Entente Family Stade de Reims Athlétisme

What Entente Family Stade de Reims Athlétisme does

EFSRA (Entente Family Stade de Reims Athlétisme) is a French non-profit athletics club founded in 1984 and headquartered at the Stade Georges Hébert complex in Reims, Grand Est. The club operates a multi-section athletics program serving more than 1,200 licensed members, structured around five pillars: competitive athletics (stade), running and trail, health and well-being (including Nordic walking and organized hiking trips), para-athletics (handisport), and youth development via the Athlé Découverte (ages 6–11) and École d'Athlé (Benjamins–Minimes) pathways. The club holds five Fédération Française d'Athlétisme (FFA) quality labels — Or for Stade and Running, Argent for Haut Niveau, Forme & Santé, and Éducation Athlétique — and has produced athletes who reached European and French national podiums, including a Vice-Champion of Europe in the 4x400m relay at the 2023 European Indoor Championships in Istanbul.

Revenue is generated through annual membership and licensing fees, event registration (Trail des Tordus, Foulées Hivernales, Foulées Printanières, La Foulée des Sacres, and the cross-club Course en Rose), holiday camps (e.g., Toussaint stage at 35–40€/week), organized hiking and nordic walking trips (Cap Vert, Morocco, Corsica, Vosges), and a club merchandise boutique currently under renovation. The club is supported by an institutional and corporate partnership ecosystem spanning Ville de Reims, Grand Reims, Département de la Marne, Région Grand Est, Carrefour, Eiffage, and Yprema Moroni. Distribution is direct and in-person: members register via downloadable dossiers or at the Stade Georges Hébert office, with satellite access through local sections such as Witry-lès-Reims.

The club's management team comprises five named coaches/encadrants covering each section, led by a Directeur Technique & Sportif. The organization markets itself through its website (reims-athletisme.fr), active Facebook, Instagram, and LinkedIn channels, regular newsletters, and community outreach programs (Reims Activ'étée, Kinder Joy of Moving Athletics Day, Run 2K Challenge). No proprietary technology platform or AI/ML capability is described in the source material; the operating model is fundamentally human-coached, community-based athletics.

Name

Entente Family Stade de Reims Athlétisme

Legal name

ENTENTE FAMILY STADE DE REIMS ATHLETISME

Website

https://reims-athletisme.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

EFSRA is a French non-profit athletics club founded in 1984 in Reims, serving over 1,200 licensed members across competitive athletics, running/trail, health/well-being, para-athletics, and youth development programs, holding five FFA quality labels and operating from the Stade Georges Hébert complex.

Ownership category

akta.pro rank

Product category

Athletics Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAH

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Athletics club services
• Track and field programs
• Running trail training
• Youth sports education
• Para-athletics programs

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and Licensing Fees: Annual membership fees charged to licensed athletes and leisure participants. The club also generates revenue from event registration fees, activity fees (e.g., stage/camp fees), and specialty trips (hiking/nordic walking trips). The club operates a shop (currently under renovation) for apparel and gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

EFSRA is a non-profit athletics club delivering track and field, running/trail, health and wellness (including Nordic walking), and para-athletics programs through multiple sections. The club serves more than 1,200 licensed members across the Reims and Grand Est region, with structured pathways from youth discovery (ages 6+) through competitive athletics to masters and elite levels. Revenue is generated through annual membership fees, event registration, holiday camps, organized trips, club merchandise, and partnerships with public institutions and local businesses.

Product overview

EFSRA is a multi-section athletics club offering a unified portfolio of programs. The core offering includes Athlétisme (track and field), Running/Trail, Santé Bien Être (health and wellness with Nordic walking), and Handi Sport. Youth development pathways span Athlé Découverte (ages 6-11), École d'Athlé (Benjamins-Minimes), and Compétition. An ancillary Boutique sells club merchandise. The club serves over 1200 members from leisure to elite athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlétisme (Stadium track and field) Core athletics program covering track and field disciplines including running, jumping, and throwing events for all age groups from youth to elite, delivered at the Stade Georges Hébert tartan track.
• Athlé Découverte Introductory athletics program for children aged 6-11 years offering discovery sessions to learn various athletic disciplines in a fun, welcoming environment. Includes the Stage Toussaint school-holiday afternoon camps (35€/week licensed members, 40€/week non-licensed).
• École d'Athlé Structured athletics school program for Benjamin and Minime age categories (approximately 8-15 years), providing training and competition preparation within the FFA Argent Éducation Athlétique quality framework.
• Compétition Competitive athletics program for licensed athletes pursuing serious competition at regional, national, and international levels across sprints, hurdles, middle/long distance, jumps, throws, combined events, and race walking.
• Running / Trail Running and trail running program for recreational joggers to serious trail runners, including coached training groups and organized events such as Trail des Tordus, Foulées Hivernales, and Foulées Printanières. Holds the FFA Or label for Running.
• Santé Bien Être Health and wellness program offering Nordic walking, organized hiking trips (e.g., Cap Vert, Morocco, Corsica, Vosges), and fitness activities designed for adults and seniors seeking physical well-being and social engagement. Holds the FFA Argent label for Forme & Santé.
• Handi Sport Para-athletics and disability sport section providing adapted athletic activities and training for athletes with disabilities in an inclusive club environment.
• Boutique EFSRA Club merchandise shop selling official EFSRA clothing and equipment to members and supporters at the Stade Georges Hébert complex.

