty product overlap, though dm operates as a mass-market incumbent versus Martin Reformstark's specialist positioning.
Direct peers
- Naturkost Lindner: Austrian organic and natural food retail chain with multiple locations across Austria. Directly comparable on the multi-store organic-specialty retail model, Austrian geographic footprint, and health-conscious consumer target.
- Reformhaus eG: The German-Austrian Reformhaus cooperative that awards the Reformhaus des Jahres prize Martin Reformstark just won. Operates a network of franchised Reformhaus stores across DACH with the same format, assortment, and advisory-led model — making it the closest direct peer and natural franchise/cooperation partner.
- Biogena: Austrian premium supplement and micronutrient brand/retailer with own-brand formulations and a high-service advisory model. Directly comparable to Martin Reformstark on the supplement-and-advisory positioning and the Austrian health-conscious consumer target.
Emerging players
- Lush Fresh Handmade Cosmetics: Natural and ethical cosmetics retailer with Austrian stores. Comparable on the certified natural beauty product offering that intersects with Martin Reformstark's natural cosmetics assortment, though Lush focuses exclusively on fresh handmade cosmetics rather than health food.
- Weleda: International NATRUE-certified natural cosmetics and anthroposophic medicine brand. Comparable on the certified natural cosmetics product overlap carried by Martin Reformstark, though Weleda operates as a brand/manufacturer rather than a multi-store retailer.
Regional players
- Bio Company: Organic supermarket chain based in Berlin/Germany operating under a similar natural/organic supermarket model. Comparable as a regional multi-store organic retailer with strong fresh and packaged organic assortment, though primarily serving Germany rather than Austria.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Martin Reformstark social profiles
Digital presenceMartin Reformstark compliance and trust
Trust signalCompliance3 records
Martin Reformstark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin Reformstark leadership team
Management profileNumber of profiles
Martin Reformstark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin Reformstark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin Reformstark
What does Martin Reformstark do?
Martin Reformstark operates a multi-location Austrian Reformhaus (health food store) retail chain selling natural foods, dietary supplements, and certified natural cosmetics directly to consumers through brick-and-mortar stores. The core offering combines product retail with in-store expert advisory services for health-conscious customers and individuals with allergies, diabetes, or celiac disease. Revenue is generated primarily through one-time point-of-sale product transactions across physical locations, augmented by a customer loyalty club, a health-and-beauty sub-brand (my drogery Martin), and a wholefood bistro in Innsbruck.
Is Martin Reformstark a public or private company?
Martin Reformstark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martin Reformstark founded?
Martin Reformstark was founded in -1. It employs 1 to 10 people.
Where is Martin Reformstark based?
Martin Reformstark is headquartered in Pasching (Linz), Austria, in the Europe region.
How does Martin Reformstark make money?
One revenue line is on record: retail product sales.
Who are Martin Reformstark's main competitors?
Broad incumbents on record are The Body Shop, Bipa, Holland & Barrett and dm drogerie markt Austria. Direct peers are Naturkost Lindner, Reformhaus eG and Biogena. Emerging players are Lush Fresh Handmade Cosmetics and Weleda. Bio Company is listed as a regional player.
Does Martin Reformstark have an API?
No public API is recorded for Martin Reformstark.
What industry is Martin Reformstark in?
Martin Reformstark's product category is Natural Health & Wellness Retail. Its primary akta.pro industry code is CRAHAEAA, Natural/Organic Supermarkets & Chains, with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 445 and its SIC code is 5400.