Reigate Priory Cricket Club

What Reigate Priory Cricket Club does

Reigate Priory Cricket Club (RPCC), established in 1852 and trading as "The Llamas," is a member-owned community cricket club based at Park Lane, Reigate, Surrey (RH2 8JX). The club operates 55-plus weekly teams across Men's, Women's, Mixed, Boys', and Girls' cricket, including 5 Men's Saturday league sides, 2 Women's Sunday league sides, Walking Cricket, Softball, and Slam sides. Its youth section is substantial, with 450 Boys and 250 Girls (700 total) playing softball, pairs, and hardball cricket from U6 upwards, many of whom progress to Surrey County Age Group representation. In 2025 the club achieved notable competitive success: Men's 1s and Women's 1s both finished second in Surrey Premier Divisions, the U18 Girls won the County Championship at The Oval, and the Surrey Trust League Tier 1 U21 Boys were County Champions.

The club runs a proprietary technology platform — a Progressive Web App (PWA) and integrated club management system — covering member onboarding, team selection, training attendance, match fees, availability, calendar, content management, and an online shop, with integration into Play-Cricket APIs for league data and live match streaming. Revenue is generated through annual membership subscriptions, per-match fees, clubhouse food and beverage (including "infamous" Saturday lunches open to members and non-members), practice net bookings, summer camp programmes, and local business sponsorships. Outreach is community-led via the website (rpcc.uk), newsletter, and social channels (Facebook, X, Instagram, YouTube, Bluesky, LinkedIn), supplemented by word-of-mouth in the Surrey cricket community. In 2026, RPCC was designated the Women's World Cup Champion Club, enhancing its regional and international brand visibility.

The club is governed by a committee structure (Team Managers, Operations, Finance, Club Admin) typical of UK amateur and semi-professional cricket clubs, with no parent company, external investment, or public listing. Its competitive advantage rests on a 170-year legacy, picturesque grounds, broad age-and-ability participation pathways, and a strong youth development pipeline feeding county representative cricket.

Name

Reigate Priory Cricket Club

Legal name

Reigate Priory Cricket Club

Website

https://reigatepriorycc.co.uk

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

Reigate Priory Cricket Club is a member-owned community cricket club established in 1852 in Reigate, Surrey, operating 55-plus weekly teams across senior, women's, youth, and walking cricket, with a 700-player youth development programme and an integrated PWA club management platform.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur cricket club
• Community cricket services
• Youth cricket coaching
• Cricket membership programmes
• Recreational cricket leagues

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from senior and junior members covering access to club facilities, teams, training, and match participation
2. Match Fees: Per-match fees collected from players for participation in league and friendly matches
3. Clubhouse Revenue: Food and beverage sales from the clubhouse including Saturday lunches and social events open to members and non-members
4. Net Booking: Revenue from booking practice net facilities for members
5. Summer Camp Bookings: Fees for youth cricket summer camps and coaching programmes

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Reigate Priory Cricket Club operates a community cricket club offering competitive and recreational cricket across all age groups and standards, with 55+ weekly teams covering Men's, Women's, Mixed, Boys, and Girls cricket. Membership grants access to team selection, training, league and friendly matches, net practice bookings, and clubhouse social events including Saturday lunches, while the club also runs youth summer camps and coaching from U6 upwards.

Product overview

Reigate Priory Cricket Club operates a unified membership and club management platform that encompasses team management, match scheduling, financial operations, and member services. The platform consists of core modules for membership management, team administration, match centre with streaming capabilities, payment/financial processing, availability and calendar booking, content/media management, and operations oversight. Additional features include a shop for merchandise and a Progressive Web App for mobile access. The platform integrates with Play-Cricket APIs for cricket data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Cricket Membership
• Junior Cricket Membership Annual membership for Boys and Girls from U6 age group covering softball, pairs, and hardball cricket, with coaching and a documented pathway into County Age Group representation. Around 450 Boys and 250 Girls participate.

Quantifiable outcome

• County Champions 2025 - U18 Girls at The Oval
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spencer Cricket Club: Established community cricket club based in Wimbledon offering cricket across multiple age groups and standards. Closely comparable community-led, membership-based model with comparable team counts.
• Wimbledon Cricket Club: Large community cricket club in South West London with multiple senior and junior teams across men's, women's and youth cricket. Directly comparable in scale, membership model and breadth of cricket formats to RPCC.
• Teddington Cricket Club: Historic London-based community cricket club with extensive men's, women's and youth sections. Comparable scale, recreational/competitive mix and multi-team structure to RPCC.
• Malden Wanderers Cricket Club: Well-established community cricket club with senior and youth sections across men's and women's cricket. Similar recreational/competitive balance and community-led membership model to RPCC.
• East Molesey Cricket Club: Large Surrey-based community cricket club competing across league cricket with comprehensive youth and women's programmes. Comparable geography, member base and multi-format operating profile to RPCC.

Broad incumbents

• Surrey County Cricket Club: The professional first-class county cricket club in Surrey, based at The Oval. Represents the apex of the Surrey cricket pyramid in which RPCC competes at the amateur community level.
• Marylebone Cricket Club (MCC): The world's most famous cricket club and guardian of the Laws of Cricket, based at Lord's. Far larger and more elite, but operates as a membership-based cricket club with similar focus on club life, matches and tradition.

Others

• England and Wales Cricket Board (ECB): The national governing body for cricket in England and Wales. Provides the league and County Age Group framework in which RPCC competes and integrates via Play-Cricket APIs.
• Pitchero: UK sports club management platform serving cricket, rugby, football and other clubs. RPCC has built its own bespoke platform but its admin section references a Pitchero import tool, indicating awareness of this adjacent technology category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PrioryLlamas
• YouTubeyoutube.com/@reigatepriorycc
• Facebookfacebook.com/reigatepriorycc
• LinkedInlinkedin.com/company/reigate-priory-cricket-club
• Instagraminstagram.com/prioryllamas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reigate Priory Cricket Club