Reggie Games (Reggie srl)

What Reggie Games (Reggie srl) does

Reggie Games (legally Reggie s.r.l.) is an Italian tabletop game publisher headquartered in Cervia (RA), Italy, that designs, manufactures, and sells the Primal: The Awakening boss-battler card game and its expansion ecosystem. The company was originally funded via Kickstarter and now operates as a direct-to-consumer e-commerce business, shipping physical products from regional warehouses in the United States, Canada, the United Kingdom, and the European Union to customers across most of the world (excluding Brazil, Mexico, and Russia).

The core product is a co-operative and solo tabletop card game featuring the proprietary "Primal Game System" — a boss-battler mechanic built on monster reaction cards, multi-use cards, and a deck-crafting system where players forge equipment from defeated monsters. The catalog has expanded to include seven major gameplay expansions (Venom, Ice, Feather, Mount Havoc, Heart of the Wild, Nightmare, and Nightmare 2), five Biome Expansions adding tactical battlefield variations, and an accessories line (artbook, terrain miniatures, neoprene playmat, organizers, and 2,500+ card sleeves). Pricing ranges from $15 for small expansions to $789 for the Everything Primal bundle, with bundles offering 15% discounts versus individual purchase.

The company sells exclusively through its own e-commerce website, supported by an email newsletter, an active Discord community, and earned media from prominent tabletop reviewers (Tom Vasel / The Dice Tower, Rahdo, BoardGameCo, Shelfside). A new title, Primal: Legends — built on the same card-play system and universe — was announced for release in September 2025. No venture or private equity funding has been disclosed, and the company appears to be privately held and operationally independent.

Name

Reggie Games (Reggie srl)

Legal name

Reggie s.r.l.

Website

https://reggiegames.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reggie Games (Reggie s.r.l.) is an Italian tabletop game publisher that designs and sells the Primal: The Awakening boss-battler card game and its expansion ecosystem direct-to-consumer worldwide from regional warehouses in the US, Canada, UK, and EU.

Ownership category

akta.pro rank

Product category

Tabletop Board Games

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)

akta.pro secondary industries

Strategy/Euro Board Games Retail (CRALALAC), Wargaming Miniatures (Tabletop Armies) (CRALAKAC)

Keywords

• Tabletop board games
• Boss-battler card games
• Cooperative card games
• Deck-crafting games
• Miniature board games

Headquarters

HQ city

Cervia (RA)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Physical Game Sales: One-time purchase model for tabletop board games. Customers buy the Core Game and individual expansions to build their collection. Bundle options offer discounts compared to buying items separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reggie Games designs, manufactures and sells physical tabletop board games, with its flagship product being Primal: The Awakening, a solo and cooperative boss-battler card game featuring deck-crafting mechanics and dynamic monster AI. The company offers the Core Game plus multiple gameplay expansions (Heart of the Wild, Nightmare, Venom, Ice, Feather, Mount Havoc) and Biome Expansions, along with accessories like artbooks, terrain miniatures, playmats, card organizers and sleeves, sold primarily direct-to-consumer through its own website with fulfillment from warehouses in the US, Canada, UK and EU.

Product overview

Reggie Games (Reggie srl) is an Italian tabletop gaming company that produces Primal: The Awakening, a boss-battler card game. The product portfolio consists of the Core Game as the primary offering, supplemented by numerous expansion modules organized into two categories: gameplay expansions (Heart of the Wild, Nightmare, Nightmare 2, Venom, Ice, Feather, Mount Havoc) that add new hunters, monsters, equipment crafting categories, and difficulty modes; and Biome Expansions (five distinct double-sided playmat environments) that add tactical battlefield variations. The company also offers several bundled packages (Everything Primal, Gameplay All-In, Everything New, New Gameplay Bundle, Expansion Bundle, Storage Bundle) that combine various products at discounted prices, plus accessory products including an Artbook, Terrain Box, Playmat, Card Organizers, and Sleeves. A new title called Primal: Legends was announced for release, representing an evolution of the core Primal card-play system. The game is available in English with digital rulebook translations.

Differentiator

Problem solved

Functional benefit

Brands

• Primal: The Awakening: A solo and co-op boss-battler card game set in the Age of the Primordials, featuring monster hunting gameplay with deck-crafting mechanics.
• Primal: Legends

Products and services

• Primal: The Awakening Core Game

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Leder Games: US publisher of premium strategy/co-op games (Spirit Island, Root, Ahoy). Comparable in solo/co-op focus and premium hobbyist positioning, though with a wider genre mix.
• Portal Games: Polish publisher of premium strategy and co-op games (Robinson Crusoe, Imperial Settlers, Detective). Comparable in premium hobbyist positioning and European indie-publisher origins.
• Stonemaier Games: Established US publisher of premium strategy games (Wingspan, Scythe, Tapestry). Comparable in premium component quality and hobbyist audience, but with broader genre portfolio beyond boss-battlers.
• CMON: Large multi-title publisher of co-op and miniatures games (Zombicide, Bloodborne: The Board Game, Marvel United). Comparable in miniature-heavy co-op design and global distribution, but with a much broader catalog and retail presence.

Direct peers

• Cephalofair Games: Creator of Gloomhaven and Frosthaven, defining products in the co-op dungeon-crawl / boss-battler category with miniatures. Highly relevant peer for solo/co-op gameplay and high-production-value tabletop.
• Chip Theory Games: Premium US publisher of co-op boss-battler card/dice games (Too Many Bones, Cloudspire, Oathsworn). Closely comparable in target audience (solo/co-op hobbyists), premium pricing, and miniatures-heavy production.
• Sword & Sorcery Studios: Creator of Sword & Sorcery: Immortal Souls, a co-op fantasy dungeon crawler with detailed miniatures. Closely comparable in boss-battler combat, premium components, and 1-3 player co-op gameplay.
• Greater Than Games: US publisher of co-op and boss-battler style games (Sentinel Comics: The Roleplaying Game, Spirit Island franchise). Comparable in solo/co-op gameplay emphasis and hobbyist customer base.
• Awaken Realms: Polish tabletop publisher of premium narrative co-op games with miniatures (Tainted Grail, Nemesis, Etherfields). Comparable in production quality, premium pricing tier, and DTC-heavy distribution model.

Others

• Ultra PRO: Major supplier of tabletop gaming accessories including sleeves, deck boxes, and playmats. Comparable as an adjacent/accessory player; Reggie Games sells comparable accessories (sleeves, organizers, playmats) that compete in this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/primaltheawakening
• Instagraminstagram.com/reggie_games
• LinkedInlinkedin.com/company/reggie-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reggie Games (Reggie srl)