Rehmat e Shereen

Name

Rehmat e Shereen

Legal name

Rehmat-e-Shereen

Website

https://rehmateshereen.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rehmat e Shereen is a privately-held Pakistani confectionery business founded in 1990 in Karachi, producing and selling traditional Mithai and Halwa sweets to individual consumers via its own website, Android app, and single retail outlet for delivery or pick-up.

Ownership category

akta.pro rank

Product category

Traditional Confectionery

NAICS

Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

South Asian (Indian/Pakistani/Bangladeshi/Sri Lankan) Grocery Stores (CRAHAFAD)

akta.pro secondary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Traditional mithai retail
• Pakistani halwa sweets
• Online dessert ordering
• South asian confectionery
• Sweet shop delivery

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Sales: One-time sale of authentic Mithai (traditional South Asian sweets) and Halwa products to consumers. Customers order online for delivery or pick-up. This is a traditional retail food business model with direct consumer transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Rehmat e Shereen manufactures and sells authentic Pakistani Mithai (traditional sweets) and Halwa through an online ordering platform, a branded mobile app, and an in-person pickup counter at its Karachi location. Customers can place one-time orders for traditional South Asian confectionery items via the company's website or mobile app with secure Visa/Mastercard payments, or pick up purchases in person. The business combines heritage confectionery recipes established in 1990 with modern direct-to-consumer digital ordering and home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Mithai (Authentic Pakistani Traditional Sweets) Traditional Pakistani Mithai sweets prepared using authentic recipes and sold to individual consumers for personal consumption, gifting, and celebrations, available via the company's website, mobile app, and Karachi retail pickup location.
• Halwa Authentic Halwa prepared as part of Rehmat e Shereen's traditional Pakistani confectionery range, sold to individual consumers through the company website, branded mobile app, and Karachi retail pickup location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Bombay Sweet Shop & Co. Modern Indian sweets brand blending traditional mithai with contemporary formats and online ordering. Comparable as a younger traditional-confections DTC player targeting festival and gifting occasions digitally.

Direct peers

• Nathu's Sweets: Delhi-based traditional Indian sweets and namkeen chain with multiple outlets and online ordering. Comparable as a heritage mithai brand that has built omnichannel ordering around festival and gifting demand.
• Annapurna Sweets: Traditional Indian mithai and snacks retailer with own-storefront and online ordering. Comparable heritage-confections DTC operator serving regional gifting demand.
• Chhappan Bhog: Traditional Indian sweets brand with stores across India and an online storefront for mithai and namkeen. Same heritage-confections DTC model, comparable gifting/festival positioning.
• Bikanervala: Long-established North Indian sweets and snacks chain with retail outlets and online ordering for traditional mithai. Mirrors Rehmat-e-Shereen's model of an iconic regional sweet brand extending into direct-to-consumer digital sales.
• Haldiram's: India's largest traditional sweets, namkeen and snacks brand with company-owned retail, online ordering, and nationwide distribution. Directly comparable as a traditional South Asian mithai/savory player that has scaled the same fundamental category beyond a single city.
• Ghaffar Halwai / Taza Sweets (Karachi local mithai shops): Long-standing Karachi halwai shops producing and retailing traditional mithai and halwa. Closest same-city competitors fighting for festival gifting wallet share against Rehmat-e-Shereen.

Others

• Tossdown: Restaurant and food-commerce platform whose white-label Android app powers Rehmat-e-Shereen's mobile ordering channel. Relevant as the enabling technology partner rather than a competitor.

Regional players

• Karachi Bakery: Iconic Karachi-based bakery and confectionery brand with in-store and online ordering for traditional sweets and baked goods. Direct same-city comparison on both category and geography.
• Mehran Foods: Pakistani packaged food brand with masala, snacks, and traditional product lines. Comparable as a Pakistani-focused food brand leveraging traditional taste profiles, though more packaged/manufactured than fresh sweets.

Market position

Customer concentration

• LinkedInlinkedin.com/company/rehmateshereen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehmat e Shereen