REIMS S.A

What REIMS S.A does

REIMS S.A is a privately held Argentine corporation operating as an official authorized Renault dealership under the corporate form Sociedad Anónima. Headquartered in Santa Rosa, La Pampa, the company runs three physical branches — Santa Rosa (La Pampa), Trenque Lauquen, and 9 de Julio (both in Buenos Aires province) — each functioning as a combined showroom, workshop, and parts department. It sells the full Renault portfolio across passenger cars (Koleos, Boreal, Kwid, Kardian, Duster, Arkana), multi-purpose vehicles (Kangoo), and commercial/utility segments (Kangoo Express, Kangoo E-Tech electric, Oroch pickup, Master van), with the Niagara pickup in pre-launch. Vehicle list prices in Argentine pesos span from approximately ARS 26.5 million (Kwid) to ARS 88.8 million (Koleos full hybrid E-Tech).

The company's revenue model combines one-time new and certified pre-owned (ReNew) vehicle sales with recurring streams: Renault Care Service workshop and genuine parts, Plan Rombo vehicle savings plan administration (subscription/recurring), and Mobilize Financial Services financing and insurance (transaction-based). Distribution runs through physical showrooms complemented by online lead generation (test drive requests, advisor forms), WhatsApp Business contact lines segmented by function and branch, the Plan Rombo digital subscription platform (planrombo.com.ar), and a dedicated used-vehicle portal (usados.reims.ar). Customer segments span individual consumers (personal/family transportation) and commercial buyers (fleets, delivery, utility work), with no disclosed named-account or enterprise concentration.

Technically, REIMS is a thin-tech reseller and service operator rather than a technology company. Its digital surface comprises standard dealership tooling — online appointment booking via oversoftdms.net, OEM-provided in-vehicle infotainment integrations (Apple CarPlay, Android Auto, Google built-in in select models), and a Chargebox Net partnership for EV charging. No proprietary AI/ML, data assets, or technology IP are evidenced. The company's competitive position rests on authorized dealer status, regional multi-branch coverage, and embedded after-sales/Plan Rombo relationships rather than on technology differentiation.

Name

REIMS S.A

Legal name

REIMS S.A

Website

https://reims.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REIMS S.A is a privately held Argentine authorized Renault dealership operating three branches in Santa Rosa (La Pampa) and Trenque Lauquen and 9 de Julio (Buenos Aires), selling new and certified pre-owned Renault vehicles, providing workshop and parts services, administering Plan Rombo savings plans, and offering Mobilize Financial Services financing to individual and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Renault vehicles including passenger cars (Koleos, Boreal, Kwid, Kardian, Duster, Arkana, Kangoo) and utility vehicles (Kangoo Express, Kangoo E-Tech, Oroch, Master). Revenue generated from retail vehicle sales at stated prices.
2. Used Vehicle Sales: ReNew certified pre-owned vehicle sales through dedicated used car platform (usados.reims.ar).
3. After-Sales Service and Parts: Workshop services, maintenance, repairs, and genuine Renault parts sales. Post-sale promotions and discounts offered periodically.
4. Plan Rombo Savings Plans: Renault savings plan administration for vehicle acquisition. Customers subscribe to plans and make regular payments toward vehicle delivery.
5. Mobilize Financial Services: Financing services for vehicle purchases through Mobilize Financial Services, Renault Group's financial services brand. Includes financing simulations and insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

REIMS S.A is an official authorized Renault dealership in Argentina operating three branches across Santa Rosa (La Pampa), Trenque Lauquen, and 9 de Julio (Buenos Aires). It sells new Renault passenger vehicles (Koleos, Boreal, Kwid, Kardian, Duster, Arkana, Kangoo) and commercial/utility vehicles (Kangoo Express, Kangoo E-Tech Electric, Oroch, Master, Niagara), and provides certified pre-owned vehicles through its ReNew program, after-sales workshop services with genuine Renault parts, Plan Rombo savings plan administration, and Mobilize Financial Services vehicle financing.

