REGIE DES QUARTIERS DE ROUEN

What REGIE DES QUARTIERS DE ROUEN does

Régie des Quartiers de Rouen is a French non-profit association (loi du 1er juillet 1901) founded in May 1996 in the Grammont neighborhood of Rouen, originally as Régie de quartier Grammont and renamed in September 2013. It operates as an Atelier Chantier d'Insertion (ACI) within the Social and Solidarity Economy (ESS), holding ESUS accreditation granted in 2021 by DDTES. The organization delivers urban cleanliness, green space maintenance, wooded area upkeep, Seine quay and Aubette riverbank cleaning, public toilet maintenance, cemetery services, and bike-share station maintenance to Ville de Rouen, Métropole Rouen Normandie, and Département 76, alongside private clients including Figa/Intermarché and Citybike Normandie (Lovélo).

Its technology stack is intentionally low-tech and low-environmental-impact: manual tools (souffleurs, aspirateurs à feuille, manual weeding implements), a fleet of electric Goupil G4 utilitaries, electric triporteurs, and cargo bikes, plus a single form-based mobile application (Kizéo Forms) used to log interventions at bike-share stations. There is no proprietary technology platform; the competitive logic rests on labor-intensive field delivery augmented by structured socio-professional coaching rather than automation.

The business model is a service-provider under French public procurement, with revenues from contracts negotiated directly with municipal, metropolitan, and departmental clients (pricing not publicly disclosed). Operations are anchored by a 76-employee workforce as of March 2025, of which 58 agents de voirie operate under the ACI insertion scheme, supported by two integration counselors, technical supervisors, and an administrative team. The model is non-investor-backed: funding comes from contract revenues, DDETS-provided conventionné ETP subsidies for insertion positions, training budgets, and standard associative governance through a 12-member Board. As of 7 March 2025 the organization became outright owner of its headquarters, doubling occupied floor area to 886m² on a 2,239m² plot, an event that strengthens operational capacity but does not change the underlying public-sector-anchored revenue structure.

Name

REGIE DES QUARTIERS DE ROUEN

Legal name

Régie des Quartiers de Rouen

Website

https://regierouen.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Régie des Quartiers de Rouen is a French non-profit social enterprise (ACI) providing urban cleanliness, green space, and wooded-area maintenance to public-sector clients in Rouen while employing and training socio-professional integration beneficiaries from priority neighborhoods.

Ownership category

akta.pro rank

Product category

Municipal Cleaning and Urban Maintenance Services

NAICS

Janitorial Services (56172), Landscaping Services (561730)

SIC

Sanitary Services (4950), Refuse Systems (4953), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Urban cleaning services
• Green space maintenance
• Social insertion employment
• Public space maintenance
• Municipal cleaning contracts

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public sector service contracts: Core revenue comes from public procurement contracts with Ville de Rouen, Métropole Rouen Normandie, and Département 76 for urban cleaning, green space maintenance, woodland upkeep, quay cleaning, and public toilet maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Régie des Quartiers de Rouen is a non-profit social enterprise (Atelier Chantier d'Insertion) that provides urban cleanliness, green space, woodland, riverside, public toilet, cemetery, and bike-share station maintenance services to the Ville de Rouen, Métropole Rouen Normandie, Département 76, and selected private clients, while employing people in socio-professional insertion pathways. Its workforce is largely composed of insertion-program employees working under the supervision of technical team leaders and supported by socio-professional counselors.

Product overview

Régie des Quartiers de Rouen is a social enterprise in the Social and Solidarity Economy (ESS) operating as an Atelier Chantier d'Insertion (ACI). The organization provides urban cleanliness and green space maintenance services to the city of Rouen, its metropolis, and private partners. Its core service portfolio includes four primary offerings: Urban Space Cleaning (Espace urbain), Green Space Maintenance (Entretien espaces verts), Wooded Area Maintenance (Espaces boisés), and Seine Quays/Riverbank Cleaning (Quais de Seine et berges de l'Aubette). Supplementary services include public toilet cleaning, cemetery maintenance, and bike-share station cleaning. Additionally, the organization provides socio-professional insertion support through professional coaching, vocational training, and social assistance to employees in insertion pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Espace urbain (Urban Space Cleaning) Daily street cleaning services including waste collection, bin emptying, manual weed removal, and leaf collection performed by 30 road agents equipped with carts, shovels, and brooms.
• Entretien espaces verts (Green Space Maintenance)

Quantifiable outcome

• 80 salariés en insertion accompagnés in 2023 by the two-person socio-professional support team
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered core, supporting and minor.

