What tossdown Inc. does

tossdown Inc. is a privately held, bootstrapped food-industry technology company founded in 2008 and headquartered in Brampton, Ontario, Canada, with regional offices in McLean, Virginia (US) and Lahore (Pakistan). The company operates an AI-powered growth marketing and restaurant management platform that combines custom websites, branded mobile apps, CRM, loyalty programs, POS integrations, reservation management, self-ordering kiosks, and mini-app gamification into a single ecosystem. tossdown targets multi-location restaurants as its primary segment, with secondary reach into ethnic supermarkets, food brands, and distributors, claiming 700+ business partners globally and a presence across 12 countries.

The underlying technology is built on a headless, SEO-first architecture with location-based menus, instant checkouts, and unified guest profiles that aggregate data from POS transactions, online orders, reservations, loyalty programs, WhatsApp, SMS, email, and branded apps into a single growth intelligence dashboard. Differentiated features include time-bound deals and discounts managed centrally across locations, AI chat and automation within CRM, and integrations with DoorDash and existing POS systems that allow restaurants to layer digital ordering and marketing capabilities without replacing existing operational infrastructure.

tossdown monetizes through a combination of platform subscription fees for technology products, managed growth-marketing services (SEO, paid advertising, social media, email marketing), and professional services for custom development and integrations. Pricing is quote-based and structured as multi-year enterprise contracts rather than publicly listed tiers. The go-to-market motion is sales-led, combining enterprise field sales targeting franchise groups with inside sales for mid-market brands, supported by content marketing, case studies, and free strategy-call booking. The company reports an average 26% YoY growth outcome for clients and serves named accounts including PF Chang's, Pizza Boli's, and Iqbal Foods.

Name

tossdown Inc.

Legal name

tossdown Inc.

Website

https://tossdown.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

tossdown Inc. is an AI-powered restaurant technology and growth marketing platform that provides multi-location restaurants, supermarkets, food brands, and distributors with websites, branded mobile apps, CRM, loyalty programs, POS integrations, and digital marketing services across 12 countries.

Ownership category

akta.pro rank

Product category

Restaurant Marketing Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Restaurant marketing software
• Restaurant CRM platform
• Online ordering systems
• Multi-location restaurant management
• Restaurant growth analytics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform & Technology Services: Revenue from custom restaurant websites, branded mobile apps, online ordering systems, CRM solutions, loyalty & rewards programs, POS integrations, reservation management, self-ordering kiosks, and mini apps & gamification solutions.
2. Growth Marketing Services: Revenue from restaurant growth intelligence, social media management, advertising, SEO, CRM management, email marketing, and menu & offers management services.
3. Additional Services: AI-powered customer engagement, data & reporting infrastructure, third-party platform integrations, multi-location growth systems, custom technology development, and digital commerce solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

tossdown is an AI-powered restaurant growth platform that delivers custom online ordering websites, branded mobile apps, restaurant CRM with loyalty programs, POS integrations, reservation management, self-ordering kiosks, and gamification mini-apps. It layers growth marketing services on top — including paid advertising, SEO, social media management, email marketing, menu/offers management, and a unified growth intelligence dashboard — to convert traffic into repeat visits for multi-location restaurants, supermarkets, food brands, and distributors.

