Regency Senior Living

What Regency Senior Living does

Regency Senior Living is a privately held, single-asset senior living operator headquartered at 43 Pinnacle Dr, Fishersville, Virginia, serving adults aged 65 and older who require assistance with daily living or specialized memory care. The company's flagship property, Regency at Augusta, offers private apartment living with 24/7 certified staff providing personal assistance, medication management, three daily meals, housekeeping, laundry, and organized social/recreational activities. The community is managed under a core partnership with Gardant, a mission-driven operator based in Kankakee, Illinois and the largest provider of assisted living in Illinois, which supplies governance, operational infrastructure, and a multi-state portfolio context.

The business model is a private-pay, recurring monthly subscription for residential assisted living and memory care services. Pricing is not publicly disclosed and is quote-based, communicated after prospective residents and families schedule tours or phone consultations. Lead generation flows through a digital marketing footprint spanning Facebook, Instagram, LinkedIn, Twitter, and the corporate website (which hosts floor plans, photo galleries, activities calendars, and a PersonaPay online payment portal), with bottom-of-funnel conversion driven by inbound tour scheduling and direct phone outreach (540-213-4400). Marketing collateral emphasizes the community's nationally recognized senior living awards and a "Touching Lives" mission rooted in dignity, love, and compassion.

The firm has 16 listed employees (likely a corporate/admin snapshot rather than full care staff), no disclosed funding rounds, no patents, no AI/ML capabilities (core_technology undisclosed), and no completed M&A or restructuring events in the input data. Customer targeting is highly vertical—adults 65+ with assisted living or memory care needs—and distribution is exclusively through the single physical community, making the entity capital-light at the holding level while asset-intensive at the property level.

Name

Regency Senior Living

Legal name

Regency Senior Living

Website

https://regencysl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Regency Senior Living operates Regency at Augusta, a premier private-pay assisted living and memory care community in Fishersville, Virginia, serving adults 65+ who need personal assistance, medication management, and daily living support under 24/7 certified staff, managed in partnership with Gardant.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Assisted living services
• Memory care community
• Senior housing
• Residential care facility
• Private-pay senior living

Headquarters

HQ city

Fishersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Assisted Living Services: Regency Senior Living operates as a premier private-pay community offering assisted living and memory care services. Residents pay for apartment living with included support services such as personal assistance, medication management, three daily meals, housekeeping, and laundry. The emphasis is on personalized staff attention and high-quality amenities and dining, with rates reflecting the exceptional quality of these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Regency Senior Living operates a premier private-pay assisted living and memory care community in Fishersville, Virginia, serving adults aged 65 and older. Residents live in private apartments designed for senior living and receive 24-hour certified staff support, personal assistance, medication management, three daily meals, housekeeping, laundry, and organized social and recreational activities. The community is managed by Gardant, the largest provider of assisted living in Illinois.

Product overview

Regency Senior Living operates as a senior living and memory care community provider. The core offerings include assisted living services with 24-hour certified staff support, medication management, and personal assistance in private senior-designed apartments. Memory care services are integrated within the community for residents with cognitive conditions. Support services encompass three daily meals, housekeeping, and laundry. Additional lifestyle amenities include organized social and recreational activities, various floor plan options, and community spaces. The company positions itself as a premier private-pay community dedicated to high standards of living and personalized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential assisted living services providing personal assistance, medication management, and daily living support for adults 65 and older, delivered in private apartments designed for senior living with 24-hour certified staff.
• Memory Care Specialized care program for individuals with memory-related conditions, offering structured support within the assisted living community at Regency at Augusta.
• Dining Services Three daily meals provided to all residents as part of the bundled support services, with dining options designed for senior nutritional needs.
• Housekeeping and Laundry Services Regular housekeeping and laundry services provided to all residents as part of the comprehensive support package at Regency at Augusta.
• Social and Recreational Activities Organized social and recreational activities designed to encourage active lifestyles and community engagement among residents at Regency at Augusta.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GardantcoreImplementation/ SI/ Consulting PartnerGardant is the management company that operates Regency at Augusta. The company is described as mission-driven, based in Kankakee, Illinois, with a commitment to Touching Lives through dignified lifestyles enriched by love, compassion, and dignity values. Gardant is identified as the largest provider of assisted living in Illinois, managing Regency Senior Living communities with a diversity statement emphasizing co-creating a culture of belonging and equity.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Senior Lifestyle: A privately held senior living operator offering assisted living, memory care, and independent living with an amenity- and lifestyle-led value proposition similar to Regency's.
• Discovery Senior Living: Operator of assisted living and memory care communities with a comparable private-pay, amenity-rich model and similar target resident demographic.
• Sunrise Senior Living: Premium assisted living and memory care operator with a private-pay model focused on personalized care, dining, and lifestyle programming — closely aligned to Regency's positioning and service bundle.
• Five Star Senior Living: Operates assisted living and memory care communities across the U.S. with a service model centered on residential living, dining, and personal care — directly comparable to Regency's operating approach.
• Atria Senior Living: A large private-pay assisted living and memory care operator with a premium amenity-led model, directly comparable to Regency in target customer (older adults seeking upscale assisted living), service mix, and recurring monthly billing structure.
• Enlivant: A senior living operator specializing in assisted living and memory care, comparable in service mix and resident profile, though operating at a larger multi-state scale than Regency.
• Heritage Woods of Dwight: A Gardant-managed affordable assisted living community in Dwight, Illinois, operated under the same parent/manager with an essentially identical service model, target resident profile, and value proposition as Regency at Augusta.

Broad incumbents

• Brookdale Senior Living: The largest senior living operator in the United States, offering assisted living, memory care, and independent living across hundreds of communities. Comparable as a broad incumbent serving the same customer segment with overlapping service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RegencyatAugusta
• LinkedInlinkedin.com/company/regency-sl-augusta
• Instagraminstagram.com/regencyataugusta_fishersville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regency Senior Living