YMCA of Regina

What YMCA of Regina does

YMCA of Regina is a registered Canadian charity (non-profit, BN 119307155RR0001) operating across Regina and Moose Jaw, Saskatchewan, delivering three interconnected service pillars: Childcare (regulated centres, before/after school programs, day camps), Health/Fitness & Aquatics (memberships, group fitness, swim programs, Olympic weightlifting), and Community Development (youth mental health, mentorship, senior wellness, diabetes prevention). The organization operates from an administrative office at 3801 B Albert Street in Regina, a flagship Health, Fitness & Aquatics Centre at 5939 Rochdale Blvd, a Health & Fitness Centre in Moose Jaw, and HOMEBASE Moose Jaw at 52 High Street W, plus ~7 childcare centres in Regina and 4 in Moose Jaw, with programs embedded in 15+ named public and Catholic schools.

The core product is named publicly and includes YMCA Membership (annual family $2,014.99 plus facility fees and GST), YMCA Weemarkable childcare, Y Mind mental wellness, Small Steps for Big Changes diabetes prevention, Health Connect for adults 55+, Steps 4 Success, Shared Services Mentorship, and the YMCA Playing to Learn Curriculum (a nationally deployed play-based emergent curriculum developed by YMCA of Toronto with annual audits). The technology stack is conventional: ActiveNet for online registration, a Reach Media-branded mobile app on iOS and Android, and a CMS website. No proprietary AI/ML capabilities are disclosed.

Revenue mechanics combine subscription-based memberships (annual, daily drop-in), recurring childcare tuition, weekly camp fees, a freemium model for youth programs (some free to participants), and charitable donations via the Y Champion Club, Heritage Club planned giving, and endowment fund. The organization is Imagine Canada accredited, has charitable registration with CRA, and partners with Saskatchewan Health Authority, the Ministry of Social Services, Mental Health and Addictions Services, and corporate funders (Saskatchewan Blue Cross, Cameco, Medavie Community Paramedicine) to co-fund and co-deliver programs. Go-to-market is community-led with referrals from schools, healthcare providers, and social services, supplemented by direct-to-consumer front desk and online registration.

Name

YMCA of Regina

Legal name

YMCA of Regina

Website

https://regina.ymca.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

YMCA of Regina is a registered Canadian charity operating childcare centres, health/fitness facilities, and community development programs across Regina and Moose Jaw, serving children, families, youth, seniors, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health, Fitness & Aquatics Memberships: Annual and daily memberships providing access to fitness facilities, pools, group fitness classes, and amenities. Revenue from yearly passes, daily drop-in fees, and amenity add-ons (locker rental, towel service).
2. Childcare Services: Regulated childcare services at multiple centers in Regina and Moose Jaw for infants, toddlers, and preschoolers. Revenue from monthly childcare fees.
3. Before & After School Programs: School-age care before and after regular school hours, plus snack programs. Revenue from registration fees per child.
4. Day Camps: Summer day camps in Regina and Moose Jaw, swim camps, and school PD day camps. Revenue from weekly camp registration fees.
5. Youth Programs: Programs including Y Mind mental wellness, Small Steps for Big Changes diabetes prevention, HOMEBASE youth services, mentorship, Steps 4 Success, and Boys Empowerment. Some programs free to participants.
6. Donations & Charitable Contributions: Donor contributions including monthly giving (Y Champion Club), securities donations, planned giving (Heritage Club), and endowment fund. Tax receipts issued for charitable donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

YMCA of Regina is a registered Canadian charitable non-profit operating in Regina and Moose Jaw, Saskatchewan, delivering three integrated service lines: (1) licensed childcare including full-day early learning centres, before and after school programs, and summer/school-break day camps; (2) health, fitness and aquatics delivered through memberships, swim lessons, group fitness, and Olympic weightlifting; and (3) community development programs covering youth mental wellness, senior health initiatives, diabetes prevention, newcomer services, and mentorship.

Product overview

YMCA of Regina operates as a multi-service charitable organization offering three interconnected pillars of service: Childcare (including childcare centres, before/after school programs, and summer day camps), Health/Fitness & Aquatics (facility access, group fitness classes, personal training, and specialized programs), and Community Development (youth mentorship, mental wellness programs, and senior health initiatives). The organization serves Regina and Moose Jaw, Saskatchewan, with a portfolio of named programs including YMCA Weemarkable childcare, Y Mind mental health, HOMEBASE youth services, Small Steps for Big Changes diabetes prevention, Health Connect senior wellness, Olympic Weightlifting, and Summer Day Camps. Services are delivered through YMCA memberships, program registrations, and financial assistance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership Tiered facility membership for individuals, couples, single parents, families, youth, adults, seniors, and corporate groups, providing access to YMCA fitness, aquatic, and recreation facilities across Regina and Moose Jaw. Includes Assisted Membership options for those facing financial barriers.
• YMCA Weemarkable

