What Ehrhardt Reifen und Autoservice does

Ehrhardt Reifen + Autoservice GmbH & Co. KG is a manufacturer-independent tire and automotive service retailer headquartered in Wulften am Harz, Germany. Founded in 1946, the company operates 27-28 retail branches across Lower Saxony, Saxony-Anhalt, Thuringia, and Hesse, employing more than 280 people including roughly 29 apprentices as of January 2024. Its core commercial offering spans the sale of branded tires (Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Michelin, Pirelli, Semperit, Uniroyal) across summer, winter, all-season, EV, and van categories, complemented by rims and a complete-wheel configurator; the service offering includes tire change, storage, balancing, rim repair, RDKS, plus a full automotive workshop scope (HU/AU inspection, brakes, oil change, AC, exhaust, suspension, axle alignment, engine diagnostics, timing belt, auto glass, battery). For commercial customers, the company offers mobile tire service, 24h breakdown support via the PNEUNET partner network, fleet management with centralized billing, harvest emergency service for agriculture, and polyurethane foam tire filling for construction/mining equipment. An in-house tire retreading facility at Wulften uses Bandag technology for commercial vehicle casings.

The business monetizes through unit sales of tires and rims (one-time transactions), fee-based professional services (tire change, balance, repair, workshop services), managed fleet contracts with centralized billing, and government-subsidy-eligible retread/3PMSF tire sales under the BALM/De-minimis program. Customer acquisition runs through both a physical retail branch network and a Shopware-based e-commerce platform with online appointment booking, complemented by a digital customer card (digitale Kundenkarte) loyalty wallet, a tiered referral program (€10-€50 bonusses), and a club sponsorship rebate program (Vereinsförderung). Marketing is executed through paid search (Google Ads with Enhanced Conversion), Meta Pixel retargeting, rapidmail newsletters, and a broad social presence. The company has recently layered an AI voice bot (ElevenLabs + OpenAI) onto inbound phone service for automated appointment scheduling. Since January 1, 2016, Ehrhardt has operated as an independent subsidiary within the Pneuhage Group (Karlsruhe), retaining its own brand and management structure while accessing joint purchasing power and the PNEUNET pan-European service network.

Name

Ehrhardt Reifen und Autoservice

Legal name

Ehrhardt Reifen + Autoservice GmbH & Co. KG

Website

https://reifen-ehrhardt.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Ehrhardt Reifen und Autoservice is a German manufacturer-independent tire and automotive service retailer operating 27-28 branches across Lower Saxony, Saxony-Anhalt, Thuringia, and Hesse. Founded 1946, it serves private consumers, commercial fleets, agriculture, and construction with tire sales, full workshop services, mobile service, and an in-house retreading facility.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)

Keywords

• Tire retail services
• Automotive workshop services
• Commercial fleet tire management
• Tire retreading services
• Wheel alignment services

Headquarters

HQ city

Wulften am Harz

HQ country

Germany

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Sale of tires (summer, winter, all-season) for passenger cars, SUVs, vans, electric vehicles, and commercial vehicles. Includes branded tires from Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Michelin, Pirelli, Semperit, Uniroyal.
2. Rim/Wheel Sales: Sale of rims/wheels as standalone products and as part of complete wheel packages configured through online configurator.
3. Tire Services: On-site tire services including tire change, wheel change, tire storage, tire disposal, tire pressure monitoring system (RDKS), tire gas, balancing, rim repair, wheel washing.
4. Auto Workshop Services: General automotive services including axle alignment, exhaust service, car battery, auto glass, brake fluid change, brake service, chassis, vehicle inspection (HU/AU), inspection, AC service, engine diagnostics, oil change, shock absorber service, timing belt replacement.
5. Commercial/Fleet Services: Mobile tire service for commercial vehicles, 24h breakdown service, fleet management, fleet checks, tire retreading (LKW), agricultural emergency service, tire filling with polyurethane foam.
6. Tire Retreading (Runderneuerung): Retreading services for truck and bus tires at the Wulften facility, utilizing Bandag process.
7. Fleet Management: Fleet management services for regional and cross-regional car and truck fleets with centralized billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ehrhardt Reifen + Autoservice is a manufacturer-independent tire and auto service retailer operating 27-28 branches across four German states. The company sells tires (summer, winter, all-season, EV, van) from major brands and provides comprehensive workshop services including tire changes, balancing, storage, vehicle inspection, brake service, oil change, AC service, axle alignment, and commercial fleet support with mobile service, 24h breakdown, and in-house tire retreading.

