REI INDUSTRY

What REI INDUSTRY does

REI Industry is a privately held French company headquartered in Meillonnas, Ain, that specializes in the reuse and resale of industrial automation and control equipment. The company acquires dormant stock, decommissioned equipment, and surplus automation components from manufacturers undergoing retrofits or facility closures, then performs Level 1 and Level 2 reconditioning, testing, cleaning, inspection, and certification at its French facility before resale. Its catalog spans seven product categories (PLCs and control modules, HMIs and operator panels, industrial PCs and communication hardware, power conversion equipment, electric motors, components, and specialty boards/machines) covering more than 15,000 references across 700+ recognized brands including Siemens, Schneider Electric, ABB, Allen-Bradley, KUKA, Beckhoff, and Omron.

The business operates as a direct-to-buyer e-commerce platform (rei-industry.fr) with bilingual French and English storefronts, combined with a buyback service that purchases dormant and end-of-life equipment and provides on-site decommissioning logistics for larger transactions. Revenue is generated primarily through unit-level sales of tested and warranted reconditioned components at price points ranging from approximately €7.50 for simple components to over €13,000 for complex industrial robot controllers, with a 12-month warranty and 30-day return policy attached. A complementary service line provides free pre-estimations and valuation consulting to sell-side customers, functioning both as a customer acquisition channel and a supply-side onboarding funnel.

REI Industry targets two complementary customer segments: industrial manufacturers and maintenance operations needing replacement automation components (particularly obsolete or discontinued parts), and companies liquidating surplus or decommissioned equipment. The company positions itself on a circular-economy value proposition emphasizing 30-70% cost savings versus new OEM parts, rapid availability, and a 100% no-landfill guarantee, supported by memberships in Le Coq Vert, Eco Défis Entreprise, and Le Défi du Réemploi Industriel. Distribution is primarily direct via the owned storefront, with capability to handle international buyback projects based on volume and equipment type.

Name

REI INDUSTRY

Legal name

REI-INDUSTRY

Website

https://rei-industry.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

REI Industry is a French e-commerce platform that buys, reconditions, tests, and resells used industrial automation and control equipment (PLCs, HMIs, drives, motors) from 700+ brands, serving manufacturers needing cost-effective and discontinued components.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment Reuse

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

akta.pro secondary industries

Reuse & Resale / Recommerce Operations (EUAIANAC), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)

Keywords

• Industrial automation equipment
• Reconditioned PLC components
• Industrial control parts resale
• Industrial equipment buyback
• Automation spares reuse

Headquarters

HQ city

Meillonnas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sale of Reconditioned Industrial Equipment: Primary revenue stream from selling tested, certified, and warranted reconditioned industrial automation components including PLCs, HMIs, drives, motors, and industrial computing equipment. Products are sold at individual unit prices ranging from approximately €7.50 to €13,000 depending on complexity and brand.
2. Industrial Equipment Buyback Services: The company purchases dormant stock, decommissioned equipment, and surplus industrial automation components from companies undergoing retrofits or facility closures. This creates a supply channel for reconditioned products sold to other customers.
3. Equipment Valuation and Decommissioning Consulting: Free pre-estimations and advisory services for companies looking to liquidate industrial equipment stocks. Services include market value analysis, potential reconditioning evaluation, and complete decommissioning logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

REI Industry purchases used and decommissioned industrial automation and control equipment, performs Level 1 and Level 2 reconditioning (testing, cleaning, inspection, traceability) at its Meillonnas facility in France, and resells the units via its own e-commerce platform with a 12-month warranty. The offering spans PLCs, HMIs, variable frequency drives, industrial PCs, power conversion devices, sensors, contactors, and electric motors across 700+ brands, complemented by a buyback service for dormant stock and end-of-line equipment.

