East Molesey Cricket Club

What East Molesey Cricket Club does

East Molesey Cricket Club (EMCC) is an amateur community cricket club founded in 1871 and based at The Memorial Cricket Ground on Graburn Way, East Molesey, Surrey. It operates a comprehensive cricket programme spanning six senior men's XIs, a Ladies' 1st XI, U21 Trust Academy, specialist sides (Statesmen XI, Cricket Week XI) and a full junior pyramid covering boys and girls from U5/U6 through U19 in both soft-ball and hard-ball formats. The club is affiliated with the Surrey Championship and Surrey County Cricket Club and holds ECB Clubmark and ECB Focus Club accreditations, validating its coaching, welfare and governance standards.

The club runs on a non-profit, volunteer-led operating model supported by a small paid staff of around 12. Its technology footprint is intentionally lightweight: a Pitchero-powered website handles membership, payments, news and team administration; play-cricket.com provides fixtures, results and statistics; and Class4Kids hosts the seasonal EMCC Summer Camps product. Club kit is sold via a Tacklebag partnership, and the clubhouse bar is supplied by Big Smoke Brewery.

Revenue is generated through a mix of individual junior and senior membership subscriptions, ancillary income from the holiday camps and clubhouse bar, and a diversified sponsorship programme covering 14+ local partners across financial services, healthcare, real estate, F&B and equipment. Pricing is not publicly disclosed. The club has no parent company, no outside investors and is run by a volunteer committee for the benefit of its members and the local East Molesey community.

Name

East Molesey Cricket Club

Legal name

East Molesey Cricket Club

Website

https://eastmoleseycc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

East Molesey Cricket Club is a community amateur cricket club founded in 1871 in Surrey, England, offering senior, ladies' and junior (U5–U19) cricket programmes alongside holiday camps, funded by memberships, local sponsorships and a clubhouse bar.

Ownership category

akta.pro rank

Product category

Amateur Community Cricket Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Club Sports Programs (EDALAIAB), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community cricket club
• Amateur cricket participation
• Youth cricket development
• Cricket membership programs
• Holiday cricket camps

Headquarters

HQ city

East Molesey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

East Molesey Cricket Club operates as a community amateur cricket club providing structured cricket participation across all ages and genders. It runs six senior XI teams, ladies' teams, and junior programs for boys and girls from U5 to U19, while also delivering seasonal children's holiday cricket camps. Membership sign-ups, fixture scheduling, and communications are managed through the Pitchero platform, with a dedicated play-cricket.com site for results and statistics.

