What Regensburg Phoenix does

Regensburg Phoenix (legally: American Sports Club Regensburg Phoenix e.V.) is a member-owned, non-profit registered association (e.V.) under German civil law, headquartered in Regensburg, Bavaria. The club operates American Football, Flag Football, and Cheerleading programs across age groups from U9 through seniors, with both men's and women's tackle teams. In 2025, the club achieved a historic promotion to the German Football League (GFL) — the top tier of German American football — after winning the GFL2 Süd championship, ending a 28-year wait. The club's Phoenix Ladies won the GFL2 Women championship in 2025, and the U19 team completed an undefeated 8-0 season, indicating competitive strength across all three program verticals.

The business model is a hybrid of subscription membership dues (€18/month standard, €10/month reduced, €5+/month supporting, plus a €15 one-time registration fee), tiered local and regional corporate sponsorship (across 17+ named partners including Auto Bierschneider, Raiffeisenbank Oberpfalz Süd, REWE, Bischofshof, and Eventim), live-game ticket sales (via Eventim online and box office at Stadion am Weinweg), and outsourced merchandise sales through Primosport. The club operates with no proprietary technology stack beyond standard SaaS membership management (easyVerein), ticketing (Eventim), and GDPR-compliant analytics (Matomo). Home-game attendance of approximately 470 spectators in the 2026 GFL season reflects the current scale of matchday revenue. Go-to-market is community-driven: Play Football Day events across Bavaria, free trial sessions, and segmented social media campaigns (Facebook, Instagram, TikTok, YouTube) across team-specific accounts.

Name

Regensburg Phoenix

Legal name

American Sports Club Regensburg Phoenix e.V.

Website

https://regensburg-phoenix.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Regensburg Phoenix is a non-profit German American football club in Regensburg, Bavaria, offering Tackle Football, Flag Football, and Cheerleading across all ages and genders, funded by membership fees, local sponsorships, and matchday revenue.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• American football club
• Flag football programs
• Cheerleading teams
• Youth tackle football
• Sports club memberships

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Fees: Monthly membership fees from active sports members and supporting members (Fördermitglieder). Standard rate €18/month, reduced rate €10/month for students/trainees/seniors, supporting members minimum €5/month. Family tariffs available.
2. Sponsorship: Corporate sponsors provide financial support in exchange for advertising visibility on team equipment, uniforms, stadium signage, and website. Multiple sponsor tiers from local businesses to regional/national companies.
3. Ticket Sales: Revenue from home game admissions sold online (discounted) and at stadium box office.
4. Merchandise/Fanshop: Official fanshop operated by Primosport (external retailer) with Regensburg Phoenix branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Regensburg Phoenix is a non-profit amateur sports club that organizes and runs American Football (Tackle and Flag) and Cheerleading programs for all ages and genders, from youth (U9) through seniors. The club fields competitive teams across the German Football League (GFL) system and sells supporting memberships, home game tickets, and branded merchandise to individuals and families in the Regensburg/Bavaria region.

Product overview

Regensburg Phoenix is an American football and cheerleading sports club offering a comprehensive range of programs. The core offering consists of Tackle Football (GFL team, Ladies, U19, U16), Flag Football (Seniors, U13, U9), and Cheerleading. Supporting services include online ticket sales, membership enrollment with SEPA payment processing, and a fanshop for merchandise. The club competes in the German Football League (GFL) Süd division.

Differentiator

Problem solved

Functional benefit

Products and services

• GFL Tackle Football (Seniors) Competitive men's tackle football team competing in the German Football League (GFL) Süd division for players aged 19 and older. Practices, league games, and coaching are provided as part of club membership.
• Ladies Tackle Football Women's tackle football team competing in the GFL2 Women league for female players aged 16 and older.
• U19 Tackle Football Youth tackle football team for male players aged 16 to 19 years, providing a development pathway to the senior team.
• U16 Tackle Football Youth tackle football program for boys and girls aged 13 to 16 years.
• Flag Football Seniors (Mixed) Non-contact flag football program for men and women aged 16 and older.
• Flag Football U13 (Youth) Youth flag football program for boys and girls aged 8 to 13 years, serving as an entry point to American football.
• Flag Football U9 (Youth) Introductory flag football program for young children.
• Cheerleading Program (Phoenix Cheerleader) Cheerleading team for all genders and ages performing acrobatic stunts, tumbling, jumps, dance, and pyramids. Adds €10/month to base membership.
• Active Sports Membership Standard monthly membership granting full American Football, Flag Football, or general sports participation rights. Priced at €18/month standard, €10/month reduced (students, trainees, seniors). Includes a one-time €15 registration fee.
• Supporting Membership (Fördermitgliedschaft) Non-playing membership for community supporters, starting at a minimum €5/month, providing member benefits without active sports participation.
• Home Game Ticket Sales Ticketed admission to home games at Stadion am Weinweg, available online (discounted via Eventim Light) and at the stadium box office (full price).
• Phoenix Fanshop (Merchandise) Official branded merchandise shop selling club apparel and gear, operated by partner retailer Primosport at shop-primosport.de/regensburg-phoenix.