Product overview

Ehrhardt Reifen + Autoservice is a manufacturer-independent tire and auto service company operating 27 branches across Lower Saxony, Saxony-Anhalt, Thuringia, and Hesse, Germany. Founded in 1946, the company offers a comprehensive portfolio organized around two core pillars: (1) Tire products including summer, winter, all-season, electric vehicle, and van tires from major brands (Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Michelin, Pirelli, Semperit, Uniroyal), plus rims and a complete wheel configurator tool; and (2) Comprehensive workshop services spanning tire services (change, balancing, storage, disposal, TPMS, nitrogen inflation, rim repair), automotive services (oil change, inspection, brake service, suspension, air conditioning, exhaust, battery, glass, engine diagnostics, timing belt, axle alignment, official vehicle inspection), and commercial vehicle services (mobile service, 24/7 breakdown via PNEUNET, tire repair, tire filling, air pressure optimization, fleet management, harvest emergency service, retreading facility). The company also operates a customer loyalty ecosystem including a digital customer card, referral program, and club sponsorship program, and provides advisory support for government subsidy programs for commercial fleet operators.

Differentiator

Problem solved

Functional benefit

Brands

• PNEUNET: Europe-wide partner network for commercial vehicle breakdown and tire services, enabling customers to receive services at partner locations and bill through their home Ehrhardt branch.

Products and services

• Summer Tires (Sommerreifen) Seasonal tires designed for warm weather driving conditions, available in multiple brands including Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Michelin, Pirelli, Semperit, and Uniroyal.
• Winter Tires (Winterreifen) Seasonal tires designed for cold weather and winter driving conditions with enhanced grip on snow and ice, including 3PMSF-certified options eligible for government subsidies.
• All-Season/All-Weather Tires (Allwetterreifen) Year-round tires suitable for multiple seasons, including brands with 3PMSF certification for winter use.
• Electric Vehicle Tires (Reifen für Elektroauto) Specialized tires designed for electric vehicles, such as Hankook iON FlexClimate, with features optimized for EV weight and range.
• Van/Commercial Vehicle Tires (Transporterreifen) Tires designed for light commercial vehicles and transporters.
• Rims/Wheels (Felgen) Rim and wheel products available for purchase as standalone items or as part of complete wheel packages.
• Tire Change Service (Reifenwechsel) On-site tire replacement service for switching between seasonal tires, available at branches with online appointment booking.
• Wheel Change Service (Radwechsel) Complete wheel replacement service including mounting and demounting.
• Tire Storage (Einlagerung) Seasonal tire storage service to safely store customer tires between seasons.
• Wheel Balancing (Auswuchten) Wheel balancing service to ensure even weight distribution and prevent vibration.
• Rim Repair (Felgenreparatur) Repair service for damaged rims.
• Tire Pressure Monitoring System Service (RDKS) TPMS service including sensor checking and replacement.
• Nitrogen Tire Inflation (Reifengas) Nitrogen inflation service for improved tire pressure retention.
• Old Tire Disposal (Altreifenentsorgung) Environmentally responsible disposal service for end-of-life tires.
• Wheel Washing (Räderwäsche) Wheel cleaning service.
• Tire Insurance (Reifenversicherung) Insurance coverage for tires against damage.
• Axle Alignment (Achsvermessung) Wheel alignment service for proper vehicle geometry.
• Vehicle Inspection (HU/AU) Official vehicle inspection service (Hauptuntersuchung/Abgas-Untersuchung).
• Vehicle Maintenance Inspection (Inspektion) Comprehensive vehicle maintenance inspection following manufacturer specifications.
• Oil Change (Ölwechsel) Engine oil and filter replacement service.
• Air Conditioning Service (Klimaservice) Vehicle climate control maintenance and repair service.
• Brake Service (Bremsenservice) Brake system inspection, repair, and maintenance including brake fluid changes.
• Shock Absorber Service (Stoßdämpferservice) Shock absorber and suspension component inspection and replacement.
• Chassis/Suspension Service (Fahrwerk) Chassis and suspension system service.
• Exhaust Service (Auspuffservice) Exhaust system inspection and repair.
• Car Battery Service (Autobatterie) Battery testing and replacement service.
• Auto Glass Service (Autoglas) Vehicle glass repair and replacement service.
• Engine Diagnostics (Motordiagnose) Electronic engine diagnostic testing service.
• Timing Belt Replacement (Zahnriemenwechsel) Timing belt inspection and replacement service.
• Brake Fluid Change (Bremsflüssigkeitswechsel) Brake fluid replacement and system bleeding.
• Mobile Service (Mobiler Service) On-site tire service for commercial vehicles including mounting, repairs, and tire filling at customer locations, highways, and construction sites.
• 24/7 Breakdown Service (24h Pannenservice) Round-the-clock emergency breakdown service for trucks via PNEUNET partner network across Europe, with single billing from home Ehrhardt branch.
• Tire Repair (Reifenreparatur) Professional tire repair for earthmoving machines, industrial vehicles, and agricultural equipment using cold or hot retreading processes.
• Tire Filling (Reifenfüllung) Polyurethane foam filling service for industrial vehicles and earthmoving machines to prevent punctures from cuts and penetration.
• Air Pressure Optimization (Luftdruckoptimierung) Customized tire pressure adjustment service based on vehicle type, load conditions, and terrain to reduce wear and fuel consumption.
• Vehicle Retreading (Fahrzeugumrüstung) Individual tire configuration concepts for earthmoving machines, agricultural vehicles, and industrial equipment.
• Fleet Check (Fuhrpark-Check) Comprehensive fleet tire inspection including age, tread depth, condition assessment, documentation, and optimization recommendations.
• Harvest Emergency Service (Erntenotdienst) 24/7 emergency tire service during harvest season for agricultural vehicles including tractors and combine harvesters, available on-site.
• Tire Retreading (Runderneuerung) Truck and bus tire retreading services at the Wulften facility using the Bandag process, extending tire life and reducing cost.
• Fleet Management (Fuhrparkmanagement) Fleet management services for regional and national car and truck fleets with centralized billing.

