What Quick Reifendiscount does

Quick Reifendiscount is a German tire-discount retail and service platform operated by Goodyear Retail Systems GmbH, headquartered in Köln (Cologne). Founded in 1995, it describes itself as the largest tire discounter in Germany by number of locations, with approximately 60 Quick partner workshops/retail stores ('Filialen') nationwide and an e-commerce storefront at quick.de carrying 27,331+ tire SKUs across summer, winter, all-season, SUV, runflat, ultra-high-performance, motorcycle and light-truck fitments. The assortment spans 30+ brands led by Goodyear family brands (Goodyear, Fulda, Cooper, Sava, Debica) plus third-party brands such as Continental, Michelin, Bridgestone, Hankook, Falken and Pirelli, alongside alloy and steel rims and pre-assembled Kompletträder (complete wheels).

The platform combines a self-serve online shop with a click-and-mortar service model: customers configure tires or rims online, choose a nearby Quick partner via postal-code store finder, and book a mounting appointment through Werkstatt-Terminbuchung. Surrounding service modules include mounting, balancing, axle measurement, tire storage, wheel washing, tire disposal and repair, plus an optional 24-month tire-protection insurance (Reifenschutzbrief) priced at €3.50 per tire. Proprietary tooling consists of the Reifen-Suche tire finder, the Felgenkonfigurator rim configurator, the online appointment booking system, and the Quick Servicekarte loyalty portal.

The business model is primarily direct-to-consumer B2C tire retail (per-tire pricing, online or in-store), with paid workshop services, insurance add-ons and Kompletträder bundles as secondary revenue streams. A separate Flottenkunden (fleet customer) program adds a B2B managed-services channel for fleet operators. Distribution is single-country (Germany), combining the company's own e-commerce store, the ~60-strong Quick retail/workshop network, and the Servicekarte loyalty portal. The brand reports 16,661 Google reviews at a 4.6-star rating, holds TÜV Rheinland certification, and has received the ServiceValue 'Ehrlicher Händler' seal.

Name

Quick Reifendiscount

Legal name

Goodyear Retail Systems GmbH

Website

https://quick.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quick Reifendiscount is a German tire discounter operating ~60 retail/workshop locations and a 27,000+ SKU online shop, selling branded tires, rims, complete wheels and workshop services to German consumers and fleet customers under the Goodyear Retail Systems GmbH umbrella.

Ownership category

akta.pro rank

Product category

Tire and Wheel Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Tire Dealers (44134), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail
• Tire discount
• Wheel and rim sales
• Tire mounting service
• Automotive after-sales

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire retail sales: Sale of new tires (summer, winter, all-season, SUV, runflat, UHP, motorcycle, light-truck) from more than 30 brands via online shop and in-store. Per-tire pricing with online prices that may differ from in-store (filial) prices. Online prices listed inclusive of VAT.
2. Tire mounting & workshop services: Fee-based mounting (Reifenmontage), wheel change, wheel balancing (Auswuchten), axle measurement (Achsvermessung), tire storage (Reifeneinlagerung), wheel washing (Räderwäsche), tire disposal (Reifenentsorgung), and tire repair (Reifenreparatur). Mounting is automatically added to the cart at checkout but can be removed.
3. Reifenschutzbrief (Tire Protection Insurance): Optional 24-month tire insurance covering nail/sharp-object damage, vandalism, curb-impact damage, theft, plus a Europe-wide mobility guarantee. Sold at €3.50 per tire (typically €14 for a full set of 4 tires). Can be purchased for full sets or, exceptionally, for sets of 2.
4. Alloy wheel (Felgen) and complete wheel (Komplettrad) sales: Sale of alloy and steel wheels, complete wheel sets (Kompletträder) in summer, winter and all-season configurations via configurator and shop.
5. Fleet customer programs (Flottenkunden): Dedicated B2B tire service program for fleet operators providing managed tire services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Quick Reifendiscount sells a wide assortment of branded tires (summer, winter, all-season, SUV, runflat, UHP, motorcycle, light-truck) plus alloy and steel rims and complete wheel sets through its online shop quick.de, combined with professional in-store workshop services such as tire mounting, balancing, axle alignment, tire storage, wheel washing, disposal, repair and an optional tire-protection insurance. Operated as a click-and-mortar tire-discount retail brand with roughly 60 branches across Germany.

