Ervateira Rei Verde

What Ervateira Rei Verde does

Ervateira Rei Verde is a Brazilian yerba mate (erva-mate) producer founded on May 23, 1985, by Sr. Odilo Vier, who had been active in the yerba mate industry since 1944. The company is headquartered in Erechim, Rio Grande do Sul (CNPJ 90.336.777/0001-14) and operates four production units — three in Rio Grande do Sul (Erechim, Ilópolis, Arvorezinha) and one in Paraná (São Mateus do Sul) — with eight sets of automatic dryers executing the main industrialization stage of yerba mate processing. The technology stack centers on vacuum-sealing (vácuo) for extended freshness preservation and an aging (estacionamento) process for distinctive flavor development.

The product portfolio spans export lines (Rei Verde Export, Export Premium, Padrão Argentino, Orgânica), vacuum-sealed lines (Tradicional, Linha Nobre, Clássica, Moída Grossa), traditional paper-packaged erva-mate, tereré flavored variants (Limão, Abacaxi, Maracujá, Laranja, Menta), compound blends (with teas, citrus Vier line), a tea sub-line, accessories (cuias, bombas, térmicas, bolsa mateira), and curated gift kits. Sub-brands include the premium "Linha Nobre" (native-only erva-mate) and "Vier" (compound blends). Pricing ranges from R$7 to R$170 per unit with kit-based bulk discounts of roughly 5-7% and credit card installment payment plans.

The business model is direct-to-consumer e-commerce first through loja.reiverde.com.br, supplemented by physical retail and resellers, with nationwide Brazilian shipping via Correios and Jadlog and cross-border export to Argentina and Uruguay. The customer base is a horizontal mix of southern Brazilian chimarrão drinkers, tereré consumers in warmer climates, and export buyers, all transacting on a one-time purchase basis with no disclosed subscription or contract structure. The company is privately held by the founding family, with no external investors, parent company, or public listing, and no disclosed revenue, headcount, or funding history.

Name

Ervateira Rei Verde

Legal name

Ervateira Rei Verde Ltda

Website

https://reiverde.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Ervateira Rei Verde is a Brazilian yerba mate producer founded in 1985, operating four production units in Rio Grande do Sul and Paraná. It sells erva-mate, tereré, accessories, and kits via direct-to-consumer e-commerce and exports to Argentina and Uruguay.

Ownership category

akta.pro rank

Product category

Yerba Mate & Herbal Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Yerba mate production
• Chimarrão beverages
• Tereré products
• Mate accessories
• Herbal tea blends

Headquarters

HQ city

Erechim

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Erva-mate Product Sales: Direct sales of yerba mate products (erva-mate) in various formats including traditional, vacuum-packed, organic, export, tereré, and compound varieties. Revenue is generated through one-time purchase transactions via e-commerce and retail channels. Products are sold in various weights (500g, 1kg) and product lines with different price points.
2. Accessories Sales: Sales of chimarrão accessories including cuias (gourds), bombas (straws), thermal bags, and gift kits. These complementary products enhance the yerba mate consumption experience and provide additional revenue streams.
3. Tea Products: Sales of various teas including chamomile, boldo, green tea, mint, apple, black tea, melissa, and mixed tea flavors in tea bag format.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ervateira Rei Verde is a Brazilian manufacturer of yerba mate products. The company produces and sells yerba mate for chimarrão (hot) and tereré (cold) consumption, complementary mate drinking accessories (such as cuias, bombas, and gourds), and blended herbal teas. Offerings are sold to end consumers through the company's own retail and online channels under the Rei Verde brand.

Product overview

Ervateira Rei Verde is a Brazilian yerba mate company founded in 1985, offering a diverse product portfolio centered arounderva-mate (yerba mate) for chimarrão (hot) and tereré (iced) consumption. The core product lines include: Export products (Rei Verde Export, Export Premium, Export Classic, Padrão Argentino, Orgânica) for international markets; Vacuum-sealed products (Tradicional, Linha Nobre, Clássica, Moída Grossa, Barbaquá) for extended freshness; Traditional paper-packaged products; Tereré flavored products with various fruit and mint options; and the Vier sub-brand for compounds with teas. The company also offers accessories (cuias, bombas, térmicas, bags) and curated gift kits. The Linha Nobre represents the premium tier made exclusively with native ervais, while the Export line serves international markets with regional flavor profiles (Argentine and Uruguayan styles).

Differentiator

Problem solved

Functional benefit

Brands

• Linha Nobre: Premium yerba mate line made exclusively with selected native yerba mate fields, harvested at the right time with special care at each stage of the process.
• Vier

Products and services

• Yerba Mate for Chimarrão
• Yerba Mate for Tereré
• Mate Drinking Accessories
• Blended Herbal Teas

Quantifiable outcome

• 85% more antioxidants than green tea
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered operational.

• CorreiosoperationalOthersNational postal service partner for product delivery across Brazil. Orders are shipped via Correios with tracking capability provided to customers after shipment.
• JadlogoperationalOthersLogistics company partner for product delivery across Brazil, supplementing Correios for order fulfillment.
• Industrial do Mate Vison LTDAoperationalTechnology or IntegrationThird-party manufacturing facility in Arvorezinha, Rio Grande do Sul, producing yerba mate products under the company's quality standards. Part of Rei Verde's production network of four units.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Guayakí: US-based yerba mate brand marketing functional/energy positioning with bottled and loose-leaf SKUs; comparable to Rei Verde on category, plant-based functional benefit story, and CPG brand build-out, though focused on North America.
• Ervateira Candiota: Rio Grande do Sul-based yerba mate producer serving domestic chimarrão drinkers; comparable to Rei Verde in scale, regional positioning, and traditional/vácuo product offering.
• Erva-Mate Barão: Established Brazilian yerba mate brand offering traditional and premium lines; competes directly with Rei Verde in retail and consumer channels across Rio Grande do Sul and export markets.
• Ervateira Kurupi: Brazilian yerba mate company producing traditional and flavored lines; competes with Rei Verde in tereré and chimarrão segments and serves similar southern-Brazil consumers.
• Ervateira Xerry: Brazilian yerba mate producer based in Rio Grande do Sul with multi-decade heritage; directly competes with Rei Verde in traditional chimarrão, vacuum-packed, and export SKUs across the same southern-Brazil customer base.
• Ervateira Tyrol: Brazilian yerba mate manufacturer with a national footprint and product portfolio similar to Rei Verde's chimarrão/tereré/vácuo lines, targeting similar consumers in southern Brazil.

Emerging players

• Tezo Beverages: Canned yerba mate energy beverage brand; partial overlap with Rei Verde's functional positioning but focused on RTD format vs. Rei Verde's loose-leaf and tea-bag model.

Broad incumbents

• Aché Laboratórios - Le Bon Café: Broader Brazilian CPG player producing herbal teas and infusions that partially overlap with Rei Verde's chá (tea bag) line and health-positioning, despite operating across different categories.
• Leão Alimentos (Coca-Cola Company): Major Brazilian CPG manufacturer of teas and mate-based drinks including Matte Leão; broadly competes with Rei Verde in non-alcoholic botanical beverages but at much greater scale and as part of a diversified portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ervateira-rei-verde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ervateira Rei Verde