Quantifiable outcome

• 12-month warranty on all parts and installation (excluding normal wear and tear)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Pneuhage Unternehmensgruppe (Pneuhage Management GmbH & Co. KG)coreStrategic or Co-development Partner · 1 January 2016Ehrhardt Reifen + Autoservice was transferred to the Pneuhage group from the Ehrhardt family on January 1, 2016. The company remains as an independent entity within the Pneuhage group. The partnership provides benefits through joint purchasing power, access to broader product categories (passenger car, truck, forklift, agricultural, construction equipment), exclusive promotional offers, and centralized billing for fleet operators through a cross-regional branch network.
• PNEUNET (Partner Network)coreChannel Partner/ Reseller/ DistributorPan-European breakdown service network partner for truck fleets. Ehrhardt is part of the PNEUNET network enabling cross-border breakdown assistance. All service technicians are specially trained and equipped with fully-equipped breakdown vehicles. Customers receive single billing from their local Ehrhardt branch regardless of where the breakdown occurred in Europe.

Scale indicators7 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Point S: International cooperative tire retail network with significant German footprint; comparable in branch-based tire distribution, workshop services, and fleet/commercial customer focus.
• Driver Reifen und KFZ-Technik: German regional tire and KFZ (motor vehicle) service chain with multiple branches; directly comparable in tire retail, full workshop services, and commercial fleet offerings in regional markets.
• Vergölst: Continental's German tire retail and auto service network with nationwide branch coverage; closest direct peer in branch-based tire retail with workshop services and fleet offerings.
• reifen.com: Major German online tire retailer with partner fitting network; competes with Ehrhardt on tire pricing and selection while partnering with physical workshops for mounting, representing a different channel for the same underlying demand.
• Premio Reifen+Autoservice: Goodyear-affiliated German tire and auto service franchise network; directly comparable in branch-based tire sales, mounting services, and workshop offerings targeting private and commercial customers.
• Pneuhage Management: Parent group and direct operator of tire retail/service stations across Germany; comparable manufacturer-independent full-range tire and auto service network with similar fleet management and commercial customer offerings.
• Pit-Stop: German automotive service chain offering tire changes, inspections, and general repair services through a branch network; comparable in workshop-led service model and consumer-facing auto care positioning.

Broad incumbents

• ATU: Germany's largest chain of auto service centers with broad offerings including tires, inspections, and repairs; larger incumbent with overlapping workshop and tire services at greater scale and broader geographic reach.

Others

• Bandag (Bridgestone retreading network): Retreading technology partner and broader Bridgestone-affiliated retreading network; relevant as both an enabler (supplier of retreading process) and adjacent competitor for commercial tire retreading services in the same geography.

Regional players

• Quick Reifendiscount: Discount-focused German tire retailer emphasizing low prices; comparable in tire product offering but differentiated by price positioning rather than full workshop services and commercial fleet depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCk_OsqXQ71lRyg0X4P6z42Q
• Facebookfacebook.com/ehrhardt.reifen.autoservice
• LinkedInlinkedin.com/company/ehrhardt-reifen-und-autoservice
• Instagraminstagram.com/ehrhardt_reifen_autoservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehrhardt Reifen und Autoservice