Product overview

Quick Reifendiscount is a single, integrated tire-discount retail platform operated by Goodyear Retail Systems GmbH, sold as the union of three core pillars: (1) the Reifen e-commerce catalog (covering Sommerreifen, Winterreifen, Ganzjahresreifen, SUV/LKW and runflat/UHP tires from 30+ brands led by Goodyear, Fulda, Cooper, Continental, Michelin and others) with the matching Felgen and Kompletträder lines; (2) the Reifenservice workshop offering (Reifenwechsel, Einlagerung, Auswuchten, Achsvermessung, Entsorgung, Räderwäsche, Reifenreparatur) supported by the Reifenschutzbrief 24-month tire-insurance add-on; and (3) the digital tooling layer that ties them together — the Reifen-Suche tire finder, the Felgenkonfigurator rim configurator, the Werkstatt-Terminbuchung online appointment booking, the Fuhrpark fleet-customer service and the Servicekarte loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Servicekarte: Customer service card program operated by Quick (quick-servicekarte.de).

Products and services

• Reifen (Tires) Catalog of around 27,000 SKUs spanning summer tires (Sommerreifen), winter tires (Winterreifen), all-season tires (Ganzjahresreifen), SUV tires, light-truck tires, runflat and ultra-high-performance tires from premium and value brands such as Goodyear, Fulda, Cooper, Continental, Michelin, Bridgestone, Hankook, Falken, Pirelli, Sava, Debica and others. Sold to German retail consumers and fleet operators through quick.de and in-store.
• Felgen (Rims / Wheels) Alloy (Alufelgen) and steel rims for passenger cars, sold standalone or as complete wheels (Kompletträder) for summer, winter and all-season use, configurable through the Felgenkonfigurator.
• Kompletträder (Complete Wheels) Pre-assembled tire-and-rim bundles available as Sommerkompletträder, Winterkompletträder and Ganzjahreskompletträder, ready for mounting.
• Reifenservice (Tire Workshop Service) Workshop service covering tire change/mounting (Reifenwechsel/Reifenmontage), tire storage (Reifeneinlagerung), wheel balancing (Auswuchten), axle measurement (Achsvermessung), tire disposal (Reifenentsorgung), wheel washing (Räderwäsche) and tire repair (Reifenreparatur), delivered across Quick's nationwide partner workshop network.
• Reifenschutzbrief / Reifenversicherung (Tire Protection Insurance) Optional 24-month tire insurance available for all tire brands, covering damage from nails/sharp objects, vandalism, curb-impact damage and theft, plus a Europe-wide mobility guarantee; priced at €3.50 per tire, typically €14 for a full set of 4.
• Fuhrpark (Fleet Customer Program) Dedicated B2B tire service program for fleet operators covering managed tire procurement, scheduled replacement, storage and account management across the Quick workshop network.
• Servicekarte (Service Card Loyalty Program) Customer loyalty/service card that can be activated online to collect benefits at Quick workshops, driving repeat purchases and customer retention at Quick stores.

