Regional Hyundai Auto Supercenter

What Regional Hyundai Auto Supercenter does

Regional Hyundai Auto Supercenter, operating as Purdy Hyundai of Broken Arrow, is an independently owned and operated Hyundai franchised automobile dealership located at 2380 W. Kenosha Street in Broken Arrow, Oklahoma, serving the Broken Arrow, Tulsa, and Owasso metropolitan area. The business was previously branded as Regional Hyundai before being renamed under the Purdy retail umbrella, and it has been operating in the Oklahoma market for over a decade. The dealership sells new Hyundai vehicles spanning the full product portfolio — SUVs (Tucson, Santa Fe, Palisade, Kona, Venue, Santa Cruz), sedans (Elantra, Sonata, Elantra N), and the IONIQ 5, IONIQ 6, and IONIQ 9 electric lineup, plus hybrid and plug-in hybrid variants — alongside a pre-owned inventory that includes Hyundai Certified Pre-Owned vehicles backed by a 173-point inspection and the remainder of a 10-year/100,000-mile powertrain warranty. The franchise relationship with Hyundai Motor America grants access to factory inventory allocation, Hyundai Motor Finance captive financing, the America's Best Warranty program, and Hyundai's national marketing initiatives.

The revenue model is a four-stream automotive retail operation: one-time new vehicle sales, one-time pre-owned vehicle sales (including certified pre-owned), recurring service and parts revenue from the on-site service department and the Hyundai Mobile Service field offering, and transaction-based finance and insurance income from Hyundai Motor Finance and third-party lenders such as Capital One. Pricing on 2026 model-year inventory ranges from $22,625 MSRP for an Elantra SE to $44,095 MSRP for a Tucson SE FWD, with promotional financing of 0% APR for 60-72 months on select models and customer cash incentives up to $10,000 on the IONIQ 9. Distribution is omnichannel — a physical rooftop with sales hours Monday-Friday 8:30am-8:00pm and Saturday 9:00am-7:00pm, complemented by an online storefront that supports out-of-state buyers, digital finance applications, trade-in valuation via Edmunds True Market Value, test drive scheduling, and online service appointments. The dealership carries 9 employees and 329 vehicles in current inventory.

The go-to-market is sales-led, anchored by named sales staff and supported by digital marketing through the company website, Facebook, Instagram, email, customer testimonials on Google/DealerRater/Yelp, and paid Google advertising. The dealership has earned the Hyundai Board of Excellence recognition from Hyundai Motor America, and participates in Hyundai's incentive programs for college graduates, military personnel, first responders, and mobility-challenged customers, as well as the Hyundai Hope on Wheels charitable initiative. The store is privately held with no institutional or venture capital investment disclosed, and is not owned by or affiliated with Hyundai Motor America beyond the franchise agreement.

Name

Regional Hyundai Auto Supercenter

Legal name

Purdy Hyundai of Broken Arrow

Website

https://regionalhyundai.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Purdy Hyundai of Broken Arrow (formerly Regional Hyundai) is an independent Hyundai franchised dealership in Broken Arrow, Oklahoma, selling new, certified pre-owned, and used Hyundai vehicles plus service, parts, and F&I products to retail consumers in the Tulsa metro.

Ownership category

akta.pro rank

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Hyundai vehicles including SUVs, sedans, and electrified models (Hyundai, IONIQ electric/hybrid lineup)
2. Pre-Owned Vehicle Sales: Sale of used vehicles including certified pre-owned Hyundai models and general pre-owned inventory
3. Service and Parts: Maintenance services including oil changes, brakes, batteries, and genuine Hyundai parts and accessories sales
4. Finance and Insurance Products: Vehicle financing through Hyundai Motor Finance and third-party lenders, GAP coverage, and related F&I products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Regional Hyundai Auto Supercenter is an independent Hyundai franchised dealership selling new, pre-owned, and Hyundai Certified Pre-Owned vehicles across the full Hyundai lineup (SUVs, sedans, performance models, and electrified IONIQ vehicles). It also operates a factory-trained service and parts department, offers vehicle financing through Hyundai Motor Finance and third-party lenders, and supports trade-in, mobile service, and connected-car (Blue Link) services for individual consumers in the Broken Arrow, Tulsa, and Owasso Oklahoma markets.