Quantifiable outcome

• 10 athletes qualified for 2026 French U18-U20-U23 Championships (July 16–19, Stade Charléty, Paris)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• CarrefourminorGTM or Marketing PartnerCarrefour is listed as a partner of EFSRA. Its logo appears on the partner section of the club's website alongside other corporate sponsors. Nature of partnership is promotional/sponsorship (visible as logo on the site), providing visibility and potential financial or in-kind support to the club.
• EiffageminorGTM or Marketing PartnerEiffage is listed as a partner of EFSRA. Its logo appears on the partner section of the club's website. Partnership is likely promotional/sponsorship in nature, providing visibility and financial or in-kind support to the club.
• Yprema MoroniminorGTM or Marketing PartnerYprema Moroni is listed as a partner of EFSRA. The logo appears on the partner section of the club's website alongside other sponsors. Likely a local/regional sponsorship arrangement.
• Ville de ReimsminorGTM or Marketing PartnerThe City of Reims (Ville de Reims) is listed as a partner of EFSRA. The city's logo appears in the partners section. As a municipal partner, likely provides venue access, subsidies, or promotional support.
• Grand ReimsminorGTM or Marketing PartnerGrand Reims (the Reims metropolitan area intercommunality) is listed as a partner. The metropolitan authority likely supports the club through territorial development and sports promotion programs.
• Département de la MarneminorGTM or Marketing PartnerThe Department of La Marne is listed as a partner of EFSRA, likely providing departmental sports funding and institutional support to athletics in the region.
• Région Grand EstminorGTM or Marketing PartnerThe Grand Est regional council is listed as a partner of EFSRA, likely providing regional sports development funding and institutional backing for athletics.
• Fédération Française d'Athlétisme (FFA)coreStrategic or Co-development PartnerEFSRA is officially affiliated with the Fédération Française d'Athlétisme (FFA). This affiliation is fundamental to the club's operation — it enables athlete licensing, access to FFA competitions and championships, official recognition of results, and eligibility for FFA quality labels (Or and Argent) that the club holds. The FFA provides the regulatory, competitive, and quality framework within which EFSRA operates.
• Stade de Reims RugbyminorStrategic or Co-development PartnerEFSRA partnered with Stade de Reims Rugby to co-organize 'Course en Rose' in October 2025 — a 2,000m women's running event with rugby initiation and nordic walking, raising funds for Oncobleuets (breast cancer support association). This cross-club collaboration demonstrates community partnership beyond athletics.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• Stade Français Paris: Large multi-sport Paris-based club offering athletics among many other sports. Comparable broad sports-club model but at significantly larger scale and broader scope than EFSRA.

Others

• Amaury Sport Organisation (ASO): Major French sports event organizer (Tour de France, Paris Marathon, Dakar Rally). Operates in the same French sports-event ecosystem as EFSRA but as an event organizer/promoter rather than an athletics club.
• Fédération Française d'Athlétisme (FFA): National governing body for athletics in France, of which EFSRA is an affiliated member. Provides the regulatory, competitive, and quality-label framework within which EFSRA operates; relevant as ecosystem participant rather than direct competitor.

Direct peers

• SCO Sainte-Marguerite Marseille: Long-standing FFA-affiliated athletics club in Marseille with a similar multi-section model covering youth, competition, and masters athletics. Directly comparable in structure, scale, and community-based mission to EFSRA.
• US Talence Athlétisme: FFA-affiliated athletics club in the Bordeaux region offering competition, youth development, and health/wellness programs. Comparable multi-section structure and FFA label-driven quality framework to EFSRA.
• Racing Club de France: Historic Paris-based multi-sport club (founded 1882) with an athletics section offering training, competition, and youth pathways. Similar community-athletics-club mission though larger in scope and member base than EFSRA.
• Bordeaux Athlé: Regional FFA-affiliated athletics club in the Bordeaux area offering competition, youth, and health/wellness programs. Comparable in structure and segment coverage to EFSRA's multi-section approach.

Regional players

• New York Road Runners (NYRR): Large US-based membership running club organizing major events such as the NYC Marathon. Comparable in offering membership, training, and large-scale events for runners, though based in a different geography with different competitive focus (marathon vs. full track & field).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1EkqoVZj99
• LinkedInlinkedin.com/company/efsra
• Instagraminstagram.com/efsreimsathletisme?igsh=MW14dnlkNXpidXRhMQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Entente Family Stade de Reims Athlétisme