Quantifiable outcome

• GFL Süd promotion achieved after winning GFL2 Süd championship 2025
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• effect Energy / GFLcoreStrategic or Co-development PartnerLeague-level sponsorship and partnership with German Football League (GFL). effect Energy serves as title sponsor of the GFL league. Phoenix competes in effect ENERGY GFL as the top-tier German American Football league.
• Auto BierschneiderminorGTM or Marketing PartnerAutomotive dealership and sponsor supporting Regensburg Phoenix with vehicle-related services or sponsorship contributions.
• Kullman's Diner RegensburgminorGTM or Marketing PartnerLocal restaurant sponsor supporting the Phoenix with promotional partnership as announced in April 2026.
• wettanbieter.orgminorGTM or Marketing PartnerOnline betting comparison platform sponsoring Regensburg Phoenix as announced April 2026.
• AUTODOCminorGTM or Marketing PartnerAuto parts catalog and online retailer sponsoring the Phoenix. Advertised on website and match programs.
• Primosport FanshopcoreChannel Partner/ Reseller/ DistributorOfficial merchandise retail partner operating the Regensburg Phoenix fanshop at shop-primosport.de/regensburg-phoenix.
• Guggenberger BauminorGTM or Marketing PartnerConstruction company sponsor displayed on website with logo placement.
• Projekt 29minorGTM or Marketing PartnerMarketing/communication agency sponsor with logo on website.
• REWE RegensburgminorGTM or Marketing PartnerRegional supermarket chain sponsor with logo placement.
• Bischofshof (Brauerei)minorGTM or Marketing PartnerLocal brewery sponsor with logo on website.
• KRONTECminorGTM or Marketing PartnerTechnology/engineering sponsor with logo placement.
• EasyFitness RegensburgminorGTM or Marketing PartnerFitness studio sponsor with logo on website.
• EventimcoreTechnology or IntegrationTicketing platform provider enabling online ticket sales for home games.
• Mike Hofmann PhotographyminorGTM or Marketing PartnerOfficial photographer credited for game photos throughout the website and news articles.
• teamElgato (Werbeagentur)minorGTM or Marketing PartnerAdvertising agency responsible for website design.

Scale indicators6 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Allgäu Comets: Direct GFL Süd opponent and Phoenix's next scheduled fixture (July 18, 2026 in Kempten). Same league, same sport, similar Bavarian/Southern German regional footprint, making them a near-perfect direct comparable.
• Cologne Crocodiles: Long-established GFL team in western Germany. Comparable as another club-based American football organization competing in the top domestic league, useful for benchmarking structure, sponsorship mix, and attendance scale.
• Albershausen Crusaders: Phoenix faced Albershausen in the 2025 GFL2 Süd promotion playoff (35:27 win for Phoenix). Direct GFL2/GFL competitive peer in the same league system.
• Schwäbisch Hall Unicorns: Direct GFL Süd competitor. Regensburg Phoenix's July 2026 home opponent and one of the more established programs in the same division, making it the most comparable peer on competition, league, and geographic level (German American Football).
• Hannover Grizzlies: Phoenix Ladies defeated Hannover Grizzlies in the 2025 GFL2 Women final. Direct peer in the women's tackle football league that Phoenix operates in.
• Montabaur Fighting Farmers: Phoenix faced Montabaur in the 2022 GFL2 playoff. Another GFL2-era opponent and direct comparable within the German American Football league pyramid.
• Pforzheim Wilddogs: Phoenix defeated Pforzheim Wilddogs in the 2022 GFL2 promotion playoff. Direct GFL2-era competitive peer within the same southern German league structure.

Broad incumbents

• Munich Ravens: Bavarian-based American football organization competing in the European League of Football (ELF). Same sport and overlapping regional geography, but at a higher professional tier and broader commercial scope than Phoenix.
• Frankfurt Galaxy: Historic ELF franchise and one of the most prominent American football brands in Germany. Comparable sport and league-adjacent positioning, though at a significantly larger commercial scale than Phoenix.
• Stuttgart Surge: Stuttgart-based American football team in the European League of Football (ELF). Same sport category, southern German geography, but operating in a higher-tier professional league with broader commercial footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RegensburgPhoenix
• Facebookfacebook.com/RegensburgPhoenix
• Instagraminstagram.com/regensburg_phoenix
• TikToktiktok.com/@asc.regensburg_phoenix
• LinkedInlinkedin.com/company/regensburg-phoenix

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regensburg Phoenix