Kullman’s Airstreams
Kullman's Airstreams operates five American-style diners across Germany and a fleet of three vintage Airstream food trailers, serving individual walk-in diners and B2B event clients under a brand heritage dating to 1927.
- Company typePrivate
- Founded1992
- HeadquartersWürzburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kullman’s Airstreams does
Kullman's Airstreams, legally Sam Kullman's GmbH, operates a chain of American-style diners in Germany combined with a vintage Airstream food trailer rental and catering business. The brand traces its heritage to the 1927 Kullman Dining Car Company in the United States, with German operations established in 1992. The company runs five diner locations across Germany — Kaiserslautern, Linthe, Ludwigsburg, Regensburg, and Würzburg — and maintains a fleet of three Airstream units (two Dining Car 800s and one Dining Car 600) used for event rentals and on-site catering. Legal headquarters are in Stuttgart, with operational headquarters in Würzburg.
The business operates three revenue streams. First, dine-in and takeaway restaurant sales at the five physical locations, with daily specials such as a €9.90 Lunch Deal, €25.90 Ribs Day, and €18.90 Wings Day, alongside group packages priced €25.50–€44.50 per person. Second, Airstream rental and event catering, where the trailers serve B2B clients for private events, corporate functions, and weddings. Third, ancillary retail revenue from branded merchandise including signature BBQ sauces, gift vouchers, and online ordering. The company is privately held, founder-led by Thomas Feucht, has not raised external funding, and sits in the 11–50 employee range.
Kullman’s Airstreams firmographics
Firmographics- Name
- Kullman’s Airstreams
- Legal name
- Sam Kullman's GmbH
- Website
- https://kullmans.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kullman's Airstreams operates five American-style diners across Germany and a fleet of three vintage Airstream food trailers, serving individual walk-in diners and B2B event clients under a brand heritage dating to 1927.
- Ownership category
- akta.pro rank
Where Kullman’s Airstreams is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Kullman’s Airstreams business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at five fixed Kullman's Diner locations across Germany. Customers order from menu including burgers, steaks, ribs, wings, and American diner fare. Operating hours vary by location.
- Airstream Foodtruck Rental & Catering: Revenue from renting Airstream dining cars and providing catering services for events. Three models: (1) Rent The Dining Car - customer self-operates; (2) Rent The Snack Shack - company operates foodtruck; (3) Rent An Event - full catering packages.
- Online Ordering & Takeaway: Revenue from online food orders placed via website for takeaway and delivery, including through Lieferando platform in some locations.
- Gift Vouchers: Sale of gift vouchers available for all diner locations, purchasable online and loadable to mobile devices.
- BBQ Sauces and Merchandise: Sale of proprietary BBQ sauce products (250ml bottles) including Honey Mustard, Hot & Spicy, Blueberry, Sweet & Smokey, and Diner Deli varieties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Deal - Three courses for €9.90 |
| Unit Pricing | Pay-as-you-go | Ribs Day - All-you-can-eat ribs for €25.90 |
| Unit Pricing | Pay-as-you-go | Chicken Wings All-You-Can-Enjoy for €18.90 |
| Unit Pricing | Pay-as-you-go | Group Dining Packages |
| Unit Pricing | Pay-as-you-go | BBQ Sauces - 250ml bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Kullman’s Airstreams product offering
Product offeringCore offering
Kullman's Airstreams operates a fleet of vintage Airstream food trailers (Dining Car 800 and Dining Car 600) available for rental at corporate events, weddings, festivals, and private celebrations, with three service tiers ranging from self-operated rental to full-service operation and comprehensive event catering. The division sits within Sam Kullman's GmbH, which also runs five fixed American-style diner restaurants across Germany offering burgers, steaks, ribs, wings, and house-made BBQ sauces for dine-in, takeaway, delivery, and group celebrations.
Product overview
Kullman's Airstreams is a German-American diner chain operated by Sam Kullman's GmbH, offering authentic Airstream food trucks for event catering alongside brick-and-mortar restaurant locations. The product portfolio consists of two Airstream food trailer models (Dining Car 800 and 600) available in three rental configurations (self-service, full-service, or event catering), complemented by five Kullman's branded BBQ sauces sold at diner locations. The core business centers on mobile catering services for corporate events, weddings, festivals, and private celebrations, with additional group dining packages (BBQ Package, Steakhouse Special, Burger Menu) and recurring specials (Ribs Day, Wings All You Can Enjoy) offered at physical diner locations.
