Reformers Unanimous

What Reformers Unanimous does

Reformers Unanimous, NFP is a US non-profit organization founded in 2014 and headquartered in Green Sea, South Carolina, operating under the brand name RU Recovery (also styled as RU Recovery Ministries). The organization delivers a faith-based addiction recovery program to individuals struggling with substance abuse, with the core offering combining a structured RU Recovery Journal, the RU 10 Principles of faith-based recovery, and a Fruits of the Spirit framework within a complete program curriculum. Programming is delivered through a distributed network of weekly in-person chapter meetings hosted at churches and institutions across the United States, supplemented by a 24/7 recovery helpline (866.733.6768), free online addiction recovery resources, and a chapter start-up program that recruits and trains volunteer chapter directors. No technology platform, software product, or digital delivery system is described; the model is fundamentally a volunteer- and curriculum-driven in-person ministry.

The business model is two-pronged: (1) one-time curriculum and material sales through a direct e-commerce shop (the RU Recovery Shop), and (2) charitable donations solicited via 'Give Generously' and 'Giving Partners' pages. No explicit pricing tiers or pricing model details are publicly disclosed. Customer segments consist of individuals seeking recovery (the primary persona) and local churches / faith institutions that act as chapter hosts (a secondary business-unit segment). Marketing and distribution rely on community word of mouth, church referrals, and organic social media channels (Facebook, YouTube, Instagram) supported by content marketing on the rurecovery.com website. The organization employs approximately 90 staff, holds a registered trademark on the RU Recovery™ logomark and name, and cites peer-reviewed research (Grim & Grim, 2019) on faith as a positive factor in addiction recovery to substantiate its impact claims.

Name

Reformers Unanimous

Legal name

Reformers Unanimous, NFP

Website

https://reformu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Reformers Unanimous, operating as RU Recovery, is a US non-profit that delivers a faith-based addiction recovery program through weekly in-person chapter meetings at churches, a structured curriculum, a 24/7 helpline, and donation-supported operations.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Faith-based addiction recovery
• Christian recovery program
• Recovery curriculum materials
• Community support groups
• Church-based recovery chapters

Headquarters

HQ city

Green Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Curriculum sales: The organization sells its complete program curriculum, books, and materials (including the RU Recovery Journal) through its online shop.
2. Donations and giving: RU Recovery accepts charitable donations through its 'Give Generously' and 'Giving Partners' pages, implying a donation-based revenue stream supporting the ministry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reformers Unanimous operates RU Recovery, a faith-based addiction recovery program that provides a holistic path to sobriety through a structured curriculum (RU Recovery Journal, RU 10 principles of faith-based recovery, and the Fruits of the Spirit framework). The program is delivered primarily through weekly in-person local chapter meetings hosted at churches and institutions across the United States, supplemented by a 24/7 helpline, free online resources, and an online shop for curriculum and materials.

Product overview

Reformers Unanimous operates RU Recovery as a single integrated faith-based addiction recovery program rather than a modular platform. The core offering combines the RU Recovery Journal, the RU 10 principles of faith-based recovery, and Fruits of the Spirit materials within a complete program curriculum. These are delivered through multiple channels: in-person local chapter meetings hosted at churches and institutions nationwide, a 24/7 helpline (866.733.6768), and free addiction recovery resources. The program also enables community members to start new chapters through a chapter start-up program. No technology platform, software products, or API services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• RU Recovery Journal A structured journal that supports individuals in the faith-based RU Recovery program by helping them track progress and reflect on their recovery journey; sold to participants and chapter hosts via the online shop.
• RU 10 Principles of Faith-Based Recovery The foundational ten principles that guide the RU Recovery program, integrating faith-based values with addiction recovery methodology; delivered as part of the complete program curriculum.
• Complete Program Curriculum Comprehensive curriculum materials including the RU Recovery Journal, the RU 10 principles, and the Fruits of the Spirit framework, sold to individuals and chapter hosts through the online shop.
• Fruits of the Spirit Program Materials Spiritual development materials integrated into the recovery curriculum, based on biblical teachings for character development during recovery; sold as part of the complete curriculum.
• RU Recovery Local Chapter Meetings Weekly in-person recovery classes hosted at churches and institutions across America, providing free, community-based support for individuals struggling with addiction.
• RU Recovery Helpline 24/7 helpline (866.733.6768) providing immediate support and guidance for individuals seeking help with addiction and referrals to local chapters.
• Free Addiction Recovery Resources Free educational materials and resources for addiction recovery and prevention available to the public via the RU Recovery website.
• Chapter Start-up Program Program enabling individuals and churches to start new RU Recovery chapters in their communities, including onboarding and training of volunteer chapter directors via the Start a Chapter and RU Chapter Dashboard portals.
• Charitable Giving Program (Give Generously / Giving Partners) Charitable donation program supporting the free RU Recovery program and its church-based chapter network, accessed via the Give Generously and Giving Partners pages.

Quantifiable outcome

• Estimated 20,000+ lives saved annually through faith-based recovery programs in churches
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teen Challenge USA: Faith-based addiction recovery organization offering both residential and non-residential Christian programs across the US; comparable to RU Recovery in faith-integrated methodology and volunteer-driven community delivery.
• Oxford House: Network of self-run, democratically governed recovery houses across the US; comparable peer-support community recovery model but operating sober living rather than weekly recovery classes.
• Celebrate Recovery: Christian 12-step-style recovery program started at Saddleback Church that runs through local church-hosted meetings across the US; the closest direct comparable to RU Recovery's faith-based, church-chapter delivery model.
• Alcoholics Victorious: Christian alternative to AA offering small-group, faith-based recovery meetings; a smaller direct peer to RU Recovery in explicitly Christian, peer-led addiction recovery.

Emerging players

• She Recovers: Faith-inclusive recovery community and online platform for women in recovery; comparable faith-affirming addiction recovery niche but distinguished by its women-only focus and stronger digital community engagement.
• SMART Recovery: Self-empowering, secular addiction recovery program offering both in-person meetings and a robust digital/online platform; comparable peer-support recovery model but differentiated by its non-faith, science-based orientation and stronger technology footprint.

Broad incumbents

• Salvation Army Adult Rehabilitation Centers: Faith-based social services organization operating long-term residential addiction recovery programs across the US; comparable faith-integrated recovery approach and broad community footprint but at much larger institutional scale than RU Recovery.
• Hazelden Betty Ford Foundation: Major clinical addiction treatment provider operating residential and outpatient programs across the US; comparable as a SUD treatment incumbent but differentiated by its licensed clinical model versus RU's volunteer peer-support model.
• Alcoholics Anonymous World Services: The largest peer-support recovery fellowship globally; operates through volunteer-led local meetings with a spiritual (though explicitly non-denominational) orientation, making it the broad incumbent benchmark RU Recovery competes against for participants.
• Narcotics Anonymous World Services: Twelve-step peer-support fellowship focused specifically on drug addiction with weekly local meetings worldwide; directly comparable volunteer-led community recovery model targeting the same participant population as RU Recovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RUInternational
• Facebookfacebook.com/RURecovery
• Instagraminstagram.com/rurecoveryprogram
• LinkedInlinkedin.com/company/reformers-unanimous

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reformers Unanimous