Product overview

East Molesey Cricket Club (EMCC) operates as a community cricket club offering a comprehensive portfolio of cricket programs and services. The club provides structured cricket participation opportunities through multiple program tiers: senior cricket (six XI teams plus ladies and specialist sides), comprehensive junior cricket for boys and girls aged U5 through U19, and seasonal holiday camps. The club utilizes the Pitchero digital platform for membership management, match scheduling, and communications, while supplementary services include club merchandise through Tacklebag, cricket management via play-cricket.com, and holiday camps through Class4Kids. The club generates revenue through junior and senior memberships, sponsorship partnerships with local businesses, and ancillary services including bar facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Cricket Teams Adult cricket program featuring six XI teams (1st through 6th XI), U21 Trust Academy, Ladies' 1st XI, and special-format sides such as Statesmen XI and Cricket Week XI, competing in the Surrey Championship league system.
• Junior Cricket Teams Program Comprehensive youth cricket program for boys (U6 to U19) and girls (U5 to U17/18), with multiple teams per age group in A, B, soft-ball, and hard-ball formats.
• EMCC Summer Camps Holiday cricket camps for children delivered during school breaks, providing structured coaching and youth development activities.
• Junior Membership Junior subscription program enabling children to participate in club cricket, with re-enrollment processed through the Pitchero account shop for the 2026 season.
• EMCC Club Kit Club-branded cricket apparel and teamwear available for purchase through the Tacklebag teamwear platform.
• Sponsors Hub Corporate sponsorship packages connecting local businesses with the cricket club through named tiers such as club sponsor, bar sponsor, and coaching shirt sponsor.
• EMCC Play-Cricket Website Club cricket management and match scheduling platform providing fixtures, results, and statistics for senior, ladies', and junior teams.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Surrey ChampionshipcoreStrategic or Co-development PartnerThe club participates in Surrey Championship leagues for senior cricket, with teams from 1st XI through to lower XIs competing in this structured cricket league system.
• Surrey County Cricket ClubcoreStrategic or Co-development PartnerAffiliated with Surrey County Cricket Club, providing pathways and connections to county-level cricket.
• PitcherocoreTechnology or IntegrationClub website and management platform powered by Pitchero, providing website hosting, membership management, match scheduling, and statistics tracking.
• GAMEPLANminorOthersClub sponsor providing musculoskeletal physiotherapy, injury management, rehabilitation, sports performance services, and specialist youth sports clinics.
• Big Smoke BreweryminorOthersLocal brewery based in Esher that supplies and sponsors the club bar. They are a young local business providing beverages for clubhouse facilities.
• Net World SportsminorOthersSports equipment company that donates equipment to the club and provides sports gear sponsorship.
• Charles StanleyminorOthersOne of the UK's leading wealth managers sponsoring the club.
• Lloyd O'SullivanminorOthersIndependent financial planning firm based in East Molesey, Surrey providing expert financial advice.
• Indian PanoramaminorOthersHigh quality cricket-loving establishment with a restaurant on Walton road that supports the club.
• Profresco Outdoor LivingminorOthersOutdoor living company sponsoring the club.
• Primary AggregatesminorOthersUK-wide aggregate and muck supplier serving as coaching shirt sponsor.
• Sapphires Nursery SchoolminorOthersFamily-run nursery school whose director Emma Watson BA (Hons), QTS is involved with the club.
• Tacklebag TeamwearminorOthersTeamwear specialists providing club kit and clothing.
• SavillsminorOthersResidential estate and letting agents in Esher providing sponsorship support.
• DS Burge & CominorOthersLocal business sponsor represented by Kieran Burge.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teddington Cricket Club: Historic amateur cricket club in the London Borough of Richmond upon Thames, also competing in the Surrey Championship and offering senior, ladies, and junior cricket. Directly comparable as a community cricket club serving a similar affluent suburban catchment in Surrey/Southwest London.
• Ashtead Cricket Club: Surrey-based amateur cricket club with senior and youth teams in the Surrey Championship, similar catchment and club scale to EMCC. Directly comparable as a community cricket club in the same county league system.
• Wimbledon Cricket Club: Community cricket club in Wimbledon with senior, ladies, and youth teams playing in the Surrey Championship. Directly comparable in operating model, membership structure, and suburban London/Surrey catchment.
• Banstead Cricket Club: Surrey Championship cricket club with senior and youth sections based in Banstead, Surrey. Comparable to EMCC in league tier, junior development focus, and suburban Surrey catchment.
• Reigate Priory Cricket Club: Surrey-based community cricket club fielding multiple senior XIs and a large junior program, playing in the Surrey Championship. Comparable to EMCC in structure, county affiliation, and grassroots development focus.
• Spencer Cricket Club: Amateur cricket club based in Southfields/Wimbledon competing in the Surrey Championship with strong junior and women's programs. Comparable in scale, league tier, and breadth of all-age cricket offering to EMCC.
• Dulwich Cricket Club: Established South London amateur cricket club with multiple senior XIs and a sizeable junior section, competing in Surrey leagues. Comparable in club scale, community focus, and breadth of cricket programs.
• Richmond Cricket Club: Long-established community cricket club in Richmond, Surrey, participating in the Surrey Championship with multiple senior XIs and an active junior section. Closely comparable to EMCC in catchment profile, league participation, and club structure.

Regional players

• Guildford Cricket Club: Long-established cricket club in Guildford, Surrey, with multiple senior teams and an active youth program in the Surrey Championship. Comparable in club heritage and structure, though serving a different sub-region of Surrey than EMCC.
• Sunbury Cricket Club: Historic amateur cricket club in Sunbury-on-Thames, Middlesex, near the Surrey border. Operates a comparable community cricket model with senior, ladies, and junior teams, though competing in Middlesex leagues rather than the Surrey Championship.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EastMoleseyCC
• Instagraminstagram.com/eastmoleseycc/?hl=en
• LinkedInlinkedin.com/company/east-molesey-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Molesey Cricket Club