Product overview

REIMS S.A is an official Renault dealership operating in Argentina (Santa Rosa, La Pampa; Trenque Lauquen and 9 de Julio, Buenos Aires). The company offers a comprehensive portfolio of Renault vehicles across multiple segments: passenger cars (Koleos, Boreal, Kwid, Kardian, Duster, Arkana Hybrid), multi-purpose vehicles (Kangoo), and commercial/utility vehicles (Kangoo Express, Kangoo E-Tech Electric, Oroch, Master). Supporting services include Plan Rombo vehicle savings plans, Renault Care Service maintenance programs, certified pre-owned ReNew vehicles, and Mobilize Financial Services financing. The dealership provides full-service capabilities including conventional sales, plan sales, workshop services, parts, and administrative processing across its three authorized locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Koleos Full-size SUV available in nafta and full hybrid E-Tech variants (245 cv) with panoramic openR screen, 29 ADAS, seating for 5, and up to 574L trunk capacity expandable to 1990L. Price from $80,550,000.
• Boreal Compact SUV with 4.56m length, 213mm ground clearance, bi-tone body design, openR link multimedia with Google built-in, Harman Kardon premium audio, and up to 24 ADAS. Price from $50,000,000.
• Kwid Compact city car with 185mm ground clearance, 8" multimedia touchscreen, and up to 1100L cargo space. Features ABS, traction control, rearview camera, and tire pressure monitoring. Price from $26,490,000.
• Kardian Subcompact SUV with turbocharged 1.0L engine (120 cv, 200Nm torque), EDC automatic transmission, openR link 10.1" multimedia system, 13 ADAS, and 410L trunk capacity. Price from $40,910,000.
• Duster Compact SUV available with 1.6L (115 cv) or 1.3L turbo engine (163 cv, 270Nm). Features 4x4 capability, Easy Link 8" multimedia, and comprehensive safety systems including ESP and hill descent control. Price from $43,570,000.
• Arkana Hybrid E-Tech Coupe SUV with mild hybrid E-Tech powertrain (140 cv). Features 9.3" Easy Link multimedia, Bose 9-speaker audio, 513L trunk capacity, and 20 ADAS including adaptive cruise control and automatic emergency braking. Price from $55,510,000.
• Kangoo Multi-purpose passenger van with modular seating (1/3-2/3 fold-flat), Media Evolution 7" touchscreen with Apple CarPlay and Android Auto, and comprehensive safety including ESP and ABS. Price from $44,640,000.
• Kangoo Express Commercial van with 750kg payload capacity, 3.3m3 cargo space, and 717mm sliding side door. Available with 1.6L SCe (114 cv) petrol or 1.5L dC (89 cv) diesel engines. Price from $40,250,000.
• Kangoo E-Tech Electric Fully electric commercial van with 300km WLTP range, 45kWh battery, 90kW motor (120 hp), 4.3m3 cargo space, and 800kg capacity. Supports fast charging (15% to 80% in 30 minutes at 80kW DC). Price from $51,830,000.
• Oroch Compact pickup truck with 650kg cargo capacity, 1.6L (114 cv) or 1.3L turbo (163 cv) engines, 8" multimedia with wireless smartphone integration, Multilink suspension, and available 4WD. Price from $44,510,000.
• Master Large commercial van/furgon available in L1H1, L2H2, L3H2 configurations with up to 13m3 cargo capacity. Features electronic stability control, hill start assist, and payload optimization systems. Price from $64,150,000.
• Niagara Full-size pickup truck developed for Latin American markets. Named after the Niagara Falls, representing power, freedom, and natural force. Currently in pre-launch phase with more details to be announced.
• Plan Rombo Savings Plan Vehicle savings plan administered by Renault Argentina enabling customers to purchase new vehicles through scheduled contributions and periodic adjudication events. Digital subscription available.
• Renault Care Service (Workshop and Parts) After-sales service program offering workshop maintenance, genuine parts, and promotional service packages for vehicle maintenance and repair, including periodic post-sale promotions.
• ReNew Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected and verified used Renault vehicles with quality assurance through a dedicated used car portal.
• Mobilize Financial Services Renault Group's financial services brand offering vehicle financing, insurance products (Renault Protección), and payment solutions for new and used vehicle purchases through the official dealership network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Renault ArgentinacoreOEM/ Whitelabel/ Licensing PartnerREIMS S.A. is an official authorized dealer (Concesionario Oficial) of Renault Argentina. This partnership grants exclusive rights to sell new Renault vehicles, provide after-sales services, and administer Renault programs including Plan Rombo in their territory.
• Plan RombocoreChannel Partner/ Reseller/ DistributorRenault savings plan program administered through authorized dealers. REIMS offers digital subscription, award ceremonies, and plan management services for customers purchasing vehicles through installment savings plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yacopini: Large Argentine multi-brand dealer group including Renault representation. Directly comparable as an authorized franchised dealer with full sales, service, parts, and F&I capabilities across multiple Argentine provinces.
• Maipú Renault: Major Argentine Renault dealer group with multiple branches across the country. Operates the same authorized Renault model — new vehicle sales, service, parts, and Plan Rombo administration — making it the most directly comparable authorized dealer in Argentina.
• AutoCity Renault: Authorized Renault dealer in Argentina offering the full Renault model lineup, service, and financing, with similar customer segments and brand-aligned GTM motion.

Broad incumbents

• Group 1 Automotive: Large US-based franchised automotive retailer with multi-brand new and used vehicle sales, service, parts, and F&I. Comparable business model and revenue mix at significantly larger scale, illustrating the franchise-dealer playbook.
• Pendragon: UK-based franchised automotive retailer with multi-brand sales, service, and finance operations. Comparable end-to-end dealership model and after-sales revenue mix, offering another operating benchmark for REIMS's full-lifecycle service.
• Lithia Motors: One of the largest US franchised dealer groups with proven regional roll-up strategy. Provides a template for inorganic growth through acquiring underperforming franchise points that REIMS could replicate in Argentina.
• AutoNation: Largest US automotive retailer with new vehicle franchises, used cars, parts, service, and finance. Relevant benchmark for physical dealership economics, F&I attach rates, and digital channel integration that REIMS has begun replicating.

Emerging players

• Auto1 Group: European digital used-car platform combining online inventory, reconditioning, and dealer-to-dealer marketplaces. Comparable to REIMS's usados.reims.ar portal and reflects the broader digitization of dealer operations.
• CarMax: Largest US used vehicle retailer with omnichannel sales and reconditioning infrastructure. Most directly comparable to REIMS's ReNew certified pre-owned program in business model, though at vastly different scale.

Regional players

• Taranto: Argentine Renault dealer group with regional presence. Operates the same Renault authorized model including new vehicle sales, certified pre-owned, after-sales service, and savings plan administration, with comparable revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reims-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIMS S.A