Product overview

Purdy Hyundai of Broken Arrow is a Hyundai franchised dealership offering a comprehensive automotive retail experience. The product portfolio consists primarily of new, pre-owned, and certified pre-owned Hyundai vehicles spanning multiple segments including SUVs (Tucson, Palisade, Santa Fe, Kona, Venue, Santa Cruz), sedans (Elantra, Sonata), performance cars (Elantra N), and electric vehicles (Ioniq 5, Ioniq 6, Ioniq 9). Many models are available in hybrid and plug-in hybrid variants. The dealership also provides associated services including financing applications, vehicle trade-in valuation, test drive scheduling, and a full service and parts department with factory-trained technicians. Supporting programs include Blue Link connected car services, America's Best Warranty, Shopper Assurance, and various incentive programs for college grads, military, first responders, and mobility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles New Hyundai automobiles for retail purchase, spanning the full Hyundai lineup of SUVs (Tucson, Palisade, Santa Fe, Kona, Venue, Santa Cruz), sedans (Elantra, Sonata), the high-performance Elantra N, and electrified models including Ioniq 5, Ioniq 6, and Ioniq 9, plus hybrid and plug-in hybrid variants. Targeted at individual retail buyers in the Broken Arrow and Tulsa, Oklahoma region.
• Pre-Owned Vehicles Used vehicle inventory offered for retail sale, including one-owner pre-owned vehicles and vehicles priced under $20,000, providing affordable alternatives to new vehicle purchases for individual consumers.
• Hyundai Certified Pre-Owned Vehicles Certified pre-owned Hyundai vehicles that have passed a 173-point inspection and retain the remainder of Hyundai's 10-year/100,000-mile Powertrain Warranty and 10-year/unlimited-mile Roadside Assistance, sold to retail buyers seeking used vehicles with manufacturer-backed assurance.
• Service & Parts Department Factory-trained technicians performing vehicle maintenance and repair services (oil changes, brake service, tire rotations, batteries, and other repairs) using genuine Hyundai OEM parts and accessories, available to vehicle owners.
• Hyundai Mobile Service Mobile maintenance and repair service that brings Hyundai vehicle servicing directly to the customer's location for added convenience, available to Hyundai owners in the dealership's service area.
• Vehicle Financing and F&I Products Online and in-person finance application services for vehicle loans through Hyundai Motor Finance and third-party lenders, including GAP coverage and related finance and insurance products, available to vehicle buyers at the point of purchase.
• Hyundai Blue Link Connected Car Services Hyundai's connected vehicle technology providing remote access to vehicle features and services for Hyundai owners who activate the platform on their vehicle.
• Hyundai EV Education Educational resources and content helping customers learn about Hyundai electric and hybrid vehicles, supporting informed purchase decisions on electrified models.

Quantifiable outcome

• 173-point inspection on certified pre-owned vehicles
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorPurdy Hyundai of Broken Arrow operates as an independent Hyundai franchised dealership authorized to sell new Hyundai vehicles, genuine parts, and manufacturer-backed services including warranty repairs and recall work. The franchise relationship includes access to Hyundai's national marketing programs, incentive structures, and the Hyundai Hope on Wheels charitable initiative.
• Capital OnecoreGTM or Marketing PartnerCapital One provides pre-qualification services for vehicle financing, allowing customers to check their financing options before visiting the dealership. Marketing partnership enables Pre-qualified badge on website.
• SunbitminorGTM or Marketing PartnerSunbit provides Service Now, Pay-Over-Time financing option for customers to spread service and parts payments over time.
• EdmundsTechnology or IntegrationEdmunds provides True Market Value (TMV) trade-in valuation tool powered by proprietary algorithm that analyzes vehicle data to determine fair market prices.
• Hyundai Hope on WheelsminorGTM or Marketing PartnerHyundai Hope on Wheels is a corporate charitable initiative supporting pediatric cancer research. Dealership participates in the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto retailer with multi-brand new- and used-vehicle sales, F&I, and service operations. Comparable because it operates the same new-car franchise + service + F&I business model at scale across multiple OEMs including Hyundai.
• CarMax: Largest U.S. used-vehicle retailer with omnichannel buying and appraisal capabilities. Comparable as a competitor for the Purdy Hyundai pre-owned and certified pre-owned vehicle inventory and as a benchmark for the online trade-in / appraisal experience.
• Sonic Automotive: U.S. franchised dealer group operating new- and used-vehicle stores plus EchoPark used-vehicle standalone stores. Comparable because it operates franchised stores with Hyundai among its brand portfolio and runs the same F&I and service economics.
• Penske Automotive Group: Premium and luxury-oriented franchised dealer group with commercial truck distribution. Comparable at the franchised-store level for the same new-vehicle franchise + F&I + service revenue mix, though its brand mix skews higher.
• Asbury Automotive Group: Franchised dealer group with new- and used-vehicle retail and Total Care Auto service operations. Comparable because it shares the same franchise-dependent new-car retail model and earns the majority of gross profit from F&I and service.
• Group 1 Automotive: Multi-brand franchised dealer group with U.S. and U.K. operations. Comparable because it generates revenue through the same new-vehicle franchise, used-vehicle, F&I, and parts-and-service pillars as a single-store Hyundai dealer.
• Lithia Motors: Large U.S. franchised dealer group with aggressive roll-up strategy across multiple brands. Comparable because it runs the same franchise-agreement-driven new vehicle retail + service model as Purdy Hyundai.

Emerging players

• Carvana: Online-first used-vehicle retailer offering home delivery and trade-in. Comparable because it competes for the same used-vehicle buyer as Purdy Hyundai's pre-owned and CPO inventory and pressures the local offline dealer economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/purdyhyundai
• Facebookfacebook.com/purdyhyundai
• Instagraminstagram.com/purdyhyundai?igsh=NTc4MTIwNjQ2YQ==
• LinkedInlinkedin.com/company/regional-hyundai-auto-supercenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Hyundai Auto Supercenter