Differentiator
Problem solved
Functional benefit
Brands
- Kullman's Airstream Dining Cars: Mobile Airstream foodtrailers available for rent with options for self-service, full-service operations, or catering for events including weddings, festivals, corporate events, and private celebrations.
- Kullman's BBQ Sauces
Products and services
- Kullman's Airstream Foodtrucks (Airstream Food Trailer Rental)
Companies that use Kullman’s Airstreams
Customer profileSegments2 records
Ideal customer profiles2 records
Kullman’s Airstreams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Kullman’s Airstreams partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kullman Industries Inc.corePartnership with Kullman Industries Inc. (USA) to bring original American diner concepts to Germany. Original diner buildings manufactured in New Jersey and shipped to Germany. This partnership established the authentic American diner heritage and enables Kullman's to use original Kullman diner designs and manufacturing expertise.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Kullman’s Airstreams competitors and assessment
Company assessmentDirect peers
- Peter Pane: German burger/grill casual-dining chain with multiple locations. Competes directly with Kullman's on the burger-led menu, mid-market price points, and group/family occasion positioning in Germany.
- Maredo Steakhouse: German steakhouse chain specializing in beef cuts. Competes directly with Kullman's steak offerings and group dining packages in the German steakhouse category.
- Burgerista: Austrian/German premium burger chain with locations across the DACH region. Comparable scale, American-style menu emphasis, and dine-in casual positioning in the same German-speaking market.
- SAUSALITOS: German Tex-Mex casual-dining chain with bar/event catering. Similar multi-channel model (dine-in, events, cocktails) and comparable scale to Kullman's in the German casual-dining segment.
- Block House: German steakhouse chain with multiple locations. Direct overlap with Kullman's Steakhouse Special group package (€44.50/person) and the steak-led premium positioning of the menu.
- Jim Block: German burger chain with locations across Germany. Direct menu overlap with Kullman's on the burger-led casual-dining segment and similar dine-in/takeaway channel mix.
- Hans im Glück: German premium burger chain with 80+ locations. Competes with Kullman's on casual American-style burgers, dine-in experience, and urban German footfall, but at larger scale.
- Roadstop: German American-style diner chain located at highway rest stops. Same diner-format, US-themed menu, and highway-adjacent real-estate strategy as Kullman's. Most directly comparable concept in Germany.
Broad incumbents
- Hard Rock Cafe: Global American-themed restaurant and event-catering brand. Competes for the same experiential American dining occasion and corporate-event catering spend Kullman's targets in Germany.
- Five Guys Germany: US burger franchise operating in Germany. American-origin brand competing for the same American-burger craving Kullman's addresses, with broader marketing budget and global supply chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Kullman’s Airstreams social profiles
Digital presenceKullman’s Airstreams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kullman’s Airstreams leadership team
Management profileNumber of profiles
Profiles1 record
Kullman’s Airstreams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kullman’s Airstreams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kullman’s Airstreams
What does Kullman’s Airstreams do?
Kullman's Airstreams operates a fleet of vintage Airstream food trailers (Dining Car 800 and Dining Car 600) available for rental at corporate events, weddings, festivals, and private celebrations, with three service tiers ranging from self-operated rental to full-service operation and comprehensive event catering. The division sits within Sam Kullman's GmbH, which also runs five fixed American-style diner restaurants across Germany offering burgers, steaks, ribs, wings, and house-made BBQ sauces for dine-in, takeaway, delivery, and group celebrations.
Is Kullman’s Airstreams a public or private company?
Kullman’s Airstreams is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kullman’s Airstreams founded?
Kullman’s Airstreams was founded in 1992. It employs 11 to 50 people.
Where is Kullman’s Airstreams based?
Kullman’s Airstreams is headquartered in Würzburg, Germany, in the Europe region.
How does Kullman’s Airstreams make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are airstream Foodtruck Rental & Catering, online Ordering & Takeaway, gift Vouchers and BBQ Sauces and Merchandise.
Who are Kullman’s Airstreams's main competitors?
Direct peers on record are Peter Pane, Maredo Steakhouse, Burgerista, SAUSALITOS, Block House, Jim Block, Hans im Glück and Roadstop. Broad incumbents are Hard Rock Cafe and Five Guys Germany.
Does Kullman’s Airstreams have an API?
No public API is recorded for Kullman’s Airstreams.