• Citybike Normandie (Lovélo)coreChannel Partner/ Reseller/ Distributor · 1 November 2023Since November 2023, the Régie maintains 91 Lovélo bike-sharing stations daily across the Rouen metropolitan area using the Kizéo Forms application for intervention tracking.
• Ville de RouencoreStrategic or Co-development PartnerPrimary municipal partner contracting the Régie for daily urban street cleaning, green space maintenance, Seine quay cleaning, public toilet maintenance, cemetery upkeep, and park propreté services. The Mayor Nicolas Mayer-Rossignol visited the premises in April 2022.
• Métropole Rouen NormandiecoreStrategic or Co-development PartnerMetropolitan authority co-organising events and contracting green space maintenance services, including the Tour de France du Plein Emploi Solidaire step in June 2025 co-organised with the Métropole and ELPE.
• CCAS (Centre Communal d'Action Sociale) RouencoreStrategic or Co-development PartnerFormer sub-landlord of the headquarters at 18 avenue des 4 cantons. Close institutional relationship for social action coordination.
• France Travail (formerly Pôle Emploi)coreStrategic or Co-development PartnerCollaborates with the insertion service of France Travail Saint-Sever for recruitment validation and candidate prescription. Recruitment is conducted via the Plateforme de l'Inclusion with DDETS validation.
• DDETS (Direction Départementale de l'Emploi, du Travail et des Solidarités) Seine-MaritimecoreStrategic or Co-development PartnerGovernment body granting ACI accreditation, ESUS approval, and IAE eligibility validation. Provides conventionné ETP funding for insertion positions.
• CyberbasesupportingImplementation/ SI/ Consulting PartnerTraining partner providing digital skills and IT training to insertion employees as part of their professional development pathway.
• Média FormationsupportingImplementation/ SI/ Consulting PartnerTraining partner collaborating on French language learning (FLE), digital skills, and professional integration training. Also co-organised the 'Ecoutez-moi' audio exhibition in October 2024 showcasing insertion employee progress stories.
• HorithèquesupportingImplementation/ SI/ Consulting PartnerTraining partner contributing to the professional development of insertion employees in green space and horticultural skills.
• Cheval en SeineminorStrategic or Co-development PartnerAssociation collaborating on monthly horse-drawn waste collection on Les Hauts de Rouen. Agents perform picking and bin collection, emptying into the horse-drawn carriage. Collaboration restarted in April 2023 and continues monthly through October.
• WibaultminorOthersPartner responsible for evacuation of unidentified vehicles found in woodland areas managed by the Régie on behalf of Département 76.
• Figa (Intermarché franchise operator)supportingChannel Partner/ Reseller/ DistributorCollaboration started with cleaning the Intermarché parking lot in Sotteville-lès-Rouen and expanded to the full retail park (Roady to Kiabi including the petrol station). Ongoing parking maintenance and cleaning services.
• Mouvement des Régies de QuartiercoreOthersNational federation to which the Régie des Quartiers de Rouen belongs, providing network support, best practice sharing, and collective representation for Régies across France.
• Cocottarium (Maromme)minorStrategic or Co-development PartnerFour agents of the Régie are assigned twice weekly (Monday and Friday) to maintain the Cocottarium henhouse, harvest eggs, and feed the eight hens. This is a pedagogical project for bio-waste sorting awareness.
• La CantineminorOthersCatering partner providing the New Year celebration aperitif and king cakes for the annual employee celebration event.
• ELPE (Entreprises de Lutte contre la Privation d'Emploi) Seine-MaritimesupportingStrategic or Co-development PartnerCo-organised the Tour de France du Plein Emploi Solidaire step in Rouen in June 2025 alongside Métropole Rouen Normandie. Represents local companies committed to fighting employment deprivation.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Groupe ID'EES: French social-enterprise group operating multiple ACI and SIAE structures delivering cleaning, green-space and facility services under public procurement. Directly comparable as a multi-site social-economy service provider with insertion-employment DNA similar to the Régie.
• Ares (Association pour la Réinsertion Économique et Sociale): Major French insertion-through-activity association operating cleaning, waste-collection and second-hand services across multiple regions. Directly comparable as a multi-site ACI/SIAE operator delivering similar urban and cleaning services.
• Vitamine T: Social-enterprise group specialized in integration through economic activity, delivering services including cleaning, green spaces and logistics under public and private contracts. Comparable because of the same SIAE/ACI structure and public-procurement commercial model.

Broad incumbents

• Onet Services: Large French facility-services group offering cleaning, green-space maintenance and urban propreté to public and private clients nationwide. Comparable through overlapping service portfolio in municipal cleaning and green-space maintenance, but a for-profit incumbent competing for the same tenders.

Emerging players

• Emmaüs Alternatives: Social-economy structure within the Emmaüs movement running insertion activities including cleaning, removal and recycling services. Comparable through the shared social-enterprise / insertion-through-activity model and mixed public-private revenue base.
• Groupe La Varappe: South-of-France-based social-enterprise group running ACI/SIAE structures in cleaning, green spaces, logistics and construction. Comparable as a multi-activity SIAE serving public and private buyers via the same IAE funding mechanisms.

Regional players

• Régie de Quartier de Strasbourg: Alsace-based régie de quartier providing cleaning, green space maintenance and insertion services to Strasbourg Eurométropole. Directly comparable model and service mix, but in a different region.
• Régie de Quartier de Paris - Grand Paris Seine Ouest: Paris-area régie de quartier offering urban propreté, green-space maintenance and insertion services under public contracts. Comparable structure and mission, regional geography difference.
• Régie de Quartier de Lyon: Regional counterpart delivering urban cleaning and insertion services in the Lyon metropolitan area under the same national régie framework. Comparable as a peer ACI serving municipal clients with identical social-integration mission, though operating in a different territory.

Others

• Mouvement des Régies de Quartier: National federation to which the Régie des Quartiers de Rouen belongs, supporting and representing the network of neighbourhood régies across France. Highly comparable because it sits directly on top of the same ACI/insertion model and contract base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-WOsnTZ13ExuPmGUO_qUTw
• LinkedInlinkedin.com/company/regie-des-quartiers-de-rouen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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