Product overview

tossdown is an AI-powered growth marketing platform and all-in-one restaurant management system for multi-location restaurants, supermarkets, food brands, and distributors. The platform combines a unified ecosystem of core products (Restaurant Website, Branded Restaurant App, CRM Solutions) with modular add-on services (Loyalty & Rewards, POS Integration, Reservation Management, Self-Ordering Kiosks, Mini Apps & Gamification) and growth marketing tools (Restaurant Growth Intelligence, Restaurant Social Media Management, Restaurant Advertising, Restaurant SEO, CRM Management, Restaurant Email Marketing, Menu & Offers Management). The system connects SEO, paid media, CRM, and loyalty systems to convert traffic into repeat visits, featuring AI-powered websites, automated marketing, and centralized multi-location management.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Website Custom AI-powered online ordering website for restaurants featuring location-based menus, time-bound deals, SEO-first architecture optimized for multi-branch discovery, and instant checkouts designed to reduce cart abandonment. Built for multi-location restaurants needing direct digital ordering and local search visibility.
• Branded Restaurant App Custom branded mobile app for restaurants that enables direct online ordering, customer engagement, and loyalty programs, allowing brands to own the mobile ordering experience and customer relationship.
• CRM Solutions Restaurant CRM that connects guest profiles, orders, loyalty, messaging, and campaign performance, capturing data from online orders, POS transactions, reservations, loyalty programs, WhatsApp, SMS, email, and branded apps to power segmentation and automated marketing.
• Loyalty & Rewards Restaurant loyalty program software that rewards customers and drives retention through automated loyalty campaigns, turning orders into owned customer data and repeat business.
• POS Systems Integration Integration service that bridges tossdown's digital storefront with a restaurant's existing POS, payments, and delivery partners to create a unified ecosystem, eliminating the need to replace existing point-of-sale systems.
• Restaurant Reservation Management Booking and scheduling system for restaurants handling reservations, walk-ins, waitlists, floor plans, automated reminders, and deposit collection, integrated with the broader tossdown ecosystem.
• Self-Ordering Kiosks Self-service kiosk solution that empowers restaurant customers to browse menus and place orders independently in-store, reducing front-of-house friction and improving order accuracy.
• Mini Apps & Gamification Interactive mini-apps and gamification features designed to boost customer engagement through fun, interactive experiences within the tossdown platform.
• Restaurant Growth Intelligence Restaurant analytics platform providing KPIs, dashboards, forecasting, and weekly scorecards that connect POS, ads, social, GA4, reviews, and menu data into one performance story.
• Restaurant Advertising Managed restaurant advertising service providing strategic ad placement and optimization across Google, Meta, TikTok, and retargeting platforms for paid customer acquisition and local promotions.
• Restaurant SEO Restaurant-focused local SEO service optimizing for Google Business Profile, location-page strategy, geo-search, and 'near me' queries to drive organic discovery and foot traffic.
• CRM Management Managed guest data service that operationalizes the CRM by enabling customer segmentation and retention flows, turning first-time buyers into repeat customers for restaurant operators.
• Restaurant Email Marketing Automated restaurant email marketing service that nurtures leads and existing customers with lifecycle campaigns, winbacks, and promotional sends aligned to the restaurant's operating calendar.
• Restaurant Social Media Management Restaurant-focused social media management service providing restaurant-only content, calendars, and reporting for a consistent brand presence on Instagram, TikTok, and other social platforms.
• Menu & Offers Management Managed service for menus, pricing, and promotions across digital channels, designed to improve menu presentation, offer visibility, and average order value for multi-location restaurants.

Quantifiable outcome

• 26% YoY growth average for clients through strategic delivery management
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• DoorDashcoreTechnology or IntegrationDoorDash integration enables seamless delivery fulfillment for restaurant clients. Burger Bloc case study demonstrates full DoorDash integration as part of the ordering ecosystem, providing a seamless path from digital discovery to delivery.
• POS System IntegrationscoreTechnology or IntegrationIntegration with existing POS systems, payments, and delivery partners to create one unified ecosystem. No need for restaurants to replace existing POS systems - tossdown bridges the gap between digital storefront and current operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishbowl (Closed Loop Marketing): Restaurant marketing, CRM, and guest data analytics platform serving casual dining and QSR brands. Comparable to tossdown's growth intelligence, CRM management, and email marketing offerings.
• Popmenu: Restaurant technology platform combining digital menus, online ordering, marketing, and guest engagement tools. Comparable product surface area to tossdown's website + CRM + marketing modules.
• Thanx: Restaurant and retail customer engagement and loyalty platform with integrated CRM and marketing automation. Directly comparable to tossdown's CRM, loyalty, and guest data ownership value proposition.
• Olo: Public restaurant e-commerce SaaS platform providing direct online ordering, delivery, and catering solutions for multi-location restaurant chains. Directly comparable to tossdown's restaurant website, branded app, and POS integration offerings, but operating at significantly greater scale and capital base.
• ChowNow: Direct online ordering platform for independent restaurants focused on first-party ordering to reduce third-party delivery commissions. Highly comparable to tossdown's core website/app/ordering proposition with similar commission-free positioning.
• Punchh: Restaurant loyalty and CRM platform (part of PAR Technology) serving multi-location restaurant chains. Directly comparable to tossdown's loyalty and CRM offerings, with a stronger enterprise chain customer base.
• Owner.com: AI-powered restaurant marketing and online ordering platform for independent and multi-location restaurants offering websites, apps, CRM, and marketing automation. Closely mirrors tossdown's full-stack restaurant growth platform thesis with similar target SMB and mid-market customer profile.

Broad incumbents

• Square for Restaurants: Block's restaurant-specific POS and commerce suite including online ordering, marketing, and loyalty. A broad incumbent serving the same multi-location restaurant customer base with a significantly larger ecosystem.
• Toast: End-to-end restaurant technology platform including POS, payments, online ordering, marketing, and loyalty. Functions as a broad incumbent whose online ordering and marketing modules directly overlap with tossdown's offerings, but anchored on POS hardware and integrated payments.

Emerging players

• Bbot: Restaurant online ordering platform specializing in direct ordering, contactless menus, and POS integrations for hospitality operators. Overlaps with tossdown's online ordering and POS integration modules at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tossdown
• Facebookfacebook.com/tossdownca
• LinkedInlinkedin.com/company/tossdown

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tossdown Inc.