Regular

What Regular does

Regular Kft. is a family-owned Hungarian accounting firm founded in 1992 and headquartered in Velence, Fejér, with 45 employees serving more than 200 client businesses. It operates as a traditional accounting practice using standard, non-proprietary accounting, payroll, and tax preparation software, with no disclosed technology platform, API, or AI/ML capabilities.

The firm delivers three core services: bookkeeping (Könyvelés), payroll processing (Bérszámfejtés), and tax optimization (Adóoptimalizálás), covering double-entry and simplified KATA/KIVA accounting, payroll tax and social security administration, and domestic and international tax advisory. Client segments include sole proprietors, partnerships (Bt.), limited liability companies (Kft.), and non-profit organizations, all served through consultative, relationship-driven engagement.

Go-to-market is sales-led and referral-based: the firm markets via its regular.hu website and an email newsletter on regulatory changes, with new clients acquired through direct contact (phone, email, website form) and word-of-mouth. Revenue is generated through recurring monthly accounting and payroll engagements plus separate advisory work; pricing is not publicly disclosed and is quoted on a per-client basis. Operating geographies are primarily the Lake Velence region with additional clients elsewhere in Hungary.

Name

Regular

Legal name

Regular Kft.

Website

https://regular.hu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Regular Kft. is a family-owned Hungarian accounting firm founded in 1992, headquartered in Velence, providing bookkeeping, payroll processing, and tax optimization services to more than 200 small businesses, sole proprietors, partnerships, and non-profit organizations across Hungary.

Ownership category

akta.pro rank

Headquarters

HQ city

Velence

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accounting and Bookkeeping Services: Recurring revenue from ongoing accounting, bookkeeping, and financial reporting services provided to business clients on a continuous basis. Services include tax return preparation, financial statement preparation, and ongoing consultation.
2. Payroll Processing Services: Monthly payroll calculation, tax withholding, social security contributions, and related administrative services for employers. This represents a recurring service stream billed as part of comprehensive accounting packages or as standalone services.
3. Tax Optimization and Advisory Services: Consulting services focused on tax planning, optimization strategies, and compliance advice for both domestic and international tax matters. This may be included in ongoing service packages or provided as separate advisory engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Regular Kft. is a traditional Hungarian accounting firm providing continuous bookkeeping, payroll processing, and tax optimization/advisory services to sole proprietors, partnerships (Bt.), limited liability companies (Kft.), and non-profit organizations. Services cover double-entry and simplified (KATA/KIVA) bookkeeping, payroll with tax and social security administration, tax return preparation, and ongoing consultation on regulatory changes for more than 200 client businesses primarily in the Lake Velence region.

Product overview

Regular Kft. is a traditional accounting firm offering a unified portfolio of three core financial services: bookkeeping (Könyvelés), payroll processing (Bérszámfejtés), and tax optimization (Adóoptimalizálás). These services are delivered by qualified accountants through direct professional engagement rather than as a software platform. The firm provides comprehensive accounting for sole proprietorships, limited partnerships, LLCs, and non-profit organizations, with payroll administration and tax advisory capabilities serving over 200 client businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Könyvelés (Accounting and Bookkeeping) Core bookkeeping service involving processing of business documents, preparation of tax declarations, financial reports, statements, and financial analysis. Includes double-entry and simplified (KATA/KIVA) bookkeeping for sole proprietors, partnerships, LLCs, and non-profit organizations, with continuous consultation and newsletter updates on regulatory changes.
• Bérszámfejtés (Payroll Processing) Payroll administration service covering personal income tax, social security contributions, pension insurance, and all administrative tasks related to employment relationships, for individual entrepreneurs and corporate entities. Typically billed monthly as part of comprehensive accounting packages or as a standalone service.
• Adóoptimalizálás (Tax Optimization and Advisory) Tax planning and optimization consulting covering both Hungarian and international tax matters, providing recommendations for optimal solutions to support responsible business decisions. May be included in ongoing service packages or provided as separate advisory engagements.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• PwC Hungary: Big Four firm offering accounting, tax compliance, and advisory services in Hungary. Adjacent competitive pressure in tax advisory and compliance for upper-mid-market clients.
• KPMG Hungary: Big Four firm providing audit, tax, and advisory across Hungary. Competes in the broader accounting and tax services space but typically serves larger clients; relevant incumbent benchmark for service breadth.
• Deloitte Hungary: Big Four firm with Hungarian audit, tax, and advisory capabilities. Relevant broader incumbent for tax and compliance services.
• EY Hungary: Big Four professional services firm with Hungarian tax and accounting practice. Serves as a broader incumbent competitor for compliance and advisory work.

Direct peers

• BDO Hungary: Hungarian member of the BDO global network providing accounting, tax, payroll, and advisory services to owner-managed and mid-market businesses. Closely overlaps with Regular Kft.'s full-service, compliance-led model.
• Grant Thornton Hungary: Hungarian accounting and advisory firm with a strong SMB and owner-managed business client base. Overlaps with Regular Kft. in core accounting, tax, and payroll offerings.
• Mazars Hungary: Hungarian accounting and tax advisory practice serving SMBs and mid-market clients with bookkeeping, payroll, and compliance services. Comparable in service breadth and customer profile.
• RSM Hungary: Mid-tier accounting and advisory firm serving Hungarian SMBs and mid-market companies with bookkeeping, tax, and payroll services. Most directly comparable in service mix and target customer segment to Regular Kft.

Emerging players

• Kulcs-Soft: Hungarian accounting and ERP software vendor serving SMBs and accountants. Represents an emerging, technology-enabled alternative that could erode demand for traditional bookkeeping services.
• Billingo: Hungarian cloud invoicing and accounting automation platform popular among SMBs. A disruptive emerging player whose automation could reduce reliance on manual bookkeeping services like Regular Kft.'s.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/regular-k%C3%B6nyvel%C5%91-%C3%A9s-v%C3%A1llakoz%C3%A1si-kft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regular