The Regional PR Co.

What The Regional PR Co. does

The Regional PR Co. (trading as Regional PR & Co. or RPR&Co.) is a privately-held, founder-led integrated communications agency headquartered in Wagga Wagga, New South Wales. Founded in 1998 by Georgie Robertson, the firm operates with a team of approximately seven to eight staff spanning former journalists, brand strategists, designers, a web developer, and a former senior government media advisor. It offers six integrated core services: Public Relations (media relations across TV, print, radio, and podcasts), Strategic Branding (identity, naming, visual design), Content + Marketing (editorial direction, social, copywriting), Web + Digital (website/app development, SEO, e-commerce), Campaigns + Activations (campaign strategy and brand activations), and Advisory | Government + Regional Affairs (policy advisory, stakeholder engagement, grant support). The firm also retails a small merchandise line called Totes Newsy.

The agency's commercial model is built on a mix of long-dated retainer engagements (notably a four-year retainer with the Cotton Research and Development Corporation and a twelve-month engagement with Loam Bio) and project-based work for brand launches, campaign activations, and rebrand programmes. Go-to-market is sales-led and direct: client inquiries arrive through the website, email ([email protected]), and the founder's direct mobile line, with no third-party distribution or reseller channels. The firm does not operate a proprietary technology platform; delivery relies on standard industry tools for PR, content production, and web development.

The Regional PR Co. is concentrated in the Australian regional and agricultural market, serving clients such as Impact Ag Australia (a regenerative-farming investment manager overseeing over A$1 billion in assets), AgriFutures Australia, Buy From The Bush, Coolamon Chaser Bins, Tourism Australia-tied campaigns, and rural entrepreneurs and creators. There is no external venture or private-equity investment disclosed, and the business remains founder-controlled.

Name

The Regional PR Co.

Legal name

The Regional PR Co.

Website

https://regionalpr.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Regional PR Co. is a privately-held, founder-led integrated communications agency in Wagga Wagga, NSW, delivering PR, branding, content, web, campaigns, and government advisory services to regional Australian businesses, agricultural sector clients, and rural entrepreneurs.

Ownership category

akta.pro rank

Product category

Public Relations & Branding Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Integrated communications agency
• Brand strategy services
• Media relations campaigns
• Content marketing services

Headquarters

HQ city

Wagga Wagga, New South Wales

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Retainers: Ongoing retainer agreements with clients for continuous PR, branding, and communications support. Clients include Impact Ag Australia, Loam Bio (12-month retainer), CRDC (four-year retainer), and others requiring sustained strategic communications.
2. Project-Based Engagements: One-time or short-term project engagements for specific deliverables such as brand launches, campaign activations, website development, media events, and content creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Regional PR Co. is an integrated public relations and branding agency that delivers media relations, strategic branding, content marketing, web and digital services, campaign activations, and government/regional affairs advisory for regional Australian businesses, with particular focus on the agricultural sector. The agency combines brand development with strategic publicity, securing national media coverage for clients across TV, print, radio, podcasts, and digital platforms.

Product overview

The Regional PR Co. is an integrated communications agency offering a unified suite of six core services: Public Relations (media relations across TV, print, radio, podcasts), Strategic Branding (brand identity, naming, visual design), Content + Marketing (content creation, editorial strategy, social media), Web + Digital (website/app development, SEO, e-commerce), Campaigns + Activations (campaign strategy and brand activations), and Advisory | Government + Regional Affairs (government relations, policy advisory). The agency also retails Totes Newsy merchandise. All services are delivered by a tight-knit team of journalists, strategists, designers, and developers based in Wagga Wagga, NSW, with a focus on regional Australian brands and clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 319 million audience reach achieved for evokeAG 2023 campaign (406% increase vs 2020)
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tamworth Country Music FestivalcoreGTM or Marketing Partner · 1 January 2025Lottie Rae signed as a key partner for the 2025 Tamworth Country Music Festival, opening new channels for her artwork sales and brand exposure.
• Stetson AustraliacoreGTM or Marketing Partner · 1 January 2025Lottie Rae partnership with Stetson Australia in 2025, reinforcing her image as an artist redefining cool from regional Australia.
• RB SellarsminorGTM or Marketing Partner · 1 January 2024RB Sellars provided merchandise for Howdy dating app media appearances and cross-promotion opportunities. The partnership helped raise visibility for the rural dating platform through RB Sellars' social media channels (72.6k Instagram followers).
• Ruby's BoutiqueminorGTM or Marketing Partner · 1 January 2024Collaborated on outfits for Howdy media calls and events, providing styling for founder Mia Ryan's media appearances to support the app launch.
• RB SellarsminorGTM or Marketing Partner · 1 January 2024Provided sponsorship and financial support for Sarah Wheeler's Beneath the Brim 5500km horseback journey to raise funds for Pancare Foundation.
• DrizaboneminorGTM or Marketing Partner · 1 January 2024Provided sponsorship and material support for Sarah Wheeler's horseback trek across Australia for cancer research awareness.
• Rossi BootsminorGTM or Marketing Partner · 1 January 2024Provided sponsorship and boots for Sarah Wheeler's 5500km horseback journey to raise awareness and funds for Pancare Foundation.
• Nutrien Ag SolutionscoreGTM or Marketing Partner · 1 January 2024Paid sponsor of the Faces of Beef social media campaign for Rockhampton Beef Week. RPR&Co. and Galah created content for Nutrien's distribution through Galah's newsletter and social channels.
• Galah MagazinecoreStrategic or Co-development Partner · 1 January 2024Collaborative partnership for Faces of Beef campaign at Rockhampton Beef Week. Combined social media following of 40,500+ followers leveraged for campaign reach.
• Tourism AustraliacoreGTM or Marketing Partner · 1 January 2023Featured Hello Yellow - The Canola Trail on Tourism Australia's social media channels, reaching over 5 million followers and positioning the campaign nationally and internationally.
• Country Style MagazineminorGTM or Marketing Partner · 1 January 2023Conducted cover shoot showcasing five local businesses during canola season, featuring the Hello Yellow campaign and Canola Trail attractions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WE Communications: Global integrated communications firm with a significant Australian presence (formerly WE Buchan). Overlaps on PR, brand, and content services but operates at much larger scale with global brand clients.
• Hill+Knowlton Strategies: Global public relations firm with an established Australian practice. Offers the same integrated PR, public affairs, and brand services RPR&Co. provides, but at significantly larger scale and with multinational clients.
• Edelman: World's largest PR firm with offices in Sydney and Melbourne. Provides competing PR, brand, and public affairs services to enterprise clients across sectors that overlap with RPR&Co.'s agriculture and government verticals.
• Ogilvy PR: Global creative and PR network with deep Australian operations (Ogilvy PR Australia). Competes for integrated communications briefs across brand, content, and digital that overlap with RPR&Co.'s full-service offering.

Direct peers

• Cannings Strategic Communications: Australian strategic communications and investor relations firm with a comparable boutique, senior-led model. Similar positioning in reputation, IR, and stakeholder communications across ASX-listed and growth clients.
• SenateSHJ: Australian strategic communications agency providing PR, public affairs, and branding services. Directly comparable as a mid-size Australian firm offering integrated communications with government and corporate clients.
• Howorth Communications: Australian boutique communications firm offering integrated PR, branding, and content services to corporate clients. Comparable in scale, full-service model, and integrated approach to mid-size Australian brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-regional-pr-co
• Instagraminstagram.com/regional_pr_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Regional PR Co.