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mental Health and Addictions ServicescoreStrategic or Co-development PartnerPartnership in Shared Services Mentorship Program for at-risk children and youth ages 6-18. Referrals from the agency and oversight by volunteer community committee.
• Moose Jaw School DivisionscoreStrategic or Co-development PartnerPartnership with both Prairie South and Holy Trinity school divisions in Moose Jaw for Shared Services Mentorship Program referrals and school-based childcare.
• Ministry of Social Services (Saskatchewan)coreStrategic or Co-development PartnerCo-funding and oversight partner in Shared Services Mentorship Program for at-risk youth. Provides referrals and funding for youth programming.
• Prairie South School DivisioncoreStrategic or Co-development PartnerPartner in Steps 4 Success program serving grades 9-12 students in danger of school exclusion.
• Homebase SaskatchewancoreStrategic or Co-development PartnerHOMEBASE is a Saskatchewan-wide initiative co-locating youth services. YMCA of Regina operates HOMEBASE Moose Jaw as part of this integrated youth services network aligned with Saskatchewan Health Authority.
• Saskatchewan Blue CrossminorGTM or Marketing PartnerProgram sponsor for Health Connect in Moose Jaw, supporting health programs for older adults.
• Age-Friendly SaskatchewanminorGTM or Marketing PartnerCommunity partner for Health Connect program supporting older adults' health navigation and active aging.
• Diabetes Prevention Research Group at UBC OkanagancoreTechnology or IntegrationResearch partnership providing evidence-based Small Steps for Big Changes diabetes prevention program curriculum, proven to result in long-term exercise and dietary changes.
• YMCA of TorontocoreTechnology or IntegrationYMCA of Toronto developed and launched the national YMCA Playing to Learn Curriculum. Their training team provides annual audits of Regina childcare centers.
• Saskatchewan Integrated Youth Services (IYS)coreStrategic or Co-development PartnerGovernment of Saskatchewan initiative for integrated youth services in four communities. HOMEBASE Moose Jaw is part of this coordinated care model.
• John Howard Society of SaskatchewancoreStrategic or Co-development PartnerPartner in HOMEBASE Moose Jaw providing Director of Integrated Youth Services and co-located services for youth ages 12-25.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YMCA Calgary: Large Canadian YMCA delivering the same three-pillar model (childcare, health/fitness, community development) with multiple facilities and broad programming. Comparable service portfolio and revenue mix, larger scale.
• YMCA of Saskatoon: Another Saskatchewan-based YMCA offering childcare, fitness memberships, day camps, and youth programming within the same province. Most directly comparable in scale, geographic context (Saskatchewan), and service mix.
• GoodLife Fitness: Canada's largest fitness club chain with multiple Regina locations offering memberships, group fitness, and personal training. Directly competes for adult health/fitness members against YMCA of Regina's Rochdale Blvd and Diefenbaker facilities.
• Movati Athletic: Canadian premium fitness club operator with multiple facilities, group fitness classes, aquatics, and family programming. Competes directly for YMCA's adult and family membership segment with similar amenity offerings.
• Boys and Girls Club of Regina: Local Regina non-profit delivering youth development, mentorship, before/after school programs, and community services for children and youth. Directly competes for the same donor dollars, grant funding, and family segment in the Regina market.
• YMCA of Northern British Columbia / YMCA-YWCA of the National Capital Region: Other mid-sized Canadian YMCA-YWCAs operating the standard Canadian YMCA service mix of membership recreation, licensed childcare, day camps, and community programs at a comparable scale.

Regional players

• City of Regina Recreation Facilities: Publicly-operated recreation complexes, arenas, and aquatic centres across Regina offering drop-in fitness, swim lessons, and programming. Competes for family and adult recreation participation at subsidized municipal pricing.

Broad incumbents

• YMCA of Greater Vancouver: Major Canadian YMCA with health/fitness facilities, regulated childcare, camps, and youth/community programs. Operates the same multi-pillar model across multiple Lower Mainland locations.
• YMCA of Greater Toronto: Developed the proprietary YMCA Playing to Learn Curriculum that Regina's childcare centres use; operates at substantially larger scale across the GTA. Directly comparable service model and brand positioning, much broader geographic reach.

Others

• Saskatchewan Abilities Council (and similar disability-serving nonprofits): Saskatchewan-based non-profit providing inclusive programming and services across the province. Adjacent non-profit ecosystem participant serving overlapping vulnerable populations and competing for provincial social services funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/YMCA_Regina
• Facebookfacebook.com/YMCARegina
• Instagraminstagram.com/reginaymca
• LinkedInlinkedin.com/company/ymca-of-regina

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Regina