Quantifiable outcome

• Largest tire discounter in Germany by number of locations (~60 Filialen)
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Goodyear Retail Systems GmbH (parent company)flagshipStrategic or Co-development PartnerGoodyear Retail Systems GmbH is the operating parent of the Quick Reifendiscount brand, registered in Köln (HRB 91630, Amtsgericht Hanau). It provides direct access to Goodyear family tire brands (Goodyear, Fulda, Sava, Debica, Cooper) and related commercial infrastructure.
• Goodyear (tire brand)flagshipOEM/ Whitelabel/ Licensing PartnerFlagship tire brand in Quick's assortment with dedicated landing pages, test-winner banners (Testsieger Sommerreifen, Top Hersteller 2025 seal) and a deep Goodyear catalog of summer, winter, all-season, SUV and ultra-high-performance products.
• Cooper TirescoreOEM/ Whitelabel/ Licensing PartnerMajor Cooper-brand tire line available on Quick (e.g., Cooper Summer 215/60 R16 100H); featured in dedicated category pages and 'Beliebteste Marken' navigation. Includes a Cooper-specific promotional landing page (aktion.coopertire.de).
• Fulda (Goodyear brand)coreOEM/ Whitelabel/ Licensing PartnerListed among Quick's top brands and a recurring Fulda product family (Ecocontrol HP2, Sport Control 2, Kristall Control HP 2, Kristall Montero 3, Multicontrol) sold across summer, winter and all-season.
• Sava (Goodyear brand)coreOEM/ Whitelabel/ Licensing PartnerGoodyear-family budget brand with Sava Intensa HP2 and Sava Eskimo sold via Quick; tires developed in Europe with Goodyear technology.
• Debica (Goodyear brand)minorOEM/ Whitelabel/ Licensing PartnerGoodyear-family value brand with Debica Presto HP 2 (summer) and Debica Frigo (winter) offered through Quick.
• ContinentalminorOEM/ Whitelabel/ Licensing PartnerContinental tires (e.g., WinterContact TS 860) sold through Quick; listed in 'Beliebteste Marken'.
• MichelinminorOEM/ Whitelabel/ Licensing PartnerMichelin tires (e.g., Primacy 4, Alpin 6) available in Quick's catalog and listed among top brands.
• BridgestoneminorOEM/ Whitelabel/ Licensing PartnerBridgestone Turanza T005 and other Bridgestone models offered via Quick; listed in top brand navigation.
• FalkenminorOEM/ Whitelabel/ Licensing PartnerFalken Azenis FK510 and Falken ZIEX ZE320 sold by Quick; Falken brand featured in main navigation.
• HankookminorOEM/ Whitelabel/ Licensing PartnerHankook Ventus Prime 3 K125 and Winter i*Cept RS2 sold via Quick.
• PirelliminorOEM/ Whitelabel/ Licensing PartnerPirelli P-Zero, Cinturato P7, and Pirelli Cinturato Winter sold via Quick.
• Nokian, Kleber, Firestone, Uniroyal, Toyo, Nexen, Kumho, Barum, ApollominorOEM/ Whitelabel/ Licensing PartnerAdditional tire brands carried by Quick and listed in its 'Beliebteste Marken' navigation; multiple SKUs per brand across summer/winter/all-season.
• ServiceValueminorGTM or Marketing PartnerAwarding body whose 'Ehrlicher Händler' (honest dealer) seal Quick displays on its homepage; supports brand-reputation messaging.
• Goodyear (aktion.goodyear.eu)minorGTM or Marketing PartnerJoint marketing campaign for the 'kostenloser Rundumschutz' (free all-around protection) promotion, featured via dedicated banner on Quick's homepage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reifen.com: Germany's leading pure-play online tire and wheel retailer, operating a multi-brand catalog with partner-workshop mounting — the closest direct head-to-head to Quick's online-plus-local model.
• Delticom AG: Hannover-based parent of multiple online tire shops across Europe (tyres-easy.co.uk, pneus-online, gommadiretto) — directly comparable as a multi-brand online tire retailer with logistics and partner fitting.
• Point S Deutschland: German arm of the Point S cooperative of independent tire dealers; competes for the same end consumer with multi-brand tires plus workshop service.
• ATU (Auto-Teile-Unger): Germany's largest independent workshop chain with ~580 branches, offering tires as part of broader auto service — competes with Quick for tire-change and ancillary service share.
• Pit-Stop: German tire and quick-service chain with owned workshops; comparable customer proposition of brand-name tires plus professional mounting at neighborhood locations.
• Vergölst: Continental-owned German tire and automotive service chain with ~300 service centers — same customer (German motorists), same workshop services (mounting, storage, alignment) and overlapping fleet offering.

Emerging players

• Tyroola: Multi-country European online tire retailer carrying 30+ brands with delivery and partner fitting — directly comparable catalog and GTM.
• Blackcircles.com: UK online tire retailer with partner-fitter model — same click-and-mortar playbook as Quick but operating in the UK market.

Broad incumbents

• Euromaster: Michelin-owned pan-European tire and vehicle service network; overlaps with Quick in German tire retail and fleet services but operates across many more geographies and verticals.

Regional players

• Allopneus: France's largest online tire retailer with fitting-partner network; comparable pure-online-plus-partner model but focused on the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/QuickReifendiscount
• Facebookfacebook.com/Quick.Reifendiscount
• LinkedInlinkedin.com/company/quick-reifendiscount

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick Reifendiscount