Product overview

REI Industry is an e-commerce platform specializing in the reuse and resale of industrial automation and control equipment. The platform operates as a marketplace offering seven main product categories: Machine Spéciale/Carte Métier (specialized equipment and electronic circuit boards), Contrôle Commande (PLCs, I/O modules, variable frequency drives, regulators), HMI/Affichage (human-machine interfaces and operator panels), Informatique Industrielle (industrial PCs, communication modules, routers, supervision software), Puissance/Conversion Énergie (rectifiers, inverters, power supplies, transformers), Composant (spare parts including relays, sensors, contactors, connectors), and Moteur Asynchrone (industrial electric motors). All products are tested, traced, and sold with a 12-month warranty. The company works with over 700 recognized brands including ABB, KUKA, Siemens, Schneider Electric, Allen-Bradley, Beckhoff, B&R, Omron, and Proface. The company also offers industrial equipment buyback services for dormant stock and end-of-line equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Spéciale / Carte Métier (Special machines and electronic circuit boards) Specialized equipment for specific industrial sectors (printing, agriculture, robotics, etc.) and electronic circuit boards that are reconditioned or repaired in-house, sold to industrial buyers.
• Contrôle Commande (PLCs, I/O modules, variable frequency drives, regulators) Programmable logic controllers (PLCs), I/O modules, variable frequency drives, and regulators for controlling industrial machines with reliability and precision, sold to industrial buyers.
• HMI / Affichage (Human-machine interfaces and operator panels) Human-machine interfaces, supervision screens, and operator control panels enabling interaction between operators and industrial processes, sold to industrial buyers.
• Informatique Industrielle (Industrial PCs, communication modules, routers, supervision software) Industrial PCs, communication modules, routers, and supervision software—robust hardware adapted to demanding industrial environments, sold to industrial buyers.
• Puissance / Conversion Énergie (Rectifiers, inverters, power supplies, transformers) Rectifiers, inverters, power supplies, and transformers for managing and converting energy within industrial installations, sold to industrial buyers.
• Composant (Industrial spare parts: relays, sensors, contactors, connectors) Industrial spare parts including relays, sensors, contactors, and connectors to extend equipment lifespan or complete existing assemblies, sold to industrial buyers.
• Moteur Asynchrone (Industrial electric motors) Industrial electric motors of various power ratings (asynchronous, servomotors, etc.), tested and guaranteed, ready to integrate into new production lines, sold to industrial buyers.
• Industrial Equipment Buyback and Decommissioning Service (Rachat Matériel) Service for companies undergoing retrofits, line dismantling, or facility closures to sell dormant stock, decommissioned equipment, and surplus automation components. Includes market value evaluation, condition analysis, decommissioning logistics, and on-site removal for significant volumes.
• Level 1 and Level 2 Reconditioning and Certification Service In-house reconditioning, testing, cleaning, inspection, and traceability documentation service performed at the Meillonnas facility in France, applied to industrial automation equipment prior to resale and supported by a 12-month warranty.

Quantifiable outcome

• 12-month warranty provided on all reconditioned products
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Le Coq VertminorOthersEnvironmental certification and membership organization for French companies committed to ecological transition. Provides credibility for REI Industry's circular economy positioning.
• Eco Défis EntrepriseminorOthersBusiness eco-challenge program supporting companies in their environmental improvement journey. Aligns with REI Industry's sustainability mission.
• MecabourgminorOthersRegional industrial competitiveness cluster in Ain department, France. Facilitates industry connections and participates in local industry events.
• Le Défi du Réemploi IndustrielminorOthersCollective initiative promoting industrial equipment reuse and circular economy practices in French industry.
• Acteur Économique Plastique ValléeminorOthersRegional economic development organization for the plastic industry value chain in France.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radwell International: US-headquartered distributor of new, surplus, and refurbished industrial automation and control equipment (PLCs, drives, HMIs, motors). Closely comparable to REI Industry in product mix and customer base, though operating at much larger scale and globally.
• Perry Videx: International dealer of used process and industrial equipment including automation and control systems. Comparable in asset recovery and resale of used industrial equipment, particularly to manufacturing and process industries.
• EquipNet: Global online marketplace for used industrial equipment and asset disposition services, including automation and process equipment. Comparable in offering a buyback/resale platform for surplus industrial assets, including plant closures.
• AX Control: Specialist in surplus and refurbished industrial automation hardware (Siemens, Allen-Bradley, ABB, Schneider). Directly comparable niche focus on tested, warranted used automation parts sold to manufacturers and integrators.
• Aaron Equipment Company: Reseller and asset disposition specialist for used process and industrial equipment, including control systems and automation components. Comparable buyback-plus-resale model targeting plant closures and surplus inventories.
• Federal Equipment Company: Used industrial equipment dealer covering process machinery and related automation/control hardware. Comparable in acquiring equipment from manufacturers and reselling to industrial buyers with testing and documentation.
• PLC City: Online reseller specializing in new, used, and reconditioned PLCs and industrial automation components from major brands (Allen-Bradley, Siemens, GE Fanuc). Directly comparable niche in tested, warranted automation hardware.
• HGR Industrial Surplus: US-based reseller of used and surplus industrial machinery, electronics, and components, including automation hardware. Comparable business model of acquiring and reselling tested used industrial equipment to manufacturing buyers.

Broad incumbents

• Siemens: Global OEM of industrial automation equipment (PLCs, drives, HMIs) that increasingly competes via certified-refurbished and spare-parts programs. Relevant incumbent reference for REI Industry's value proposition versus OEM offerings.

Regional players

• Industrial Surplus Europe: Europe-focused reseller of surplus industrial equipment and automation components. Comparable in offering used industrial hardware within European markets, though broader and less specialized than REI Industry's automation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rei-industry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI INDUSTRY